Free Essay

Marketing Proposal

In:

Submitted By gregorigeni
Words 2981
Pages 12
RANCANGAN PERNIAGAAN

RINGKASAN PENILAIAN PROJEK
(Diisi dan dilengkapkan oleh pemohon)

A. Maklumat Am Pemohon .

1. Nama Syarikat/Firma : NONAMA BEAUTY CENTRE (Firma milik tunggal)

2. Alamat & No. Tel : No. 123, Jalan Bersatu 123, Taman Bersatu 48000 Rawang

3. Tarikh dan No. Pendaftaran : 25 Julai 2001 01234567 - T

4. Tarikh Beroperasi : 25 Ogos 2001 (Jangkaan)

5. Modal Sumbangan : RM43,600

| |Jumlah modal dimiliki (RM) |
|Nama pemilik | |
| | | | |
| |Sediada |Baru |Jumlah |
| | | | |
|Nonama bt. Abdullah | |RM43,600 |RM43,600 |
|No. 123, Jalan Pandan Indah, Pandan | | | |
|Indah, | | | |
|55100 Kuala Lumpur | | | |

6. Jenis Perniagaan : Salon kecantikan Aktiviti : Perkhidmatan kecantikan dan rawatan kesihatan.

7. Milikan Modal : 100 % Bumiputera

7. 8. Pemilik :

| | | | | |
|Bil |Nama/Alamat/K.P |Umur |Jawatan dalam firma ini |% modal dimiliki|
| | | | | |
| | | | | |
|1. |Nonama bt. Abdullah |33 Thn |Pengurus |100% |
| |No. 123, Jalan Pandan Indah, Pandan Indah,| | | |
| |55100 Kuala Lumpur | | | |
| | | | | |
| |K.P : 123456789 | | | |
|Jumlah |100% |

B. PERIHAL PROJEK

1. Aspek Teknikal

a) Lokasi Projek

Buat masa ini, perniagaan dijalankan di rumah pemilik sahaja iaitu di Pandan Jaya, Kuala Lumpur. Walaubagaimanapun, pemilik akan memulakan perniagaan di premis yang baru disewa di Taman Bersatu, Rawang setelah selesai proses ubahsuaian yang sedang dijalankan masa ini sejajar dengan usaha pemilik untuk memperkembang dan memperbesarkan perniagaan yang pada mulanya dijalankan secara kecil-kecilan. Butir-butir premis baru , kadar sewa dan pemilikannya adalah seperti berikut:-

|Alamat |Nama Pemilik Bangunan |Kadar Sewaan |Tempoh |
| | |(Sebulan) |Sewaan |
| | | | |
|No. 123, Jalan Bersatu 123, Taman |Christie Enterprise Sdn. |RM3,200 |3 tahun |
|Bersatu, |Bhd. | | |
|48000 Rawang | | | |

Keluasan premis adalah 1400 kaki persegi. Keluasan ini sedah mencukupi untuk menempatkan semua peralatan serta dapat memberikan keselesaan. Susun atur peralatan adalah seperti langkaran pelan lantai yang dilampirkan. Rupa bentuk fizikal premis adalah seperti gambar-gambar yang dilampirkan.

Sehingga masa ini, pemilik telah mengeluarkan wang sebanyak RM 9,600 sebagai bayaran 3 bulan deposit sewa dan perjanjian sewa telah pun disempurnakan.

Premis perniagaan yang berada di kawasan perniagaan Taman Bersatu ini dianggap strategik kerana lokasinya menjadi tumpuan ramai pada setiap hari.

b) Mesin/Peralatan/Kelengkapan Penting Sediada

Walaupun pengusaha telah pun memulakan perniagaan secara kecilan dirumah beliau, namun beberapa peralatan sediada tidak akan dibawa ke tempat baru kerana kurang sesuai.

|Bil |Jenis |Unit |Kegunaan |
| | | | |
| |Tiada | | |
| | | | |

c) Mesin/Peralatan/Kelengkapan Yang Akan Dibeli dan Ubahsuai

Bagi memastikan perkhidmatan yang baik dan memuaskan yang dapat memenuhi keperluan kebanyakan pelanggan, firma telah memutuskan untuk membeli peralatan-peralatan dan membuat ubahsuai seperti berikut :

|Bil |Jenis |Unit |Harga Kos |Pembekal |
| | | |(RM) | |
|1 |Exercise Table |6 |42,000 |Maju Beauty Equipment |
|2 |Lymph Impedence / Thermo Motion |1 |7,000 |“ |
|3 |Thermo Jet |1 |7,000 |“ |
|4 |Stelilizer |1 |200 |“ |
|5 |Couch Bed c/w Stool |1 |400 |“ |
|6 |Minifine Glass for Facial |1 |200 |“ |
|7 |Facial Steamer |1 |200 |“ |
|8 |Sprint Bicycle |2 |600 |“ |
|9 |Treadmill Heavy Machine |1 |400 |“ |
|10 |Locker Cabinet |1 |2,000 |“ |
|11 |Mesin Magnetik |4 |8,000 |Yong Yong Marketing |
|12 |Ubahsuai |Lump sum |60,000 |Lee Lee Construction |

Catatan :

i. Peralatan-peralatan diatas adalah peralatan yang lazim digunakan oleh kebanyakan salon kecantikan seperti ini.

ii. Sebagai perbandingan harga, sebutharga daripada 3 orang pembekal telah diperolihi. Pemilihan pembekal diatas adalah berdasarkan sebutan harga yang terendah. Tempoh sah sebut harga ialah selama 3 bulan.

iii. Spesifikasi untuk ubahsuai adalah seperti dilampirkan. Lee Lee Construction dipilih kerana syarikat ini menawarkan harga yang terendah. Tempoh sah sebut harga adalah selama 3 bulan.

iv. Syarat-syarat pembayaran kepada pembekal-pembekal diatas adalah seperti berikut:-

|Pembekal |Cara bayaran |
|1. Maju Beauty Equipment |25% semasa pesanan dibuat dan bakinya selepas |
| |peralatan diterima atau berdasarkan surat jaminan |
| |bank. |
|2. Yong Yong Marketing |“ |
|3. Lee Lee Construction |Tuntutan pada tahap progress 30%, 50%, 80% dan |
| |100%. |

d) Carta alir proses pengeluaran bagi projek-projek yang bercorak perkilangan

Setiap perkhidmatan kecantikan mempunyai cara dan kaedah rawatan yang tersendiri. Cara dan kaedah ini telah dijilidkan dalam buku manual rawatan kecantikan firma. Manual ini merupakan harta intektual firma yang mana merupakan resipi utama dalam memberikan perkhidmatan kepada pelanggan.

