...Problem Definition The push to implement one of the country’s most comprehensive competitive food bills came about because in 2001-2002 over 25 percent of the students in the Oregon school system were overweight. Childhood obesity is an epidemic in America as children consume more foods that are high in calories and sugars. In many cases these foods do not provide a significant amount of the child’s daily required nutrients. Therefore, not only in the food unhealthy, it is full of empty calories. Another reason behind the rise in obesity is the increasingly sedentary lifestyles that many children engage in. Childhood obesity can cause several health issues including, (1) high cholesterol and blood pressure which increases the risk for heart...
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...SMOKY VALLEY CAFE1 On August 12 1946, three people, who had previously been employed to wait on tables in one of the cafes in Baxter (Oregon), formed a partnership. The eldest of the three was Mrs. Bevan, a middle-aged widow. The other two were Mr. and Mrs. Elmer Maywood. The partnership lasted for slightly more than four months, and in connection with its dissolution the preparation of a balance sheet became necessary. Each of the partners contributed $2,000 cash, a total of $6,000. On August 12, the partnership purchased the Smoky Valley Café for $16,000. The purchase price included land valued at 2,500, improvements to land at $2,000, buildings at $10,500, and café equipment at $1,000. The partnership made a down payment of $4,500 (from its $6,000 cash) and signed a mortgage for the balance of the $16,000. The doors of the café were opened for business shortly after August 12. One of the things that made this particular piece of property attractive to them was the fact that the building contained suitable living accommodations. One of its rooms was occupied by Mrs. Bevan, another by the Maywoods. The Maywoods and Mrs. Bevan agreed on a division of duties and responsibilities with would allow them to keep the café open twenty-four hours a day. They agreed that Mrs. Bevan would operate the kitchen, Mrs. Maywood would have charge of the dining room, and that Mr. Maywood would attend the bar. Mrs. Bevan agreed to keep the accounting records. She was willing to perform...
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...where the water I drank came from. We lived out in the woods and we had a fantastic well. Neighbors down the road used to come over to our home and fill up containers of our water. I thought to myself how strange it is that they don’t like the taste of their water. It wasn’t until I got married and moved to Southern California that I realized how lucky I was to grow up with such great tasting pure water. I hated the taste of the water so much that I turned to sugary sodas and juices instead of water. I would go down and buy water but it was inconvenient to have large jugs of water all over the house. Every restaurant I ate at I would ask if they had bottled water or tap. I only lived in California for a year before I moved back to Oregon. However, during that time I became very aware of the taste of water and with all the water-borne diseases talked about in the news, I developed a fear of tap water. Peter H Gleick (2010) explains that the United States (US) has worked hard to provide the best public water system in the world. Not only is it managed and tested regularly, they have very strict federal and state regulations. The public are provided test results on our tap water yearly. The...
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...effects of the bottled water industry on the environment or on their wallet. Individuals believe that bottled water is more pure and of a higher quality than that of their conventional tap water. In reality this is false. We as a country are wasting money on bottled water and harming the environment in the process. Without a change of consumption habits our environment will see some dramatic changes. This is an important environmental and economical issue that will effect future generations as well as the current. Brief History Bottled water has become a part of many Americans life. Perrier started this trend with their introduction of bottled water in the early 1980’s. Ever since the early 1990’s when Coke and Pepsi got into the bottle water market because they saw their market share for soda declining Americans have been consuming bottled water at an alarming rate. These companies tried to glamorize their product saying it will make you skinny and healthy and associating it with big name celebrities and athletes. They stated that they were not in competition tap water because they provided a product that was portable, convenient and pure. In 2007 it was an 11.35 billion dollar business. The American people certainly bought into this hype and many people can’t go a day without bottled water in there hands. This can be due to the need for everything to be personalized and handy at all times. Most people will admit this is why they enjoy bottled water. The availability...
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...Headquartered in Portland, Oregon, Nike was founded by duo Bill Bowerman and Phil Knight in 1964. Since then, it has become the number one leading manufacturer for athletic footwear and apparel and is an iconic symbol and brand in the industry. Throughout the industry there are many challenges even for a strong established brand like Nike. One of the largest forces that still affects a strong brand like Nike is the rivalry among existing firms in the same industry. Top names competing against Nike in the athletic industry include Asics, Under Armour, New Balance, Puma, Mizuno and more. All dedicated to the values of sport, each share the fragmented industry and compete against one another’s products. With such a fast-paced industry with growing trends, the competition for a larger market share is strong. Nike is a dominant leader in the athletic industry supplying footwear, apparel, equipment, and a lifestyle. By differentiating its brand from others in the industry, Nike has begun to consciously focus on sustainability within their company. By making this part of their mission statement and strategy, Nike has fulfilled their sustainability goal through initiatives that reduce the production of waste and increase the use of recyclable and green products. For example, Nike has created jerseys for national sporting events and teams made from recycled bottles and they also built the Nike Materials Sustainability Index that helps their employees decrease environmental impacts during...
