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Hal’s Woodworking SWOT analysis
Strengths | Weaknesses | * Established strong reputation in their area * Dedication to customer service and service and satisfaction * Strong community connections * Web-ready | * No national brand reputation * Lower budget than larger chains * Slim chances of regaining expenses spent on website development * Lumber department crash |
Opportunities | Threats | * Power tool training with hands on guides * Capitalize on regional knowledge and prowess * Partnership with larger chains and brand names * Offer bundle plans on tools to reduce sale price | * Competition from manufactures * Competition with larger hardware organization |

Hal’s Woodworking seems like the best route to take to achieve success at the store. I believe the best plan of action would be for them to invest in the software to connect the inventory of Hal’s Woodworking to the internet. Doing this would make the items at the store accessible to a lot more people than are in the current consumer-base. Some I the steps I could recommend to make this possible include: * Instant user access to inventory to determine availability of products for store pickup or delivery * Use of visual aids to sell products (Picture and video advertisement). * Consumer review on purchase products and transactions * Ability to instantly chat with customer service personnel to make product sale easier. * Access to video recordings from in-store product and tool training sessions * Showcase contact information (email, phone) as well as after-hour contact means * Advertise sales on bundle plans and discounts as well as employment opportunities. * Focus more attention on specialty products
Hal’s Woodworking, although an idea with great potential and possibilities, is not without its weaknesses and threats. Some of Hal’s

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