Manual ini tidak diedarkan bersama kertas rancangan perniagaan ini. Walaubagaimanapun dokumen ini sedia untuk ditunjukkan kepada mana-mana pihak yang berkenaan apabila diperlukan.

e) Penggunaan bahan mentah utama dan pembekalnya

Dianatara bahan-bahan mentah utama adalah seperti berikut:-

| |Kuantiti digunakan |Jumlah kos sebulan|Pembekal dan syarat pembelian |
|Jenis Bahan mentah |sebulan | | |
|Hydro Peeling Gel |2 |200 |Beberapa pembekal sekitar Kuala Lumpur. |
| | | |Pembelian secara tunai |
|Fade Cream |2 |120 | |
|2 Way Foundation |2 |120 | |
|Toner Oily |2 |100 | |
|Normal Set |2 |500 | |
|Oily Set |2 |500 | |
|Trial Set Normal |6 |450 | |
|Trial Set Oily |6 |450 | |
|Facial Scrub |2 |100 | |
|Whitening Mask |1 |50 | |
|Collagen Gel |1 |50 | |
|Moisteriser |1 |50 | |
|Peeling Treatment (Serum) / Cream |1 |50 | |
| | | | |
|Jumlah | |2,740 | |

Stok awalan yang diperlukan adalah sebanyak lebih kurang RM3,000, iaitu bersamaan dengan 1 bulan kegunaan.

Syarat pembelian adalah secara tunai. Had minima pembelian tidak dikenakan oleh semua pembekal. Harga barang-barang diatas amat stabil dimana turun-naik harga tidak mudah berlaku.

2. Aspek Pasaran

a) Ciri-ciri Umum Produk/servis dan Pengguna .

Firma menjalankan perniagaan pusat rawatan kesihatan dan kecantikan serta khidmat perunding perkahwinan. Perniagaan firma termasuklah melangsing badan, mendandan rambut, rawatan muka dan biomagnetik (rawatan kesihatan yang menggunakan kombinasi akupunktur dan refleksologi), urutan tradisional (urutan biasa dan selepas bersalin), mandian SPA, dan juga persiapan perkahwinan seperti andaman, gubahan hantaran, sewaan baju pengantin, dan lain-lain lagi.

Disamping menjalankan perkhidmatan yang tersebut diatas, firma juga ada menjual pelbagai produk-produk kecantikan dan kesihatan yang kebanyakannya adalah berkaitan dengan kesihatan dan kecantikan wanita.

Firma dijangka akan dapat menarik minat ramai wanita untuk mencuba dan seterusnya menggunakan khidmat yang disediakan oleh firma. Ini kerana kecantikan merupakan idaman setiap wanita.

b) Pasaran Am

Penjagaan kesihatan dan kecantikan amatlah diambil berat terutamanya oleh wanita-wanita moden masa kini yang amat mementingkan kesempurnaan diri. Ini adalah kerana wanita pada zaman ini banyak berkecimpung di dalam kerjaya profesional dan perniagaan sendiri yang setaraf dengan lelaki. Oleh sebab itu kebanyakan wanita amat mengambil berat tentang keterampilan diri masing-masing agar kelihatan muda, bergaya, sihat, ceria, dan yakin.

Perkembangan industri perkhidmatan kesihatan dan kecantikan pada masa ini adalah amat meyakinkan dan mempunyai prospek yang besar untuk terus berkembang maju selaras dengan peningkatan taraf wanita seperti yang tersebut diatas. Perkembangan Belanjawan 2002 yang memberikan kenaikan 10 % kepada kakitangan kerajaan dan bonus tahunan dengan kadar minima RM 1,000.00 juga dijangka akan memberi kesan positif kepada perkembangan industri ini.

Walaubagaimanapun, penglibatan usahawan bumiputera dalam industri ini adalah kurang berbanding dengan bukan bumiputera yang kebanyakannya dimonopoli oleh kaum Cina. Jika kita lihat dimerata tempat, adalah sukar untuk melihat perniagaan seperti ini yang diuruskan oleh usahawan bumiputera. Sedikit sebanyak, usaha pemilik untuk membuka perniagaan khidmat kesihatan dan kecantikan akan membuka mata masyarakat bumiputera untuk cuba bersaing dalam industri ini.

c) Sasaran Pasaran Syarikat/firma

Pada peringkat awal perniagaan, fokus utama firma adalah tertumpu kepada pelanggan yang berada di kawasan Rawang, iaitu: Taman Rawang Perdana 1 & 2, Taman Bersatu, Taman Tun Teja, Kampong Melayu Batu 16 dan Kampong Kenanga.

Secara amnya, populasi di kawasan-kawasan tersebut didominasikan oleh penduduk bumiputera. Faktor ini akan memberikan kelebihan kepada firma untuk memenangi pelanggan-pelanggan dari kaum bumiputera. Oleh itu, lokasi yang dipilih oleh pemilik bagi menjalankan perniagaannya adalah baik dan berpotensi besar untuk berjaya.

