...Diego Marino Product Management September 12, 2012 Karen Twilmann Microsoft Canada Case The Microsoft Canada: Sales & Product Management working together case, exemplifies in an excellent manner what usually happens in an organization: the clash between the sales and marketing areas. The case introduces the different points of views of the Sales Manager (Doug Taylor) and the Group Product Manager (Barry Zeidenberg) regarding the launch of a new product. The new product under consideration, a Zeidenberg’s idea, is a consumer education website that according to him would be essential to build long term customer awareness. The maintenance of the new product was estimated at $1 million per year, which signified 10 percent of annual sales and marketing combined budget. Doug Taylor and Barry Zeidenberg have worked in consumer packaged goods companies (Coca-Cola and Unilever) before their entrance to Microsoft. Both of them have had experience in both, selling and marketing departments. In reference to the introduction of the new website they have encountered opinions. The first thought of Taylor about the launch of the “Microsoft Home Magazine” is that the money would be better invested in sales channels because this would generate an increase of sales revenue. In contrast, Zeidenberg strongly believes that this investment is completely necessary in order to maintain and gain customers in the long term. Zeidenberg’s main objective is to create a need in customer’s minds that...
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...brand leader for cosmetics, luxury goods, and skin care products distributing in 130 countries on five continents. With 18 global brands, L’Oréal recorded €14,533 million (U.S. $17,589 million) sales in 2005. Business Situation L’Oreal decided to implement a company-wide customer relationship management (CRM) system. It wanted to combine the product-centric marketing approach with a greater focus on the customer. Solution Working with Siebel, and advised on the architecture by Microsoft® Services, L’Oréal standardised on Siebel CRM and Analytics software running on Microsoft Windows Server SystemTM Engineered and Microsoft SQL ServerTM 2005 database. Benefits ■ Strengthens customer brand loyalty ■ Direct mail costs down up to 57 per cent ■ Targeting gives response rate of up to 62 per cent ■ Consistent view of customer across multiple channels ■ Fast time to market for new campaigns | | |“With the Siebel solution running on Microsoft Windows, we achieved a 57 per cent decrease in the volume of direct mail on one promotion. Through more accurate targeting, we achieved a remarkable 62 per cent response rate.” Daniela Giacchetti, Head Customer Strategy Officer, L’Oréal | | | | | |L’Oréal, the world’s largest global beauty, skin care, and cosmetics company wanted to broaden the | | | | |scope of its luxury products marketing to focus on customers. It decided to implement...
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...Microsoft Customer Solution Retail Industry Case Study Retailer Boosts Sales 14%, Cuts Inventory Management Costs 35% with RFID Solution Overview Country or Region: United States Industry: Retail Customer Profile American Apparel, based in Los Angeles, California, makes, distributes, and retails basic fashion apparel for men, women, and children. It has 260 stores in North America, Europe, and Asia, and 10,000 employees. Business Situation American Apparel wanted to boost its instore sales, while reducing the costs required to generate those sales. Solution The company adopted Clarity ARS from Xterprise, based on Microsoft® BizTalk® Server RFID and Microsoft SQL Server®. The end-to-end solution covers the tagging of merchandise at the factory through the analysis of store sales. Benefits Store sales up 14 percent Profit margins increased to 65.9 percent System can extend to other solutions Business intelligence enables better decision making ―RFID is the future of retail because it’s a better way of counting inventory, period…. Every retailer can make more money by making replenishment more efficient.‖ Zander Livingston, Director of RFID, American Apparel Like virtually all retailers and all businesses, American Apparel wanted to do more with less at its retail locations—specifically, it wanted to boost store sales while reducing the cost of generating those sales. It met that goal with a solution provided by Xterprise, a Microsoft® Gold Certified Partner...
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...|Overview | | |“Because of BizTalk Server, Telindus can now integrate with other business partners, with very little| |Country: United States | | |additional investment." | |Industry: Information Technology | | |Tom Zwonarz, Project Engineer, Telindus | | | | | | |Customer Profile | | | | |Cisco Systems is a leading networking | | | | |provider for the Internet. | | | | | | | | | |Business Situation | | | | |Cisco Systems wanted to streamline the | | | ...
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...pressures require them to do more with less, and each day new competitors appear. Responding to that rapid pace of change, retailers tell us, is both their biggest challenge and their biggest opportunity. Retailers who can adapt to change can make intelligent, fast decisions; find new markets to exploit; and constantly improve their products, services, and operations. But retailers don’t have a switch to flip that turns them into supersmart, super-adaptable businesses. Hoping to find that switch, they often turn to technology, looking for some magic to help them navigate a changing business environment. However, technology by itself is not the solution. Any discussion about generating a positive impact for the business should first center on how to empower people with effective solutions that deliver results. A “connected retailer” not only leverages a flexible, economical technology platform that drives results, but also focuses primarily on its greatest asset: people empowered by the right solutions to act on the right information at the right time. To enable your organization’s people assets to extend their potential through the use of software, Microsoft delivers agile and adaptive solutions for business process automation (BPA). BPA solutions provide the tools, technologies, and infrastructure to automate complex business processes end to end in order to help increase competitive advantage and deliver tremendous value and visibility to your business, customers, and trading partners...
