...a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of sales. The essay analyzes a vintage advertisement according to the rhetorical appeals of logos, ethos, and pathos and notes that Coco-Cola effectively uses appeals to authority, logic and emotions to make Coke a lifestyle, not just a drink. The vintage ad analyzed in the essay is a print ad that features the title Coco-Cola and the following text “Is a delightful palatable healthful beverage. It relives fatigue and is indispensable for business and professional men, students, wheelmen, athletes. It relieves mental and physical exhaustion. Is the favorite drink for ladies when thirsty, weary, despondent… Sold in bottles and at soda fountains for 5 cents. Newest refreshing drink in the world”. Clearly, the ad has many claims that nowadays would be consider illegal, inappropriate and simply false, yet back in the days, it was an example of what marketing was about : selling it at all cost even if it meant lying to the consumers. Although, to be fair, many other things, like heroine, morphine, cocaine and LSD were considered healthy and palatable and recommended by doctors, therefore, marketing Coco-Cola as a healthful is not such a big evil in relative terms. Even though, nowadays, people are used...
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...Running head: COMPASSION FATIGUE: CARING FOR THE CAREGIVER Compassion Fatigue: Caring for the Caregiver Kimberly Flowers Grand Canyon University Spirituality in Health Care HLT-310V Patricia Mullen March 24, 2012 Compassion Fatigue: Caring for the Caregiver Introduction Compassion represents an “acknowledgement of another’s suffering and is accompanied by the expression of a desire to ease or end that suffering.” (Van der Cingal, 2009, p. 124) This is a fundamental characteristic usually found in health care workers and nurses especially. In one twelve hour shift, a nurse’s job can change from taking vitals and administering medications to performing life saving measures or even holding a dying patient’s hand as they transition from this world to the next. And in that same few hours, a myriad of emotions can flood the soul with such force it leaves one drained and exhausted. This would be a very difficult roller coaster of emotions for anyone, but multiply that times three or four days per week for many years. It is no surprise that health care workers are extremely susceptible to emotional and physical fatigue, also known as compassion fatigue. Compassion fatigue is that fatigue brought on by giving so much of one’s self for an extended period of time without taking time to revive or replenish one’s own physical, emotional and spiritual needs. This paper will explore the nature and causes of five major...
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...Hypothyroidism (Underactive Thyroid) Hypothyroidism, also called underactive thyroid disease, is a common disorder. With hypothyroidism, your thyroid gland does not make enough thyroid hormone. The thyroid gland is located in the front lower part of your neck. Hormones released by the gland travel through your bloodstream and affect nearly every part of your body, from your heart and brain, to your muscles and skin. The thyroid controls how your body's cells use energy from food, a process called metabolism. Among other things, your metabolism affects your body’s temperature, your heartbeat, and how well you burn calories. If you don't have enough thyroid hormone, your body processes slow down. That means your body makes less energy, and your metabolism becomes really slow. The most common cause of hypothyroidism is thyroiditis. Thyroiditis is an irritation of the thyroid gland. Thyroiditis is an autoimmune disorder. With this, your body produces antibodies that attack and destroy the thyroid gland. Thyroiditis may also be caused by a viral infection. There are also many other causes of hypothyroidism. Women, particularly older women, are more likely to develop hypothyroidism than men. You are also more likely to develop hypothyroidism if you have a close family member with an autoimmune disease. Babies with hypothyroidism may have no symptoms. If symptoms do occur, they can include: * Cold hands and feet * Constipation * Extreme sleepiness * Hoarse cry ...
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...of burnout, what causes burnout, burnout prevention, personal reactions and responses to high-stress situations, and ways to reduce personal and work-related burnout will be discussed in this paper. Ideas of how to respond and react to employee burnout as a human services manager will follow. Burnout is the experience of long-term exhaustion and diminished interest. This includes physical, mental, or emotional, that an individual experiences when under extreme stress. Burnout can be split into three major features which include emotional exhaustion, feelings of decreased successful outcomes with clients, and increased feelings of being de-sensitized to the needs of clients (Lewis, Packard, & Lewis, 2007). How pressure is dealt with depends on how much stress an individual feels. It also depends on how close the individual is to burnout. An individual experience a little stress and may not be able to handle it well and experience burnout, a posed to another individual who may experience a lot of stress and may be able to deal with it and avoid burnout. Drained appearance and fatigue may be signs of Burnout has many causes which may be related to job structure, lifestyle features, and individual personality. Burnout is not just a result of long hours. The lethargy and depression of burnout can occur when an individual does not have control of how they carry out their job, lack of social support, and working toward goals that are not reachable. Failing to adjust responsibilities...