Lokasi firma berada di kawasan komersial Taman Bersatu yang berhampiran dengan pusat-pusat perniagaan, perkembangan komersil, klinik pusat beli belah akan memberikan peluang yang besar untuk mendapatkan perhatian pelanggan.

Pelangan-pelangan yang disasarkan mempunyai ciri-ciri berikut:- i. Wanita berumor diantara 18 – 45 tahun. ii. Wanita bekerja.

Populasi pelanggan sasaran didalam kawasan pasaran adalah seperti berikut:-

| | | | |
|Kawasan/Taman |Bilangan Rumah |Bilangan Penghuni |Bilangan Pelanggan Sasaran (^) |
| | |berKeluarga (*) | |
| | | | |
|Taman Rawang Perdana 1 & 2 |3,000 unit |1,200 keluarga |240 orang |
|Taman Bersatu | | | |
|Taman Tun teja |1,500 unit |600 keluarga |120 orang |
|Kg. Melayu Batu 16 |3,000 unit |1200 keluarga |240 orang |
|Kg. Kenanga |1000 unit |400 keluarga |80 orang |
| |1000 unit |400 keluarga |80 orang |
| | | | |
|Jumlah | | |760 orang |

Nota : (*) 40% dari bilangan rumah dianggar didiami oleh penghuni berkeluarga.

(^) 20% dari bilangan penghuni berkeluargan dianggarkan mempunyai ciri-ciri pelanggan sasaran firma.

Anggaran pendapatan firma adalah seperti berikut:-

| | | | | | |
|Khidmat / Rawatan |Bayaran Perkhidmatan |Anggaran Pelanggan |Anggaran Pelanggan |Anggaran |Anggaran |
| |(RM) |Sehari |Sebulan |Pendapatan Sebulan |Pendapatan Setahun |
| | | | |(RM) |(RM) |
|Rawatan Muka |80.00 |3 |78 |6,240.00 |74,880.00 |
|Perampingan |129.00 |3 |78 |10,062.00 |120,744.00 |
|Urut Tradisional |50.00 |5 |130 |6,500.00 |78,000.00 |
|Aromatherapi |80.00 |3 |78 |6,240.00 |74,880.00 |
|Rawatan Badan |80.00 |2 |52 |4,160.00 |49,920.00 |
|Sauna |30.00 |2 |52 |1,560.00 |18,720.00 |
| | | | | | |
| |Jumlah |23 |598 |36,062.00 |432,744.00 |

Ulasan : Anggaran adalah berdasarkan kepada jumlah minima pelanggan yang datang untuk 26 hari dalam sebulan. Bayaran perkhidmatan adalah anggaran bayaran minima yang dikenakan bagi setiap perkhidmatan. Buat permulaan, hanya aktiviti ini sahaja yang dijalankan. Walaubagaimanapun, apabila aktiviti-aktiviti seperti persediaan perkahwinan, andaman, dan lain-lain mula dijalankan, anggaran pendapatan firma dijangka akan meningkat lagi.

Diandaikan seorang pelanggan sasaran datang mendapatkan satu jenis perkhidmatan dalam masa sebulan. Daripada bilangan pelanggan sasaran diatas, didapati ianya lebih daripada mencukupi untuk menghasilkan pendapatan diatas.

d) Strategi Pasaran firma

Diantara strategi-strategi adalah seperti berikut :

i. Mempertingkatkan mutu perkhidmatan di premis yang baru. Mutu perkhidmatan akan lebih professional memandangkan perniagaan sudah dijalankan di tapak perniagaan yang sesuai, tidak lagi di rumah seperti sebelumnya.

ii. Memperluaskan kaedah rawatan dengan alat-alat moden. Campuran antara rawatan tradisional dan moden.

iii. Menambah lebih banyak pakej-pakej menarik dengan harga yang lebih murah.

iv. Menjalankan promosi secara “Pelanggan Bawa Pelanggan”. Setiap pelanggan yang membawa pelanggan lain untuk mendapatkan perkhidmatan ini, si pembawa akan dapat satu perkhidmatan secara percuma.

v. Mempelkenalkan kad keahlian dimana setiap ahli akan mendapat potongan keatas bayaran perkhidmatan. Khidmat bimbingan kecantikan dan keterampilan akan diberi secara percuma kepada ahli.

vi. Perkhidmatan akan diberikan dengan penuh beretika dan mengamalkan tahap professionallisma yang tinggi. Motto perniagaan “Kecantikan - Hanya Sentuhan dari Professional”.

vii. Menyediakan perkhidmatan dan pilihan yang lebih banyak kepada bakal-bakal pengantin yang ingin menggunakan khidmat firma.

viii. Mengamalkan sistem booking atau prior appointment untuk mengelakkan pelanggan terlalu lama menunggu.

Dengan menjalankan strategi-strategi yang telah dikenalpasti diatas, firma dijangka akan dapat berkembang dengan baik, dapat menambah pelanggan, dan dapat memberikan perkhidmatan professional yang efektif.

e) Pesaing-pesaing

Firma dianggap sebagai bertuah kerana hanya mempunyai satu pesaing terdekat sahaja iaitu Pusat Persolekan Lily. Walaubagaimanapun, pesaing hanya menjalankan perniagaan kecantikan muka sahaja dan ini tidak begitu menjejaskan perniagaan firma.

Strategi-strategi yang telah dirancangkan diatas dijangka telah memadai untuk bersaing dengan pesaing ini.

