...I decided to take a step out of my comfort zone and attend a farmers market in downtown Clovis where I payed a lot of attention to the things around me, such as; the people that were walking around, the people that were buying, the people selling, what they were selling, the cost of their products and lastly and most importantly, the quality of the products. When I first got there I was surprised to see the large turn out. The farmers market is on a Friday night so its easier for people to go because its the start of their weekend and some might just wanna get out of the house. There were several couples and many families with children that were wondering around and taking advantage of the activities that downtown had put on that night. There were many transactions that I saw taking place as well, which was nice to see. January is a good month to shop for produce because in my opinion there are so many good products being produced around this time. A few items that I saw people purchasing were broccoli, brussels sprouts, cabbage, citrus fruits and kale. The sellers looked as if they were making a decent profit and when I asked them they said, “We make enough to where its worth coming here week after week”....
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...Chapter 8 Verónica Rosendo Ríos © Observation Business Research Methods Verónica Rosendo Ríos Enrique Pérez del Campo Marketing Research CHAPTER 8. Observation “Never trust to general impressions, my boy, but concentrate yourself upon details.” Verónica Rosendo Ríos © Sir Arthur Conan Doyle “I believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers. I'll believe anything, no matter how wild and ridiculous, if there is evidence for it. The wilder and more ridiculous something is, however, the firmer and more solid the evidence will have to be. ” 1-2 ISAAC ASIMOV Marketing Research CHAPTER 8. Observation CONTENTS General concepts and characteristics Observation types Observation applications Pseudo-purchase Verónica Rosendo Ríos © 1-3 Marketing Research CHAPTER 8. Observation • OBSERVATION: Verónica Rosendo Ríos © “Tools researchers can use to collect primary data about human behavior and marketing phenomena, regardless of the research design, whether exploratory, descriptive or causal” Hair et al. 2006 1-4 Marketing Research CHAPTER 8. Observation Verónica Rosendo Ríos © • Advantages of observation: • They allow measurement of actual behavior rather than reports of intended or preferred behavior. • There is no reporting bias, and potential bias caused by the interviewer and the interviewing process is eliminated or reduced...
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...observed findings, facts and events. Science comprises of exact principles which can be verified and it can establish cause and effect relations. Main characteristics/features of science are: 1. Systematic body of knowledge: In science organized and systematic study material is available which is used to acquire the knowledge of science. Like science in management also there is availability of systematic and organized study material. So first feature of science is present in management. 2. Scientific principles are derived on the basis of logical and scientific observations: The scientists perform logical observation before deriving any principle or theory. They are very objective while doing the observations. But when managers are observing they have to observe human beings and observation of human being cannot be purely logical and objective. Some kind of subjectivity enters in the observations so this feature of science is not present in management. All the scientific principles have same effect, wherever we try them whereas effect of management principles varies from one situation to other. 3. Principles are based on repeated experiments: Before developing scientific principles scientists test these principles under different conditions and places. Similarly, managers also test and experiment managerial principles under different conditions in different organizations. So this feature of science is present in management. 4. Universal Validity: Scientific...
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...clearly explains it is needed to identify and focus on the appropriate markets when launching a new product or service. That includes being reactive and always trying to take advantage from the unseen markets. You also have to anticipate and foresee any financial afflictions, which very often lead to the destruction of new ventures. Developing a financial foresight and controlling the cash flow are some of the key for a healthy venture. Then you should anticipate the growth and create a great management team. Do not try to lead the new venture on your own, and always have in mind that a good management team needs approximately three years to be built. Finally, always question yourself and your place in the company. “Where can I contribute?” is a question you should really think about, even though you’re the creator of the venture. Try to find what the better is for the general good of the company and put our own beliefs aside, even if it means for you to leave the project. Some of these requirements can be related to Louis Agassiz’s teaching method. By teaching his students the importance of a good observation, Agassiz was exercising them to identify and focus on subjects that really matter. They were probably able then to focus on the market fluctuation and to identify unseen markets -and new opportunities- or to anticipate the need of a management team. In fact, he demonstrated his students that observation can be a great ally in forecasting problems and may help them not to...
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...Part C According to Anton Shone (2001), an event experience describes ‘an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience’. In order to describe the event’s experience, this quote is quite helpful. In terms of experience, an event should get the visitor out of everyday life. It should provide the participant a new and exciting world in order to create a unique experience. Coming to the event, it can be said that the escape out of the real world worked rather good. The event provided a lot of targets with which an exclusive experience could be formed. Coming to the actual event, the Groniger festival gave visitors the opportunity to experience many different things on many different places. The experience was formed due to the variety of happenings and the diversity of spectrums. People as well as our group could not have the chance to be bored or uninterested due to many the locations. As soon as something turned to be tedious, people changed to the next place. The event provided the chance to feel highly involved. The reason for this was the interaction with the audience. In comparison to other happenings like this, the ‘Nach van kunst en weterschap’ gave people the chance to actively try things, experiment with science and art and be involved as an individual. To give an example for this, a group of scientists offered the opportunity to create and see your own DNA. You had to wash your mouth with salt...
