New Consumer Product

New Consumer Product

Grade Received - "A"


Create a new consumer product.
Define your target market.
Select a song and an endorser for your campaign, and explain the rationale behind your choices.


Marketers have to be innovative when it comes to promoting any type of product. Analyzing and selecting a positioning strategy can mean the difference between success and failure for a new or existing product. In this discussion I will attempt to create a new consumer product, define my target market and an endorser for my campaign and explain the rationale behind my choices and discuss my competition and how we are both poised to compete and differentiate.
I believe I have an outstanding idea for a new and innovative product. What is the next best thing from virtual reality? The answer to the question is augmented reality. We see augmented reality used in video games, movies and real world situations. My idea for a new and innovative product is augmented technology within contact lenses. With augmented reality technology and contact lenses, individuals will be able to program directions using GPS to help them go places. The way it can work is while they are driving, the names of the streets will pop up in each intersection giving directions on where to turn and how far the destination is. If they are in an unfamiliar area and would like to know what stores are in the location, they can program the contact lens to have names of stores pop up in the direction they are looking. I have seen this technology work on cellular phones, so why not contact lens?
I am sure that the military would also love to get hold of this type of technology and so for military purposes, satellite imagery wirelessly sent to these contact lenses to show how far enemies are from their positions and exactly where they are located. I know that there are assassination missions when it comes to the FBI, CIA, Navy SEALs, and etc. This technology can help with facial recognition in order to point out exactly...

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