...Two, Strong global Alumni Network. Finally, Strong brand recognition in Indian market. Q: Please share in detail the application and final selection procedure at your B-School. Application process was fair and simple. In general, there are total two rounds of application with dates in Mid-Oct and Mid-Jan for Class of 2018 with decisions admissions offer being rolled out a month later. After the applications are submitted, admissions team short-lists the candidates for Personal Interviews at college campus and are conducted by Alumni. Where personal interview is not possible, interviews are conducted over video call. There is only one round of interviews and they typically last 20-45 minutes. Q: The programme at your B-School is one of the most expensive programmes. How have you financed the course? Post Graduate Program is ISB’s flagship program and highly regarded in the market. ISB has tie up with all the major banks in India to finance the education (including tuition and other expenses) at very favorable terms. I have partly funded my course through savings and balance through bank loan. Q: What is a typical...
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...New Employee Orientation Programme First Few Sips - Coca-Cola India Submitted To Professor Srimannarayana 12th August, 2013 First Few Sips- An Overview of Employee Orientation Program Coca-Cola India is lean organization with a total workforce of around 200-250 employees. Due to the structure, resource requirement and intake is restricted to merely 30-40 heads per year. This makes the training program more customized and individual focussed rather than standard. The common orientation program – First Few Sips however, remains standard yet adaptable to accommodate changes. This program is conducted every 3-4 months. Since, only about 10-12 people join the organization every quarter, HR waits for the availability of a group of new employees before it conducts this orientation program. The reason behind this is the involvement of the Leadership Team. They cannot be made free for individual orientation and thus, there is a requirement of a sizeable group. The itinerary of the orientation program is as follows: Day 1: The new employees meet Atul Singh and Venkatesh Kini in an open house where they get an opportunity to ask these leaders about their experiences. Ice breaking events are conducted. Day 2: Market Visit. This gives the new employees an exposure to the real time developments in the market and thus the related issues and business problems. Day 3: Talks and Open House discussions with Vice Presidents of the various Business Functions. Day 4: Plant visit to a bottling...
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...television and radio sectors within the industry. This also includes fixed line telecoms and for mobiles including the airwaves over the wireless devices operate. Ofcom are an independent organisation where rules are set to ensure a fair competition is maintained between the companies in the media. The idea of this body is to protect the residents in the UK from any scams occurring at the time, gaining the best from their communications services but making sure the competition can still succeed. The organisation gets it’s funding from the fees of the industry such as the regulating broadcasting and communications networks and also grant-in-aid which comes from the government. Ofcom have other responsibilities that they have authority over which include: creating codes and policies, licensing, research, looking into competition and addressing complaints. It has a reputation to issue a large number of consultations. Ofcom are independent of the UK government where the Department for Business and Regulatory Reform and the Department for Culture, Media and Sport fund them. However Ofcom answer to the UK Parliament. The body works under the Communications Act 2003 where the detailed Act of Parliament deciphers what Ofcom has to do to ensure they are following their main legal duties. Set out in the UK from 2003 they have to guarantee: • Anyone who listens to either the radio or television has to be protected from harmful material which could cause offence • The radio spectrum...
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...example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that “when we finally see an end to this war, which might come soon, we should not forget the impact of the local radios.” For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush. The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios act as a useful device related to countries where there is a lot of violence. The second advantage is cultural awareness. Cultural programmes where there is the use...
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...423 TOPIC: HOW CAN YOU USE RURAL BROADCASTING PROGRAMMES TO DEVELOP ASONG? Rural broadcasting programmes are mostly programmes that are produced and coordinated by rural dweller for the main purpose of creating awareness and influencing development. Before a person can venture into creating programmes or understand the meaning behind rural broadcasting programmes, we have to understand the meaning of a community radio and how it works. Community radio can be defined as a medium of communication that is owned, controlled and runned by the people in the community it is for the people, by the people and of the people. We must also understand the meaning of a radio broadcasting it means transmitting content to a particular area. In other words you give the people in the community what you think they need, and you can also go and find out what the people in the community needs. Always note that the main basic objective of rural broadcasting is to have nation development. You can use rural broadcasting programmes to develop Asong by getting a very active and energetic staffs of the rural broadcasts department to broadcast special programmes to the indigenes of Asong, such as the farmers, the fisherman and most especially the women in the community, this agents would ensure that these indigenes practice what they hear on the air, so as to get a desired result. The languages that would be used in these programmes must be in line with the Asong indigenes, they must be able...
