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Fern Hill Summary
"Fern Hill" is six stanzas of praising and then lamenting days the speaker spent at Fern Hill as a youth. And this speaker is stoked about running through the countryside. Throughout the poem, he talks about how happy he was as a youngster and how oblivious he was that youth was passing.
But at the end of the poem, the tone shifts dramatically from joy to lamentation. It's almost like singing, "If you're happy and you know it, think again!" What was a carefree bliss for the speaker turns out to be a fleeting joy that he ever can't recapture. What a bummer.
Stanza 1 Summary
Get out the microscope, because we’re going through this poem line-by-line.
Lines 1-2
Now I was young and easy under the apple boughs
About the lilting house and happy as the grass was green * Welcome to Fern Hill, where the speaker was once young and carefree. Plus, apple trees. Sounds like a great place to Shmoop. * He also hung out in his "lilting house." What in the world is a lilting house, you ask? Well, lilting is an old school style of Gaelic singing, but it can refer to anything with a cheerful, happy tone. * So was the house singing? Well, maybe not literally, but with this personification, the speaker is setting the mood for the rest of the poem. Things are good. * He's young, happy, and the pastoral scenery is like a mirror of the speaker's joy.
Lines 3-5
The night above the dingle starry,
Time let me hail and climb
Golden in the heydays of his eyes, * Lines 3-5 look a bit different from the opening lines. They're shorter, but they stick with scene setting like the opening two lines. * Line 3 tells us that the night sky was full of stars, but the order of the words is a little funny. Why? Well, try rereading the line like this: the night starry above the dingle (and as much as you might snicker at that word, a dingle is just a small valley). By using that word, Thomas keeps the line quick and perky (try inserting valley instead, and you'll see what we mean). It seems like the speaker is as concerned with the sounds of words as he is with what he's describing. * In that way, the poem's form has started to mirror its content. These lines have a cheerful cadence that's the perfect fit for their cheerful meaning. * Time enters the poem in line 4 and 5 as if the speaker and Time are BFFs. Thanks to a handy use of personification, these two sound like two peas in a pod—playmates under the apple boughs. * Time even has "eyes" here. So what does that mean? Maybe that time is keeping watch over the youngster. But it also suggests that Time is happy to see the speaker so young and carefree. * So the speaker can salute Time, feel "golden" and yet, because we know that Time, being what it is, will change, we have a suspicion that the "heydays" of his eyes won't last forever.
Lines 6-9
And honoured among wagons I was prince of the apple towns
And once below a time I lordly had the trees and leaves
Trail with daisies and barley
Down the rivers of the windfall light. * The poem continues praising the good ol' days, calling himself a "prince" in line 6. You might think of that as a metaphor of youth and promise. * Then, he opens like 7 with a slight variation of the fairytale phrase, "once upon a time." Here, he says, "once below a time." It sounds like something is buried under time, sort of like what happens when something dies, right? But also, something like treasure that needs to be recovered. * And what was happening below this time? The speaker spent his days ruling over the trees and leaves and daisies and barley and rivers, blown by the wind. * The gist here is that he felt like a young, powerful, world-at-his-fingertips prince. Things were easy, beautiful, and awesome. * By the end of this first nine-line stanza, a clear rhythm has been established. The sing-songy feel of the poem is impossible to miss. * But how is Thomas pulling that off? With sound play—that's how. * We've got tons of vowel rhymes, or assonance, in words like "trees" and "leaves." They don't rhyme perfectly, but the long "e" sound binds them together. * Same with "daises" and "barley." Then there's consonance in pairs like "Rivers" and "windfall." The "v" in rivers and the "f" in windfall bind the words together by sound. * But wait, there's more. He also says, "apple towns" which echoes "apple boughs" from the beginning of the stanza. * Why all the repetition? We think it has something to do with Thomas's talent for music in a poem. His artful use of repetitive sounds and a vaguely iambic meter (hear that daDUM daDUM daDUM underneath the lines?) help Thomas create a sense of unity within the stanzas. This gives the poem, which has no traditional poetic form, a structure all its own. In fact, Thomas peppers every stanza in the poem with these qualities, so keep an eye (or ear) out as you read. * * Summary * Chapter Summaries * Stanza 1 * Stanza 2 * Stanza 3 * Stanza 4 * Stanza 5 * Stanza 6
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Stanza 2 Summary
Get out the microscope, because we’re going through this poem line-by-line.
