...Mayo Clinic Case Study International Marketing March 18, 2014 The Mayo Clinic Memo To: Marketing staff From: Ethan Robinson cc: All Mayo Clinic representatives Date: March 18, 2014 Re: New Marketing Research Strategy New Marketing Strategy Attention Staff: The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience. Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific key tactics that must be employed. The Mayo Clinic’s CEO and board have decided to increase sales revenues to 100 percent over the next five years and that means we have much work globally to do in order to make that a reality. There will be many facets of the marketing mix that will need to be addressed in order to achieve this goal. The purpose of this marketing research is to gather information about the brand recognition, reputation, and appeal of the Mayo Clinic globally. As a brand we must exude qualities that will appeal to people internationally. There are several fundamental facts that describe why someone should chose the Mayo Clinic. The Mayo Clinic offers over 100 years of medical tertiary and quaternary care from civilians to world...
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...CASE STUDIES NIKE MAYO CLINIC CASE STUDY: NIKE Q1. Nike would like to increase its share of the athletic shoe market. Define the management decision problem. Ans 1. The management decision problems are: What should Nike do to increase its share of the athletic shoe market? Q2. Define an appropriate marketing research problem corresponding to the management decision problem you have identified. Ans 2. Market Research Problems are: 1. Which market to focus more (soccer, golf or any other) 2. How to maintain its brand equity 3. How to change the perception among the consumer about its image of being a smaller innovative company. 4. What demographic, psychographic, and product usage characteristics differentiate Nike loyalists from consumers loyal to other brands Q3. Develop a graphical model explaining consumers’ selection of a brand of athletic shoes. Ans 3. 1. Deciding kind of athletic shoe. 2. Compare different brands for comfort, design and price. Choose the best brand according to above criteria. Q4. How can qualitative research be used to strengthen Nike’s image? Which qualitative research technique(s) should be used and why? Ans 4: Focus groups with consumers in the target market would be very helpful to identify the salient image characteristics and the general perceptions of Nike’s image. Depth interviews with top athletes would be useful to identify how athletes define performance in sport shoes and what emotions...
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...STRATEGIC HRM AT THE MAYO CLINIC: A CASE STUDY Sunil Ramlall Hamline University Tripp Welch, Jennifer Walter, and Daniel Tomlinson The Mayo Clinic ABSTRACT For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world. The entire health care industry has been experiencing immense challenges. Given the current and historic success of Mayo, what does Mayo need to do from an HR perspective to maintain this standard of excellence? This case identifies the strategies used by Mayo to achieve excellence in employee and patient satisfaction. The case describes how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. The role of HR is analyzed to explain how strategic HRM enables the organization to achieve its strategic business objectives. INTRODUCTION Mayo Clinic is the first and largest integrated, not-for-profit group practice in the world. Doctors of every medical specialty work together to care for patients, joined by common systems and a philosophy that "the needs of the patient come first." More than 3,300 physicians, scientists and researchers and 46,000 allied health staff work at Mayo Clinic, which has sites in Rochester, Minnesota, Jacksonville, Florida, and Scottsdale/Phoenix, Arizona. For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world. Over the past few years, the entire health care industry...
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...Research of Literature for Case Study #5 Primary Hyperparathyroidism Carrie Virgil Gillette College Case Study #5 Primary Hyperparathyroidism Introduction Hyperparathyroidism is an endocrine disorder involving the parathyroid glands. According to Timby and Smith (2010), Hyperparathyroidism occurs when the parathyroid gland dysfunctions. Primary hyperparathyroidism and secondary hyperparathyroidism are two disorders that occur when the parathyroid gland dysfunctions (Timby and Smith, 2010). This case study will focus on primary hyperparathyroidism. Timby and Smith (2010) report that primary hyperparathyroidism occurs when excess parathormone is secreted from an enlarged parathyroid gland. Mayo Clinic (2011) notes the excess hormone results in increased phosphorus released in the urine and an excessive loss of calcium from the bones. According to Mayo Clinic (2010), the excess calcium in the blood stream causes hypercalcemia, which can cause a variety of health problems. Timby and Smith (2010) confirm that hypercalcemia can depress the responsiveness of the peripheral nerves, which can result in fatigue and muscle weakness. Fuleihan and Silverberg (2012) report severe bone loss and kidney stones are major clinical manifestations of hyperparathyroidism. Primary hyperparathyroidism is diagnosed by an elevated PTH concentration or by a normal PTH concentration with an elevated serum calcium concentration (Fuleihan and Silverburg, 2012). Timby and Smith (2010) state a 24 hour urine...
