...| Elements of marketing Plan | | | | | Done By: Abdulla Ali Abdulla Al Sayari ID: 20131A64 Done By: Abdulla Ali Abdulla Al Sayari ID: 20131A64 Contents Introduction 2 Marketing Plan 3 The use of Marketing Plan 4 Marketing Plan Structure 5 Elements of Marketing Plan 6 Links exist between elements of a marketing plan 7 CONCLUSION 9 Introduction Marketing Plan is a document that is written about the marketing strategies and the position of the current market of business ahead with effort of marketing and the need of advertise for the next year. In this paper discussing about the Marketing plan and its elements with detail. And the use of marketing plans has been showed diplomatically. In this paper explained the common form of marketing plan The paper contains different elements of marketing plan while showing the function of each parts take place by common sources of getting the information and techniques for preparing the section. After this come assumptions of marketing plan. There are lot of misconceptions in the process of marketing plan. At last is the discussion on common misconceptions which are generally made in the process of making a marketing plan and conclusion of all these study. Marketing Plan Marketing Plan is a document that is written about the marketing strategies and the position of the current market of business ahead with effort of marketing and the need of advertise for the next year. It contains details...
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...Marketing Mix Paper Within this paper the reader will find the elements of the marketing mix as it pertains to Northwood Realty Services in reference to product, place, price, and promotion. In addition, the reader will find how each of the four elements of the marketing mix effects the development of Northwood Realty Services marketing strategy and tactics. The reader will find how Northwood Realty Services implements each element of the marketing mix through marketing and research strategies. Northwood Realty Services Northwood Realty Services is a real estate agency established in 1956, serving customers in Eastern Ohio and Western Pennsylvania with 35 offices and 900 agencies within the local areas of the servicing regions (LinkedIn Corporation, 2011). Northwood Reality Services commitment to their customers is to ensure that buying and selling a home is more rapid, easier and a rewarding experience without the worries of the plugging economy. Despite the economic stance Northwood Reality Services “mission has remained constant unrivaled service, never-ending respect for customers, uncompromising integrity and ethics (Northwood Realty Services 2011, par.2).” Northwood Realty Services focuses on continuance complacency with the aim of sharing the enthusiasm, safety, reassurance and personal pride of owning a home with the new homeowners based on a trusted and confidence in a real estate agency. Northwood realty services strives on the present low interest...
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...create a marketing plan, the manager needs information: SWOT analysis is one of the most effective tools in the analysis of marketing data and information The SWOT analysis fulfils this role by structuring the assessment of the fit between what a firm can and cannot do (S/W) and the environmental conditions working for and against the firm (O/T). If the SWOT analysis is done correctly, it can be a viable mechanism for the development of the marketing plan. If done haphazardly or incorrectly, it can be a great waste of time. They are six directives for a productive SWOT analysis: Stay focused: We often make the mistake of conducting one generic SWOT analysis for the entire business unit. It should be a series of analyses, each focusing on a specific product/market combination (Example of GM) Search Extensively for competitors: The firm must watch for any current or potential direct substitutes for its products (Kodak) Collaborate with Other Functional Areas: It generates information and perspectives that can be shared across a variety of functional areas in the firm. Managers of other areas should learn what other managers see as the firm’s SWOT. Such cross-pollination can generate a very conducive environment for creativity and innovation. Examine issues from the Customers’ Perspective: All issues are not equally important; the marketing manager should identify the most critical issues by looking at each one through the eyes of the firm’s customers. We although...
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...Marketing fundamentalsFUNDAMENTALS OF AN INTEGRATED MARKETING COMMUNICATION PLAN This document is intended to provide a general guide to students in Bus 134B, Integrated Marketing Communications, as they develop their semester project. Hopefully, this will provide an additional “comfort zone” to students, enabling a clearer understanding and a faster start with the project. References to page numbers and figures whose content is incorporated here refer to Chapter 4, The IMC Planning Process, of Integrated Advertising, Promotion, and Marketing Communications, Clow & Baack, 5th Edition, Prentice Hall, 2011. Integrated Marketing Communications (IMC) is the term used to describe the entire program by which you communicate with your customers. The “face, personality and spirit” of your company and products (all marketing mix variables) should blend together to present a unified message. Note that an IMC plan is NOT a marketing plan. An IMC plan is the portion of the marketing plan that involves all promotional aspects of the marketing plan. All communications with customers, including but not limited to • personal selling • consumer sales promotions • trade (channel) promotions • advertising • public relations • corporate as well as product positioning • customer service experiences are included in a complete IMC plan. Each of these different communication types must be aligned with and in support of each other and the overall positioning (Value Image) of company. To develop a feeling...