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...Microsoft Office System Customer Solution Case study REI Improves Its Product Development Processes by Integrating Process and Project Management Tasks “REI is combining the best of what Visio and Apprentice Process Modeler do for process modeling; what Project and PM Solutions do for project management; what SharePoint does for collaboration and document management; and what Outlook does for communication and collaboration. It’s all tied together with the Microsoft .NET Framework.” Kevin Myette Director of Business Operations REI (Gear and Apparel) Successful manufacturers of retail products, like Recreational Equipment, Inc. (REI), need to consistently develop high-quality products and decrease the time it takes to deliver them to market. To do that, they must efficiently manage product development processes, projects, and information. The REI Gear and Apparel division is taking an integrated process and project management approach to designing, managing, and tracking its product development processes and projects while collaborating and managing the workflow online. REI is combining Microsoft .NET technology, the Microsoft Office Enterprise Project Management (EPM) Solution, and software based on Microsoft Office Visio 2003 to create an integrated business solution it can use to model as-is business processes, experiment with what-if scenarios, and then convert the optimized processes into detailed project plans. Project managers can further develop these plans, assign...
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... In this team paper we will be discussing the strategies of Amazon.com to see whether the Internet icon is moving away from being the number one leader online. We will be showing different areas to see if Amazon.com is using the right strategy to compete with Google and Microsoft. We find the different issues concerning the database and data management with Amazon.com. Finally we will be discussing the uses of e-business and e-commerce for the B2B and B2c. As of January 2010, Amazon.com was considered the largest online retailer in the United States. Amazon was launched in 1995 by its founder Jeff Benzo. Benzo’s original idea was to create an online bookstore. Compared to traditional bookstores or even mail-order systems, an online retailer could carry a far greater quantity of books for sale. Just like most businesses, even the traditional bookstores, Amazon expanded its business past just books and began adding an array of items; ultimately making its way to selling almost anything possible. Stockholders of Amazon.com, knew the turn over would be a rather slow process with the gradual growth of online sales, but none-the-less they would expect a profit. It took Amazon until its fourth year to produce any revenue and finally to hold its ground as an online retailer. This slow progress made Amazon move away from its original concept of being a leading online retailer. Amazon decided to broaden its horizons and delve...
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...| 5/31/15 | Customer Relationship Management | | | Salesforce[Document subtitle] | | 5/31/15 | Customer Relationship Management | | CRM ASSIGNMENT #1 Salesforce Business Model: Salesforce.com used the Software as a Service (SaaS) Model to provide services to its customers. What SaaS model does is it gives the customers the option to save upfront costs without the need of installing hi-tech servers in their premises, instead all their data is stored in the external cloud space managed by the service provider. Salesforce provides its customers with a variety of cloud based applications that can be used by them and customized by them as per their requirement. Salesforce has made it easy for the companies to adapt to their software as a single version of software which is enough to accommodate their business operations requirement. Also the companies can subscribe to the services that they want and not the whole software in itself. This helps to keep the cost in control. To understand how salesforce does it we can have a look at the short video. Some of the various services offered by Salesforce are: 1) Service Cloud: Due to this the customers of the client can get support where ever required. 2) Desk.com: This tool can be used by business to offer personalized services and solution. Enables to easily survey customers from within Desk.com to measure customer satisfaction (CSAT) and adjust your products and services over time. 3) Marketing...
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...1982 EDUCATION Schulich School of Business - Master of Business Administration (MBA) Dean’s list: June 2008 • Schulich School of Business entrance scholarship (Sept 2006) • Specialization: Financial Management, Investment Management, • Exchange Student Abroad: Recanati School of Management: January 2008 – May 2008 York University Bachelor of Arts, Economics (Hons.), Dean’s list: May 2006 • York University entrance scholarship (for academic excellence, Sept 2001) Toronto, Canada Tel Aviv, Israel Toronto, Canada EXPERIENCE Swap Trader, Toronto Dominion Securities • Swap & FX Trader: August 2009 - Present London, England Trading Interest Rate Derivatives: Full-time position trading interest rate swaps, FRAs, cross-currency swaps, gilts, FX as well as corporate bonds. Eurobond debt issuance combined with asset swapping to clients’ domestic currency facilitating low funding rates, mitigating currency and interest rate risk. Worked closely with origination and syndication team to issue Eurobonds. Sales and Trading Rotating Associate, Toronto Dominion Securities: August 2008 – August 2009 • Accepted into a highly competitive 16-month program (12 of approximately 1000 applicants) consisting of rotating throughout the institutional dealing room trading each of the Bank’s products for four month intervals. o Corporate Finance: May 2009 – August 2009 London, England Providing large loans to multinational corporations in order to generate ancillary business for the bank. Responsible...
