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Peppercorn Dining

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Week #7 Marketing Plan

New 3 D Technical Service Project

Student name: Brian Yan
Keiser University Course: marketing management Section: 1
Professor: Dr. John Fitzgerald Date: Apr.13.2012

Marketing Plan of the new 3 D technical service project

Part 1 Executive summary
3 D technical service project, use the new technical to design your own MTV with your own photos.
People’s life is only a few decades. We are just performance as a passenger to the world. Make our life meaningful and deserve, we need to save something to our future generations.
This is a New-to-the-world product (service).This new 3 D technical service is an evaluation to the media market; it will help the consumers choose a better (at least I think so) way to keep their memories with more vivid and more realistic solution.

Part 2 product idea This new type of 3 D technical service is a new product idea: 1) Save the necessary information from customer, select the suitable resources to write a story about the customer. (follow customer’s requirement) 2) Design a basic model with background and music (follow customer’s requirement) 3) Put the photos which customer wish to add into the MTV movie, transfer the photos to be a real animation. 4) Arrange the photos and complete the MTV movie with the new 3 D technical. 5) Save the customer’s own MTV movie with flash drive or CD.
State the value proposition or a positioning statement
We all have responsibility to our elder generations, especially to our parents.
Young people must take care of the elder generations. In Asian countries, like China, Japan, Korea and others, Filial piety is the most important social responsibility that request the younger generations to follow. This requirement will influence and lead younger generations during their whole life.

Part 3 Market analysis
Target the Chinese

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