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Leadership Excellence and the “Soft” Skills: Authenticity, Influence and Performance

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Research Paper No. 1999
Leadership Excellence and the “Soft” Skills: Authenticity, Influence and Performance
David L. Bradford Carole S. Robin

2004

R E S E ARCH P AP E R S E RI E S

Leadership Excellence and the "Soft" Skills: Authenticity, Influence and Performance
David L. Bradford & Carole S. Robin Graduate School of Business, Stanford University (working paper)

Introduction
While leaders need analytical competencies such as those associated with strategy, finance and all the planning processes, research on Emotional Intelligence (as reported by Goleman, ―What Makes a Leader?‖, HBR, 1998) suggests it is increasingly the "soft" skills that differentiate those who are highly successful from those who just get by. This shift in emphasis is largely due to a series of fundamental changes in organizations over the past decades. Increasingly, today's organizational realities are characterized by: High performance standards - Organizations can no longer survive over time by just "getting by." Global competition has raised the bar on the level of quality in products and service that is expected. And the rate of technological innovation demands speed, agility and ability to adapt by all parts of the organization. The leader no longer has all the answers - Knowledge and expertise is now distributed throughout the organization. Excellence is achieved when everybody's competencies are fully used. [In fact, the institution that is dependent on the solo brilliant leader is in a very vulnerable, unsustainable, position.] This means that the task of the leader has changed from being the solution-provider to building conditions that release and focus the competences throughout the organization. Changes in the nature of work [and workers] - The diffusion of expertise, increased task complexity, and needed speed of response mean that there is much greater

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