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...EG 372 – Written Analysis Project Part 5 March 2, 2013 Do we have a throw-away society? Who is impacted by the problem? A throw-away society is one that ultimately affects every person on the Earth. However, the greatest impact is upon the developed, industrialized countries; as they are the greatest producers of products that may be discarded. This is not to say that less developed, non-industrialized countries are not affected also. These countries are also affected by polluted land and waterways. The polluted waterways are more of a health risk because of either a non-existent purification systems or inefficient systems. The amount of trash that has been thrown away in the years since the Great Depression, will have an impact on the lives of everyone on Earth for generations to come, unless something is done to exponentially reduce our production of garbage. What is the problem? According to the United States Environmental Protection Agency’s website, in 2010 (the latest figures available), the United States alone created over 250 million tons of trash. An interesting fact; the total volume of solid (this includes construction, demolition and non-hazardous industrial) waste produced in the United States each year is equal to the weight of more than 5600 Nimitz Class aircraft carriers, or 247,000 U.S. Space Shuttles, or over 2.3 million Boeing 747 Jumbo Jets (Beck). In an August 2008, ABC Good Morning America report it was stated that there is a massive area...
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...Steve Jobs, the American businessman and technology visionary who is best known as the co-founder, chairman, and chief executive officer of Apple Inc, was born on February 24, 1955. His parents were two University of Wisconsin graduate students, Joanne Carole Schieble and Syrian-born Abdulfattah Jandali. They were both unmarried at the time. Jandali, who was teaching in Wisconsin when Steve was born, said he had no choice but to put the baby up for adoption because his girlfriend's family objected to their relationship. The baby was adopted at birth by Paul Reinhold Jobs (1922–1993) and Clara Jobs (1924–1986). Later, when asked about his "adoptive parents," Jobs replied emphatically that Paul and Clara Jobs "were my parents." He stated in his authorized biography that they "were my parents 1,000%." Unknown to him, his biological parents would subsequently marry (December 1955), have a second child, novelist Mona Simpson, in 1957, and divorce in 1962. The Jobs family moved from San Francisco to Mountain View, California when Steve was five years old. The parents later adopted a daughter, Patti. Paul was a machinist for a company that made lasers, and taught his son rudimentary electronics and how to work with his hands. The father showed Steve how to work on electronics in the family garage, demonstrating to his son how to take apart and rebuild electronics such as radios and televisions. As a result, Steve became interested in and developed a hobby of technical tinkering. Clara...
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...Harvard Business School 9-291-025 January 15, 1991 The Redhook Ale Brewery Paul Shipman, president and co-founder of the Redhook Ale Brewery, raised his beer mug in a toast with Redhook's treasurer and financial officer, David Mickelson. Sales at the Seattle-based microbrewer had increased at an average rate of 53% per year since 1984, and September 1990 had been another record month. After eight years of operations, Redhook's ales and porters had captured 50% of the increasingly competitive microbrewery market in the Pacific Northwest. Demand was projected to exceed, in two years, the 40,000-barrel annual production capacity of the company's single brewery. As a result, current plans called for the construction of a similar-sized brewery in the Bay Area of northern California. There were also plans to introduce a lager brand which would require the construction of a third, larger brewery in the Puget Sound region of western Washington. Expansion on this scale would require significant outside financing. Shipman and Mickelson were seeking a $5 million equity infusion from a well- established European brewery with an interest in entering the North American market. In addition to the new equity, $6.5 million of new bank financing would be required for the planned expansion. Mickelson's next challenge would be to negotiate an acceptable credit arrangement with Redhook's bank to provide the required debt financing. The Re-emergence of Microbreweries Though...
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...Steven Paul Jobs was born in San Francisco on February 24, 1955 to two university students, Joanne Carole Schieble, of Swiss Catholic descent, and Syrian-born Abdulfattah "John" Jandali (Arabic: عبدالفتاح جندلي), who were both unmarried at the time. Jandali, who was teaching in Wisconsin when Steve was born, said he had no choice but to put the baby up for adoption because his girlfriend's family objected to their relationship. The baby was adopted at birth by Paul Reinhold Jobs (1922–1993) and Clara Jobs (1924–1986), an Armenian American whose maiden name was Hagopian. According to Steve Jobs's commencement address at Stanford, Schieble wanted Jobs to be adopted only by a college-graduate couple. Schieble learned that Clara Jobs hadn't graduated from college and Paul Jobs had only attended high school, but signed final adoption papers after they promised her that the child would definitely be encouraged and supported to attend college. Later, when asked about his "adoptive parents", Jobs replied emphatically that Paul and Clara Jobs "were my parents." He stated in his authorized biography that they "were my parents 1,000%." Unknown to him, his biological parents would subsequently marry (December 1955), have a second child, novelist Mona Simpson, in 1957, and divorce in 1962. His family moved from San Francisco to Mountain View, California when he was five years old. The parents later adopted a daughter, Patty. Paul worked as a mechanic and a carpenter, and taught his...
