...TO: Michael Neystat, Office Manager FROM: Sofya Beckerman, Secretary DATE: September 8, 2011 SUBJECT: Obtaining a better magazine for our office Michael, At out last meeting together you have asked me to look for a magazine that would be beneficial to our neurology practice. In my recent search through all the current publications I came across three very similar magazines. I would like to present to you the three publications and explain in detail the benefits of each one. * “Neurology Now” is a bi-weekly publication. It delivers credible, most up-to-date articles for the neurology professionals. It touches on many subjects like Alzheimer’s disease, stroke, multiple sclerosis and Parkinson’s disease. It also offers a lot of new technology instruments like articles on eReader, Ealerts with Personalized Alert Management and CME XtraCredit. EReader would allow the physicians to read the latest articles on their electronic reading devices without having their laptop around. EAlerts would allow the physicians to know what is being published ahead of time. CME XtraCredit is earned when the physicians answer online clinical questions. * “Neurology” is a monthly journal. It is said to be the premier peer-reviewed journal for clinical neurologists. It is the leading worldwide neurology journal directed to physicians concerned with diseases and conditions of the nervous system. The articles are up-to-date on all major issues in the neurology...
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...£18000 | May | £43000 | £21000 | June | £49000 | £24000 | July | £49000 | £23800 | August | £52000 | £25000 | September | £47000 | £20000 | October | £34000 | £12000 | November | £31000 | £8600 | December | £18000 | £5000 | * In their first year Sharma and Ryan received 2,080 orders * Closing stock was £12000 * Rent on their factory premises was £6500 per quarter. * Non-domestic rates were ten instalments of £1,800. * Sharma and Ryan employed four machines operatives who were paid £1,400 per month * The telephone bill was £60 per month and post £200 per month. * Distribution costs via a courier were £10 per order. * They advertised in a local magazine for the year at the cost of £35 per week, and quarterly in a specialist trade magazine at £500 per advert. Other expenses include: * Repayment of bank loan (£1,000 per month) * Light and heating bills (£2,000 per quarter) * Insurance (£800 per annum, or year). Sharma and Ryan had fixed assets to the value of £105,000 at the start of the year which they had decided to depreciate on a straight line method at ten per cent per year. At the end of the year they owed £15,500 to suppliers and were owed £41,000 from customers. There was £17,160 positive balance of cash in the business. Sharma and Ryan thought it had been a good first year and decided to reward themselves for all their hard...
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...Chapter 1 Introduction Background of the Study In the world of reading, our interest is one of the most salient factor that needs to be consider. It depends on the reasons why we read a certain material. We read because we are force to do so, for school requirements or we read we like it. If we like to read, reading materials matters most. Among the four macro skills in learning, Reading is the most important that a person needs to acquire because it is a vehicle that can be used to know and discover the world of learning and experiences. Reading defined as the process of decoding the printed materials. It is the very important aspect in education. It is basic tool of all subject areas. As stated by Santiago (2003) of Department of Education, National Capital Region. Reading is the mother of all skills. Reading is one of the myriad vehicles that provide readers with opportunities to anchor their spaceship of eagerness and interests – to know and discover the secrets behind the wonderful planet of vision and ideas. (Violesa S. Adrian) However, students nowadays, reading is taken for granted. They access to almost anything electronic such that old habits like playing street games or even reading have almost gone extinct. And one important educational issue is to increase the amount of interesting reading that students engage in. The bulk of the research in this area examined text characteristics that contribute to making reading materials more interesting. Gregg Schraw...
