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Appl. Sci. Res

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Submitted By nytwalk
Words 4286
Pages 18
J. Basic. Appl. Sci. Res., 3(6)99-106, 2013
© 2013, TextRoad Publication

ISSN 2090-4304
Journal of Basic and Applied
Scientific Research www.textroad.com Estimating the Effectiveness of Promotional Tools on Sales Growth
An Analysis of Occasional Study
Faisal Shafique Butt1, Muhammad Waseem1, Tariq Rafique2, M. Wasif Nisar1,
Dr. Syed Mazhar Abbas Zaidi1
1

COMSATS Institute of Information Technology, Wah Cantt
2
Preston University, Islamabad
ABSTRACT

This paper examines that promotional tools such as TV advertisement, Print Media, Billboards and LCD’s create boosting impact on short-term sales. Advertisement is primarily used to attract new customers and increase purchases by existing consumers. Publicity and advertising straightforwardly have an effect on the power of loyalty a buyer has for its beloved product. Therefore, if the preferred brand puts together a strong advertisement companion, the devotion of the customer will definitely increase but on the other side if the competitor brand also goes on advertising, the loyalty may decrease. Results are positively associated and have a strong relationship of promotional tools on sales growth under occasional study of advertisement campaign by Olpers milk Pakistan in the month of Ramadan.
KEY WORDS: Advertisement, sales growth, Olpers, Regression, Milk
INTRODUCTION
In the words of Peter Drucker; the objective of marketing activities is to boost trade. By bearing in mind huge modifications and changes in the economic environment of the world, it can be easily said that every country is trying to get competitive edge for itself with the aid of the marketing science, In this regard, organization with improved connections with clients; throughout consumption of successful promotional tools along with obtaining improved customer understanding, have been able to draw and keep
customer

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