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Marx, S Alienation

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WRITE SHORT NOTES ON EACH OF THESE TERMS
SOCAL DESIRABILITY BIAS:
Social desirability is the tendency of respondents to answer questions in a manner that will be viewed favourably by others. Social desirability bias is a problem in survey in which respondents give a “normative” response. There is a tendency of over reporting good behaviour or under reporting bad or undesirable behaviour. The tendency poses a serious problem when conducting research with self-reports especially questionnaires. Topics where social desirability bias is of special concern are self-reports of abilities, like personality, sexual behaviour and drug use, just to mention a few. For example, when confronted with the question, “ How often do you masterbate? Respondents may be pressured by the societal taboo against masturbation, and either under-report, the frequency or avoid answering the question, therefore the means of masturbation derived from self report survey are likely to be severe underestimates.
Social desirability bias is one of the most common sources of bias affecting the validity of experimental and survey research findings. From a self-presentational perspective, social desirability can be regarded as a resultant of two separate factors which are self-deception and other deception. Two main modes of coping with social desirability bias are distinguished. The first mode comprises two methods aimed at the detection and measurement of social desirability. A second category comprises of seven methods to prevent or reduce social desirability bias, including the use of forced choice items, the randomized response technique, the bogus pipeline, self-administration of the questionnaire, the selection of the interviews and the use of proxy subjects, Belli et al (1999).

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