...Assignment #1 – Advertising Campaign Marketing Communications Lori Scott Professor: Mimi Kawwaff, DBA Marketing 312 May 25, 2015 Promoting a Massive Multiplayer Online Game (MMOG) Marketers are inclined to focus on the generation called the Millennials. This typical demographic description is of customers for the MMOG that are males 18-34 years old. This group has always been a highly used category because they have disposal income and are not yet married with families or homes that they would have fixed expenses as would an older demographic group. Men 18 to 34 are an enormous target for the MMOG market and are considered to be one of its primary core targets for gaming developers and the model they use when developing the programming. It is suggested that for the males aged 18 to 24, game play seems to be their primary focus and what the majority of them in this range are engaged with the most. A study of MMORPG players were identified, 60% of MMO players are male, 36% of MMORPG players are married and 50% of MMORPG players are working full-time, while 22% are full-time students, and 12% are part-time students/workers. The lifetime earnings are reported to be $80,000/year for males in this category. Data shows that half (51%) of all young male adults aged 18-34 had never married, and only one-third (32%) had children. It also revealed that over one-third (36%) were married, another 8% were cohabiting, and 5% were divorced or separated. Age 20-24: 68% were...
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...Information System Literature Review Team A University of Phoenix Information System Literature Review Paper Over the last 10-15 years, the gaming industry has come an extraordinary long ways in development and growth. This particular industry continues to grow and improve from year to year. The newest generations have come from board games, to video games, and finally computer games. The computer games have developed from two dimensional (2-D), three dimensional (3-D), and virtual environments. Gamers get to experience revolutionary virtual realities known as massive multiplayer online role-playing games (MMORPG). To understand the growth into MMORPG’s, a game developer must research the history, theory, some negative implementations, and contemporary best practices of networking, the opportunities, and innovation with the field of MMORPG’s. Historical development of the field The first computer game produced was 2-D in 1962 (Thomson, 2008). This was just a simple game where two players controlled his or her spaceship and attempted to destroy the opposing player. This was the lead into an ever-evolving world of gaming. The gaming industry has evolved into virtual world environments. This type of gaming has unleashed a world where players create an avatar in which can look anyway they want. This has allowed the gamers of today a way to communicate in a new way. It has even gone as far as allowing people a new way of learning (Barnett, 2010). Colleges are...
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...Of Warcraft has been one of the leading multiple player online-based games on the market for years since its initial release. The game maintains a high level of subscriptions that cost a fixed rate of $15 per month. The game itself once controlled over 50% of the multiple player market shares in 2006 for the western region. Subscriptions have reached more than five million by 2006 and exceeded 10 million subscribers for a 2nd time by the end of 2012. Subscriptions for this game have even exceeded 14 million in year 2009. At a steady rate of $15 per subscriber, profits have steadily risen over the years. Multiple player platform-based games have steadily risen in subscriptions as Internet speeds have improved and more gamers seek personal interaction within his or her gameplay. This is a good market for our company to venture into based on the demand for current gaming. Technology is expected to increase while driving prices down for current computer systems; allowing further access for consumers to this gaming market. Multiple player games can extend to multiple platforms for reaching different consumer bases. These games currently exist for personal computers as well as home consoles that appeal to more casual gamers. The United States online gaming market represents 3.8 million dollars in annual revenues. This market is further expanded when games are crossed over to other regions of the world. These types of games have a high potential for sustained growth. Most factors...
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...| ONLINE GAMING | MIS Term Paper | | | 3/27/2014 | | Submitted By: Sahan Shrestha 11761 Room 208 TABLE OF CONTENTS Introduction 3 1.1 Background of the Study 3 1.2 Objectives of the Study 3 1.3 Methodology of the Study 3 1.4 Limitation of the Study 3 Analysis of “Latest Online Game Technology” 4 2.1 Introduction 4 2.2 History 4 2.3 Development of Online Game Technology 5 2.4 Impact in the society 7 2.5 Timeline of Online Game Technology 8 Summary and conclusion 10 3.1 Summary 10 3.2 Conclusion 11 REFERENCE Introduction 1.1 Background of the Study Apart from the regular curricular activities, KUSOM has delivered an opportunity to students that certainly engaged us student in activities like report writing and presentation. Students must built capability and skills of report writing and presentation of the report. Besides gaining managerial, leadership and entrepreneurial knowledge throughout the semester, knowledge of report writing and presentation is also essential for the real working environment. For this development of skills and capability regular report writing and presentations are really helpful. 1.2 Objectives of the Study * To analyze the online games in a better way and understand it’s intended meaning rather than just having the entertainment. * To think critically about the topic. * To learn about the report writing. 1.3 Methodology of the Study We have approached the secondary source...
