Premium Essay

Putting Strategy Before Structure

In:

Submitted By vik76gosai
Words 1539
Pages 7
Putting Strategy Before Structure
Introduction:

Analysts and managers will argue eternally over what caused most alliances to fail. Some will

blame egos and clashing cultures; while others will cite business conflicts and ruthless competition.

“Strategic alliances”, the creation of alliances comes to be seen as an end in itself, rather than as means to a broader strategic end. The failure of these deals teaches one clear lesson: it is the strategy behind the deal that matters, not the structure of the deal. All strategy should grow out of an assessment of the firm's external competitive environment, its internal capabilities and its desired goals. Only once these are meshed should executives develop tactics and policies.

Alliance Success: Top Ten Factors.

1. Have a clear strategic purpose. Alliances are never an end in themselves, they are tools in service of a business strategy.

2. Find a fitting partner. You need a partner with compatible goals and complementary capabilities.

3. Specialize. Allocate tasks and responsibilities in the alliances in a way that enables each party to do what it does best.

4. Create incentives for cooperation. Working together never happens automatically, particularly when partners were formerly rivals.

5. Minimize conflicts between partners. The scope of the alliance and of partners’ roles should avoid pitting one against the other in the market.

6. Share information. Continual communication develops trust and keeps joint projects on target.

7. Exchange personnel. Regardless of the form of the alliance, personal contact and site visits are essential for maintaining communication and trust.

8. Operate with long time-horizons. Mutual forbearance in solving short-run conflicts in enhanced by the expectation of long-term gains.

9. Develop multiple joint projects. Successful

Similar Documents

Premium Essay

Strategy Execution

...Proficient strategy execution depends foremost on having an organization capable of tasks demanded of it in place. Thus, creating an execution-capable organization is always a top priority for McDonald. In order to make it happen, they have carried out few types of paramount organization-building actions. Firstly is by staffing the organization. It means putting together a strong management team and recruiting and retaining employees with the needed experience, technical skills and intellectual capital. McDonald has a good management development curriculum whereby it takes new recruits from trainee manager to Restaurant manager and it offers a direct route into restaurant management through intensive structured training program. The Management Development Curriculum is divided into four key programs. First is Shift Management which involve developing trainee managers in the skills and techniques required to be effective in all aspects of running a shift. Secondly is Systems Management which involve targeting second assistant and newly promoted first assistant managers. This program covers all areas of McDonald's systems, increasing the manager's business knowledge. It also develops individual techniques. Thirdly is the Restaurant Leadership which intend to introduce managers to the key skills needed to become effective restaurant leaders e.g. team-building, communication, decision-making and lastly the Business Leadership which is focusing restaurant/general managers on the...

Words: 1105 - Pages: 5

Premium Essay

Acer America - Development of the Aspire

...solely owned and created by Acer American Corporation and Frog Design. So the SBU engineers faced difficulty putting hardware together with that design. 2. Many solutions, many problems Since client-server organizational structure tempted everyone to pitch-in his idea about this product using his own perception, which resulted in too many configurations resulting in brand dilution and no global support 3. Lack in customer service Acer aspire was targeting huge consumer market from high to low end. But since they lack in customer service, which is indeed a critical customer oriented approach, it never created the required awareness which never enabled customers to actually able to see the value of the product 4. Market competition US market was already flooded with huge empires like HP which were putting in a strong competition making it difficult for Acer to reach target figures 5. Marketing strategies Although successful in some regions, the marketing strategy failed in many regions. Many customers who had seen the fully featured product in a marketing message found the local product not up to the same mark. How effective has management been in responding to these problems? What is your evaluation of the changes they have made to the product, the marketing strategy, the organizational structure and the management roles and responsibilities? Acer’s management did take many initiatives to respond...