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...What are the warning signs? Physiological (physical) Heart pounding, muscle tension, shortness of breath Dry mouth, high blood pressure Fatigue, insomnia Weakness, dizziness Headaches, stomach distress 2 Warning signs Psychological (emotional) Depressed, helpless, anxious Nervous, confused, worried Bored, negative attitude/thoughts Unable to concentrate, suspicious, lethargic Warning Signs Behavioural (action or inaction) Cigarette smoking, use of medications, drug/alcohol abuse Over/under eating, impulsive behaviour Fault finding, blaming, overly argumentative Inflexible, cynical, quickly angered, decline in work effectiveness 3 What can happen to us when we are out of balance? Saliva Blood leaves Skin Pain Reaction Mind Alert Senses Breathing Rate Heart Rate ( BP) Digestive System Blood Clotting Ability Muscles Tense Sweating Immune Responses Do you recognise any of these stress symptoms in yourself or others in your life? 4 So what can we do about it? Leisure and recreation are crucial components of a balanced and healthy life…the research says so! Recreation and leisure …the benefits Provides us with a sense of identity, away from work activities Adds meaning to individual and community life Encourages personal growth and selfexpression Increases learning opportunities Improves mental and...
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...Module 8: Internet Search: Influenza Log on to the web site for the Centers for Disease Control Flu site. http://www.cdc.gov/flu/ On the right side of the page of, there is a USA map. Click on the USA maps to answer the following questions. List a few states that currently have only local activity? _ Puerto Rico and Massachusetts _______________________ What states if any have widespread activity? _None____________________________ What is Indiana’s status? Sporadic________________ Click on the world map. What is the international situation right now? The influenza activity in the northern hemisphere is at interseasonal levels. In Central America the influenza levels are high with decreasing trends. In Asia influenza activity has decreased, except for India and Viet Nam. In the southern hemisphere the influenza levels increased in South America and in Southern Africa. Is there a particular part of the world where flu is currently active: If so, where? _Yes, there is plus 30% of positive influenza in Mexico right now according to the map. ________________________________________________________________________ Return to the home page and click on the Flu Basics button in the topics box. There will be a list of topics. Scroll down to and click on the topic Seasonal Flu and Staph Infections Information about flu and staph infections, MRSA… What is MRSA? MRSA stands for methicillin-resistant S. aureus What is the threat to children? _These infections are very dangerous...
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...The Advantages and Disadvantages of Two Jobs My neighbor Sue lives in a nice house and has two luxurious cars in the driveway. Her overtime hours at work are being eliminated, so the money she is used to making is becoming less. So, Sue must decide whether or not to take on a second job to live the way she is accustomed to. There are numerous advantages and disadvantages in working two jobs. Before deciding on working two jobs, it would be a good idea to consider these positives and negatives. We should consider the benefits in deciding to have two jobs. The main reason for working two jobs is to provide enough income to survive and pay the bills. The additional income might make a difference in paying for a certain quality of life that someone is accustomed to living. In working two jobs, there is an opportunity to improve your skills in different areas. Sometimes the skills learned in the second job can improve the skills for the primary job. People may develop entirely different skills from the second job. You may have a competitive edge from working two jobs in the job market because you may have different skills to bring to your new job. You may have better experience than someone else has making you a more desirable candidate. Working two jobs provides more networking opportunities and interacting with more people. This could provide you with additional references and recommendations for future jobs. As a result of working two jobs, people develop stronger...
