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Live: on the Air

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Submitted By productionmagic
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Live: On the Air “Turn it up, that’s my song” is what may be heard when riding down the road with friends. What is it? It is the art of radio broadcasting satisfying the ears of people world wide. It not only affects the ears, but the mind, body and soul as well. Radio Stations in effect are designed to satisfy the psychographics of consumers. It is now easier than ever for anyone to start up a personal radio station worldwide, whether it be internet or mainstream. A majority of people have “their” radio stations that they listen to because to the senses, it is a satisfaction. The process of presenting a radio show to the public is more than just playing songs but rather like putting on a “Broadway” production behind the scenes, from running advertising campaigns to giving away tickets to a concert. “Even if you are new to radio broadcasting and haven't had any experience in the industry before, we can help you to achieve your ambition to start a FM radio station.” (Hoganwest). Starting a radio station can be done within a specific budget, big or small. Both new and experienced groups and individuals may have the opportunity to acquire a short distance frequency station or long distance frequency station to broadcast on. The frequency that is decided upon has a lot to do with the distance in which a broadcast will carry through as well as affecting the amount of the targeted market listeners that will hear the broadcast. After start up cost- licenses, service fees, and equipment-it seems that the broadcast then can be run fairly smoothly. This takes care of maybe the easiest part of broadcasting; it is the staying on and getting ads that make the difference. The history of radio broadcasting is quite intriguing. “Radio broadcasting actually began from the conceptual science behind the wireless telephone” (Adams). At this point, what was known about the

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