Oeuf LLC, of Brooklyn, N.Y. Company Crisis
Rebecca A. Miller
Instructor: Rhonda Tenenbaum
Everest University Online
January 11, 2015

Identify the organization and situation you are imagining. Describe who the stakeholders are in the organization. Explain in detail how you will show sensitivity to the needs of all stakeholders. Why is sensitivity to the needs of all stakeholders key?
The organization that I chose to talk about is the recall that Oeuf LLC, of Brooklyn, N.Y. had on their baby beds. This have been some years ago but they did a recall on the baby beds because the side that moves up and down had a defect in it and some of the baby’s was getting caught in them. Oeuf LLC, of Brooklyn, N.Y. did a big recall on the baby bed. They asked the owners to contact them so that they could send them a new one to replace the piece that was defective.
The stakeholders in this organization would be those who are investing in this company. It could be a bank or private investors. They are not the only stakeholders in this organization. I myself would be considered one because I purchase their product. This was a serious issue because anyone’s baby could have gotten hurt really badly if not killed. Therefore, they handled this sensitive issue with care. This was a very personal instance for me because I had also purchased a product that was defective. If I were in charge of this recall, I would have handled the situation with same amount of care. It is serious business when you are dealing with a baby’s life. I am not sure the extent of the damages that was caused from this defect but I would try to compensate as much as I could to those who was affected by this. If there were any hospital bills that occurred because of this, I would pay it. I would refund them their money back anyone who purchased the product and have proof that they own it and is still using it then, they would have a choice to be refunded or they can send up back the product once they receive theirs. I would also make a public announcement on how sorry I am and let them know that I am doing everything I can to help them.
It is important that stakeholders stay happy because they are the ones who are either bringing in revenue or they are investing in the company in some kind of way. I want to make sure that they know I am doing all I can. In addition, I would reassure them that our products are safe and they can continue to invest in the company. Without the stakeholders, the company can go belly-up. Babies are being born every day and word of mouth can travel like the speed of light at times. So being sensitive to them and their needs can determine the company’s outcome in.

References
Meredith Corporation. (2014, July 22). Oeuf Sparrow Cribs Recall - Product Recalls - Parents.com. Retrieved January 11, 2015, from http://www.parents.com/product-recalls/cribs/oeuf-sparrow-cribs/
Newsom, D., Turk, J., & Kruckeberg, D. (2013), This is PR: The Realities of Public Relations, (11th ed.), Boston, MA: Cengage Learning
U.S. Consumer Product Safety Commission. (2014, July 22). Oeuf Recalls to Repair Cribs Due to Entrapment Hazard. Retrieved January 11, 2015, from http://www.cpsc.gov/en/Recalls/2014/Oeuf-Recalls-to-Repair-Cribs/