...Promotion and Advertisement: Toyota and Tata BUS508 – Contemporary Business Promotion and advertisement are very important for any business company. The main goal of any business company is to make people buy their products or services. If the companies can’t make people know about their products or their services, it won’t be possible for them to make people buy their products. Promotion and advertisements make people aware of the products or the services of a particular company. Most of the great business companies of the world have reached the highest peak of success because of effective promotion and advertisements. Actually, promotion and advertisement is mainly important for a company in the early stages of their business. It can be seen that the products of the reputed companies don’t need a lot of promotions and advertisements for increasing the amount of sales. As they have a great reputation already, their products are bought by people. In this paper two companies and their promotion and advertisement strategies will be compared. One company is a very reputed one and the other one is an emerging one which is getting a good reputation gradually. Both of these companies are automobile companies. The reputed company is Toyota and the other company is Tata (Tatamotors.com, 2014). Promotional Strategies Well, it can easily be understood that the promotion strategies of Toyota and Tata won’t be the same as these two companies don’t have the same customer base. Still...
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...Product Promotion or promotional strategies It is the duty of the manufacturers to know about & accept their products & price for this purpose, they have to communicate with, persuade, & motivate them. To achieve this, they use promotional strategies. Promotion is the means through which a company meets its prospective customers. Meaning of Promotion: Promotion is a part of an organization marketing mix that is used to inform & persuade the market regarding its products & services. Promotion Mix: It is a combination of personal selling, advertising, sales promotion, publicity & public relations that helps an organization to meet its marketing objectives. Communication Process in Marketing: Companies to be successful must communicate effectively. Effective communication is one which is received by the receiver in its original meaning as sent by the sender. In marketing, effective communication must be capable of making the consumers understand what the company is going to say. Following are the steps in communication process: 1. Identifying the Target Market: It is concerned in finding out to whom the message is being prepared. For each group of consumers or distributors a different message is required. Identifying the target, market helps a company to ascertain tastes, preferences etc of the consumers. 2. Determine the communication Objective: After analyzing target market & their characteristics, the next step is to find out what is desired from the communication...
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...Studies Advertising and Promotion (Unit 18) Submitted By: Submitted To: Kamal Bikram Shrestha Areeba Zafar ETOLA15407 Lecturer Task 18.1 B Communication is a important features of human expression which may be by sharing the information, creating the understanding between each other, or two persons. The communication is the most important thing that we should keep in mind so that a person working for a organisation can communicate with the clients, stakeholders etc. if the communication between the employee in the organisation is good then to solve the problem will be easy. Marketing communication industry is the business promotional strategy which helps to promote the product and attracts the eye of the customers. The main type of entities involved in marketing communication industry are :- 1. Distribution:- The first thing that a producer should think about the product when it is ready is to promote and distribute the product in the right place and according to the need. 2. Advertisement:- The best way to attract the mess number of customers at once is by advertising the product In the media. The distribution of the product depends on the way it is displayed to the customers. The advertisement should be according to...
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...marketing management | PEPSI COLA PAKISTAN INC | CASE STUDY ANALYSIS | | GROUP 1: MUSA TANVEER SARMAD AFZAL SHARYAR CH AHMED IBRAR HAROON SHAUKAT This case is about PEPSI CO and the Problems CEO facing. He is facing various problems after the acquisition of 7-UP by PEPSI CO .Teem was the lemon and lime soft drink of Pepsi co which was competing 7-UP but after the acquisition of 7-UP it is becoming difficult for them to separate both products in market. Basically the CEO is worried about the local market share of 7-up which he want to increase and on the other hand without effecting the share of TEEM which is a quite difficult job . Acquisition of 7-up has made two bottlers of PCI to merge with 7-UP bottlers and it is clearly understandable that TEEM operations cannot be further performed by these bottlers because now they are dealing with 7-UP, So what PCI has done is that they have launched a new flavor of cloudy Teem in this area with distinct characteristics of fresh lime to not effect 7-up and in other areas TEEM is still dealt with PCI bottlers which are not the part of merger . So CEO Mr. Irfan had to develop a plan to promote the two flavors of TEEM locally and nationally .Moreover he also has to achieve a task which is to convince the 7-up bottlers to sell their plants to PCI bottlers and after the success of this task he has to ask the PCI bottlers to introduce cloudy Teem, abandoning TEEM and promote 7-UP. To overcome with existing...
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...LCC 20135057 | | Syed Hussain | | 26/11/2014 | M A Kashem Table of Contents Advertising and promotional Strategy 1 Introduction 3 Task 1 3 1.1 Communication process that applies to advertising and promotion of Sainsbury’s to focus upon the consumers buying behaviour and decision making process 3 1.2 Explain the organisation of the advertising and promotions industry 4 1.3 Assessment of promotion regulation in UK 5 1.4 Examine current trends in advertising and promotion including the impact of ICT 6 Task 2 7 2.1 Explain the role of advertising in an integrated promotional strategy for Sainsbury’s PLC 7 2.2 branding and how it is used to strengthen the market position of Sainsbury’s PLC 8 2.3 Creative aspects of advertising by measuring advertising effectiveness in Sainsbury’s 9 2.4 Ways of working with advertising agencies by focusing on process and methods of agency selection and agency/client relationships 10 Task 3 12 3.1 Primary techniques of below-the-line promotion 12 The promotional strategy for any of the company follows some steps and flow onwards. The primary techniques of below the line promotional strategy for Sainsbury PLC are: 12 3.2 Evaluate other techniques used in below-the-line promotion by taking into consideration word-of-mouth personal selling and the use of new media in Sainsbury’s PLC. 13 Task 4 14 4.1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy...