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...the design of Public Financial Management System (PFMS) in Moldova for the Ministry of Finance (MoF) in December 2005. The purpose of this study was to better understand the capabilities of some of the application software (ASW) modules (commercial-off-the-shelf software packages) in order to assess the level of customization needed to meet the MoF technical requirements while implementing an integrated Financial Management Information System (IFMIS) in Moldova. This study shows that all ASW solutions can provide the desired core Treasury (budget execution) functions with minimal customization. Additional PFM functions can be supported through custom developed software and be integrated with these software packages to provide the full PFMS functionality. In 2006, the MoF kindly agreed to share this annex with other public sector organizations and related specialists for their internal use while designing or studying the PFM systems. This document is intended to present the functional modules of several available ASW solutions which were implemented in similar projects in Europe and Central Asia (ECA) region of the World Bank. A summary of PFMS functions vs modules of selected ASW is presented below: • • • FreeBalance eFinancials Oracle E-Business Suite SAP R/3 (FreeBalance Software, Canada) (Oracle Corporation, USA) (SAP AG, Germany) FreeBalance eFinancials www.freebalance.com Budget Preparation Budget Appropriations Management of Payments Management of Revenues Accounting (General...
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...that are called the 4 P's: product, place, price, promotion. An example of the marketing concept is Microsoft. Microsoft Company is an international company that makes many different and good products to satisfy all customers’ needs and to full all organization’s goals. Microsoft’s marketing mix consists of product, place, price, and promotion. Products Microsoft companies offer many new products to their customers that attach them to their products and to let them more comfortable with those products. Microsoft constructs the platforms ahead which other companies manufacture digital platforms. Microsoft is...
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...Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...Introduction Canada Post Corp. (CPC), a Canadian Crown enterprise, is Canada’s national postal service provider. It has be a world leader in providing innovative physical and electronic delivery solutions, creating value for their customers, employees and all Canadians. It not only 66000 employees, it is also the country’s fourth largest employer. It serves 30 million residential customers and more than 1 million commercial customers, delivers more than 10 billion pieces of mail annually, and maintains good relations with more than 24000 retail sales points for CPC products and services. Building and maintaining trusted relationships with employees, customers, suppliers and our shareholder is the fundamental for their business, reputation and their success. Canada Post Corp. managing in an ethical way, guided by a sense of social responsibility. Core customer issues: * With customer expectations rising and the ongoing emergence of the Internet. * Customers’ experience with CPC were often complicated and frustrating. A customer could call three or four times about the same issue and receive different responses from call center agents. * The former systems were standalone and didn’t integrate customer and call information. 1. Why is the process redesign so important for CPC’s success? CPC recognized that its future depends on having customer processes and support systems. It’s customer expectations rising and the ongoing emergence of Internet. To demonstrate...
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...Network Design Proposal for Retail Technologies Corporation NETW410, Enterprise Network Design Team Leader: Juba Cochran Team Members: Brian Perez, Matthew Smith November 18, 2010 Table of Contents Executive Summary………………………………………………………………………….........2 Introduction……………………………………………………………….....................................3 Customer Introduction……………………………………………………………………….........4 Organizational Goals …………......5 Organizational Constraints...............................................................................................................6 Technical Goals of Existing Network..............................................................................................7 Technical Constraints of Existing Network.......………………………………………………..…8 Existing Network Design Analysis...……………………………………………………………...9 Technical Goals of New Network Design...……………………………………………………..10 Technical Constraints of New Network Design.....……………………………………………...11 New Network Design Analysis, Including Security………………………………….............12-19 Implementation Schedule……………………………………………………………….......…....20 Testing of The New Network……………………………………………………………............21 Budget............................................................................................................................................22 Detailed Summary.........................................................................................................................23 Detailed Components...
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...information differentiating between market structures of Pinnacle Family of Companies which is the nation’s largest third party fee manager of multifamily housing. Pinnacle is a full-service real estate management and brokerage firm that is headquartered in Seattle. Pinnacle oversees a portfolio of apartment, office, industrial and retail assets valued at more than $18 billion. The portfolio includes properties in more than 300 cities across the United State, Canada, and Asia. Pinnacle is also a recognized leader in affordable housing management and active in the privatization of military housing. American Management Services LLC was founded by John Goodman in 2003. Goodman Management Group, as it was originally named was formed to restructure Pinnacle’s business to better serve clients. In 1985, Stan Harrelson, became partner of Goodman Management Group and renamed it American Management Services, dba Pinnacle. In response to client demands, the company expanded nationwide in the late 80s. Market structure is defined by the manner in which a market is organized, based largely on the number of firms in the industry. There are several competitive firms in the industry. Of these firms, Pinnacle is the second largest and most powerful company in the industry in sales and service. Four basic structure models are: perfect competition, monopoly, monopolistic competition, and oligopoly. Perfect competition is theoretical. A perfect competition is often used as a benchmark...
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