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...leads to partial awakening and restless sleep. At night, some people like to drink caffeinated drinks to keep them awake. Thus, I usually use caffeine to keep me alert, complete my work and study during examination and in the hope of achieving the best in class. Sometime I drink coffee for the extra boost in the morning, to help me get through the day without getting drowsiness. There is a close relationship between depression and sleep deprivation. A lack of sleep saps our energy, makes you irritable and sucks all the joy from our lives. However it will increase risk of mistakes or accidents in our working lives. Sometime we could even lose our jobs because of it. Sleep deprivation not only makes us tiredness, fatigue and depression but also makes us fat. Our metabolism will not function properly when we are sleep...
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...I accompanied my mother to the central market to buy some groceries that she needed for the coming New Year. When we arrived at the market we could not find a place to park the car. So we waited patiently for about ten minutes before someone vacated a parking space and we moved in. Coming to the market just before a festive season was not a pleasant experience. The whole town seemed to be there. Everyone had things to buy. So the prices of things shot up. Worst of all, we had to struggle to get these things. So we made our way carefully through the various sections buying vegetables, meat, fish, noodles, spices and other food stuffs. We had wanted to buy some prawns too but they were all sold out, despite their sky-high price. The bags got heavier and heavier. The crowd got thicker and thicker. The noise and heat was overwhelming. As we had nearly done all the shopping, I told my mother that I would wait for her at the car. I could not stand being among hundreds of aggressive shoppers anymore. I lugged the bags wearily to the car and breathed a sigh of relief when I reached it. The air smelled sweet and cool. I was glad to be outside. Fifteen minutes later my mother emerged from the market. She looked exhausted. We put the groceries in the boot, got into the car and drove off with the air-conditioner at full...
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...1 Classification and Division Essay Coughing, sneezing, fevers, body aches- all things we dread when we are sick. Being sick is never fun and we are always trying to find new remedies and treatments to ease the discomfort and rid the sickness from our bodies as quick as possible rather than just waiting for it to run its course. These illnesses can be both viral and bacterial. Because I have been diagnosed with double pneumonia three times in the past I have learned from talking with my doctor that viral infections cannot be treated with antibiotics whereas bacterial infections can. There is still no cure for the common cold and although the flu and pneumonia can be treated with medications it is still wise to keep hydrated and rested until the symptoms pass. Through past experience with these illnesses as well as talking with my doctor about these subjects I have discovered many different specifications of each individual illness such as symptoms, complications, and proper treatment and prevention methods. Viral infections are the most common illnesses that we face. The Latin meaning for the word virus as found in the Merriam-Webster dictionary is toxin or poison. Your body recognizes viruses as intruders in the body and all of the complications that you face while sick, such as a runny nose, are the body’s mechanisms to get rid of them. But what most of us don’t know is that some viral infections are incurable, while others require specific medication and treatment, I...
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...Combating Compassion Fatigue Kadijatu Lewis Grand Canyon University: HLT.310V April 14th, 2013 Nursing is an emotional, physical spiritual and hard work. It is also rewarding and most times satisfying. Nurses witness pain and suffering of others daily, resulting in increase risk for emotional stress. Nurses also work under demanding conditions related to budget constraints, and short staff resulting in increase workload. Compassion fatigue is the last stage of compassion discomfort and compassion stress. The nursing profession does not provide adequate resources to help combat this condition, like other professionals who deal with similar situations. This paper will identify signs and symptoms of compassion fatigue and ways of combating them. Compassionate fatigue is an emotional, physical and spiritual exhaustion from witnessing and absorbing the problems and suffering of others. Compassionate fatigue usually affect selfless, caring and sacrificing nurses who are emotional attached to their jobs. It usually comes on gradually. It usually occurs when a caregiver attempts to give out more compassion and energy than they are getting in return. When we exhibit compassion fatigue, our natural human desire to help is significantly diminished (Frandsen, 2010) Compassion fatigue manifest itself in different ways, these include feeling of exhaustion and overwhelm with ones assignment before the start of shift, this feeling occurs...