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...of Light: A long dispute means that both parties are wrong. Chapter 18: Advertising, Sales Promotion, and Public Relations Advertising: * Any paid form of non-personal communication about an organization, a good, a service, or an idea by an identified sponsor. Three main types of product advertising: 1. Pioneering (or informational)…tells people what the product is, what it can do, and where it can be found. 2. Competitive (or persuasive). Comparative advertising is a form of competitive advertising. The objective is to persuade the target market to select the firm's brand rather than that of a competitor. An increasingly common form of competitive advertising is comparative advertising, which shows one brand's strengths relative to those of competitors. Comparative ads are effective, but you better be able to back up your claims. 3. Reminder…reinforcement advertising is a form of reminder advertising. It is used to reinforce previous knowledge of a product. Pioneering Competitive Reminder The objective of institutional advertisements is to build goodwill or an image for an organization rather than promote a specific good or service. Often this form of advertising is used to support the public relations plan or counter adverse publicity. Four alternative forms of institutional advertisements are often used: | 1. | | Advocacy advertisements state the position of a company on an issue. Chevron places ads encouraging consumers to use...
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...audiences. Coca Cola company used various types of advertisement to promote their products, including newspapers, magazines, radio, television and as well as internet advertisement. Newspaper is one of the most prevalent method to advertise product. And it is also usually the inexpensive way to advertise. Newspaper provides great advantage of market share in many countries. Furthermore, newspaper may need the target audiences to have certain time to read the newspaper in order to receive the message of the advertisement. Magazine is a similar advertising method with newspaper. Magazine could also show advertisement with colorful photography graphics. Newspaper and magazine are tiny and portable, can be taken to anywhere. Thirdly, radio advertising method could be affordable, wide reaching and give the selectivity to the target audience. However, the lower attentiveness and the insufficient of visual appeal in nowadays would be the concerns. Television advertising method would be the more expensive way to promote than other methods of advertising. but it also has the power to connect with the audience. Television advertisements are generally broadcast in the middle of the program of television channel. Internet advertising is the method of using the internet to deliver promotion message to audience. It contains email advertisement, search engine advertisement, social media advertisement and also web banner advertisement. Sales promotion: Coca cola company has spent a lot of money...
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...company’s marketing campaign is “Ideas for Innovation” and they mainly concern about “nourishing people`s live everywhere, every day”. The advertisement promotes the “select series” of Campbell’s soup. It is one of the most popular series in Hong Kong. Let us talk about the advertisement theories. Analysis and Theories in use Market Segmentation: Market segmentation helps the company to classify the most potential customers into their target group. First, the advertisement mentions the soup eating methods. For the first method, you just need to microwave it for three minutes without adding water. For another method, you can add spaghetti inside the soup to make a good dish. Its targets people who are too busy to cook and are convenient-oriented. It based on personality trait and lifestyle of consumer rooted to segment their customers. Since the soup cooking methods are very easy, people who like convenient will be attracted by this advertisement. Second, the advertisement indicates the special promotion, people can use the special price $12.9 to purchase the soup “Russian Borsch” during the promotional period. It can attract loyal customers and people who are sensitive of price to buy immediately and to try the products. It based on brand loyalty and benefit of consumption specific to target customers. Third, the advertisement features a tomato and a spoon are full of foods, to reflect the soup contains many foods and tastes delicious. According to people innate...
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...Assessment 4 P1 - explain different types of business information, their sources and purposes P2 - present complex internal business information using three different methods appropriate to the user’s needs P3 - produce corporate communications P4 - evaluate the external corporate communications of an existing product or service P5 - explain the legal and ethical issues in relation to the use of business information P6 - explain the operational issues in relation to the use of business information P7 - outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. M1 - analyse different types of business information and their sources M2 - analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. D1 - evaluate the appropriateness of business information used to make strategic decisions D2 - evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. Explain different types of business information, their sources and purposes Tesco has stores in 14 countries across the world. In the UK it is the grocery market leader it has about 30% of market share. This means that Tesco is the main supermarket leader in the shores of the UK. The key purpose of Tesco is to make profit. Tesco’s is the third largest retailer in the...
