SNHU is a large Pet Supply Company that has been around for over a few years. The company specializes in pet food and products that your animal will love. When it comes to products there is a new dog food being introduced called Paw Organix. This is a new all natural nutrient for your dog to enjoy. To help the Pet Store decide which path to take for the target market, a SWOT analysis of the product is presented. The Pet Store can use it to identify how to best balance the strengths and weaknesses.In the SWOT analysis, there are several strong points to identify for this activity. For the food, it’s made fresh and locally with trusted products. The society prides itself on fresh organic foods that consumers can afford and love. The latest trend is fresh, made from scratch with no artificial flavors to feed your dog. …show more content…
Once something is seen it doesn’t take long to pick up and spread. The main target market for the Paw Organix dog food is upper middle class suburban families. These are families that are small or large with children who live in the suburbs. These are families with double income and money to spare to take care of their dogs. When it comes to their dog’s health Paw Organix is one brand they would try. These ages are twenty five to forty five years old with five figure incomes and college degrees. The specific objective for marketing would be Caucasian families who love their pets. This region is found in Fayetteville, NC where the city flows into the county and has spacious yards to roam. With quiet neighborhoods and friendly neighbors this is a relaxing place for families with