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Lifecycle Project Management Approach

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Lifecycle Project Management Approach
Successful projects and campaigns result from quality stakeholder engagement, research, insight, careful planning, implementation, and constant adjustments based on feedback. We approach all projects from a project lifecycle perspective, with most projects following a series of interdependent stages. Typically, these stages include understanding, planning, designing, implementing, and concluding.
There is a time and place for each product and service. Within each stage, projects may require any combination of management, research, creativity, training, and technical services. When we approach each project, we assess which project lifecycle stages will be required, and then we combine the best combination of services, products, and people for that stage.
Recognizing there are no “one size fits all” solutions, we tailor each project to suit our clients’ individual needs and unique operating environments. Since all our products and services are aligned with the lifecycle stages, we offer the right support, at the right time, focused on the right goals. Project lifecycle stages
1. Understanding
Solid projects and campaigns begin with quality research and insight. This can include audience, product, competitor, and stakeholder research. The insights gleaned at this stage are used for the strategic planning, design, and implementation stages. Moreover, any baseline data may be used for pre/post comparisons within the final evaluation.
2. Planning
The best strategic plans take place after conducting preliminary research, and before designing projects. Innovative strategic plans are best informed by an organization’s products/services, operating environment, capacities, competition, and stakeholders. The strategic vision set during the planning stage will guide successive work during the design and implementation stages.
3.

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