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Recognizing Employee Contributions with Pay

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Google Swot Analysis

SWOT ANALYSIS OF GOOGLE
[pic]
GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH
(MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM)
CEO/FOUNDER: ADESUA GLOBAL, GHANA
LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME)
FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO:
[pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO
ALL ASPIRING
BUSINESS ENTREPRENEURS 1:1 INTRODUCTION
Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the online research firm Comscore. In UK, Google is visited more than any other website or online site with 28.6m unique users in September, 2007 - reaching 89% of all UK internet users.
This article is aimed at analysing the business strategy of Google in terms of its historical perspectives; business concept; SWOT analysis; competitor’s analysis and critical success factors. 1:2 HISTORICAL

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