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...Marketing communication 312 | Massive Multiplayer Online Game | Alaisha Green | | Sally Waters | 8/23/2014 | | There is a new sheriff in town in the arena of the online gaming world and its name Is Flash Fight, this multiplayer video game changes the way online gaming world has represented its self, Flash Fight is the most popular online gaming system yet. This is a game in which multiple amounts of individual fight random individuals around the world and when and if you win the match you move up to the next strongest individual which is determined by the number of wins versus losses there are. This games promotes the sport not violence so after every matches hands are shaken and or hugs are giving to show respect. According to Statista,com online gamers reprent 72% of the video game share , Flash fight would be access by 65% of the 72%. Flash fight reaches your average working, behind the desk individual or student those who spend most of their day at the computer, with many features to accommodate your busy life styles. This online game features 24 access help line for any bugs or glitches experienced in the game. Its automatic virus protection allows individuals to play an infinite number of hours without facing any viral conflicts. Flash can be access on any dev ice as long as the device is updated and the space for the game is there. The target demographic for Flash Fight are multi-cultural and between the ages of 12-30. The target flash drive player...
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...does Online/Video Gaming affect its Players and Society? North Carolina State University. “Online gaming augments players’ social lives, study shows.” ScienceDaily. 27 Mar 2014. Web. 21 Jul 2014. The new research shows that online social behavior is not replacing offline social behavior in the gaming community. Instead, online gaming is expanding players’ social lives. This article shows several tracking results to prove this point. “Gamers are not the antisocial basement-dwellers we see in pop culture stereotypes, they’re highly social people,” says Dr. Nick Taylor, an assistant professor of communication at NC State and lead author of a paper on the study. “This won't be a surprise to the gaming community, but it’s worth telling everyone else. Loners are the outliers in gaming, not the norm.” Indeed, in recent years, a lot of players of massively multiplayer role-player games such as War of Warcraft (WOW) took an in-depth survey about their offline social lives. At the same time, researchers tracked the offline behavior of these players. The result showed that most of these players had high social skills both online and offline. It means online gaming do not affect players’ offline social behaviors, however, online gaming can even improve players’ social ability. As a WOW player, I do absolutely understand reasons of this situation. First, massively multiplayer role-player games almost create real social environments to let players talk, drink and chat online. It is...
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...Effects of Online Gaming to the Study habits of a College Student". The Real-World Effects of Online Gaming: Socially Inept Colin Andrew, Yahoo! Contributor Network http://voices.yahoo.com/the-real-world-effects-online-gaming-socially-inept-3255207.html With the technology of a civilization becoming more and more advanced, the people demand that their entertainment become more advanced as well. After a long hard day at work or school, people like to come home to relax and just lose their mind in meaningless entertainment, be it television or even a video game. Video games provide an escape into a virtual world, where you can forget about everything that is happening in real life and just enjoy yourself, even play with your friends in a multiplayer game. In the past, for a group of video game players to play multiplayer games, it was necessary for them to all be together and all their computers or Xboxes connected to one another. Not only were they just playing a game, they were interacting on a personal level. Now with online gaming becoming a component of most every video game on the market today, it is possible for gamers to have this same multiplayer action in the privacy of their own home. This anonymity comes with a cost however, and it is becoming increasingly common that both the social aspect of gaming and the gamers' social skills themselves are degrading as online gaming becomes more prevalent. One of the dangers that society faces from video games is their...