Words: 949 - Pages: 4

Premium Essay

Organization Cdfajsuvnbsjkvnbjkncjkn

...for report in strategic management..................smwjgddshudchsacqwertyuiopasdfghjklhyhfghjkl;xcvbnm, dfdewhcfqid cvugdvd vefvbfv dcvd v f dfvThe Capabilities of Market-Driven Organizations George S. Day, 1993 [93-123] View/Order Item >> Comments from members >> Understanding Market Orientation Considerable progress has been made in identifying market-driven organizations, understanding what they do, and measuring the bottom-line consequences. The next challenge is to better understand how this organizational orientation can be achieved and sustained. The emerging capabilities approach to strategic management offers a rich array of ways to design change programs that will enhance a market orientation. This approach seeks the sources of defensible competitive positions in the distinctive, difficult-to-imitate capabilities the organization has developed. Capabilities are complex bundles of skills and knowledge, exercised through organizational processes, that ensure the superior coordination of functional activities and enable the organization to continuously learn and improve. Examples of defining processes include such typical business activities as order fulfillment, new product development, and service delivery. Capabilities of Market-Driven Organizations Capabilities are embedded in the business's "outside-in" processes, which guide the creation and delivery of value in the organization. Two capabilities stand out as essential ingredients of a market...

Words: 934 - Pages: 4

Premium Essay

Industry Analysis Rte Cereal

...3. Take a closer look at consumer behavior. What are the determinants of their demand for breakfast cereal? Consumer behavior for the RTE cereal industry started to change in the early 90s. Before that, consumers were buying mainly the branded products of the Big Three as evidenced by volume market share of around 85% for decades. This is despite the fact that the branded products are more expensive compared to private labels. There was a perceived higher quality with the higher price of the branded products. This was supported by intensive advertising by the Big Three with an average advertising budget of 12% of revenue. The industry also was the top issuer of coupons for the consumers to buy the product. In addition, they were doing costly trade promotions particularly buy-one-get-one-free offers. Because of the high advertising and promotions spending, this is the justification used by the brands for constantly increasing prices with the process known as “price up and spend back.” This price promotion strategy increased the RTE cereal prices up to 15.6% from 1990 to 1993 which is the period where consumer behavior started changing. The price promotion strategy had the unintended consequence of widening the price gap between the branded cereals and private labels. In addition, it was during this time that the private labels increased in technological competence which led to improvement in quality that rivals branded ones and still able to maintain the lower manufacturing...

Words: 506 - Pages: 3

Premium Essay

Project Management Essay

...and through repetition of this process the quality and quantity of patterns will dramatically increase. There also exists a wide variety of defined and commonly implemented project management methods which are given as a strict structure that the manager will mould their team to, with different methods tailored towards different requirements. For instance, some methods will assume fixed requirements and flexible timescales, whereas others will assume a fixed time for completion allowing for flexible requirements. Once one of these methods is implemented, a strict set of decision making criteria is implemented that ensures that the project will not make compromises in the wrong area. When overseeing a project, a manager should be focusing on two key areas – the social interaction of their team, and the progress that they are making on the tasks given, which ideally should not be mutually exclusive, as outlined by Bales in (1). Within this essay, I will be examining two methods of managers providing solutions to each of these areas – utilizing patterns, and using more traditional methods such as the Dynamic Systems Development Methods (DSDM). Within a project team, it is extremely important to ensure that members are co-operating on a personal level before trusting them with a...

Words: 2472 - Pages: 10

Premium Essay

Rhetorical Analysis Assignment

...critical evaluation of the author’s moves and effectiveness. Now you will be putting it all together. You will write a rhetorical analysis on one of the speeches found on this website: http://www.americanrhetoric.com/top100speechesall.html You will identify the rhetorical situation, do a close analysis of a principle or strategy being used, and draw a conclusion on how well the author has accomplished his or her objective. Make sure you do NOT use the same speech as your peers. Assignment: Choose one of the articles. Write...

Words: 1358 - Pages: 6

Premium Essay

Strategy Implementation Analysis

...business is subject to the same conditions, opportunities, and challenges when it comes to developing a competitive strategy. Yet, when the time comes for companies to actually put their strategies into practice, those that possess the ability to execute them effectively and sustainably are at an advantage. The key to success is therefore not only how a strategy is devised, but also how it is actually executed. Besides addressing the challenges associated with strategy development, discussions in recent years are increasingly dealing with problems of strategy execution. According to a study published in the Harvard Business Review, companies realize...