Lines 10-11
And as I was green and carefree, famous among the barns
About the happy yard and singing as the farm was home, * Here he goes again. We've got repetition up the wazoo in these lines, with some interesting twists to keep us on our toes. * Much like the "grass was green" in the first stanza, the speaker is green here. And just as he was "easy" in line 1, here he's "carefree." And much like the speaker was happy in line 2, here the yard is happy, which is a handy example of pathetic fallacy, or attributing human feelings and emotions to inanimate objects, like a yard. And just as the house was "lilting" in line 2, so the speaker's "singing" in line 11. * Whew. That's a whole lot of similar ideas, with a few shakeups here and there. What this tells us is that Thomas isn't just about creating unity within stanzas—he's all about creating unity between stanzas, too. And he's not going to use just sound play to accomplish that goal. He's going to use ideas as well—youthfulness, happiness, carefreeness, singing.
Lines 12-14
In the sun that is young once only,
Time let me play and be
Golden in the mercy of his means, * Here's our first hint that all this joyful youthfulness won't last. The speaker's romping and frolicking beneath a sun "that is young once only." * It's another moment of personification that makes the natural world seem somehow closer to the speaker. * Which is only reinforced when his old buddy Time shows up, to let him play. And Time seems merciful here, as if he's trying to let this young kid have as much fun as possible before that sun, and the speaker, grow old. Still, Time is definitely an authority figure; he's got the power. At least, in this case, he's using his power for good by allowing the kid to play.
Lines 15-18
And green and golden I was huntsman and herdsman, the calves
Sang to my horn, the foxes on the hills barked clear and cold,
And the sabbath rang slowly
In the pebbles of the holy streams. * Okay, it's official. This is the most repetitive poem ever. Now that we've reached the end of the second stanza, we're starting to realize it looks an awful lot like the first. * But we'll get to that in a minute. First? Content. * We get more green and gold imagery that describes the speaker: he was "huntsman and herdsman" and basically every animal ever did his bidding, mooing and barking and who knows what else. * Then the Sabbath enters the poem. It rings, which is odd, but even odder, it rings in the pebbles of the holy streams. The speaker talks about the landscape with such reverence, he believes it to be sacred. And like the rivers of light in the first stanza, this stanza ends with "holy streams." * Now let's talk form. Did you notice that this stanza seems eerily familiar? Check out the structure of the lines. * "Now as I was […]" from line 1 becomes "And as I was […]" in line 10. "About the lilting house and happy as […]" (2) becomes "About the happy yard and singing as […]" (11). "Time let me" from line 4 gets repeated in line 13, and "Golden in the heydays" (5) becomes "Golden in the mercy" (14). * All that repeated syntax is only reinforced by the repeated imagery here. Greens, golds, rivers, stars—it's all popping up again and again, to create a dreamlike sense of this youth's pastoral world. * And then there are those sonic repetitions to deal with. The long E's of green, carefree, happy, be, mercy, means, green, and streams. The consonance of "farm was home." The assonance of "sun that is young." The alliteration of "mercy of his means" and "huntsman and herdsman" and "clear and cold." * No matter which way you look (or listen) in "Fern Hill," the repetition is inescapable, adding music and meaning to each line and stanza. * But the syntax and sounds aren't the only thing that make this stanza look a lot like stanza 1. They both have nine lines, and each of those lines has a certain number of syllables, depending on where it falls in the stanza. For more on that, check out our "Form and Meter" section, and in the meantime, keep an eye out for more syntactic, sonic, and structural repetitions as you make your way through "Fern Hill."

Stanza 3 Summary
Get out the microscope, because we’re going through this poem line-by-line.
Lines 19-20
All the sun long it was running, it was lovely, the hay
Fields high as the house, the tunes from the chimneys, it was air * The speaker continues to explain what it was like being young at Fern Hill. * Notice how the syntax, the order of words, is used in this line. The repetition of the phrase "it was" creates a rhythm so the words are actually doing what they describe—growing more excited, more amped up. The speaker is describing long, pleasant, exciting days, and the line is a long, pleasantly rhythmic, excited line. * Line 20 continues to tell us about the awesomesauce landscape. We have fields that are "high" and chimneys that play "tunes" and then that phrase "it was" yet again. The speaker is so entranced with his memory and description, it's like the landscape has a life of its own. * And notice how he ends the line on "air." That's not a mistake. In fact, it's a tool poets like to use called enjambment, and this poem's chock full of it. * What do you think of when you think of air? Something invisible and everywhere, right? Or something your life depends upon. In this sense, the speaker is deeply connected with what gives him life, which makes him seem all the more alive.