3. Aspek Pengurusan

a) Carta Organisasi

Pada masa ini, firma diuruskan oleh Puan Nonama sendiri sebagai Pengurus. Beliau dibantu oleh tiga orang kakitangan yang mempunyai kepakaran dalam bidang tersendiri iaitu langsingan badan dan biomagnetik, kecantikan muka, dan perbidanan dan urutan. Firma dijangka akan mengambil dua orang pekerja lagi apabila perniagaan firma beroperasi sepenuhnya kelak.

b) Latarbelakang Pengarah/Pemegang Saham/Ahli Kongsi

Nonama bt. Abdullah

Pengurus

Beliau berusia 33 tahun, berkelulusan Diploma Lanjutan Pentadbiran Perniagaan daripada University Of Central Lancashire, UK pada tahun 1994, dan Ijazah Sarjana Pentadbiran Perniagaan daripada Middlesex University, UK pada tahun 1997. Pemilik berpengalaman bekerja selama 13 tahun bersama Bank Bumiputra Malaysia Berhad sebagai :

i. 1982-1988 Kerani di Jabatan Trade Finance ii 1988-1990 Setiausaha kepada Ketua Jabatan Information & Recovery iii. 1990-1991 Setiausaha kepada Pengurus Cawangan Kuala Lumpur iv. 1991-1994 Penyelaras Kursus di Unit Khas Bumiputera, Small Business Department v. 1994-1995 Pegawai Kredit di PWTC vi. 2000-kini Supervisor di Retail Service Outlet, Bumiputra-Commerce Bank

Beliau amat berminat didalam industri ini dan telah membuat perniagaan secara kecil-kecilan dirumahnya sendiri sebelum memohon pembiayaan daripada Bank ini. Walaubagaimanapun, beliau masih bekerja tetap di Bumiputra-Commerce Bank Berhad dan dijangka akan menamatkan perkhidmatannya sejurus selepas permohonan pinjamannya diluluskan untuk memberikan tumpuan sepenuhnya kepada perniagaan.

Tugas utama beliau ialah membuat kerja-kerja pentabdiran, pemasaran, perakaunan dan pengurusan operasi lain.

c) Latarbelakang Pengurus dan Penyelia (ahli pengurusan)

8. i. Sharifah Aminah - Melangsing Badan & Biomagnetik .

Beliau berpengalaman selama lima tahun di dalam bidang perampingan dan melangsingkan badan. Di firma ini, beliau bertanggungjawab kepada pelanggan yang inginkan rawatan melangsing badan dan biomagnetik.

9. ii. Shamsiah Mohamad - Bidan .

Beliau berumur 56 tahun dan merupakan ibu kepada pemilik, iaitu Pn. Nonama. Berpengalaman sebagai bidan selama 20 tahun dan bertanggungjawab bagi urutan tradisional, rawatan bersalin, dan rawatan bersunat untuk bayi perempuan.

iii. Norisah Abdullah – Kecantikan Muka

Beliau berpengalaman selama dua tahun dalam bidang persolekan dan bertanggungjawab kepada pelanggan firma yang inginkan khidmat persolekan dan kecantikan muka.

d) Latarbelakang Kakitangan Utama/mahir

|Nama & Alamat |Umur |Kelulusan |Pengalaman |Jawatan & tugas utama syarikat |
|No. K/P | | | | |
| | | | | |
|Tiada | | | | |
| | | | | |

4. Aspek Kewangan

a. Aset, Tanggungan & Ekuiti.

i. Jumlah Harta (Kos Projek)

| |SEDIA ADA | | |
|PERKARA |(00/0/00) | |JUMLAH |
| |(DERAF) |BARU | |
| |RM'000 |% |RM'000 |% |RM'000 |% |
|JUMLAH | | |178,600 |100 |178,600 |100 |

ii. Jumlah Tanggungan dan Ekuiti (Sumber pembiayaan)

| |SEDIA ADA | | |
|PERKARA |(00/0/00) |BARU |JUMLAH |
| |(DERAF) | | |
| |RM'000 |% |RM'000 |% |RM'000 |% |
|JUMLAH | | |178,600 |100 |178,600 |100 |

Nota i : Perkiraan Modal Kerja :-

| |SEDIA ADA |BARU |JUMLAH |
|PERKARA |(RM’000) |(RM’000) |(RM’000) |
| | | | |
|Siberhutang ( bln) | | | |
|Stok | | | |
|Bahan Mentah ( 3 bln) | |9,000 |9,000 |
|Barangan Dalam Proses ( bln) | | | |
|Barangan Siap ( bln) | | | |
|Tunai operasi (3 bulan) * | |41,000 |41,000 |
|Lain-lain | | | |
|Jumlah | |50,000 |50,000 |
|Tolak : Sipiutang ( bln) | |0 |0 |
|KEPERLUAN MODAL KERJA BERSIH | |50,000 |50,000 | 100. * Pengiraan tunai untuk menampong operasi selama 3 bulan pertama seperti berikut:-

Gaji - RM21,000 Sewa - RM9,600 Sewa hawa dingin - RM1,200 Telefon - RM1,500 Air/letrik - RM2,100 Pemasaran & promosi - RM2,700 Lain-lain - RM2,900

Nota ii : Kos Projek (Baru atau tambahan) Dan Sumber Pembiayaannya

| |PERKARA | |SUMBER PEMBIAYAAN |
|Bil | |HARGA / KOS | |
| | | |BPIMB |Sumbangan |
| | | | | |
|1 |Peralatan |68,000 |68,000 | |
|2 |Ubahsuai |50,000 |50,000 | |
|3 |Deposit sewa |9,600 | |9,600 |
|4 |Pra-operasi |1,000 | |1,000 |
|5 |Modal kerja |50,000 |17,000 |33,000 |
| | | | | |
| |Jumlah |178,000 |135,000 |43,600 | 101.

