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Notes on Trucks

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Submitted By ebustamant13
Words 431
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Me and Lance both conduct a research on why people in San Antonio Texas prefer trucks (SUV’s) over cars. Hypothesis is people in San Antonio Drive a Truck because of family tradition.

Even thou San Antonio is not as rural and agricultural as it once was, we still see trucks out numbering small cars We decided to do the research in order to find out how to better market different forms of vehicles in the San Antonio area for different demographics as in age groups and gender types. (ex. Toyota or ford could change their marketing teqniques).



Maybe some questions dealerships have would be Why are San Antonio residents wanting to buy a truck? Why do San Antonio residents prefer to stay with their truck?

  A report from The Texas Automotive Manufacturing Industry 2013, showed that, “more than 304,600 full-sized pickup trucks (trucks less than 1 ton) were newly registered in Texas in 2012, up more than 10% from 2011.   This means that more people in Texas as driving Trucks. So in order to find out why this was happening, we both conducted surveys to explore what was happening. >>>>>>>>>>>>TALK ABOUT SURVEY  The results were gathered and both came to a conclusion based on the results from residents in San Antonio and research done. The purpose of this research is to findout the reason why more people are buying trucks.
Random sampleing with male and Females who were divided into 5 different age groups and they were asked if they drove a truck. If they did they were to rate to 1-5 the importance of the following categories to them.

1.

2.

3.

4.

What is your age range? (Circle one) 16-25 26-35 36-45 46-60 60+ Do you drive a truck or SUV? (Circle one) Yes No, but I would like to. No (If you select “No” please skip question 4 and proceed to question 5) Rate the following factors of why you drive a truck or SUV or why you would like to. 1

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