Lines 21-23
And playing, lovely and watery
And fire green as grass.
And nightly under the simple stars * And, and, and. That's anaphora at its best, ladies and gentlemen. Beginning each line with "and" gives Thomas a chance to build momentum, to stack up the pastoral imagery. * And just what are those images here? Well, things have taken a dreamy turn, and instead of specific descriptions of apple boughs, we get "lovely and watery / And fire green as grass" under "simple stars." * Using a word like "watery" works for several reasons. First, it ends on that long E sound, which echoes in "lovely," "green," and "nightly." But water, like air, is also a symbol of a life-giving source. And it's fluid, and flowing, just like the lines of the poem, which suggests the passing of time. * Line 22 brings back the speaker's favorite "green as grass" but this time it's a clause describing fire. Why fire? Possibly because there were fires in the evening, but also because fire is a source of energy and light and warmth. These are all good things, and tonally consistent with the mood of being young and healthy. * Line 23 moves the poem into nighttime. The stars are "simple" just like the speaker's life back then. * While this stanza so far is a bit different from the first two, it's clear that the themes, imagery, and sound patterns are much the same.
Lines 24-27
As I rode to sleep the owls were bearing the farm away,
All the moon long I heard, blessed among the stables, the nightjars
Flying with the ricks, and the horses
Flashing into the dark. * These lines are the beginning of the end of the day for the speaker. Still, the beauty remains, and yet something different is beginning to happen. * The owls are "bearing the farm away" as if the landscape itself is leaving. Instead of all the sun long, he says, "all the moon long," meaning, all night long he heard nocturnal birds (nightjars) "flying with the ricks." Ricks are stacks of hay, and they seem to be taking off, too. Trippy. It's like the farm is alive and is walking away in the night. Even the horses are "flashing" into the dark. * Imagine looking out your window and watching the trees in your backyard uproot and start walking away. That would be weird, right? Well, this is also a figurative leaving for the speaker. A shift has begun to occur as night appears. The landscape, which brought so much freedom and joy, is beginning to leave. * Just as the day has ended, the night has begun, and time is passing. * It's also worth noting that the look of the stanza has changed a bit. The patterns established in the first two stanzas—the syntax, the indentations of the lines, have shifted. * Now, the final line of the stanza is indented even further than the one before. And the imagery, too, has turned dream-like and strange. This is no longer your stock and standard pastoral poem. Things are getting weird up in here. t the microscope, because we’re going through this poem line-by-line.
Lines 28-29
And then to awake, and the farm, like a wanderer white
With the dew, come back, the cock on his shoulder: it was all * In these lines, the day returns, the speaker awakes, and all is beautiful and back in place. Huzzah! He continues to praise the beauty of the landscape, using a simile to describe the farm in the morning as "a wanderer white / with the dew." Of course that simile also personifies the farm, giving it a shoulder in line 29. * There's a callback to the previous stanza here, too. "It was all" at the end of line 29 looks and sounds an awful lot like "it was air" from line 20. There's that repetition again. * And did you notice how that hard K sound has appeared in the past few lines? The "ricks" and "dark" and "awake" and "cock" sonically bind together the passing of night into day. It's a bit jarring, too, which is an effective reminder that it's about time we wake up.
Lines 30-32
Shining, it was Adam and maiden,
The sky gathered again
And the sun grew round that very day. * Allusion alert! The speaker name drops the first man, Adam, and the maiden, Eve. Clearly this guy thinks this farm is paradise—Eden, even. * But when you combine this reference with his mention of apples earlier in the poem, you can't help but wonder: is this all going to come to an end? Is our speaker doomed to be cast out of this farm, just like Adam and Eve found themselves kicked out of Eden? * Maybe. It's worth remembering that this poem isn't just about how awesome the farm is. It's also about how awesome the farm is when the speaker was young. We're working in the past tense here.
