Premium Essay

Re-an Innovation Process

In:

Submitted By ecarranza
Words 3363
Pages 14
Step one

re-learn

re-learn by:
Shifting Perspective
Define The problem Understand your ambitions Challenge your assumptions Research case studies

Building Knowledge
Get out and look around Map the customer journey Identify barriers Find The Root of the problem Learn from experts Build Personas Understand customers expectations Customer SWOT Competitor Analysis Map the Problem Structure Insight

re-learn

Define the Problem

re-learn

re-think

re-define

launch

Define the problem
The first thing to be done before attempting to solve a problem, is to have a common definition of what problem the team is trying to solve.

Ask yourself these questions
1. Why do we have to solve this problem? _______________________________________________________ 2. What are the benefits to be gained? _______________________________________________________ 3. What do we don’t understand? _______________________________________________________ 4. What isn’t the problem (What is working)? _______________________________________________________ 5. Do we have enough information? ______________________________________________________

re-learn

re-think

re-define

launch

Define the Problem:

re-learn

Understanding your Ambitions

re-learn

re-think

re-define

launch

Understanding your Ambitions
“We need to start with the end in mind”. We need to think within the context of a positive outcome. This will give a sense of direction to our thoughts

Ask yourself these questions
1. What is the problem? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 2. What is the opportunity? ____________________________________________________________

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