b. Prestas Lepas/Dijangka

| | |Prestasi Dijangka (RM’000) |
| |Prestasi lalu | |
|Perkara | | |
| | | | | |
| | |Tahun 1 |Tahun 2 |Tahun 3 |
|Keberuntungan (RM'000) | | | | |
|Jualan | |432.7 |454.4 |477.1 |
|Untung Kasar | |364.1 |374.4 |394.8 |
|Untung Sebelum Cukai | |109.5 |108.1 |117.5 |
|Untung Selepas Cukai | |78.8 |77.9 |84.6 |
|Untung Terkumpul | |78.8 |156.7 |241.3 |
|Ketunaian (RM'000) | | | | |
|Wang Tunai Masuk | |611.3 |454.4 |477.1 |
|Wang Tunai Keluar | |445.8 |386.3 |405.2 |
|Baki Tunai | |165.5 |68.1 |76.6 |
|Tunai Terkumpul | |165.5 |233.6 |310.2 |
|Keselamatan (RM’000) | | | | |
|Harta tetap | |102.8 |87.6 |72.4 |
|Harta semasa | |184.3 |252.8 |329.6 |
|Tanggunggan semasa | |30.6 |30.3 |32.9 |
|Tanggunggan berjangka | |135.0 |110.6 |84.9 |
|Modal & Ikuti | |122.4 |200.3 |284.9 |
|Pulangan Bersih:- | | | | |
|a) Atas Jualan (%) | |18% |17% |18% |
|b) Atas Harta (%) | |77% |89% |117% |
|c) Atas Pelaburan (%) | |181% |179% |194% |
| | | | | |
|Pulangan Kasar Atas Jualan | |84% |82% |83% |
|Titek Pulangan Modal (%) | |70% |71% |70% |
|Nisbah Semasa (:1) | |6.01 |8.34 |10.02 |
|Nisbah Segera (:1) | |5.71 |8.03 |9.72 |

Analisa/Penjelasan :

a) Prestasi Masa Lalu

Tiada

b) Prestasi Jangkaan

i) Firma dijangka dapat mencatatkan jualan sebanyak RM 432,740.00 pada tahun pertama. Purata jualan sebanyak RM 36,062.00 sebulan adalah bersesuaian dengan perniagaan firma yang masih baru..

ii) Syarikat dijangka mencatat keuntungan selepas cukai sebanyak RM 78,821.00 pada tahun pertama operasi diikuti dengan RM 77,891.00 dan RM 84,610.00 pada tahun kedua dan ketiga. Ini memberikan pulangan atas pelaburan yang amat menarik.

iii) Unjuran aliran wang tunai menjangkakan firma mempunyai lebihan wang tunai yang mencukupi untuk membayar faedah serta pokok pinjaman.

iv) Kedudukan unjuran keatas nisbah semasa menjangkakan firma berkeupayaan untuk membayar semua hutang semasanya dengan selesa. Dengan ini masalah ketidaktunaian dijangka tidak akan berlaku.

v) Kedudukan unjuran titek pulangan modal berada pada tahap sekitar 70% daripada jualan menunjukkan aktiviti yang dijalankan oleh firma mempunyai nilai sumbangan yang tinggi.

5.0 SENARAI CAGARAN (Tertakluk kepada syarat-syarat jaminan di bawah skim ini)

i) Perjanjian Pinjaman di antara Bank Pembangunan dan Infrastruktur Malaysia Berhad dengan pemohon.

ii) Senarai cagaran harta tetap yang ditawarkan.

|Bil |Jenis Harta |Nilai pasaran |
| | | |
|1. |Rumah sesebuah setingkat seperti berikut:- |RM130,000 |
| | | |
| |Lot PT 585, HS(M) 422 | |
| |Mk. Pintu Geng | |
| |Daerah Kota Bharu | |

Tanah ini telah pun dinilaikan oleh Juru nilai Rahim & Co. Laporan penilaian adalah seperti yang dilampirkan.

Anggaran nilai cagaran daripada tanah ini adalah seperti berikut:- Harga pasaran - RM130,000 Harga jualan paksa - RM104,000 Nilai cagaran (80%) - RM83,200

Lindungan cagaran - 62%.

Dua orang penjamin akan digunakan untuk menampung pinjaman yang tidak dilindungi oleh cagaran daripada tanah.

c) Jaminan pihak ketiga oleh :-

|Bil |Nama |No. K/P |Pendapatan Bersih* |
| | | | |
|1. |Ali Bin Yasin |6012345 |RM500/bulan |
| | | | |
|2. |Zakaria Bin Ahmad |6034567 |RM400/bulan |

*Pendapatan bersih penjamin di atas adalah seperti berikut :-

Nama Penjamin : Ali bin Yasin
|Pendapatan Sebulan |Perbelanjaan Sebulan |
|(RM) |(RM) |
| | | | |
|Gaji Bersih |5,000.00 |Belanja Sarahidup |3,000.00 |
|Pendapatan lain |0.00 |Bayaran Balik Kenderaan |1,000.00 |
| | |Cukai pendapatan |500.00 |
|Jumlah pendapatan (A) |5,000.00 | | |
| | |Jumlah Perbelanjaan (B) |4,500.00 |
|Pendapatan Bersih Sebulan |500.00 | | |
|(A-B) | | | |

Nama penjamin : Zakaria bin Ahmad
|Pendapatan Sebulan |Perbelanjaan Sebulan |
|(RM) |(RM) |
| | | | |
|Gaji Bersih |5,000.00 |Belanja Sarahidup |3,000.00 |
|Pendapatan lain |0.00 |Bayaran Balik Kenderaan |1,100.00 |
| | |Cukai pendapatan |500.00 |
|Jumlah pendapatan (A) |5,000.00 | | |
| | |Jumlah Perbelanjaan (B) |4,600.00 |
|Pendapatan Bersih Sebulan |400.00 | | |
|(A-B) | | | |

6.0 JADUAL PENGELUARAN WANG (ANGGARAN)

Pengeluaran Pertama : Ogos 2001

Pengeluaran Terakhir : Disember 2001

7.0 SENARAI LAMPIRAN .

i. Daftar perniagaan ii. Sebut harga peralatan dan ubahsuai iii. Pelan susun atur iv. Gambar premis v. Unjuran untung/rugi vi. Unjuran aliran wang tunai vii. Unjuran neraca kira-kira viii. Laporan penilian tanah ix. Borang penjamin