Words: 1501 - Pages: 7

Premium Essay

Project Management

...through repetition of this process the quality and quantity of patterns will dramatically increase. There also exists a wide variety of defined and commonly implemented project management methods which are given as a strict structure that the manager will mould their team to, with different methods tailored towards different requirements. For instance, some methods will assume fixed requirements and flexible timescales, whereas others will assume a fixed time for completion allowing for flexible requirements. Once one of these methods is implemented, a strict set of decision making criteria is implemented that ensures that the project will not make compromises in the wrong area. When overseeing a project, a manager should be focusing on two key areas – the social interaction of their team, and the progress that they are making on the tasks given, which ideally should not be mutually exclusive, as outlined by Bales in (1). Within this essay, I will be examining two methods of managers providing solutions to each of these areas – utilizing patterns, and using more traditional methods such as the Dynamic Systems Development Methods (DSDM). Within a project team, it is extremely important to ensure that members are co-operating on a personal level before trusting them...

Words: 2472 - Pages: 10

Premium Essay

Blah

...Daphne Gail Varias 4th year- Corporate Business Apple is best known for its line of Macintosh computers, iPhone mobile services, iPod for music players and the trend today for iPad tablets. Apple started on the year 1976 which was incorporated by Steve Jobs, Steve Wozniak and Ronald Wayne and today they is the most admired company particularly in USA. The company achieved widespread accomplishment with the consumer electronics resulted to a successful in finance as it is worldwide annual revenue topped $108 billion in 2011. The company is confidential on their ways to success as to keep it safe from competitors that may copy their style. However the article from Fortune magazine was able to figure Apple’s success from the several conducted interviews with former employees of the company and others explaining what happen inside Apple. According from the article Steve Jobs focused on institutionalizing his way of doing business on a more strategic level. He had a mission to turn the traits of his associates to pay more on details, the secrecy, and the feedbacks of the customers for it to ensure Apple’s excellence in the future. A mission is a unique purpose that sets a company apart from others of its type and identifies the scope of its operation in product, market and technology terms. Steve Jobs reformulated his mission attempted to provide a unifying purpose for the company that it would be the basis for strategic objective and decision making. Every time an executive...

Words: 1029 - Pages: 5

Premium Essay

Change Management

...Assignment Change Management Case A: Organizational Change Change  Management     Table of contents     1. THE ORGANISATIONAL CHANGE OF POWERDRIVE GMBH ................................................3   2. PARTICULAR PROBLEMS WHICH WILL LIKELY BE FACED WHEN PUTTING THE CHANGE INTO EFFECT ..............................................................................................................................4   2.1 PROBLEMS INSIDE THE COMPANY ...........................................................................................................4   2.2 PROBLEMS OUTWARDS THE COMPANY ..................................................................................................6   3. RECOMMENDED ACTIONS TO IMPLEMENT THE CHANGE SUCCESSFULLY...............6   3.1 CLASSICAL SCHEME ..................................................................................................................................6   3.2 COMPANY SPECIFIC SCHEME ...................................................................................................................7             2   Change  Management         1. THE ORGANISATIONAL CHANGE OF POWERDRIVE GMBH Powerdrive GmbH is a German supplier of mechatronic automation systems for industrial applications, for example tooling machines and automated assembly lines. The company has a strong engineering and production competence;...