Lines 33-36
So it must have been after the birth of the simple light
In the first, spinning place, the spellbound horses walking warm
Out of the whinnying green stable
On to the fields of praise. * On with the religious imagery. Here he's saying that the farm in the morning is like God's creation itself. Not that he's exaggerating or anything. * "After the birth of the simple light" likely refers to Genesis 1:3—you know, that whole "let there be light" thing? * For him, the sun rising on the farm, the waking up of the horses, and all that morning jazz is just like that moment of creation. That's how strongly he feels about how awesome this farm was when he was young. * Detail-wise, there's a lot to love in these lines. Check out the callback to line 23, when he called the stars "simple." Here he calls the light of the rising sun "simple." Well, the sun's a star so that makes sense. * And then there's that awesome switcheroo Thomas pulls in line 35. * Normally, horses whinny. But here, the green stables are whinnying, giving them a life of their own. * This stanza ends with "fields of praise." Up until now, the speaker has been praising Fern Hill. So he's just calling a spade a spade and saying, "look, these fields are praiseworthy and I'm praising them." But here the fields seem to be made of praise themselves. There's such a merging of the landscape and this speaker's feelings that we hardly know where one ends and the other begins. * * Summary * Chapter Summaries * Stanza 1 * Stanza 2 * Stanza 3 * Stanza 4 * Stanza 5 * Stanza 6
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Stanza 5 Summary
Get out the microscope, because we’re going through this poem line-by-line.
Lines 37-38
And honoured among foxes and pheasants by the gay house
Under the new made clouds and happy as the heart was long, * Still reminiscing, our speaker relies on old poetic tricks. Take "the gay house," for example. That's yet another pathetic fallacy, in which the speaker is projecting emotions onto an object that sure as shootin' has no feelings whatsoever. * He's also repeating himself yet again (surprise, surprise) with that phrase "And honoured." We saw that one way back in line 6. Once again, the speaker's echoing himself. * And we also have more emphasis on newness here—the "new made clouds"—and happiness, too. * Sure, this speaker may be ridiculously repetitive, but hey, he just can't help himself. That's how awesome life was on the farm, back in the day.
Lines 39-41
In the sun born over and over,
I ran my heedless ways
My wishes raced through the house high hay * As the sun is "born over and over," like something that will never die, the speaker says that he "ran my heedless ways." In other words, he was a carefree little punk, not really paying much attention to what he had. * It's a strange confession in some ways, because he seems to have paid attention to a lot. The vivid description and figurative language of the poem have made Fern Hill come alive on the page. But as a child, he's admitting he didn't stop to appreciate where he was or how pleasant youth can be. Could this be a hint at what's to come in the final stanza? * In line 41, he says his wishes "raced," and we think that's fitting. After all, the rush of imagery and description in this poem, combined with its sing-songy rhythm and repetitive sounds, have given this poem a whole lot of forward momentum. But we know that that forward momentum has to come to an end sometime.
Lines 42-45
And nothing I cared, at my sky blue trades, that time allows
In all his tuneful turning so few and such morning songs
Before the children green and golden
Follow him out of grace. * At long last, we see regret creeping through these lines. The speaker says he didn't care to heed such beauty and innocence back then, and didn't realize that those days would be "so few." Ah, hindsight is 20/20, right? * And as time goes on, time becomes the very thing that leads him out of his imaginary Eden. Earlier in the poem, Time was like a watchful guardian, spoiling the speaker with the illusion of an eternity of happiness and joy, all green and golden. But here, time has shifted and becomes the "tuneful turning" that leads the children out of this perfect summer. * We're betting you spotted it, but we'll go ahead and point it out anyway: check out his repetition of "green" and "golden." Once again, we get the sense that these colors are deeply connected to youth, vitality, joy, innocence. You get the picture. * But then time leads those children away from that era. They are "following him out of grace." It's possible too that time is acting a bit like the Pied Piper, from the tales of the Brothers Grimm. He lures children away from their town by playing a flute. And here, time "in all his tuneful and turning" is playing a song that lures the children. In fact, the whole landscape (remember the spellbound horses?) is enchanted. * But here, time leads the children away from the few mornings it has allowed them. Suddenly, it's all over, and it's time the children have to follow "out of grace." Sounds like time pulled the ultimate fake out, and the speaker fell for it. * That word "grace" jumps out at Shmoop, especially with all those Eden references earlier in the poem. In Christianity, grace is the love and mercy of God, who gives it to sinners freely for salvation. According to some, this grace is really only necessary because of original sin—because Adam and Eve ate the fruit in Eden and got themselves a one-way ticket East of Eden. * In a way, then, this poem reads like a subtle parallel of Adam and Eve's story. Just like Adam and Eve were cast out of paradise, this young kid (and all other young kids like him), are cast out of a state of grace by Time. * * Chapter Summaries * Stanza 1 * Stanza 2 * Stanza 3 * Stanza 4 * Stanza 5 * Stanza 6
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Stanza 6 Summary
Get out the microscope, because we’re going through this poem line-by-line.