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...Williams College Marketing principles Submitted by : TASK1 This essay will have a brief definition and explanation of the marketing process and the evaluationn of costs and benefits of the marketing orientation. Marketing is a procedure of planning and conducting ideas and strategies in order to satisfy consumers and organizations. The marketing process contains: * Situation analysis * 5c analysis. Company, customers, competitors, collaborators, climate. * PEST analysis. For macro-environmental political, economic, societal, and technological factors * SWOT analysis. Strengths, weaknesses, opportunities, and threats-for the internal and external situation. * Marketing strategy * Once the best opportunity to satisfy unfulfilled customer needs is identified, strategic plan for opportunity can be developed. * Marketing mix decisions * Product development- specifying, and production the first nuits of the Product * Priming décisions * Distribution contacts * Promotional campaign development * Implementation and control At this point in the process, the marketing plan has been developed and the product has been launched. Given that few environments are static, the result of the marketing effort should be monitored closely. * The advanatges and disavantages of marketing orientation are A company with a marketing orientation has a strategic focus centered on awareness...
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...Principles of Marketing, 16e (Kotler) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 1) ________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Easy 2) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) The focus of strategic planning is to define a game plan for long-run survival and growth. D) The strategic plan is a statement of an organization's purpose. E) Strategic planning involves identifying segments of consumers with identical preferences. Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Moderate 3) Which of the following is the first step in strategic planning? A) setting short-term goals B) developing the business portfolio C) defining the organizational mission D) formulating the key marketing strategies E) identifying...
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...2.1 The retail marketing mix Marketing is an underlying philosophy that guides business activities, but how does a retailerdo marketing? A retailer must engage in planning, research and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the mix consisting of the four Ps (Product, Price, Place and Promotion) of marketing. The following images show retail examples of each of the elements of the mix and the next activity describes each element of the mix further. Figure 4 ------------------------------------------------- Activity 5: Reading about the mix Allow 30 minutes for this activity Purpose: this task will help you explore the elements of the marketing mix and develop your understanding of how the mix applies to retailing. Task: The marketing mix is often called the four Ps and it represents four discreet areas of business planning and marketing decision-making. The four Ps are: Product, Price, Place and Promotion. Find out what is involved and how these concepts relate to retail management by reading the following extracts in Box 1. Then make some notes on what each element of the mix means to the retailer. Box 1: The four Ps of the marketing mix Product In general marketing terms, the product decision involves deciding what goods or services should be offered for sale to a particular group of customers. An important aspect of this element of the mix is new product development. As technology and tastes change, products...
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...DEVELOPING A MARKETING PLAN: A Template for Analysis and Strategy This template is designed for the analysis and planning phases of global marketing strategy development. Students must conduct “real” research for completing a substantial and coherent marketing plan. First, you will develop a comprehensive customer, competitor, organizational and environmental analysis. This entails the next stage for an effective marketing mix strategy followed by implementation and control. The marketing plan should be fully justified, which means students must explain why a particular method, tactic, or strategy is chosen in comparison to many other alternatives. Cross-cultural analyses and discussions of global consumer culture are required components of the final marketing plan. DEVELOPING A MARKETING PLAN: A Template for Analysis and Strategy Executive Summary (done last – two page summary of entire project; use persuasive language...
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...Task 1 (Learning Outcome 1) 1.1. Describe Marketing Process. There are several elements that can be used by Mamee Double Decker Berhad. The first one is Situation Analysis. Situation Analysis is used to identify what are the chances that can be used to satisfy the unfulfilled customers’ wants and needs. In this process, Mamee Double Decker Berhad need to know first their firm capabilities in which it’s operating before identify their customers’ wants and needs. Mamee Double Decker also needs to analysis their situation in the past, present and predict what will happen in future. Under the situation analysis, there are several frameworks that can be used to add structure. There is 5C analysis, where we could know about the company, customers, competitors, collaborators and the climate. Then we have PEST Analysis. PEST analysis is what we used for macro-environmental political, economic, societal and technological factors. For the last framework is SWOT Analysis where in this framework we need to know the strengths, weaknesses, opportunities and threats for the internal and external situation in the company. For the second element, it is the Marketing Strategy. This strategy will be done once Mamee Double Decker identifies what opportunities that they will use. This strategy also involves Market Segmentation, Targeting, Positioning and Value Proposition. These can be used for pursuing the opportunity to be developed. In market segmentation, it is use to make identification...
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...___________________________________________________________03 Task 1 – Marketing _____________________________________________________04 Task 2 – Marketing benefits, costs and problems ______________________________06 Task 3 – Predicted Questions______________________________________________07 Conclusion ____________________________________________________________09 References ____________________________________________________________10 Introduction Companies have realized that is essential to know how to plan for success. Much more than a theoretical tool, the marketing plan is essential for the organization where they can focus their efforts on the opportunities that the market presents and applying effectively the resources. As the world is changing businesses are competing to each other all the time and we need to show the customers that we have what they need. Marketing will help with this relationship. The companies that won’t change because they are still thinking on how well they were doing in the past will probably not succeed. Marketing is an essential department to the company and will help to increase sales in large number. Task 1 - Explain the various elements of the marketing process. What the new marketing department will do. Marketing Systematically, day to day, it can mean fulfilment. Marketing encompasses the full range of design, planning and implementation; intend to satisfy the needs of customers through products and services. Marketing identifies the need and creates...