-----------------------

NONAMA BEAUTY CENTRE

Pengurus
(Nonama bt. Abdullah)

Badan & Biomagnetik
(Sharifah Aminah)

Kecantikan Muka
(Norisah Abdullah)

Bidan & Urutan
(Shamsiah Mohamad)

Similar Documents

Premium Essay

Marketing Proposal

...would supplement required for a healthy diet. Moreover, a variety of meals would be available in the menu to suite all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. Protein booster - ideal for body builders 2. Slim fast meal –ideal for people who want to lose weight 3. High crab meal - ideal for people who do endurance training 4. Low low meals - ideal for people who want to acquire a lean body and muscle definition Moreover, advice will also be provided to the customers in order to counsel them with regards to the best meal that would suit their workout. This would enable them to attain the workout results quickly and breakfast, lunch and dinner will be served. Marketing Proposal 3 SWOT Analysis With regards to the business, the strengths, weaknesses, opportunities and threats that have been identified are mentioned below. Strengths Locations of LA Fitness Gym There are eighty gyms all over the UK and has multiple...

Words: 1770 - Pages: 8

Premium Essay

Marketing Proposal

...Running Head: MARKETING PROPOSAL Marketing Proposal [Name of Writer] [Name of Institution] Marketing Proposal Marketing Proposal 2 Introduction At LA fitness gym, individuals can achieve their fitness goals with the assistance of the skilled and motivated instructors. It has eighty gyms all over the UK and has multiple health club locations (LA Fitness 2011, pp.1). Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet. This is the reason why we have proposed a business idea of introducing a chain of restaurants in LA fitness gyms across United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would provide healthy food that contains would supplement required for a healthy diet. Moreover, a variety of meals would be available in the menu to suite all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. 2. 3. 4. Protein booster - ideal for body builders Slim fast meal –ideal for people who want to lose weight High crab meal - ideal for people who do endurance training Low low meals - ideal for people who want to acquire a lean body and muscle definition Moreover...

Words: 1786 - Pages: 8

Premium Essay

Marketing Proposal

...Content Page X. Executive Summary X 1. Introduction 1 2. Current Marketing Situation 1-4 2.1. Macro-Environment - Demographic Environment 1 2.2. Macro-Environment - Technological Environment 2 2.3. Macro-Environment - Economic Environment 2 2.4. Macro-Environment - Political Environment 2 2.5. Micro-Environment - Competitors 2 2.6. Micro-Environment – Customers 3 2.7. SWOT Analysis 3 2.7.1 Strength 3 2.7.2 Weakness 3 2.7.3 Opportunities 4 2.7.4 Weakness 4 3. Objectives and Issues 4-5 4. Marketing Strategy 5-6 4.1. Segmentation & Targeting 5 4.2. Differentiation & Positioning 5 5. Marketing Mix 5-8 5.1. Product 5 5.1.1. Individual Product Management 5 5.1.1.1. Product Features 5 5.1.1.2. Product Quality 7 5.1.1.3. Branding and Labelling 7 5.1.1.4. Product Support Services 8 5.2. Promotion Strategies 8-10 5.2.1. Target Audience 8 5.2.2. Promotion Message 8 5.2.3. Promotion Channels 8 5.2.3.1. Direct Marketing 8 5.2.3.2. Advertisement 9 5.2.3.3. Discounts 10 5.2.3.4. After Sales Services 10 5.3. Pricing Strategies 10-11 5.3.1. Market Penetration Pricing 10 5.3.2. Cost-Based Pricing 11 5.3.3. Contingency Plans: Price-Adjustment Strategies 11 5.4. Placing/Distribution Strategies 11-12 5.4.1. Retailing 11 5.4.2. Wholesaling 12 6. Controls 12-13 7. Action Plan 13-14 7.1. Pre-Launch Action 13 7.2. During-Launch Action 13 7.3. Post-Launch Action 14 8. Budgeting 14-15 9. Conclusion 15 A. Appendixes A1-14 B. References R-1-2 X. Executive...

Words: 5636 - Pages: 23

Premium Essay

Marketing Proposal

...IMC strategy be? Describe each component you plan on using. 14 SWOT analysis 15 Executive Summary Wellness Solutions is preparing to launch a new interactive devise that will provide assistance to those who are concerned about their health. Our product offers cutting-edge technology to keep track of the body’s caloric intake with the use of an implantable microchip embedded in the body. With the assistance from intricately designed software the microchip W.A.S.P® records daily calorie intake in great detail and will show vital nutritional deficits or overindulgences to the individual person the devise is linked to. This is new technology and is able to function in ways that are unimaginable and never been done before. The primary marketing objective is to achieve U.S. sales of 250,000 microchips within the first operational year. The primary financial objectives are obtain a first year revenue of ten million keeping first year losses under 2 million, ultimately to...

Words: 2840 - Pages: 12

Premium Essay

Marketing Proposal

...on the following issues:- 1)Consumer preferences and purchase intentions of the proposed product 2)Effectiveness of current advertising campaign 3)Price elasticity of demand and impact on sales and profits of various levels of price changes 4)the current perception of consumers about Samsung 5)the most important factors buyers consider while buying Samsung vs its other competitors 6)what are the issues faced by people who are using this brand and how can we solve them 7)In Samsung what tvs are more preferred:- • LED TVs • Ultra SlimFit TVs • LCD TVs • Flat TVs • Plasma TVs • TV Accessories And we were also planning to study the penetration of Micromax in television world .Being a growing company what should be its marketing strategy if it launches its television brand and whether it will able to sustain Primary and secondary research will be conducted to find out details about the brand and its competitors such as: • Perception of consumers • Advertisement impact • Cultural and social factors • Economic factors • Purchasing power • Lifestyle of consumers • Beliefs and Attitude of consumers By analyzing all the factors of consumer behavior, we will find out what are the most important factors which buyers take into consideration at the time of buying the television Methodology: We would be conducting primary as well as secondary research. In primary research, we’ll make questionnaire and will float it to the respondents and collect their responses...