Lines 46-48
Nothing I cared, in the lamb white days, that time would take me
Up to the swallow thronged loft by the shadow of my hand
In the moon that is always rising, * The speaker tells us that back then, when he was young and easy, he just didn't care that time was going to swoop in and take it all away. * At some point in his youth, apparently, time came along and took him up to the barn loft, which was filled with swallows. * And time led him "by the shadow of [his] hand." Now there's an image. * Earlier in the poem, everything was bright and gleaming and golden, but here, we have an image of a shadow of the speaker's hand. Things are getting darker, fast. That growing dark highlights the contrast from his earlier, "lamb white" days. * It's also highlighted in the fact that it's no longer the sun shining down on all this—it's "the moon that is always rising." And the fact that that moon is always rising would seem to suggest that this coming night, this falling from grace, thanks to time, is going to last a long, long while.
Lines 49-50
Nor that riding to sleep
I should hear him fly with the high fields * The speaker tells us that he also didn't care that as he slept as a young'un, time was flying with the high fields. * It sure sounds like time is pulling a fast one on the speaker. Just when he thought everything was perfect and going to last forever, time heads out and takes the "high fields" with him. * The tone has shifted considerably here. We've said adios to the fantasy of endless youth, and the landscape is folding up and heading out. * And not only that, but the speaker says he didn't even notice everything on its way out—he was too busy not caring. Ah, to get those days back.
Lines 51-54
And wake to the farm forever fled from the childless land.
Oh as I was young and easy in the mercy of his means,
Time held me green and dying
Though I sang in my chains like the sea. * Talk about a mood shift. The beauty that's been established in the previous five stanzas has suddenly and sorrowfully disappeared. * When the speaker wakes this time, instead of waking up to "the farm, like a wanderer white / With the dew," the farm has "forever fled from the childless land." The kids are gone and the field has picked up stakes and moved on. Sorry y'all, show's over. * Line 52 begins with "Oh." And that one little syllable makes all the difference in the world. With that sad little "Oh," the speaker conveys his wistfulness and regret, remembering bygone days that are long gone. His nostalgia really shines through, all in that one word. * Here, we get the real truth about all those young, easy days. The speaker only had them because he was at the "mercy" of time's "means." * But it turns out that the whole time he was young and "green," he was also "dying." Ain't that the truth? We mean, if you want to get pessimistic about it, you could say that the moment we're born, we're on the long march to death. It's just that when we're young and carefree, we don't really think about it. * Suddenly, the color green—once associated with growth and vitality—is associated with death, because the entire time the speaker was young and green, he was "in chains." And he was singing in them because he simply didn't know any better. Ah, the follies of youth. * Finally, the last word of the poem is "sea." The speaker, as a youngster, sang in his chains like the sea. This either means that the sea sings, or the sea sings in chains; there's a bit of ambiguity here. * Why the sea? So far, the poem's been all about the land, and suddenly the sea's singing. What gives? Your guess is as good as ours, so Shmoop amongst yourselves.

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...Contents TITLE 2 INTRODUCTION 3 BACKGROUND OF THE STUDY 3 AIM 4 OBJECTIVES 4 RESEARCH QUESTIONS 4 LITERATURE REVIEW 5 METHODOLOGY AND DATACOLLECTION 5 POPULATION AND SAMPLING 6 DATA ANALYSIS METHODS 6 PARTICIPANTS IN THE STUDY 7 STUDY PERIOD (GANTT CHART) 8 STUDY RESOURCES 9 REFERENCES 9 BIBLIOGRAPHY 9 APPENDICES: 10 * The Impact of Motivation through Incentives for a better Performance - Adaaran Select Meedhupparu Ahmed Anwar Athifa Ibrahim (Academic Supervisor) Applied Research Project to the Faculty of Hospitality and Tourism Studies The Maldives National University * * Introduction As it is clear, staff motivation is important in all the sectors especially in the tourism sector where we require highly skilled employees to get the best of their output to reach the organizational goals. Therefore, organizations spend a lot on their staff motivation in terms of different incentive approaches, such as financial benefits, training and development, appreciations, rewards and promotions. As mentioned in the title, the outline of the findings will be focused on the motivation of the staffs on improving their performances by the different incentive packages that they get at the resort. This study will be executed at Adaaran Meedhupparu by giving questionnaire to the staff working in different departments to fill up and return to the scholar to examine the current situation of staff satisfaction on motivation to do...