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... The internet has evolved into a place where the whole world can connect and communicate with each other. The internet has tools such as email, instant messaging, social media sites and online video games that allow individuals to talk with almost anyone in the world as long as they have access to the internet. Having the capability to communicate with anyone around the world may change ones perception of the world personally and globally. Individuals can discuss various topics and express their different points of views on the subject. Recent events at ones fingertip is a powerful tool to have. Being able to hear about global events within minutes of it actually happening may change ones view on world issues personally and globally. Online video games and social media sites can alter ones perception of the word, while allowing individuals to acquire and discuss ideas from around the world. The internet’s advancements have allowed for online video games. These games allow players to have online contact with people all over the world. These online games are usually called MMO games, or Massive Multiplayer Online games. Many people around the world play online video games; experts say the companies strive to make the games addicting so more people play for longer periods of time. Online games allow individuals to meet people from around the globe which can very much change ones perception of the world. While communicating with individuals from different cultures one can understand...
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...the activities of the outdoor to the games played indoors. Specifically, the emergence of computer gaming as a spectator sport has influenced many firms to develop products that satisfy the unique need of professional and recreational gamers alike. Much like the development of popular sports, such as basketball or soccer, the growth of eSports has created an industry that produces supplementary products required to enjoy the sport. However, instead of basketball and soccer shoes and clothing, the industry if focused on creating high-tech “gaming gear”. These products include higher function keyboards and mice, glasses to protect from glare, and headsets and microphones for gaming oriented communication. As more and more individuals become consumers of this market, the competition in gaming has increased, and the need for better and more sophisticated “gaming gear” equipment has evolved. Initially, with the introduction of computer gaming systems, the basic mouse and keyboard were essential components of most computer games. One of the first innovations in computer gaming history is the introduction of the Apple II and Commodore 64 in the late 1970’s. These were two basic gaming consoles based on the QWERTY keyboards. Both of these products had higher performance and utility in terms of gaming than the average household computer at the time. The evolution of technology attributed to gaming products did not start until the growth of online competition. With the immense growth...
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...“worldwide online, PC, console handheld and mobile game publisher” (Activisionblizzard.com/About-Us). Activision Blizzard Inc. ranks among the top game developers and distributors in the ever increasing world market of entertainment software. With top titles including “Call of Duty® as well as Spider-Man™, X-Men™, James Bond™ and TRANSFORMERS™, leading franchises such as Spyro™ and Blizzard Entertainment's® StarCraft®, Diablo®, and Warcraft® franchises including the global #1 subscription-based massively multi-player online role-playing game, World of Warcraft®” (Activisionblizzard.com/About-Us), Activision Blizzard has become one of the more well-known publishers in the world. Activision Blizzard Inc. maintains operations on four continents while providing coverage for online games throughout the entire connected world. The original company, Activision, encompassed by the holding company known as Activision Blizzard was founded in October 1979 in, Northern California, as the “first independent developer and distributor of entertainment software.” (Timeline) Activision was founded by disgruntled programmers that were not being recognized or appropriately compensated by Atari for their hand in the game creation that was accounting for millions of dollars of annual revenue for the company. David Crane, Alan Miller, Larry Kaplan and Bob Whitehead were known as the “Gang of Four,” (Fleming, 2012) when they decided to leave Atari and start a new company that produced games for the...
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...College A relatively new phenomenon in the entertainment industry is the creation of multiplayer online role playing games or MMOs. Massive multiplayer online role playing games are designed to allow a large number of people to interact within a virtual world and work together to accomplish goals and tasks within the game. This format draws in an audience by catering to the many different desires of people. A question has arisen because of the popularity of these games – should people be concerned with the addictive nature of these designs? In an MMO, a person plays a character or avatar of their own design, within the limits of the game, and logs into a server where hundreds or thousands of other people are logged in at the same time. Sometimes people work together and sometimes they work against each other, but it’s always a social environment. MMOs have moved gaming from a pastime to a lifestyle. Many players dedicate their lives and all of their spare time to playing. Unfortunately there have been many negative repercussions because of how much time people dedicate to these games. There’s a history of problems commonly associated with other addictions, from families falling apart all the way to the deaths of players of MMOs. There is a real concern of how playing MMOs can impact people’s lives. To understand this problem, you have to look at what allures gamers to this style of video game. Many people look for ways to escape the monotony of their day to day lives...
