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Marketing Mix Strategy

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Marketing Mix Strategy

Product

Tablets of Samsung are; Galaxy Tab 7.0, Galaxy Tab 7.0 Plus, Galaxy Tab 7.7, Galaxy Tab 8.9, Galaxy Tab 10.1, Galaxy Tab 10.1v, Samsung Galaxy Tab 2, Samsung Galaxy Tab 3, Samsung Galaxy Tab 4, Samsung Galaxy Tab Pro, Samsung Galaxy Tab S.
The Galaxy Tab provides full on-screen 24-bit color. Image quality of text, icons, and menu graphics are excellent. Pictures have high saturation and contrast. ıt has a stylish design that attracts especially young people.

Price
Pricing is one of the most important features of a product. It tells very much about the product itself and its value. Since the Samsung products especially tablets are one of the best in the competitive market, they use the high price at the beginning. So that they would have higher value than other brands. However, they decrease the price as the product gets old or the alternatives in the market increases. Prices of the tablets are between $159.99 and $749.99 according to their features.

Place
Samsung takes places in many channels in the market and uses channel marketing concept. In this concept, there are three parts which are sales and service dealers, modern retail and distributors. Sales and service dealers have relationship with Samsung and they are in institutional sales. In modern retail, there is a retail chain. Samsung has a big role among retailers. Third segment is taking place through distributors. Samsung has a one distributor who is responsible for specific country or city. That distributor sell the products to retailers. Promotions
The target market of Samsun Galaxy Tab is mostly students, Businessmen and any other portable device holder. They use both pull and push strategy by advertising and sales promotions. Other than advertising, they motivate their partners by offers to sell their products. As Samsung is a successful and

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