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...Research Article Research is important to every business because of the information it provides. There is a basic process to researching information and that process begins by deciding what information needs to be researched. The next step is to develop a hypothesis, which describes what the research paper is about and what the researcher’s opinion is regarding the topic. The research article chosen for this paper is titled, “The Anchor Contraction Effect in International Marketing Research.” The hypothesis for this paper is, “This raises the issue of whether providing responses on rating scales in a person’s native versus second language exerts a systematic influence on the responses obtained.” Simply explained, the hypothesis of this paper is to determine whether research questions should be in a person’s native language rather than expecting them to respond to questions in a language in which they might not be fluent. The hypothesis of this paper was accepted based on the research data gathered by the research team. This hypothesis was supported by nine studies using a variety of research methods. The research methods provided data that demonstrated the level of inaccuracy based on questions being asked in a language that was not the respondent’s native language. The research data provided insight into the probability of more accurate results when the respondent was asked questions in a manner that related well with their culture. There are several implications...

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...ACE8001: What do we mean by Research? & Can we hope to do genuine Social Science Research (David Harvey)  What do we mean by research? What might characterise good research practice? There is no point in us trying to re-invent the wheel - other and probably more capable people than us have wrestled with this problem before us, and it makes good sense and is good practice to learn what they have discovered.  In other words - we need to explore more reliable and effective methods and systems for the pursuit of research than we have been doing so far. What is research? Dictionary Definitions of Research: * "The act of searching closely or carefully for or after a specified thing or person" * "An investigation directed to discovery of some fact by careful study of a subject" * "A course of scientific enquiry" (where scientific = "producing demonstrative knowledge") Howard and Sharp (HS) define research as:  "seeking through methodical processes to add to bodies of knowledge by the discovery or elucidation of non-trivial facts, insights and improved understanding of situations, processes and mechanisms".  [Howard, K. and Sharp, J.A. The Management of a student research project, Gower, 1983 - a useful and practical “how to do it” guide] Two other, more recent guides are: Denscombe, Martyn, 2002, Ground rules for good research: a 10 point guide for social research,  Open University Press. Robinson Library Shelf Mark: 300.72 DEN, Level 3 (several copies)...

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...solve analytic models or whatever, but they often fail to demonstrate that they have thoroughly thought about their papers—in other words, when you push them about the implicit and explicit assumptions and implications of their research models, it appears that they haven’t really given these matters much thought at all.[1] Too often they fall back on saying that they are doing what they are doing because that is the way it is done in the prior literature, which is more of an excuse than a answer. (Of course, once a researcher reaches a certain age, they all feel that youngsters aren’t as good as they were in the good old days!) Therefore, in this class we shall go beyond simply studying research in managerial accounting. For many of you, this is your first introduction to accounting research and to PhD level class. Hence, in these classes we shall also learn how to solve business problems systematically and to understand what it means to have thoroughly “thought through” a paper. We begin not with academic research, but with some real world cases, because we should never forget that ours is an applied research field: accounting research is a means towards the end of understanding business and is not an end in itself, in the way pure science research is. Developing a systematic procedure for solving a real world business problem is the starting point for developing a...

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...manger know about research when the job entails managing people, products, events, environments, and the like? Answer: Research simply means a search for facts – answers to questions and solutions to problems. It is a purposive investigation. It is an organized inquiry. It seeks to find explanations to unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts. Research is the organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue. Research in business: Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Research provides the needed information that guides managers to make informed decisions to successfully deal with problems. The more focused you are about your resources, products, events and environments what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you. Manager’s role in research programs of a company: Managing people is only a fraction of a manager's responsibility - they have to manage the operations of the department, and often have responsibilities towards the profitability of the organization. Knowledge of research can be very helpful...