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...Resources Education 13 Volume 3, No. 3, Summer 2009 STRATEGIC HRM AT THE MAYO CLINIC: A CASE STUDY Sunil Ramlall Hamline University Tripp Welch, Jennifer Walter, and Daniel Tomlinson The Mayo Clinic ABSTRACT For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world. The entire health care industry has been experiencing immense challenges. Given the current and historic success of Mayo, what does Mayo need to do from an HR perspective to maintain this standard of excellence? This case identifies the strategies used by Mayo to achieve excellence in employee and patient satisfaction. The case describes how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. The role of HR is analyzed to explain how strategic HRM enables the organization to achieve its strategic business objectives. INTRODUCTION Mayo Clinic is the first and largest integrated, not-for-profit group practice in the world. Doctors of every medical specialty work together to care for patients, joined by common systems and a philosophy that "the needs of the patient come first." More than 3,300 physicians, scientists and researchers and 46,000 allied health staff work at Mayo Clinic, which has sites in Rochester, Minnesota, Jacksonville, Florida, and Scottsdale/Phoenix, Arizona. For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world...
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...onset and prevent the spread of severe infection. Knowledge of the signs and symptoms of SIRS, sepsis, and septic shock is key to early recognition. Early recognition allows for appropriate treatment to begin sooner, decreasing the likelihood of septic shock and life-threatening organ failure. Once sepsis is diagnosed, early and aggressive treatment can begin, which greatly reduces mortality rates associated with sepsis. sep•sis (ˈsep-səs) n. Sometimes called blood poisoning, sepsis is the body's often deadly response to infection or injury (Merriam-Webster, 2011) Sepsis is a potentially life-threatening condition caused by the immune system's reaction to an infection; it is the leading cause of death in intensive care units (Mayo Clinic Staff, Mayo Clinic 2010). It is defined by the presence of 2 or more SIRS (systemic inflammatory response syndrome) criteria in the setting of a documented or presumed infection (Rivers, McIntyre, Morro, Rivers, 2005 pg 1054). Chemicals that are released into the blood to fight infection trigger widespread inflammation which explains why injury can occur to body tissues far from the original infection. The body may develop the inflammatory response to microbes in the blood, urine, lungs, skin and other tissues. Manifestations of the systemic inflammatory response syndrome (SIRS) include abnormalities in temperature, heart, respiratory rates and leukocyte counts. This is a severe sepsis that arises...
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...Chapter 12 Case Study 1 1. What were some of the key steps that led to Caterpillar's becoming the industry leader in earth-moving machinery? First things first, CAT has unmatched quality and consistency; their product reliability and reputation was the key factor in their success. Caterpillar also invested a great amount of money on market research. They have and continue to innovate to meet the needs of their consumers. They also targeted and developed equipment for different industries such as agriculture and infrastucture. They invested in a factory modernizing program that improved product availability for consumers. This made the company more efficient and competitive. Caterpillar also has an immense product range to serve each market and specific region's needs. Another factor is CAT's business model which provides it all machines, services, and support for a wide range of industries. I have worked with heavy duty equipment for nearly ten years specifically agriculture and infrastucture. I have operated and serviced a wide range of products from John Deere, to Case, to CAT and in my experienced i have found that CAT has the most reliable, and high quality machinery out of every manufacturer. The consistent quality that their machines have shown over the years convinced my company to invest in about twenty new CAT engines for our Grape Harvesters. Im discussing this to show that CAT is always innovating and getting involved in all types of Markets. 2. Discuss CAT's future...