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...Chapter 5 Review Questions 1. Describe systems analysis and the major activities that occur during this phase of the systems development life cycle. During systems analysis, you determine how the current information system functions and assess what users would like to see in a new system. Requirements determination, requirements structuring, and alternative generation and selection are the three primary systems analysis activities. 2. What are some useful character traits for an analyst involved in requirements determination? Requirements determination is a crucial part of the systems development life cycle; therefore impertinence, impartiality, relaxing constraints, attention to details, and reframing are important characteristics. 3. Describe three traditional techniques for collecting information during analysis. When might one be better than another? Traditional techniques for collecting requirements include interviewing and listening, observing users, and analyzing procedures and other documents. Interviewing and listening involve talking with users individually or as a group to discover their views about the current and target systems; it also involves carefully preparing an interview outline and guide before conducting the interview. Interviews are best done when only a few people are involved, when you need open-ended questions or the questions vary from individual to individual, or when a more personal method is needed. 4. What are the general...
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...BUS 343 Direct Observation of Customer Behaviour The products selected for our assignment were shoes and because they are everyday necessities as well as wearable statements, also the market demand is high. We chose shoes mainly because the ranges of consumers are continuous. This allowed us to thoroughly observe people who made purchases based on needs, social class, culture, age groups, and consumer behaviours. The shoes stores that our data was derived from were Payless Shoes Source, Stone Ridge, and Holt Renfrew. Payless Shoes Source is a discount footwear retailer located in a low traffic mall center. Customers that enter the store are mostly families with children or older ladies in their late forties. There was little communication between sales associates and customers for they could choose and try on their shoes without assistance. The consumers of this store were purchasing due to the need of footwear but also for the reasonable or sales prices. Stone Ridge is a slightly higher end shoe store located in Metrotown Center that adheres to the younger edgier generations The consumers that walk in are individuals that stimulate their self –esteem by standing out and being constantly aware of their own appearances. A majority of the ladies like to try shoes that are compatible with their outfits and meet the approval of friends. The younger generations were inclined to purchase popular brands and styles mainly...
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...of the immigration from China to U.S. on the economy and my hypothesis is the immigration from China will improve the U.S. economy from 2008 to 2012. To make my research paper become more effective and reliable, a qualitative primary research should be proposed in my study. There are some ideas that I could do for my study. For example, I can do observation; I can observe the consumption of Chinese people in a specific Chinese store. By observing it, I can discover the size of their consumption and then compare to the secondary research, see how it affects the specific market like import and export market. I am planning to sit there with my friends and start to obverse them and take note on their action. However, I need to get the permission of the manager in the Chinese store first and then start my primary research. This study is biased because I just sit there and obverse immigrant from other countries. To avoid it, I will try to neglect the immigrants from other countries and also when I compare my observation to the import and export market, I may need to analyse it carefully and interpret it clearly. I am expecting my observation will support my hypothesis which is Chinese immigrant improve U.S. economy from 2008 and 2012. Moreover, I also can do interview as my primary research. To study my research topic, I will use face-to-face interview with my economic instructor, Samuel Le, and I will begin with a question such as the following: “Do you agree or disagree the Chinese...
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...the surveyor to reach a broad base of consumers. Surveys also tend to be a reliable form of inquiry as they are standardized and uniform. This allows for consistency with data collection. As with any method of data collection there, surveys also have a few negative aspects. Surveys can tend to be inflexible. Once a survey is written and distributed, there is no way of altering the questions. Validity is another problem with surveys. Because surveys are standardized, it can be difficult to ask anything beyond generalized questions. Observation techniques also have their fair share of pros and cons as well. One of the primary benefits of the observation methods is that data gathering often occurs in a natural setting. This allows you to see the consumer, and observe their behavior in an actual setting. When using observation you generally generate relevant, quantifiable data that provides an answer. One of the negative aspects of observation is that the method tends to focus on a narrow and limited scope. Although you are observing the consumer in their element, you don’t really know what is driving their response, you only see their actions. Another potential setback is that you need a skilled observe. You want someone who is going to ensure data is being interpreted accurately. The primary benefits of using an experiment to collect data are that you can manipulate a variable to have an effect on the outcome. This allows you to observe which outcomes are better by observing...
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...JOB ANALYSIS PRIME MANPOWER SUBMITTED BY: MACALALAD, MARY JOY C. SATUITO, KENNETH B. Company Profile Manpower Inc. (NYSE: MAN) is a world leader in the employment services industry; creating and delivering services that enable its clients to win in the changing world of work. Celebrating its 60th anniversary in 2008, the $21 billion company offers employers a range of services for the entire employment and business cycle including permanent, temporary and contract recruitment; employee assessment and selection; training; outplacement; outsourcing and consulting. Manpower’s worldwide network of 4,500 offices in 80 countries and territories enables the company to meet the needs of its 400,000 clients per year, including small and medium size enterprises in all industry sectors, as well as the world’s largest multinational corporations. The focus of Manpower’s work is on raising productivity through improved quality, efficiency and cost-reduction across their total workforce, enabling clients to concentrate on their core business activities. Manpower Inc. operates under five brands: Manpower, Manpower Professional, Elan, Jefferson Wells and Right Management. More information on Manpower Inc. is available at www.manpower.com. Address: 14/F Bankmer Building 6756 Ayala Avenue 1226 Makati City, Philippines The Manpower Network: 4,500 offices in 80 countries and territories Manpower and Manpower Professional collectively have 4,100 offices across...