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...TOPIC: The influence of radio and television in promoting national development in Nigeria. DEDICATION. I want to dedicate this to God, Thank you for all your blessing. ACKNOWLEDGEMENT. I want to acknowledge God Almighty for impacting such wonderful knowledge and may he continue to guide me. PREFACE. This paper discusses the significant methods and ways that radio and television can improve and promote national development in Nigeria to increase its economic power and interaction ability among her people. This topic offers solution and background to the issues of language barrier among the people and communication barriers among the leaders and the people at the grassroots. It also discusses the functions of the media as whole and also defins radio and television. TABLE OF CONTENT Title page……………………………………………….. 2 Dedication……………………………………………….. 3 Acknowledgement………………………………………. 4 Preface……………………………………………………. 5 Table of content……………………………………………6 CHAPTER ONE 1. Introduction………………………..…………………8 Definition of terms 1.2 Radio.………… ….………………………………….10 1.3 Television………………………………………..……11 1.4 National development………………………..………..12 CHAPTER TWO 2.1 The origin of radio………………………….…………. 13 2.2 The origin of television…………………………………14 2.3 The birth of radio in Nigeria……………………………15 2.4 The birth of television in Nigeria …………………... .17 CHAPTER THREE 3.1 The function of media in promoting national...
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...used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages which others do not have. People mostly listen radio in car and work station. Radio is convenient because people get short news and it is entertaining. Also, radio can be listened via mobile or MP3 player...
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... New Phenomenology of Listening to Radio The use of radio has proved far more effective as a medium of mass communication both in the past and in the recent times .Radio has brought a unique entertainment opportunities to listeners especially to those who cannot afford the opportunity to visit places where entertainment is available to those who are wealthy. With the radio common people can enjoy music and stay informed about events. Apparently before the introduction of TV and internet, Radio served hugely as the human instinct to know about events that were occurring around him and in far areas. The views and spicy discussions that were ran by experts after news to generate more interest in events in social and political life is what made radio a powerful tool in disseminating information. (Aylesworth,1933) The radio has continued to have its effect on the cultural outlook of various societies. This it has done through pouring in of experts opinions in different fields of life. The Radio as a medium of communication has played a vital role of educating the mass on various issues that affect them through various educational programmes. During my interaction time with the radio while recording my media experiences, I managed to record a number educative radio programmes which included programmes that covered healthcare matters. The corporate sector has also noticed the importance of radio as a strong medium of communication to...
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...EXECUTIVE SUMMARY The Indian FM radio industry was privatized in the year 2000. Many industry observers advised against investing in the market as the general notion was that after introducing the satellite television, the market for radio broadcasters is dead as television has more to offer. Although there were many deterring factors, still organizations invested heavily and begun operations across the country. In a short time span, the enthusiasm started failing as investments were not recovered from operations and profits were dipping. A number of factors pointed out that with amendments in Government rules and regulations, the industry could revive from their losses. Considering this, the Phase II of privatization was initiated in 2006, wherein the regulations were made more flexible and provided ample scope of growth. The general audience notion of the available radio stations is lack of differentiation in terms of content. This report gives a description of the problem regarding similar content and is a result of a market survey providing an insight in the consumer preference. Specifically, the report was an exercise conducted to validate the application of brand extension in service industry. 1 ACKNOWLEDGEMENT I am indebted to Dr. Samar Faten Badar, Faculty Member (Marketing,), for her great support and help all through the project. I am also thankful to Prof. Ramkishen, without whose help and support it would have been difficult to obtain the necessary data for...
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...i want this for my use its very important elevision in India is a huge industry which has thousands of programmes in many languages. The small screen has produced numerous celebrities, some even attaining national fame. More than half of all Indian households own a television. As of 2012, the country has a collection of free and subscription services over a variety of distribution media, like the CHERIAN channel, through which there are over 823 channels of which 184 are pay channels. Terrestrial television in India started with the experimental telecast starting in Delhi on 15 September 1959 (official launch date) with a small transmitter and a makeshift studio. The regular daily transmission started in 1965 as a part of All India Radio. The television service was extended to Bombay and Amritsar in 1972. Up until 1975, only seven Indian cities had a television service. Television services were separated from radio in 1976. National telecasts were introduced in 1982. In the same year, colour TV was introduced in the Indian market. Indian small screen programming started off in the early 1980s. At that time there was only one national channel Doordarshan, which was government owned. The Ramayana and Mahabharata (both Indian spiritual & mythological stories) were the first major television series produced. This serial notched up the world record in viewership numbers for a single program. By the late 1980s more and more people started to own television sets. Though there was a...