Words: 363 - Pages: 2

Premium Essay

Marketing Proposal Draft

...Mytech LLC | Marketing Plan Proposal | Stupid Boy Comic Book | | | 1/15/2016 | Stupid Boy Marketing Plan – Initial First Draft | Stupid Boy Marketing Plan 1. Identify the correct target market 2.1. The current target market is simply too young to fully grasp the meaning of the comic. Stupid boy is a philosophical lesson to teach which is good however a 4 year old will simply not have interest in getting such a book. 2.2. 4 – 8 year olds are also more engaged if the content has good visuals, bright colours and easy messages thus the new target group should be from 7 – 12 year olds. 2.3. Through direct marketing get to the group by cold selling to preschools, kindergartens, primary schools, local churches, monastery’s, teachers forums and offer incentives listed below. Be aggressive to drive sales. 2. Get creative with your merchandising even when using different locations to sell your book. 3.4. Make banners of characters using your current workforce, with the character and the company’s name/logo and get an advantageous spot in the other retailers to attract attraction to your book e.g. the centre spot by the entrance with higher customer traffic. 3.5. Seal and cover your book so that customers are not able to read the comic book. 3.6. At EduMall, have a reading corner with bean bags and some chairs, decorate it, get a mascot who can also go to the other retailing outlets and get customers immediately...

Words: 1139 - Pages: 5

Premium Essay

Marketing Research Proposal

...Market Research Proposal ‐ PepsiCo  Is PepsiCo Healthy?  Team 5:  Ilaria Caputo    Aneesha Duga    Marga Galmes    Daria Ilgen       Jean‐Loup Senski    EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...

Words: 3821 - Pages: 16

Premium Essay

Asda Marketing Mix Proposal

...Marketing Mix Proposal Market Analysis * Asda’s current Marketing Mix: (the 4 ps) * Low prices and the advertising of this factor * Staff trained to be friendly and helpful * Good product range to satisfy what people want most, the necessities * As many strategically sited stores as possible, with a good expansion programme * Heavy advertising of their price philosophy and convenience * Clean stores, comprehensive range, good and clothes, good prices. Products: Asda offers services such as CD’s, DVD’s, Groceries, Games, Electrical, Flowers, Furniture, Local Gifts, Mobile phones, Opticians, Pharmacy, Photo, Travel, Petrol and Oil, Delivery and Insurance. It is believed that the new phrase ‘more for you for less’ will emphasise the quality and freshness of its food and drink products as the low price angle was not working as well as it used to with consumers. Asda’s aim is to produce good quality products at low prices. Main Marketing Objectives are to increase market share and compete Tesco. Target Audience The potential customers of Asda are people with low and medium income, as well as students, younger housewives, disabled and retired. Their requirements of those groups are more promotions and low prices. Proposed Marketing Strategies In order to compete Tesco successfully, Asda needs to increase its market share. So the project is to increase the customer coverage, improve the product position in the market and increase overseas sales. A...

Words: 308 - Pages: 2

Premium Essay

Green Marketing - a Research Proposal

...Project FOX Fad or Expedient? - Perceptions of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan 9 6.3. Instruments 9 6.4. Procedures 9 7. Proposed methods for processing, analysing and interpreting data 11 7.1. Quantitative 11 7.2. Qualitative 11 8. Timeline 12 9. Potential outcomes and conclusion 13 10. Reference list 14 11. Appendix A 15 Background * Green marketing is the product modifications and/or changes in production processes, * packaging and advertising, made by companies to ensure that the final consumer product * is environmentally safe. * This is a simple definition for green marketing, but how many consumers and organisations * in South Africa (SA) actually understand the essence of green marketing. And if they do, * what are their viewpoints on green marketing and how was it shaped? Do organisations see * it as a fad attribute that's merely added to a product to ensure premium pricing options * and eventually higher profits for the company...

Words: 3360 - Pages: 14

Premium Essay

Advanced Marketing Research Theory : a Marketing Research Proposal

...consumer buyer behaviour. Impulse buys are a form of consumer buyer behaviour but could it be that these buys are purchases that are fueled by emotion and desire, for instant gratification and not just a spontaneous urge. Research shows (Shaw, 2014) us that in fact we are drawn out of a subconscious state of being into a conscious one when that “impulse” to buy something not on our list occurs. “Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (Kuester, 2012). This proposal is going to look at different influences and how these influences affect consumer buyer behaviour. Objectives: This proposal is going to establish to what extent the effects of in store advertising and shelf space/product locations have on consumers buying behaviour 1. To examine how in store advertising effects the consumer buying behavior. 2. To determine the effect of shelf space / product locations on consumer buyer behaviour. Further detailing on the above objectives: 1. To examine how in store advertising effects a shoppers buying behaviour This objective is to prove the relationship between how in store advertising such as promotions through price cuts, samples, digital signage etc, have the power to influence the buying behaviour of a shopper, causing them make unplanned purchases...

Words: 6025 - Pages: 25

Premium Essay

Marketing Proposal - Fast Food

...House of Kebab Contents 1 Introduction 2 1.1 Company Summary 2 1.2 Company Ownership 3 2 Five Forces Model and Analysis 4 2.1 Barriers To Entry 5 2.2 Supplier Power 8 2.3 Buyer Power 10 2.4 Threat of Substitutes 11 2.4.1 The Threat of Substitutes are High 11 2.5 Rivalry among Existing Firms 12 3 Conclusion 17 INTRODUCTION House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. House of Kebab will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. House of Kebab is the answer to an increasing demand for kebab and shawarma fast food. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Our main priority is to establish one outlet in Kuala Lumpur, preferably in one of prominent housing estate. Later, our effort will be a further development of more retail outlets in the surrounding area. House of Kebab will entice youngsters to bring their friends and family with our innovative environment and our main focus will be serving high-quality food at a great value. COMPANY SUMMARY House of kebab sells specially made shawarma sandwich-like wrap usually composed of shaved lamb, goat, chicken, turkey, beef, or a mixture of meats and kebab which consist of thin slices cut from a cylindrical block of minced...

