...Draft of a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public document. Then, write a cohesive essay that: 1. Introduces and summarizes the CDC website on ADHD. 2. Analyzes the rhetorical tools used on the site (here, you will want to incorporate ideas from your preanalysis below). For instance, your essay could analyze the CDC’s use of ethos, pathos, and logos. 3. Evaluates the site’s effectiveness (again, ideas from your preanalysis below will be helpful). This essay is NOT simply an expository or descriptive essay or an analysis of ADHD. It is an analysis of the site and how effectively the site uses rhetorical tools to get its point across. First Draft Grading * You will receive completion points for the first draft based upon the successful submission of your draft. * Because your first draft is a completion grade, do not assume that this grade reflects or predicts the final grade. If you do not consider your instructor’s comments, you may be deducted points on your final draft. Final Draft Grading The essay will...
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...Rhetorical Analysis of “A Whisper of Aids” BY Maribel Garcia Texas A&M Corpus Christi Composition II English 1302-W01 Rhetorical Analysis of, “A Whisper of Aids” “A Whisper of Aids”, is a speech given by Mary Fisher. Mary Fisher is a republican white female, daughter of a multi-millionaire and mother of two sons. She was once employed at the Whitehouse for President Gerald R. Ford. She held a prominent position as the first female “advance man”. The defined position is “A man who travels ahead to arrange the details of scheduling, publicity, security, and other matters connected with a trip or public appearance, especially one to be made by a politician or dignitary”. Mary Fisher gave her “A Whisper of Aids “speech on August 19, 1992 at the Republican National Convention at the Astrodome in Houston, TX. That day she did not stand in front of her audience to speak for the Republican Party or for any advance man duties. She stood there that day as an HIV positive victim. An Aids victim that did not fit the profile of the stereotype. Behind the podium she voiced awareness through compassion. She wanted to erase stereo type and raise concern. She clearly states the reason for her rhetoric in her plea,” Set aside prejudice and politics to make room for compassion and sound policy.” Mary Fisher in her speech persuasively and successfully used appeals to achieve interest and concern to the rise of the Aids epidemic. Mary Fisher and her personal testimony of...
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...Draft of a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public document. Then, write a cohesive essay that: 1. Introduces and summarizes the CDC website on ADHD. 2. Analyzes the rhetorical tools used on the site (here, you will want to incorporate ideas from your preanalysis below). For instance, your essay could analyze the CDC’s use of ethos, pathos, and logos. 3. Evaluates the site’s effectiveness (again, ideas from your preanalysis below will be helpful). This essay is NOT simply an expository or descriptive essay or an analysis of ADHD. It is an analysis of the site and how effectively the site uses rhetorical tools to get its point across. Use Chapter 2 in The Call to Write and the sample rhetorical analysis on pages 57-60 as a guide. First Draft Grading * You will receive completion points for the first draft based upon the successful submission of your draft. * Because your first draft is a completion grade, do not assume that this grade reflects or predicts the final grade. If you do not consider your instructor’s...
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...In order to capitalize sales for a particular audience, Agee Pyrex uses gender stereotypes and norms about married women and cooking. They use the stereotype of a newly-wed woman cooking beside an on watching man. Along with imagery of married women cooking, the company also added text that catered to the idea a cooking wife. Agee Pyrex stated that all women’s “girlhood dreams” has always been “planning lovely means for her man” (Agee). The logic used by Agee Pyrex comes from preconceived notions about women, cooking, and marriage. Society assumed that the typical role for women in marriage is to be the cook for the household. Therefore, Agee Pyrex uses the argument that because women are perceived as the cook in marriage, then advertisements catering to the idea of women as cooks, will increase sales. This argument makes logical sense because if and only if the premise is true, one can formulate that conclusion. However, because the premise is now known to be false, to formulate the same conclusion would not be logical, but instead, rhetorical. The advertisement incorrectly assumes gender roles in marriage, which oftentimes does not hold validity. Cooking in marriage is not a one gender role, but...