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...Preface This document provides us an insight to the radio industry in in present form in India and compares two of the most renowned radio channels (one a privately held entity and another being run by the government). About Radio Industry in India There are a total of 232 FM channels, private and government owned in India. The Current size of the radio industry (2009-10) is estimated at over US$ 170.87 million. According to a PwC study, the radio industry is forecast to grow at a compound annual growth rate (CAGR) of 18 per cent over 2009-13, reaching US$ 391.15 million. In terms of its share of the advertising pie, it is projected that the radio advertising industry will be able to increase its share from 3.8 per cent to 5.2 per cent between 2009 and 2013. The government earned US$ 11.05 million from private radio channels during 2008-09. Radio Mirchi, along with its alliances, is number one in the Indian private FM radio industry, with a 46.5million listenership according to Indian Readership Survey (IRS) 2009. The Metro Market Phenomenon 18% of all private FM stations are in Metro markets. Metro markets contribute maximum revenue to the industry, however there is no room for expansion as these markets already have maximum number of permitted stations in operations and are witnessing fierce competition. Competitive analysis We look at two of the major players in this space; one a private network and the other a govt. held entity to understand the difference between their respective...
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...Marketing Plan For Boka Night (1st season) 2012-13 Muhammad Abdullah-Al-Mamun BBA (Major in Marketing), 8th Batch, University of Rajshahi. MBA (Major in Marketing), 21st Batch, University of Dhaka. Executive summary: This marketing plan is designed for the weekend radio show ‘Boka Night’. Substantial opportunities exist to tap into the market of radio entertainment. The advantage of these opportunities will influence the behaviour of the target market in such a way that will unveil a new horizon of entertainment and will bring some positive change to our socio-economic life. The market profile is refined by mining data from several articles on internet and newspapers and also from listeners’ feedback channel (FM Radio fan page) to know the actual market situation, attitudes and behaviours towards the music and benefits delivered by them. The results were combined with demographic, geographic and psychographic information. But the major area that deserved highest concentration is demographic. This marketing plan has been strived for finding out the target market’s psychographic needs and trying to bridge them with the conceptual flavour offered by Boka Night. Title of the program: Grameenphone Boka Night Program synopsis: In accordance with the proposal, this will be a talk-show with sequential musical playback in which people with distinct run of society are going to have the floor to share their meanings...
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...of unconditioned power and, in some extreme circumstances, total power loss. And route (reason) to these situations can be divided into two categories. 1. NATURAL PROBLEMS. 2.HUMAN ACTIVITIES. http://henapcblog.blogspot.co.uk/(picture) Threats to the electronic communication Natural problems Natural effects have been a huge trouble for many technologies and for businesses then and now. This effects the electronic communication in a big level as well. Natural effects such as solar flares(affecting satellites).earth quakes and even rain can affect this technology. Anchors/Backhoes, Hurricanes too . Solar flares Solar storms can easily affect radio communications, satellite communications, radars and navigation systems. On frequencies below 30MHz, the ionosphere generally acts as an efficient reflector, allowing communications to distance. Solar extreme...
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...continues to be the most popular choice, one in five students (55 000) opted for Erasmus job placements in companies. The three most popular destinations for Erasmus students in 2012-2013 were Spain, Germany and France. Countries sending the highest number of students as a proportion of their graduate population were Luxembourg, Liechtenstein, Finland, Latvia and Spain. "For 27 years, Erasmus has enabled students to spend time abroad to broaden their horizons and improve their skills. The latest figures show that Erasmus is more popular than ever. As well as contributing to a sense of belonging to the European family, the skills which Erasmus promotes also help students to boost their employability and career prospects. Our new Erasmus+ programme will enable even more young people to study, train, work or volunteer abroad in the next seven years," said Androulla Vassiliou, European Commissioner for Education, Culture, Multilingualism and Youth. IP/14/821 The statistics show that the average Erasmus grant, designed to cover part of the costs of living abroad and travel, was €272 per month, a 9% increase on the previous year (€250). The grant is topped up in some countries by national, regional or institutional funds. Erasmus is not just an exchange scheme for students: in 2012-2013 more than 52 600 academic and administrative staff received funding from Erasmus to teach or train abroad. The experience they gain not only benefits the individual concerned but also the quality...
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...restaurant goes under the name Panera Bread Company and offers the same food at all areas. (Panera Bread Company Overview, 2013) Another example of glocalization, is where an Asian subsidiary of News Corp started broadcasting satellite television into India but for this T.V. station to really take off was to hire a person who was experience in Indian programming to create soap operas that would appeal to that cultural environment not the American soap operas dubbed in Hindi and they also took over the production of news and current affairs. (Johnson, 2007) Finally an example of “glocalization” is our music that we play on the radio or even MTV. Whether it is a different area of the U.S. or other countries the radio/TV stations adapt to that area and what the community wants to listen too. When you cross state lines or country borders you have to change your radio station because you listening to that local areas music taste. If you don’t like changing your music taste then...
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