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...EXECUTIVE SUMMARY NIKE INC. In an effort to become one of the world’s leading designers, marketers, and distributors of athletic footwear, apparel, equipment, and accessories, Nike Inc. started with two visionary men who transformed themselves into one of the top selling brands in the athletic shoe industry. Through taking chances and understanding customers needs, Nike Inc. has established a large market position and strong brand equity. Nike Inc. understood early in its history that aligning its products with top athletes like Tiger Woods, Lance Armstrong and Michael Jordan, would propel the Nike brand to the very top. Nike also fostered endorsements with both individuals and associations like the NFL. Nike also takes into consideration the impact of giving back, having a positive Corporate Social Responsibility and being environmentally conscious. At the same time Nike experienced setbacks due to their dependence on third party manufacturers and having limited control. Nike Better World CSR Campaign targets smaller waste output (carbon footprint) and paying closer attention to the way their products are being manufactured (labor force) helping Nike to get back in good standing with consumers. Because, the market for sporting goods is intensely competitive, it is important for Nike to realize that it is not just the young “hip” generation that is going to keep them on top. The older “Baby Boomers” can help them to succeed too; this generation is known for...
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...reduce our carbon footprint. The importance of reusable shopping bags is they are convenient and will help our planets environment. The problem with not using the reusable bags is that you may be faced with a decision at the store checkout register of being charged for the use of the stores plastic or paper bags for your items. If you choose not to purchase the stores bags, then you as the customer would have to carry your products out of the store by hand. In the past people have been used to having the convenience of using the store provided plastic recyclable bags and then just throwing them away. Little did people know what the store plastic bags were made of; people thought they were recycled from plastic soda and water bottles. Now people are aware of the inconvenient truth that they are really made from petroleum (Erdos, 2012). Even worse, some plastic bags contain high amounts of lead; several famous chain stores were called out for providing plastic bags with high amounts of lead while the consumer was unaware (PR...
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...JFS R: Concise Reviews/Hypotheses in Food Science Food Packaging—Roles, Materials, and Environmental Issues KENNETH MARSH, PH.D., AND BETTY BUGUSU, PH.D. The Institute of Food Technologists has issued this Scientific Status Summary to update readers on food packaging and its impact on the environment. Keywords: food packaging, food processing dvances in food processing and food packaging play a primary role in keeping the U.S. food supply among the safest in the world. Simply stated, packaging maintains the benefits of food processing after the process is complete, enabling foods to travel safely for long distances from their point of origin and still be wholesome at the time of consumption. However, packaging technology must balance food protection with other issues, including energy and material costs, heightened social and environmental consciousness, and strict regulations on pollutants and disposal of municipal solid waste. Municipal solid waste (MSW) consists of items commonly thrown away, including packages, food scraps, yard trimmings, and durable items such as refrigerators and computers. Legislative and regulatory efforts to control packaging are based on the mistaken perception that packaging is the major burden of MSW. Instead, the U.S. Environmental Protection Agency (EPA) found that approximately only 31% of the MSW generated in 2005 was from packaging-related materials, including glass, metal, plastic, paper, and paperboard—a percentage that has remained...
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...Integrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficial, lean order-by-order manufacturing system, the Nike brand was finally formally launched in 1971. Eugene Oregon remains the home of the Nike brand and the corporation’s headquarters. Understanding that a distinctive, easily recognizable logo was necessary to build the company’s sales and bond with its customers, the company tried various logos throughout the years. In 1980 the company settled on the final Nike, Inc. logo, referred to as the swoosh, and recognized around the world as the mark of the quality Nike brand. As Nike’s newest advertising agency, our firm will be focusing our efforts toward improving the sustainable competitive advantage of Nike Running shoes. II. Buyer Behavior Nike Inc. currently represents thirty percent of the athletic apparel and accessories industry. The market is comprised of professional athletes, amateur athletes, those devoted to personal fitness, and trendy young adults continuously seeking the latest fashion trends and social recognition....
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...article speculated about computer technology reaching “a point where anyone could buy a computer and put it in your house and learn how to use it yourself. I thought that would be just the best thing, and that was The Dream . . . the single force that drove me for years afterwards.”3 A zest for laughter also infused Wozniak’s life. He believed that “[i]n my head, the guy who’d rather laugh than control things is going to be the one who has the happier life.” In high school, Wozniak created the very first Dial-a-Joke service in the Bay Area, a feat he jokingly says he would rather be known for than for having created the first personal computer.4 While in college at UC-Berkeley, Wozniak was introduced to Steve Jobs by a mutual friend named Bill...
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...CRAFT BREWERS ALLIANCE, INC. 2010 Annual Report UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______________ to ______________ Commission File Number 0-26542 CRAFT BREWERS ALLIANCE, INC. (Exact name of registrant as specified in its charter) Washington (State of incorporation) 929 North Russell Street Portland, Oregon (Address of principal executive offices) 91-1141254 (I.R.S. Employer Identification Number) 97227-1733 (Zip Code) (503) 331-7270 (Registrant’s telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Title of Each Class Common Stock, Par Value $0.005 Per Share Name of Each Exchange on Which Registered The NASDAQ Stock Market LLC Securities registered pursuant to Section 12(g) of the Act: None. (Title of Class) Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act...
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