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...teenager is going through. These are symptoms of depression: feeling hopelessness, appetite or weight changes, sleep changes, anger or irritability, self-loathing, concentration problems, and unexplained aches or pains. Other symptoms are excessive feeling of guilt, skipping school, sudden drop in grades, withdrawal from friends, and feeling sadness. Just like the way there are different causes for depression, there are also different way people will get treated for this. What may work for one person might not work for someone else. It will take time for the treatments to start working and the teenager to show improvement but it will work. For no underlying medical cause for the symptoms of depression the best thing to do is to hire a mental health specialist (therapist). Another treatment may be to have a group therapy. It would be good to have the teenager socialize with people their age. Medication is the most advertised treatment plan. It...
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...Grade Received, "A" Information systems will definitely alter the way that healthcare organizations are structured. Information systems were made to aide a business in having an aggressive lead over competition by giving support and helping to shape the makeup and strategies of the business. Upgrades to information technologies have raised the productiveness of healthcare services as well as employees because an advance in technology lowers the usage of paper records. These alterations in technology enable data to be distributed and reserved in exceptional ways, enabling information to be traced, evaluated, and exhausted in a manner that aides in delivering more competent care. Due to the type of data that is attainable via healthcare information systems, the makeup of the healthcare business will conform in consensus to the pertinent information systems. These systems will not only affect direct-care services like doctors and nurses, but will also alter non direct-care fields like analysis and growth, invoices, medical records, and more (Fottler, Ford, & Heaton, 2010). Fundamental alterations due to information systems are inescapable because of the alterations in how the data is acquired, reserved, and fetched. Information systems are intended to reply to inquiries. Nurses might exhaust upgraded systems to keep track of patients’ vitals; thus, altering the method of how care is given as well as the effectiveness of responses to the failing health of hospitalized consumers...
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...A Sunny Day in Bryant Park Today was sunny, neither cold nor hot. After lunch, I hung out to Bryant Park to relax myself. There were a large number of people at that time due to the brilliant weather, I supposed. Nearly all the positions were occupied. Some were chatting with each other during the lunch time, happily and breezily. While some young boys enjoyed themselves going skating or playing tennis. Others, especially some old men and women would rather take nap in the leisure time. Under the heavy pressure in my studies, in fact, seldom had I observed people so carefully like this. In most cases, I always passed by the park as quickly as I could to save the time. It seemed that everyone had his own story and in different moods. It interested me a lot. While I was walking with no aim and destination, a slim woman with blonde hair suddenly caught my eye. Sitting on a chair at the corner of the park with an elegant posture and wearing headphones while indulging herself in the books, she frowned suddenly just like coming across some problems. A formal suit, a pair of delicate high heels, black coat on the chair. All these indicated that she was an office lady. Drinking a cup of Starbucks while skimming through the documents, she pulled the beautiful long black hair gently from time to time. She might work in the office not far away and have some tasks to deal with, which should have been finished in the morning. In the light of the exhaustion shown on her face, I thought...
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...Parable of the Sadhu Introduction: The Parable of the Sadhu is the story of a man, Bowen McCoy, who traversed the Himalaya Mountains on a business sabbatical program. On his journey he encounters a sadhu (an Indian holy man) who has passed out from exhaustion on the path. He checks the man’s pulse and gets the others in his group to help him out, and carries on. When he reached the top, the rest of his team caught up to him and informed him that they did not take the sadhu all the way down to the village, and are not sure whether he lived or died. Dilemma: Bowen’s decision was based on many factors. Some of these factors were personal, such as his own physical fatigue, his goal to reach the summit, and the fact that this opportunity was “once-in-a-lifetime” (Curtis, 156). Other factors included the fatigue of his fellow climbers, the danger of the pass, the advise of his team and, most importantly, the well being of the sadhu. While reading this article, I found Bowen’s decision to be mostly based on his own personal issues. Although he rationalized his decision later with his fears of the other members of the group’s heath and the fact that the pass may not be passable later, I had the feeling that deep down that’s not why he pushed ahead. I believe that he, somewhat selfishly, was only interested in finishing the climb for his own personal gain and for his ego. Evidence of this lies in his exhilaration of reaching the top, even an hour later when he sees Stephen,...
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