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...Look at a Vogue magazine; welcome to the imaginary world of the "ideal." Nobody has a bad day, as they are too busy being perfectly happy, perfectly rich and perfectly successful. Everything is make-believe; so much for aspiration! However, walk down the street or look in the mirror and it becomes a case of welcome to the "real" world, us. Where everyone is in all shapes and sizes, colors and ages. Like in the book The Mouse that Roared, the authors shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. In the fashion industry I feel that it is the same way, while forty percent of the United States is obese, Vogues magazines and many others show those unreal skinny bodies that everybody is dying to have. The fashion industry has shaped women’s ideals of what to wear and what to look, and until the industry can shift from encouraging people to be a shape which nature never intended them to be, however, the media will continue to form young people’s view of the world, a world that is apparently populated by only thin girls. The words "eat" and "boring" are usually never found in the same sentence, but leave it to a supermodel to accomplish this task. Bodies in a bathing suit, underwear, or a skimpy tank top flood magazines magazines today. How many times have you flipped through the pages of a Vogue magazine and spotted an article...
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...Evaluation The brief I chose to work with for my coursework was Brief 2, which stated that I was to create a new lifestyle programme for the company Synopticity Productions. I chose to produce a two-minute segment from a television magazine programme that focuses on a lifestyle issue which in this case is fashion and beauty, and a front-page cover with additional two pages for a specialist magazine, to encourage the hype for the upcoming programme. For my broadcasting piece, I planned to create a review of a lifestyle related event, which will be a fashion show for the summer season. Therefore, I created a review called ‘Poise Summer Fashion Show 2014 Review.’ The basic idea for this moving image piece is to resemble similar codes and conventions to that of a reality television programme or event such as Project Runway and the Victoria Secret Fashion Show, in which the actors in this piece are continuously filmed, as it is designed to be entertaining rather than informative. The primary target audience for the fashion show review is initially targeted on a strong niche group of females between the ages of 16-35 years, who will most likely have a strong interest in high-fashion. However, as this moving image piece includes both genders, male audiences may also have an interest in it. Therefore, in order to appeal to our secondary audience, we try and balance this by incorporating the use of interviews...
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...Psychology of Advertising Term Project Mike Czarnik (RU: 900276595) April 20th 2014 Professor Sarah Jones Advertisement #1: Heineken Beer This advertisement is made for the beer Heineken. It was published in a 1974 edition of Playboy magazine and took a full page out in order to grab reader’s attention. According to Playboy Magazines media kit, almost 80% of the readers are male and the reader’s median age is roughly 39 years old. Because of this demographic, an assumption can be made that Heineken was trying to target this group of people. Playboy’s media kit also offers further information on their readers. It states that their average male house hold income is about $71,000 and that nearly 65% of all readers are single. Although these facts are for the 2014 media kit, it can be assumed that for a men’s entertainment magazine the demographics have not changed substantially. Heineken was most likely trying to appeal to this male demographic when they placed their ad. The ad itself was showcased on a full page of the magazine. It displayed an unopened bottle of Imported Heineken Lager beer resting at the edge of a beach. Water from the ocean is coming up around the bottom of the bottle and nothing but ocean can be seen in the background. This is the main focal point of the ad. The secondary focal point and another focus for the reader are above the bottle. The words read, “Oceans apart from the ordinary.” The words are the boldest on the page and in the largest font...
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...Comparing Two Magazines For my compare and contrast essay, I have decided to compare two magazines in the financial business. The name of the first magazine is” The economist” and the second magazine is “Forbes” The theme of the first magazine is to highlight, how and what type of businesses to start and make money without putting in much of the hard work. The very first page of the magazine shows an absolute image of the man and women dressed up with lots of money and a road of success. The magazine rapidity claims” Sure ways to make money”. It seems like editor is personally involved in guaranteeing the success of the business with highlighting text displaying “Make $40 Million with eco-friendly herbs and sprouts” or “Make 15 million in the first year with Dollar Varity stores” As I am turning and reading pages more and more, I realize that this magazine is not meant to show issues, techniques, pros and cons of starting up a business but it is more like infomercials showing the top returns one can reap from his investments. The magazine forces me to realize that I am missing an essential experience in my life by not starting up the business. The magazine displays beautiful color and picture schemes. The magazine also highlights few of the success stories of the entrepreneurs. Overall this magazine makes business as a seamless transition of normal day today activity to a profit generating machine, but to some extent it also highlights few realistic...