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...3 Components To A Successful Concept July 17, 2008 The only way to create a financially successful restaurant, in any market, is to have sales great enough to cover your costs--including your development costs. Today’s blog topic is my follow up to last week’s thoughts on seeing the unseen. Sometimes coming up with a concept seems like magic, but generally it is a result of a lot of research because seeing the unseen is more than hocus pocus. There are three components to examining a market and coming up with a successful concept: Economic Feasibility The economic feasibility is first looking at demographics and psychographics (sometimes values and lifestyles), some of which is statistical and some of it is pure observation. As an example, if the per capita income for San Francisco and Berkeley are the same, what really separates the two neighboring cities? The answer: Lifestyles. In San Francisco, you see the car of choice being BMW’s and Mercedes Benz, in Berkeley it would be Saabs and Volvos; for clothing in San Francisco it is probably Armani and Zegna, in Berkeley it is Levis and Patagonia. San Francisco values urban cool environments and in Berkeley it is sustainable and responsible kitchens. Everything works but the kind of restaurant you would do in Berkeley may not be as successful if done in San Francisco, or Kansas City or Atlanta. Part two of the economic feasibility is looking for the “best demonstrated” performance. Examine your trade area to see...
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...Anthropology 202 Fall 2015 Instructor: Ian Kalman Written Assignment: Ethnographic Observation This assignment is an exercise in ethnographic observation. Students are asked to choose a location in the Montreal area for a field site. There, they will spend at least an hour, taking (hand-written) notes on what they observe. Successful sites are those in which, to some extent, what is considered ‘normal’ differs from the observer’s own sense of normal. In other words, students are asked to go to a place where taken-for-granted knowledge differs from their own and report on their experiences and insights. In doing so, you make something that was previously strange slightly more familiar, and write about it. Students are then asked to write their papers in two parts, including both a description and analysis of their experience (total 1800 words maximum). Analyses should be no more than 400 words. Papers will be assigned a grade based on the success with which they, (1) demonstrate they have chosen a site appropriate for anthropological observation, (2) richly describe what they observed, and (3) draw out and support interesting interpretations rooted in their experience. Assignments count for 30% of the student’s final grade. Unexcused late submissions will be penalized five points per day of lateness. Papers must be submitted in word format electronically before 2:30PM on Tuesday, October 20th. Please note that as this is an electronic submission, you will be...
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...find out some interesting phenomenon and therefore list out some suggestions to interested parties at the end of the report. Observations and Analysis Among the 86 consumers, 40 are under 30 years old, 39 aged 31 to 50, and 7 are older than 50. The temperature on the day of observation was 31 °C, but the hot drinks consumed were almost as much as the iced ones(29 cups of hot drinks versus 38 cups of iced drinks). Most of the young generation (20-30 years old) will buy the iced drinks, the other usually will choose hot drinks. It shows that drinking hot drink is the culture of the older generation which is independent of the weather. Also, the second possible reason behind is the use of air-conditioner. So that, most of the people do not rely on the drinks to cool down. Only limited amount of yogurt was offered daily, and the main consumer group of this specific product was found to be young females (5 out of 7 in their 20s and 2 others in their 30s). Yogurt attracts a lot of young generation because of its late arrival in Hong kong.It is alos recognized as a healthy food in Hong Kong. As most of the young females want to maintain their slim body sharp and healthy life style, they are willing to buy yogurt. As the main categories of food that Starbucks offers, cakes and bread, however, attract different kinds of customers. The observation showed that, compared to bread buyers, cakes buyers were less likely to be buying for themselves. (12 out of 12 pieces of bread...
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...Fact-finding techniques and how it affects system designs Troy Sutton A Paper Presented in Partial Fulfillment Of the Requirements Of [CS400] January 2015 Going to be honest is one of the most different types of research papers I have had to and do. I understand the process of the fact-finding techniques and how to apply them when it comes to system design in this paper I’m going to cover how the interview process, documentation review, general observation and surveys and questionnaires and how they play a part in system design. The interview process also includes conducting surveys so this is a crucial step. This is where you break it down into three different levels first level being the executive branch that all the people that their title has C in it. Second level would be all the managers and supervisors. The third would be the everyday user. You must have an understanding that each of these levels are going do require different functions on a day-to-day basis. the executive branch only wants to look at reports and see the bottom line of a company, The second level wants to see both up and down making sure that the people that are working for them are doing the job right and there meeting the expectations of the executives, and the everyday user wants to make sure that there meeting the companies goals. The interview process is simple it’s face-to-face time with the different levels and you come up with a standard list of questions this is where I think...
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