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...Executive summary: Advertising and promotion is used to inform about the products or service to customers, stakeholders or boarder publics. To fulfill this motive, many strategies has been developed and practiced over the world. In this era of technology and science, it has become easier to carry out advertising and promotional activities. This assignment has been specially designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective promotion. The importance and significance of promotional activities have also been included here. The assignment is writing in such a way that all kinds of readers can easily understand the points mentioned here. Table of Contents Executive summary: i Introduction 1 LO 1: Understanding the scope of marketing communication. 1 1.1 Communication process that applies to advertising and promotion. 1 1.2 The organization of advertising and promotion industry. 2 1.3 Assess how promotion is regulated. 3 1.4 Examine current trends in advertising and promotion including the impact of ICT. 3 LO 2: Understand the role and importance of communication. 4 2.1 Explain the role of advertising in an integrated promotional strategy for a business or product. 4 2.2 Explain branding and how it is used to strengthen a business or product. 4 2.3 The creative aspects of advertising. 5 2.4 Ways of working with advertising agency. 5 LO 3: Understand below-the-line techniques...
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...tising Task 1 The communication process that applies to advertising and promotion Task 1.1 Communication is contact between two or more parties, giving information. The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business world. Advertising Strategy An advertising strategy is designed to sell a product. It is a one-way form of communication, from company to consumer, geared toward giving consumers the information necessary to make a purchasing decision. Advertisements tell consumers about the product and how to get it. The purpose of advertising is to sell products and to build brand name. Promotional Strategy The promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. Brand building is a side effect of promotional strategies, but it is not the purpose. Promotional strategies give away something, whether it is free product, money or other awards, as a way to bring in consumers who may not be attracted to the product under normal circumstances. Marketing Communications & Promotion processes deal with overall communication to customers and markets. Marketing Communications processes develop and manage communications to the market, prospective and existing customers. Communications involves both the message and the media. Marketing Communications can develop a message and manage its delivery through...
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...Executive summary A good marketing plan helps you identify your customers and competitors and develop a strategy to make your business stand out. The aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy. There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. For the last part, a conclusion/recommendation section is added to formally end up the discussion. Promotional activity aims in the transmission of information on products for sale, offering consumers and raising potential and turning them into actual buyers. Promotional policies are an important component of marketing policy, including essentially all actions which made the communication of the firm with its external environment, to influence consumer behaviour. Communication system involves the use of forms of business information and consumer incentives, following submission of complete information about activities...
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...methods of product promotion, which also includes direct marketing, public relations, sales promotion and display merchandising. If an advertisement can interest, intrigue and inspire an audience such as the viewers, listeners, readers or sometimes a specific group of people, persuade the consumers that their product is worth buying and generate more sales in return for the company successfully, it is an effective advertising. Manufacturers can advertise through many social medias. For example, newspapers, magazines, TV channels, movie, internet and smart phone application. Advertising is effective in the way that it can spread the message world-wide. Therefore, companies can take advantages of the networks which provides a platform for users to share, produce and collaborate on the contents (Tuten 2008) in order to promote their products. Now let’s discuss different kind of social medias in depth. Newspaper and magazines are daily consumed goods which can be easily obtained by customers. Therefore, updated information promoting the products of the advertiser can be spread out. Although the targeted market of reader is not wide enough as only a group of people will buy newspaper and magazines every day, it is still effective if it can attracts that specific group of people, who will then share their received information to their friends and relatives by verbal. Despite the fact that some readers might skip some of the advertisements inside the newspaper...
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...it shapes the perceptions and attitudes of individuals over the buying behavior. Advertisement, itself, can lead a brand to the epitome of success or rip of product out of the market. If done through the right channel and in the right way, it attracts a large volume in a single shot. No business in present era can escape from such extensive influence of mass media and advertisements. Promotion can be done through various mediums such as print media, broadcasting and outdoor medium. AIDA (Attract, Interest, Desire, Achieve) concept brought into the marketing in late 19th century clearly indicates how effective advertisements play with human minds. When a potential customer sees any ad of a particular product, he gets attracted towards the product shown and his interest is created into the product. Regular advertisements make him desire for product and after a certain point he buys the product which is the final stage of this concept....
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...Estimating the Effectiveness of Promotional Tools on Sales Growth An Analysis of Occasional Study Faisal Shafique Butt1, Muhammad Waseem1, Tariq Rafique2, M. Wasif Nisar1, Dr. Syed Mazhar Abbas Zaidi1 1 COMSATS Institute of Information Technology, Wah Cantt 2 Preston University, Islamabad ABSTRACT This paper examines that promotional tools such as TV advertisement, Print Media, Billboards and LCD’s create boosting impact on short-term sales. Advertisement is primarily used to attract new customers and increase purchases by existing consumers. Publicity and advertising straightforwardly have an effect on the power of loyalty a buyer has for its beloved product. Therefore, if the preferred brand puts together a strong advertisement companion, the devotion of the customer will definitely increase but on the other side if the competitor brand also goes on advertising, the loyalty may decrease. Results are positively associated and have a strong relationship of promotional tools on sales growth under occasional study of advertisement campaign by Olpers milk Pakistan in the month of Ramadan. KEY WORDS: Advertisement, sales growth, Olpers, Regression, Milk INTRODUCTION In the words of Peter Drucker; the objective of marketing activities is to boost trade. By bearing in mind huge modifications and changes in the economic environment of the world, it can be easily said that every country is trying to get competitive edge for itself with the aid of the marketing science...
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