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Medical Center of Southern Indiana

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Case #1 Medical Center of Southern Indiana

History
The Medical Center of Southern Indiana was the brainchild of two community members in 1973, originally named North Clark Community Hospital (NCCH). Many years after the initial conception of the NCCH, and numerous positional changes throughout the corporate structure, “North Clark Community Hospital opened its doors in September 1976,” (Rakich, Longest, & Darr, 2010). Unfortunately, NCCH only experienced difficult times for the next nine years, daily loss of profit due to unoccupied treatment beds and unused facilities, and lack of competitive advantage in the market to aid in the marketing of the hospital to increase profits eventually lead to the sale of the hospital in 1985 for $15 million to Hospital Corporation of America (HCA). HCA began reorganizing and transforming the entire structure of the hospital, these changes provoked renowned community support, to which HCA sold the hospital six years later to the City of Charleston for a drastically lower price of $2 million, thus NCCH name was changed to the Medical Center of Southern Indiana (MCSI).
Internal Strengths and Weaknesses
MCSI has employed very intelligent staff members, this workforce has been maintained properly creating a very low employee turnover rate of 11%, which is one of MCSI’s internal strengths. The second internal strength would be MCSI’s management of finances.
MCSI internal weaknesses consist of the history attached to the hospital and its failures under previous names and management, as well as its lack of adequate medical personnel and outside contracts with health insurances and managed care.

External Environment MCSI has the opportunity to teach and develop new programs and departments with in the hospital that more technology based. The field of technology within the healthcare industry is growing, with the adoption of new

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