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...Definition of Marketing Heidi Cohen the President of Riverside Marketing Strategies explained marketing as the following: “In line with the firm’s business goals, marketing attracts consumers’ scarce resources, attention and disposable income, to drive profitable revenues. Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. To this end, marketing strategy consists of business goals, target customers, marketing strategies, marketing tactics and related metrics. As a function, marketing extends across the customer’s entire purchase process including research, engagement, purchase, post-purchase (including supplemental support and returns) and advocacy. “ In other words marketing is a tool what companies use in order to convince customers according to their wants and needs in order to receive profit for the company. There are different tools and strategies for that it is changing according to the product or service what is trying to be sold. But also highly depends on the demander just as age, gender, social background, interest geographic location etc. elements of the marketing process In the following lines the four elements of marketing process will be introduced. The four stages are Situation Analysis, Marketing Strategy, Marketing Mix Decisions, finally Implementation and Control. Let’s begin with Situation Analysis. This step is often considered...
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...Marketing and selling. What difference? BY AIMABLE INEZA innezar@yahoo.fr 6 AUGUST, 2011 TABLE OF CONTENT PAGES I. INTRODUCTION ……………………………………………………………….. II. MARKETING AND SELLING CONCEPTS ……………………………......... 2.1. Marketing concept ………………………………………………………… 2.2. Selling concept ……………………………………………………………. 2.3. The difference between marketing and selling …………………………… III. COMPETITOR ANALYSIS IN ORGANIZATIONS …………………………. 3.1. Purpose of competitor analysis ……………………………………………. IV. CONCLUSION …………………………………….. .…………………………… REFERENCE …………………………………………………………………………. 1 1 3 5 5 5 6 7 8 I. INTRODUCTION Today’s businesses around the world cannot ignore the impact that the global economy is having on their performance. The advance of internet and information transparency has brought about an increasingly mobile workforce, rapidly changing technology and multiple business models. As a result, companies have become less capable of predicting and controlling the short-term shape of their very market. As a result, more and more companies are choosing to adopt a marketing-led philosophy to enable them to win market shares, capture and retain the hearts and minds of current and prospective customers. [World Marketing Network (www.gmnhome.com)] Palmer (2009) defines marketing as a business philosophy that puts customers at the center of an organization’s considerations. This philosophy...
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...content Page3........... Executive summary Page 4................ Why goods and services are central to both marketing and operations Page 5.................... Examine why ethical behaviour and government regulation are important in marketing including one example of ethical behaviour and one example of a NSW or Australian government requirement Page 7............... Assess why a mix of marketing and promotional strategies are important in the marketing of goods and services Page 9............. Identify the elements of a SWOT analysis. Explain how a situational analysis assists in a business planning Page 11...... Bibliography Executive summary Operations is the business process that involves transformation or, more generally production. It is a term that applies both to the manufacturing and service sector. It involves the turning of raw materials and resources into the outputs of finished goods or products. Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. As consumers are constantly exposed to all aspects of marketing consumers might be mislead or manipulated into buying a product that does not meet the requirements it is advertised for. Businesses must ensure that they are up to date with the current laws and then apply them to all marketing practices. A business is required by law to offer a refund if the products provided are faulty, do not match the description...
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...DESCRIPTION The marketing report is an evaluation of the service product ‘live case’ experience in a marketing context and recommendations to the firm that will add value for future customers. The first step in preparing the report is to read all the postings in your group blog on LearnJCU and consider them carefully. The report will consist of the following sections and address requirements outlined below: Title page: title of the report (innovative, captures attention & conveys theme of report content), prepared for (your Lecturers name), prepared by (your name & student number), due date, subject name and number. Letter of Transmittal: not required Table of contents: in the appropriate layout as per directions provided; include Reference List not a Bibliography Executive summary: purpose and scope of report, main issues discussed and findings, conclusions and recommendation. (length approx 150 to 200 words and not included in word count) Remember, this is not a summary or an introduction. An Executive Summary provides the main outcomes of the report. It must be written as the final part of the report. 1. Introduction: purpose, scope/context, main data sources, assumptions and limitations, plan/layout of report (concise and focused) (Word length: 100 words) 2. Situation analysis: This section will briefly describe the firm, examine the environmental factors influencing the firm’s marketing situation and outline the target marketing process. (Word...
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...Elements of the Marketing Process There are four main elements that make up the marketing process; Analysing the market and environment, developing a marketing strategy, developing the marketing mix and monitoring & control. The marketing process is vital to all companies as it contributes to its overall strategic objectives with the aim of creating value to the company’s customers. Some of the elements are performed continuously, annually or for decades. (Source: J. Hargrave, 2010,www.jhargraveonmarketing.blogspot.co.uk) Careful analysis or situational analysis of the market needs to be done as it allows the company to examine both the external environment of the market and internal situation of the company. Tools such as the SWOT & PEST Analysis help review the company’s strengths, weakness, threats, opportunities, political, environmental, economic, social and technological factors that may affect the supply & demand for their product/service and ultimately the company’s success. When developing the marketing strategy, there are several other elements to consider, such astarget customers. This allows a company to look at the entire market, break it down into segments and focus on the group of customers that will benefit them most. The world is filled with many different types of people and customers, it is important for a company to identify the best group, or segment, of potential customers that will be most profitable. To do this, a company must...
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