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...Some of these risk factors are: experience intense or long lasting trauma, experience trauma as child, having a job or profession that exposes a person to more traumatic events, other undiagnosed mental conditions, and a history of mental illness in the family (Mayo Clinic, 2015). A list of factors called resilience factors can help a person deal, reduce and overcome PTSD they include: seeking help from others, finding a support group that understands the type of trauma the person has faced, and being able to cope with harsh stressful times (National Institute of Health,...
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...Sickle Cell Anemia Dennis Martin Jersey College School of Nursing Pediatric Nursing NUR205 Ms. Fran Davis September 30, 2013 Abstract Sickle cell disease (SCD) is a multisystem disease, associated with episodes of acute illness and progressive organ damage, and is one of the most common severe monogenic disorders worldwide. Understand of the disease has gradually increased since the disease was first described with a characteristic sickle shaped erythrocytes by Herrick in 1910 (Herrick, 1910). This literature will cover what is SCD, along with other topic such as pathophysiology, etiology, sign and symptoms, risk factors and patient teaching. Sickle Cell Anemia Sickle cell disease (SCD) is a multisystem disease, associated with episodes of acute illness and progressive organ damage, and is one of the most common severe monogenic disorders worldwide (Weatherall, Hofman, Rodgers, Ruffin, & Hrynkow, 2004). Understand of the disease has gradually increased since the disease was first described with a characteristic sickle shaped erythrocytes by Herrick in 1910 (Herrick, 1910). In 1951 A Nobel Prize-Prize winning chemist by the name of Dr. Linus Pauling and his colleague Dr. Harvey Itano, discovered that the red, oxygen carrying protein called "hemoglobin" had a different chemical structure in persons with SCD. This led Dr. Pauling to coin the term "molecular disease" for disorders that resulted from proteins and abnormal chemical structures (Winter, n.d.). Although...
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...Community/Public Health Nursing NRS-427V August 8, 2015 Chicken Pox or Varicella is a highly contagious viral disease caused by the Varicella-Zoster virus that causes a blister like itchy rash all over the body. The rash is the disclosing indication of chicken pox (Mayo Clinic 2015). While signs and symptoms of chicken pox will usually appear one to two days prior to the rash, the rash itself will last from five to ten days. The symptoms that appear before the rash are headache, fever, general malaise, cough and loss of appetite. There are three phases of rash once it appears; Phase 1 red or pink papules all over the body for several days; Phase 2 The papules turn into vesicles or fluid filled blisters for the period of one day, the vesicles then break and leak; Phase 3 the vesicles scab and become crusted over then take a few more days to heal. There is the possibility to have all three phases of the disease (papules, vesicles and scabs) appearing at one time, as the papules in the beginning, tend to appear for several days. If one is infected with chicken pox, the virus can be spread for 48 hours prior to breaking out in the papules. The patient will then stay contagious until all of the vesicles have scabbed over (Mayo Clinic 2015). The disease itself is mild for most people, but a vaccination is available and a very effective and safe way to prevent chicken pox and its complications. Varicella spreads very quickly between people that have never had the vaccination or the disease...
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...observing Melody on those few occasions I decided to do some research on autism and other associated disorders. What is Autism? Autism is a disorder that affects brain development that impairs social interaction and communication (Autism-Help.Org, 2000-2010). Autism is not fully understood by doctors and scientist but is often referred to as one of the disorders listed under the autism spectrum disorders (ASD). Autism spectrum disorders have three main groups, and two rare, severe autistic like conditions; Asperger's syndrome, pervasive developmental disorder, autistic disorder, Rett's syndrome, and childhood disintegrative disorder (Web MD, 2010). There is no one type of autism, every individual case is unique. The type of behaviors and severity differ in every individual case. Autism affects the way that children behave,...