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...Volume 3, number 2 What is critical appraisal? Sponsored by an educational grant from AVENTIS Pharma Alison Hill BSC FFPHM FRCP Director, and Claire Spittlehouse BSc Business Manager, Critical Appraisal Skills Programme, Institute of Health Sciences, Oxford q Critical appraisal is the process of systematically examining research evidence to assess its validity, results and relevance before using it to inform a decision. q Critical appraisal is an essential part of evidence-based clinical practice that includes the process of systematically finding, appraising and acting on evidence of effectiveness. q Critical appraisal allows us to make sense of research evidence and thus begins to close the gap between research and practice. q Randomised controlled trials can minimise bias and use the most appropriate design for studying the effectiveness of a specific intervention or treatment. q Systematic reviews are particularly useful because they usually contain an explicit statement of the objectives, materials and methods, and should be conducted according to explicit and reproducible methodology. q Randomised controlled trials and systematic reviews are not automatically of good quality and should be appraised critically. www.evidence-based-medicine.co.uk Prescribing information is on page 8 1 What is critical appraisal What is critical appraisal? Critical appraisal is one step in the process of evidence-based clinical practice. Evidencebased clinical practice...

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...Marketing Department, University of Strathclyde, Glasgow G4 0RQ, United Kingdom e-mail: 1sh@ukm.my 1,3 ABSTRACT This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. Keywords: internet users, electronic commerce, online consumer attitudes, online retailing services, student surrogates INTRODUCTION The usage of the internet as a communication and transaction medium in consumer markets is growing rapidly (Castells, 2000; Hart, Doherty, & EllisChadwick, 2000). In line with this expansion, consumer-based electronic commerce has become an emerging research area (e.g. Demangeot & Broderick, 2006, 2007; Teo, 2006; Tih & Ennis, 2006a, 2006b). In particular, a stream of research addressing issues related to online consumer attitudes (e.g. George, 2004; Wang, Chen, Chang, & Yang, 2007) and behaviors (see Cheung, Chan, & Limayem, 2005 for a review) has emerged. Although...

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...Importance Of Research Research is tool, which is utilized by my organizations and co-operations to have a fundamental knowledge of goods, products, and also to finding out consumer behavior. It is also a systematic investigation into the study of materials and sources inn order to establish facts and reach new conclusions. Research informed the marketers of Glidden paint because it helped them start from were the audience was which was Walmart in this case scenario. A marketer finds out what you want, and creates or finds product that fits you. Research aided the marketers of Glidden paint to come to a conclusion that not only should you hypothesize, you should also carry out experiments as well. In this case we see that the help of experiments helped them realize that Walmart’s brand name of saving money was not deterring the perceived quality of the paints. Meaning that Walmart’s cheap pricing of goods played no part in the durability of the paint. Research helped the marketers of Glidden paint realize that they could revamp the Walmart paint section, which has been ignored for years. They are confident that Glidden paint will do great numbers because they have raised awareness and created a media platform that consumers can interact with the most. Not only has research helped in satisfying consumer wants, it also gives the marketer an in-depth knowledge on the frequent changes of consumer taste. Research helped Glidden paint marketers realize...

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...researchResearch is the investigation into and the study of new materials in order to establish facts and reach new conclusions. It is swork undertaken on a systematis basis in order to increase the stock of knowledge. Research is a key aspect of journalism and as researchers we employ various sourdes and methods of research. Throughout this essay I will explore and examine the different sources available to journalists, the different types of interviews and I will describe the need for appropriate referencing of all source of material. Sources available. We live in an age overflowing with source materials, and these sources are easily accessible to us. The two main types of sources are primary and secondary sources. A pimary source is information that is gathered from an original source. These include; intervies, questionairres, surveys, observation, histoical documents and experiments to name but a few. A secondary source is information that has already been gathered by other people and/or organisations. A secondary source interpets and analyzes primary sources. (Locke, 2013) There are both online and offline secondary sources. Primary Surveys and questionnaires A very important aspect of research work is using surveys. Surveys are a primary source.There are two main types of surveys, a questionnarrie and an interview. Surveys and questionnaires are usually composed of one or more questions that are directed to a certain target audience. Questionnaires have advantages...

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