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...methods used, implications, and/or conclusions. (Don’t include your opinions or thoughts here; just summarize.) ------------------------------------------------- ------------------------------------------------- a. Gregory: [Type here] ------------------------------------------------- Many people think that sex discrimination is no longer exists because they got a news about women who got high-level appointments in academia or the other position, for example, HP, etc. But it is still few cases that women have a leadership positions of Fortune 500 and there are still barriers and glass ceilings in the office. Also, there are some cases about talented women in the workplace could not promote because male executives has some false stereotypes, for example, less committing, willing, tough and logical, etc. ------------------------------------------------- b. Babcock & Laschever: [Type here] ------------------------------------------------- This article is about situations and behaviors of women have more trouble than men believing that she deserves more than she’s been given. Society granted different traits of men who are thought to be assertive, dominants, etc and women are thought to be warm, expressive, etc. ------------------------------------------------- Women are tend to detour without negotiations. In general they worry that their relationship would be worse after their action and it made them lost chances from opportunities. Many companies still need to remove...
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...On October 10, 1906, Terrell gave a speech titled, “ What it Mean to be Colored in the Capitol of the U.S.,” to the members of the United Woman’s club in Washington, D.C. This speech was very influential and significant speech that served as a voice for other African Americans who had no voice. This speech also was a time for Terrell to explain the unnecessary hassles she and other blacks had to take on when trying to live as a citizen in the capital. Through this speech we can see an abundance of prejudice that taint the lives of African Americans in the U.S.. In the following paragraphs, I will establish the notability of this speech, analyze the historical context that sparked the discourse into existence and explore other rhetorical features that will establish my analysis’s significance. Mary Church Terrell embodies feminine style rhetoric in her argument to address the social, economic and political struggles placed against African Americans with the undertone of constitutive rhetoric, topical structure, pathos and logos to validate her point. History: Mary Church Terrell was born during the civil war on September 23,1863 to her former slave parents, who later her parents became wealthy business leaders in their community. (Batten, 2010, p.2-3). Long after the civil war, she went to school in Ohio where she encountered racism so decided to study the emancipation and the civil war to help her understand the discrimination better. (Jones, 1982, p.21)...
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...Sociological Ad Analysis Submitted For SOCI 1005A Instructor: Priscillia Lefebvre 101015189 This advertisement created by Old Spice Body Wash was an interesting way to not only market their product but it was also comical and entertaining to their audience in such a way that it will not be forgotten by the viewers, thus making it quite popular around the world. In this short to the point ad, it has the audience engaged right off the bat with superstar NFL football player Isaiah Mustafa shirtless showcasing his desirable muscular physique and speaking in a deep projected masculine voice directly telling the audience with full eye-contact that he’s “The man your man could smell like.” In a span of 30 seconds, the Old Spice Guy was able to gain popularity and also spread awareness all around the globe about the product that was being advertised. There are many reasons as to why this ad has gained so much popularity in recent years, and it’s not hard to see why. It is a very short ad that gets straight to the point and is rather easy to share and spread around the world. Another thing that the creators did well was the emphasis on humour. Generally, when we see an ad while watching T.V. and find it hysterical and humorous, we will proceed to search it online to view it and show it to friends and family. The main issues in this ad is the gender stereotypes that is easily noticeable, such as the idea that women like a masculine good looking male...
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...EN1320 EN1320 04/13/2013 04/13/2013 Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech On March 18, 2008, Senator and future President Barack Obama delivered a speech that was titled “A More Perfect Union” (Obama Race Speech, 2008). This speech took place in Philadelphia, PA at the National Constitution Center. This speech was given during the 2008 Presidential race and looks to address the concerns regarding video of controversial and racially charged comments made by former pastor Jeremiah Wright which seemed to playing on loop in every media outlet possible. He also addressed the subjects of racial tension and race and inequality in the United States. From the beginning of the speech, it is evident that the most effective appeal that Obama chooses to use is ethos. As a rhetoric tool, ethos is used to establish character. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader (Examples of Ethos, Logos, and Pathos). In order to establish an effective ethos, the speaker must present themselves in a way that will make the audience believe what they say. A strong example of this is when he uses the quote “We the people, in order to form a more perfect union”. In referring to the U.S Constitution, this compels the audience to make a connection of significance and importance between his speech and that of the Constitution...