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...Research in Education. New Jersey: Prentice Hall. Ornstein, A. C. (1992). Strategies And For Effective Teaching. New York: Harper Collins Publisher Inc. Page, N. (1995). Stategies And Learning Professional Library Music As A Way Of Knowing . 431 York Street, York Maine 0209: The Galef Instittute Storehouse Publisher. B. Unpublished Theses/ Dissertations Music therapy: One key for People w/ Alzimer’s Parkinson’s disease. Tufts University Health and Nutrition Letter 2001 C. Journals, Magazine & News Paper " Schools First" Empowerning School To Improve Phil. Education. (Dec- Jan 2005). The Educator A Professional Magazine . Canboy, J. E. (Feb, 1999). Instroductory Physics For Non- Physics Major. A Casa Study Journal Of College Science Teaching , Vol. XXXVII No. 4. Dickman, D. (2001). Music In The Mind. New Horizons For Learning . Margen, A. J. (March 2005). The Devoltion Of School Frics. A Maj Step Forward For The School Aystem . The Educator: A Professional Magazines For Teachers . Rosenbloom, A. F. (January 2004). Music Studies And Social Studies. An Inderdiciplinary Approch Music Educator Journal , Vol. 90/ No. 3. D. Internet Resources Effects of Classical Music on Concentration | eHow.com http://www.ehow.com/about_5495318_effects-classical-music-concentration.html#ixzz1iP00t6YC The Effect of Classical Music on the Brain | eHow.com http://www.ehow.com/about_6162645_effect-classical-music-brain.html#ixzz1iP0bYTKW How to Use Classical Music in...
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...may seem positive, in most cases the marketers are changing the behavior in order to sell their products only. They do so by first changing the consumers’ beliefs. After that they try to shift the importance, as well as add additional beliefs and change the ideal. Olay, a skin care product company, portrays a new facial cleanser in an advertisement. The advertisement portrays the famous singer Carrie Underwood with a reinforcing statement that states, “ it takes a team to make me glam, but just one cleanser to keep my skin clean and fresh.” This may change a consumer’s belief by some sort of expected evidence Underwood’s clear and clean skin. This is also an easier task, since the marketers are targeting young adults reading fashion magazines, and desperate to contain or maintain a certain look. The attitude of the consumers is emerged by the portrayal of the Olay cleanser as the solution to everything, almost as if it works like magic, which may be also adding specific beliefs. The worst part about these advertisements is that these new beliefs that are added or changed may not always be true. In this case, the cleaning product my keep a skin fresh and clean however, it cannot be suitable for every skin type and therefore it shouldn’t be expressed the way it...
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...them seeing profits fall by 12% last year. If these trends continue RM will its eventually struggle to operate and may even begin to make a loss. The new market Harry is suggesting is in fact growing rapidly with a predicted rise in digital subscriptions from 3-10million in the next 2 years (333%) as consumers are switching from print magazines to digital due to the growth of tablets,phones and laptops. The company has also carried out some market research on a small sample group of 300 women. Their research showed that 60% (180) of the group would be willing to pay at least £5 for the magazine monthly which would hopefully indicate larger revenues being generated by the company especially if the number of subscribers increases inline with the market growth trends. If RM make the change early they will hopefully be able to benefit from first mover advantage where by the company will be able to generate a large market share in the growing market due to being one of the first companies operating in it. This will allow them to attract more customers and advertisers which will further increase returns. Harry is also changing the content of the magazine slightly making it more appealing to a wider range of women meaning the potential customer base is larger. He also has previous experience in these area’s such as celebrity gossip which may benefit the company due to potential contacts and strategies which he knows will work...