Words: 2353 - Pages: 10

Premium Essay

Debt Value

...____________________________________________________________ _______ Case Study corporate finance Case 28 – An Introduction to Debt Policy and Value Case 30 – MCI Communications, Corp.: Capital Structure Theory ____________________________________________________________ _______ Table of Contents Case 28 - An Introduction to Debt Policy and Value 3 Effects of Debt on the Value of the Firm 3 Split of Value between Creditors and Shareholders 4 Source of Value Creation 4 Effects on Value per Share 5 The Benefits of Leveraging for the Shareholders 6 The Macroeconomic Benefit of Debts 7 Koppers Company, Inc. 7 Case 30 – MCI Communications, Corp.: Capital Structure Theory 9 Introduction 9 Cost of Capital 9 Costs of Equity 9 Cost of Debt 10 WACC 10 Scenario Analysis 11 Leverage and Risk – Coverage Ratio 11 Leverage and Earnings – Earnings per Share 12 The Creditor’s Reaction 14 Impact on Financial Flexibility 15 Summary and Concluding Remarks 16 Literature 17 Case 28 - An Introduction to Debt Policy and Value The following case is about the management of the corporate capital structure. In this context, we deal particularly with the questions on debt policy and value. Effects of Debt on the Value of the Firm Borrowing for itself does not create any value. However, borrowing might influence the capital structure of a firm in a way that changes the weighted average costs of capital (WACC) which consequently has effects to the value of the firm, too. However, in reality whether...

Words: 5494 - Pages: 22

Premium Essay

Mgt 311 (Organizational Development) Entire Course

...the performance of the organization? Recommendations for additional assessments. Submit the Self-Assessment Results with the Employee Portfolio and Summary. Week 2 Assignment Reflection Summary Discuss the objectives for Week One and Two. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Write a 350- to 700-word summary of the team’s discussion. Week 3 Assignment Employee Portfolio Motivation Action Plan You are a manager for Riordan Manufacturing. You recently administered a series of assessments to your three employees to give you a better understanding of their different traits. You have begun putting together an Employee Portfolio for each employee. Now you must use the information from the...

Words: 1879 - Pages: 8

Premium Essay

Mgt 311 (Organizational Development) Entire Course

...the performance of the organization? Recommendations for additional assessments. Submit the Self-Assessment Results with the Employee Portfolio and Summary. Week 2 Assignment Reflection Summary Discuss the objectives for Week One and Two. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Write a 350- to 700-word summary of the team’s discussion. Week 3 Assignment Employee Portfolio Motivation Action Plan You are a manager for Riordan Manufacturing. You recently administered a series of assessments to your three employees to give you a better understanding of their different traits. You have begun putting together an Employee Portfolio for each employee. Now you must use the information from the...

Words: 1878 - Pages: 8

Premium Essay

Mgt 311 (Organizational Development) Entire Course

...the performance of the organization? Recommendations for additional assessments. Submit the Self-Assessment Results with the Employee Portfolio and Summary. Week 2 Assignment Reflection Summary Discuss the objectives for Week One and Two. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Write a 350- to 700-word summary of the team’s discussion. Week 3 Assignment Employee Portfolio Motivation Action Plan You are a manager for Riordan Manufacturing. You recently administered a series of assessments to your three employees to give you a better understanding of their different traits. You have begun putting together an Employee Portfolio for each employee. Now you must use the information from the...

Words: 1878 - Pages: 8

Premium Essay

Putting the Enterprise Into the Enterprise System

...September 18, 2014 Putting the Enterprise into the Enterprise System Article Summary Jason Simonds Enterprise systems can be an effective tool for a business; they can enable a company to integrate data puled from several different functions in an organization and allow for more efficient communication between separate systems. Business enterprises can connect shipping to sales and sales to accounting and accounting to finance all under one digital roof. The article Putting the Enterprise into the Enterprise System elaborates on the benefits such systems can have on a company, but highlights some of the problems a poorly fitting system can cause and how these problems can be avoided. While enterprise systems can greatly help a business, a poorly designed system can be costly and timely to fix. A company with multiple departments and different functions can have hundreds of different tasks that are maintained in a system. Between shipping, receiving, design, accounting, etc. each function has a separate design and multiple tasks to complete. These tasks and designs are often performed on separate systems within an organization. The shipping department may have a program designed for commercial shipping which may not integrate with the accounting software used by the accounting department or the inventory software kept within the warehouse. These “legacy” systems can often be tedious and expensive to work with and can slow a business down. Enterprise systems can...

Words: 596 - Pages: 3