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...that each year, approximately 30,800 individuals will be diagnosed with leukemia in the United States (National Library Medicine, 2016). With these statistics it is clear to see just how common it is and why its so important for us to continue studying it in hopes of finding new scientific advances for controlling or maybe even curing it. Though the direct cause of leukemia isn’t understood, scientists can say that it seems to develop from a combination of genetic and environmental factors (Mayo Clinic, 2016). Leukemia is thought to occur when some blood cells acquire mutations in their DNA. Certain abnormalities cause the cell to grow and divide more rapidly and to continue living when normal cells would die (Cancer Treatment Centers of America, 2015). Over time, these abnormal cells can crowd out healthy blood cells in the bone marrow, leading to fewer healthy white blood cells, red blood cells and platelets, causing the signs and symptoms of leukemia (Mayo Clinic, 2016). Environmental and lifestyle factors can also lead to leukemia such as childhood obesity. Factors that may increase your risk of developing some types of leukemia include: previous cancer treatments such as radiation therapy, genetic...
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...Approximately 17 million Americans have diabetes.(Lamb) As many as one-half are unaware they have it. This chronic disease causes serious health complications including renal failure, heart disease, stroke, and blindness. It is a condition in which the pancreas no longer produces enough insulin or cells stop responding to the insulin that is produced. Then glucose in the blood is not able to be absorbed into the cells of the body.(Kishore) The cells in the human body need energy in order to function. Glucose is the body's primary energy source. It is a simple sugar resulting from the digestion of foods containing carbohydrates. It circulates in the blood from the foods that are digested as a ready energy source for any cells that need it. Insulin is a hormone or chemical produced by cells in the pancreas, it is located behind the stomach. It bonds to a receptor site on the outside of cell and goes into the cell through which glucose can enter. Glucose can be saved for later use by converting to concentrated energy sources like glycogen or fatty acids. When there is not enough insulin produced , glucose stays in the blood rather entering the cells. The body will attempt to dilute the high level of glucose in the blood, which called hyperglycemia. Hyperglycemia acts by drawing water out of the cells and into the bloodstream, to dilute the sugar and excrete it in the urine. People with undiagnosed diabetes to be constantly thirsty, drink large quantities of water, and urinate...
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...University of the People HS 2211-01 | AY2024-T3 | AY2024-T Learning Journal Unit 4 Instructor: Irum Yaqoob Ma'am. February 29, 2024 Introduction Motor accidents can cause severe physiological consequences, mainly when they result in injuries to the nervous system (Smith, 2018). In this essay, I will focus on a case study of a motorcycle accident victim who is experiencing a loss of sensation and control in the lower half of their body. My essay aims to provide insights into this debilitating condition through a detailed physiological analysis, assessment, and recommended corrective measures. Dissecting the Physiology of Motor Sensation Impairment & Assessment to Identify the Problem. According to Mayo Clinic (2021), In the unfortunate...
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...Case Study #1 CASE #6: ERIC Eric is an eight-year old only child who was brought to the clinic by his parents, who were very concerned about his behavior of defecating his pants at home and at school. When they first came to the clinic the parents were insistent on speaking with the clinician first, with Eric not in the room. Obviously embarrassed by her blushing, Eric’s mother confessed that over the past six months he has soiled his pants approximately once a week. In the past week, it has increased to once a day. She described him as a normal baby and was potty-trained by twenty-eight months. Until the past six months, no toileting accidents have taken place. A second grader earning all As, Eric has never been the most popular kid. He does have two good friends who have continued to play with him despite his “accidents.” Eric’s father is concerned if his behavior does not stop, the other children will tease him. With his parents insisted on not being in the room, Eric entered alone carrying a book. When questioned, Eric said he was very happy but never had time to read. His parents always wanted him to play outside, but two best friends also enjoyed reading and playing “pirates.” He described how he used reading to ignore the kids who teased him on the bus. Eric began to squirm when asked about the “accidents.” He stated he really didn’t mind except his parents were really upset and he didn’t want to lose his friends. He explained that when it did...
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