Words: 4548 - Pages: 19

Premium Essay

Marketing Proposal for on; Ine Business Expansion

...Online Expansion Marketing Plan for LIBAAS Boutique Iram Rashid- Mehmood Western Governors University Executive Summary LIBAAS is a retail clothing store specializing in unique clothing inspired from cultures of South Asia Subcontinents. This business offers both casual and formal wear as well as special occasion apparel made on order. It is run by the owner and her team of 4. Shabnam Khan has 14 years of corporate business work experience and has worked as a Client Service Manager for Global Relocation Company. She is well aware of demands of global customers and how to do business with them. She has a bachelor degree and design. Her team of 4 includes 2 well experienced tailors and 2 sales persons. LIBAAS is located in the heart of New York City and mainly serves the Tri State area (NY, NJ, CT). Its intent is to provide the community with unique South Asian traditional clothing they would normally purchase outside of U.S.A. LIBAAS was started with $40,000 funding and has been successfully achieving the sales and revenues goals for past 5 years. LIBAAS has now decided to take its business online and broaden the circle of its customers. It is planning to expand from Tri State area to national level. It will also provide products and services to international buyers. LIBAAS has full awareness of its competitors and has developed effective strategies of ecommerce solutions. Objectives: · Retain current customers and increase their loyalty · Expand...

Words: 7118 - Pages: 29

Free Essay

Marketing Proposal

...MARKETING PLAN PROPOSAL Group 9 Vo ThaoNguyen s3394300 Vo Thi Phuong Khanh s3393289 Bui Phuong Thao s3393129 Tran Cong Hoang Anh s3393067 Vo Thi Le Bien s3394124 Do ThiThuyTrang s3394432 Propose to Ms Jis Kuruvilla. Royal Philips Electronics - Company profile:     Royal Philips Electronics was established in 1981 by Aton and Gerard Philips in Eindhoven, Netherlands. The Headquarters of Philips is located in Netherlands. Philips is considered as a market leader in lighting, lifestyle products and healthcare with the 2011 revenue of about EUR 22,6 billion. Until now, Phillips has operated in more than 100 countries and employs over 122,000 employees worldwide. With the brand promise of “sense and simplicity”, Philips is keeping producing many innovative and creative products aiming to improve and enrich people’s daily lives. In 1993, Philips Electronics entered lighting industry in Vietnam by providing and installing street light systems on Nguyen Hue Boulevard as well as the central areas of Ho Chi Minh City. Before 2002, most of Philips transactions in Vietnam were controlled by Philips Singapore. With the construction of a light bulb factory in Bien Hoa II Industrial Zone in 2002, Philips officially started its business activities in different sectors in Vietnam and operated separately from Philips Singapore. Beside lighting industry, Philips has also been a leading brand in the household products and consumer electronics market in Vietnam so far. Based...

Words: 685 - Pages: 3

Premium Essay

Marketing Proposal

...According to an Olswang report in early 2011, smartphones are experiencing accelerating rates of adoption: 22% of UK consumers already have a smartphone, with this percentage rising to 31% amongst 24–35 year olds. Growth in demand for advanced mobile devices boasting powerful processors and graphics processing units, abundant memory (FLASH memory), high-resolution screens with multi-touch capability, and open operating systems has outpaced the rest of the mobile phone market for several years.[6] According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers.[7] Despite the large increase in smartphone sales in the last few years, smartphone shipments only make up 20% of total handset shipments, as of the first half of 2010.[8] In March 2011 Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010. (http://en.wikipedia.org/wiki/Smartphone) A phone that sees the world like you do, in 3D Now your photos can have as much depth as the moment itself. HTC EVO 3D captures your photos and videos in 3D, plus you can view them without the glasses. The stunning 4.3-inch qHD display gives you crisp websites, vivid images and incredibly fluid videos. Active lockscreen A lockscreen with zero steps to access info and tasks. Homescreen with richer content New visual design provides you with more information and live updates. Faster browsing Better browsing with...

Words: 949 - Pages: 4

Free Essay

Marketing Proposal

...Negligence is the most important part of tort law. The modern version of negligence is establish and practiced in 1932 in the decision of Donoghue V Stevenson1. Negligence is also definite as ‘the breach of a legal duty to take care which result in damage, undesired by the defendant, to the plaintiff’. Thus, negligence has three main propositions that need to be determined:- 1. Duty of Care 2. Breached of the duty of care 3. Causation of Damage. All of these factors must be satisfied. If even one is not satisfied then the plaintiff will not be able to establish that the defendant was negligent. In this case, Tony and Ann Soon have filed a person injury suit against the Flamingo Hotel. According to Soons, they checked in the suite at the Flamingo Hotel on a Friday Night. Their daughter Susan, who was 8 years old at the time, opened a sliding patio door and asked her parents if she could get in the hot tub that was part of suite. Upon entering the tub, she suffered third-degree burns over 80 percents of her body and her facial features were permanently disfigured because the water in the hot tub was 160 degree F but not 102 degree F. However, the maximum recommended by the tub’s manufacturer, and well above the 105 degree maximum dictated by local health codes. In order to in their claim against Flamingo Hotel, it is a must for them to prove the three main propositions. Firstly, the proposition of duty of care was established in the case of Donoghue V Stevenson1...

Words: 2069 - Pages: 9