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Marketing Generic

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Submitted By ankurmesra
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Red Herring is a preliminary prospectus which a company files with Security and Exchange Commission (SEC), before going for an initial public offering (IPO). This prospectus contains most of the information regarding the company's operations and functioning, but does not include important details of the issue such as its share price and the number of offered share. The term "red herring" is derived from the bold disclaimer in red on the cover page of the preliminary prospectus. Red Herring is a registration process in which documents are files with SEC, but this prospectus is yet incomplete because SEC has to make it effective. This prospectus is not the final statement of company, it may be changed. During this period of registration, the company is not allowed to sell and offers the securities until and unless the registration statement becomes effective by the SEC. In this prospectus there is no mention of price and number of share issue.

The red herring prospectus tells about the business of the company, its proceedings, market potential for doing business in their products and services, financial statements, details of key persons in the company, major shareholders, pending litigation, etc.
After registration statement became effective, final IPO price and issue size of shares is informed.
The lead time of registration statement is about 20 days, after this date the registration statement becomes effective. It is required to mention that SEC has not approved the securities but simply ensures that all relevant information is disclosed in the registration statement. About Just Dial Limited
Vision: To create long term shareholder value by enhancing its position as a leading local search service.
Mission: To provide fast, free, reliable and comprehensive information to our users and connect buyers to sellers.
Corporate Information:
• The business

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