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...particular purpose, which is different from all the other forms and types. A look at the history of magazines reveals that they were mainly published to provide people with some fun-to-read stuff, which is presented in light as well as lively manner, providing the reader with some relief from the routine and also providing them with details of the news and events that they are interested in. The developments in the field of writing and publications gave way to the concept of specialized magazines, which are meant for particular types of audience and contain material especially prepared for them. Women’s and men’s magazine also fall under the category of specialized magazines and are meant for the respective gender, containing information, news, tips, opinions as well as other material of their interest. Discussion In order to complete this assignment, I have decided to semantically analyze the content of Ladies’ Home Journal and the following paragraphs would be highlighting and focusing on the content, way of writing as well as the advertisements used in the magazine: Topics of the magazine After going through the latest issue of Ladies’ Home Journal and reading all the material available, I have come to the conclusions that the magazine contains highly feminine touch and can easily be characterized as a women’s magazine. This one is a special interest magazine, dealing with the issues and the...
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...Voloshinov says, “Whenever a sign is present, an ideology is present too.” This advertisement stresses the Machismo ideology of the dominant, mysterious heterosexual male and the beautiful, seductive female. The conventional combination of the two familiar subjects becomes paradigmatic in the sense that the targeted audience, heterosexual males, will fall into the lifestyle because it is a repetitive fallacy presented in various magazines. When first glancing at the advertisement, the male’s position and almost invisible expression caught my attention and made me question what was happening in the advertisement. On second glance, I noticed the male was wearing a suit and the female was in a bathing suit. This made me think of the roles I had seen portrayed in other magazine advertisements, and I could relate them to the society in which I live in and the people around me. The gendered roles in the advertisement manipulate readers into believing specific gendered scripts that are guided by what the advertiser deems valuable. Mediums such as Fashion Magazine and others display similar formats, images, and context in order to persuade the readers to buy into their ideologies, brand, or products. Advertisers display messages that are either obvious or covert but it remains clear that they do more than just sell products; they also sell the meaning behind them. Their goal is to sell an idea and an image as much as a...
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...however the sale of popular American magazines put an economic pressure on local Canadian magazine vendors to compete with sales that they saw was going to hurt them economically. American magazines would attract advertisers and resources would be diverted to the publication of the American magazines that they felt would be a major issue to compete for readership and advertisers. These American magazines would show the American lifestyle and I do believe that those images and readings may have presented a concern to conservative groups and felt that young readers would be influenced by the American pop culture. An example of one such magazine that could be a major influence...
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...Persuasive Essay When I was younger I would spend hours upon hours sitting in my room taking those cute quizzes that magazines have in them. Usually I would take the quiz, occasionally give it to my little sister, and throw the magazine away because then I had no use for it. More and more I started to flip through them and notice how I never looked like the women in them. Little girls are always noticing this and striving to look more like them. Magazines most always send unhealthy signals to young girls who have the desire to look up to someone in their lives. Girls all over are subscribing to magazines that relay unhealthy images of models. The models in these magazines are photoshopped, on top of going on crazy extreme diets that make...
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...The article Why Fashion Magazines Matter was written by Tanya Basu, a women set on a mission to recognize change. The title Why Fashion Magazines Matter grips the audience to ask why does it matter? Basu acknowledged the changes that were made from the past century to earn respect by being a magazine that offers a reliable source of news around the world. To further emphasize her claim she reports the things you may in counter while scanning through one of these magazines. One might see a bunch of models dressed in crazy costumes as if they were competing for the best Halloween costume. These were magazines filled with advertisements for expensive perfume and clothing company's we knew we could never afford. Upon reading you will see famous celebrities flashing their expensive taste for fashion while thinking how many families could have been fed off that money. Beauty tips may also be found to show how to dress according to your body type or how to lose ten pounds in five days. You may also encounter the love section that explains how to find your true match. This was a magazine where you wouldn't gain any resourceful knowledge nor any insight about the world we live in....
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