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... Video games for instance, have existed since the 1940s. However, game developers have subsequently introduced Massively Multiplayer Online Role-playing Games or MMORPG, where players interact in real time and across borders for collective game activities. It has become whole new platform that facilities geographically separated gamers to interact and form close bonds. Subsequently, it results in new problems evident worldwide. Most adolescents like to spend at least part of their free time playing video games. But for some, what starts out as innocent recreation can become an addiction. Soon, friends, family, school, and even personal hygiene are neglected as nearly every spare moment is spent playing the game. But what makes a game addictive? Are there certain characteristics that make some games more addictive than others? As with any addiction, video game or "gaming" addiction is usually a multi-faceted issue. For starters, video games are designed to be addictive. Not "addictive" in the clinical sense of the word, but game designers are always looking for ways to make their games more interesting and increase the amount of time people will spend playing them. They want you, once you log in or pick up that controller, to never want to stop playing. Consequently, games are designed to be just difficult enough to be truly challenging, while allowing players to achieve small accomplishments that compel them to keep playing. In that respect, the design of video games is similar...
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...The Video Game Industry An Industry Analysis, from a VC Perspective Nik Shah T’05 MBA Fellows Project March 11, 2005 Hanover, NH The Video Game Industry An Industry Analysis, from a VC Perspective Authors: Nik Shah Nik.Shah@Dartmouth.edu Tuck Class of 2005 Charles Haigh Charles.Haigh@Dartmouth.edu Tuck Class of 2005 • The video game industry is poised for significant growth, but many sectors have already matured. Video games are a large and growing market. However, within it, there are only selected portions that contain venture capital investment opportunities. Our analysis highlights these sectors, which are interesting for reasons including significant technological change, high growth rates, new product development and lack of a clear market leader. The opportunity lies in non-core products and services. We believe that the core hardware and game software markets are fairly mature and require intensive capital investment and strong technology knowledge for success. The best markets for investment are those that provide valuable new products and services to game developers, publishers and gamers themselves. These are the areas that will build out the industry as it undergoes significant growth. • A Quick Snapshot of Our Identified Areas of Interest • Online Games and Platforms. Few online games have historically been venture funded and most are subject to the same “hit or miss” market adoption as console games, but as this segment grows, an opportunity...
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...The Video Game Industry An Industry Analysis, from a VC Perspective Nik Shah T’05 MBA Fellows Project March 11, 2005 Hanover, NH The Video Game Industry An Industry Analysis, from a VC Perspective Authors: Nik Shah Nik.Shah@Dartmouth.edu Tuck Class of 2005 Charles Haigh Charles.Haigh@Dartmouth.edu Tuck Class of 2005 • The video game industry is poised for significant growth, but many sectors have already matured. Video games are a large and growing market. However, within it, there are only selected portions that contain venture capital investment opportunities. Our analysis highlights these sectors, which are interesting for reasons including significant technological change, high growth rates, new product development and lack of a clear market leader. The opportunity lies in non-core products and services. We believe that the core hardware and game software markets are fairly mature and require intensive capital investment and strong technology knowledge for success. The best markets for investment are those that provide valuable new products and services to game developers, publishers and gamers themselves. These are the areas that will build out the industry as it undergoes significant growth. • A Quick Snapshot of Our Identified Areas of Interest • Online Games and Platforms. Few online games have historically been venture funded and most are subject to the same “hit or miss” market adoption as console games, but as this segment grows, an opportunity...
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... Video games for instance, have existed since the 1940s. However, game developers have subsequently introduced Massively Multiplayer Online Role-playing Games or MMORPG, where players interact in real time and across borders for collective game activities. It has become whole new platform that facilities geographically separated gamers to interact and form close bonds. Subsequently, it results in new problems evident worldwide. Most adolescents like to spend at least part of their free time playing video games. But for some, what starts out as innocent recreation can become an addiction. Soon, friends, family, school, and even personal hygiene are neglected as nearly every spare moment is spent playing the game. But what makes a game addictive? Are there certain characteristics that make some games more addictive than others? As with any addiction, video game or "gaming" addiction is usually a multi-faceted issue. For starters, video games are designed to be addictive. Not "addictive" in the clinical sense of the word, but game designers are always looking for ways to make their games more interesting and increase the amount of time people will spend playing them. They want you, once you log in or pick up that controller, to never want to stop playing. Consequently, games are designed to be just difficult enough to be truly challenging, while allowing players to achieve small accomplishments that compel them to keep playing. In that respect, the design of video games is similar...
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