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...States of America. In his speech, Mr. Clinton admitted he did a wrong thing and at the same time he did not truly show how much he regretted that his “misbehavior” lead to irreversible consequences in his private and political life. The key failure of the speech is that Mr. Clinton moved the accent away from the affair he had to the necessity to concentrate on more important things. In other words he told the society that they are stuck on unserious matters, while important political events are taking place. Bill Clinton’s goal was to make people get over the scandalous relationship and concentrate on America as a nation or basically subconsciously reproached the nation. Mr. Clinton, in this speech built the next strategy: not to fit the stereotype of a man bringing his apologies, not to be miserable, but to show how strong he is by saying these words aloud and therefore to how strong he can be in any other problem. He claimed to apologize, but at the...
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...Pablo Izquierdo ENG 1101/Prof. Patterson October 16, 2014 Facing Poverty with a Rich Girl’s Habits (Rhetorical Analysis) What does it mean to be “conscious of your [social] class”? One could approach this problem by realizing that not all human beings live under the same situation. This is the reality that Suki Kim faced one’s she saw her dad go under bankruptcy. It was tragic for her but if one is always nurtured under very privileged conditions than one does not acknowledge what stand on the other side of such social class. All humans, disregarding any position in the social triangle, should be taught to live in multiple live styles. This way no one should face oppressive stereotypes such as Kim did when she recently enter junior high school and her classmates called her an “F.O.B., short for ‘fresh off the boat.’” Suki approaches the stories of many immigrants that, like herself, had to leave her country under nearly forced conditions under to avoid punishment. She uses the difference between wealthy immigrants that resided on Manhattan ones they arrived by their own will, in contrast, to her own story and the unfortunate situation that she faced. That way she portrayed the distinction of attitude that each had while they stayed at a foreign land. Social class is important although never fair for the multitude and those who face poverty. The only way to avoid the drastic reality that life varies and that nothing is truly stable, is by training our youth to live in multiple...
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...Pentadic analysis incorporates five basic elements of drama called pentads. These include act (what is being done), agent (who is doing the act), agency (the means employed by the agent to do the act), scene (the backdrop against which the act occurred), and the purpose of the action (the reason why it happened). Act is the artifact itself whatever it may be such as speech, poem, monument, event, etc as it stands for what is actually being done or happening. Agent refers to the main communicator of the artifact which could be an actor, orator, writer or manager of the act. Agency refers to the main medium of communication which includes a book or televised film, presentation or personal communication. Scene is the backdrop against which the action occurs including the actual, physical scene and the context in which something happens and is meant to be understood. Lastly, purpose is the motive or the message which is conveyed and understood. Pentadic analysis has its roots in Burke's Theory of Dramatism which looks at life as a play where symbols and language are used to express thoughts as a way for humans to comprehend the reality of the world. Burke developed this theory as a way to attempt to understand the bases of human conduct and motives. Thus, the purpose of a pentadic analysis addresses the content of what is being done and what are the motives of a certain artifact as crafted by a rhetor. Burke believed that ratios interconnect important terms and map out a clearer...
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...which enhance the relationships between people. The symbolic-convergence theory is also known as the fantasy-theme analysis, which can be created in small groups or interaction between two people, thus creating a similar perspective. This theory states that individuals tend to believe certain things or think a certain way because their point of view has been molded by society. The symbolic convergence theory has different concepts that can be applied effectively to generate articulate conversations. Ernest Bormann's Symbolic Convergence Theory illustrated a method of looking at a group interaction and cohesiveness. According to “Bormann’s Symbolic Convergence Theory,” by Denise Young she stated that this theory meets the scientific standards of explanation of the outcome, relative simplicity, and practical effectiveness. But it also meets the humanistic standards considering the community agreement and the reform of society. It brings the group together through symbolic interaction and can continue expanding from one person to the next one. Bormann's theory provides a straightforward strategy of examining the relationship of group membership. One of the concepts that contribute with the symbolic convergence theory is fantasy themes. They take a small role in the composition of rhetorical visions, which are larger, longer, and more complex stories. Rhetorical visions are related points of view of the past, present, and the future. Fantasy themes are not considered fictitious...
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...word, this is also linked to masculinity and femininity. In North America, advertising labels masculinity with traits such as dominance, assertiveness and independence. In contrast, we have femininity in which advertising labels as passive, beautiful and co-dependant. These two images advertisers try to paint normalize the stereotypes of different gender roles. Different companies use different strategies to sell products and encourage consumers to part with their hard earned money. Advertising reinforces particular gender norms. Through an analysis of a case study of anti-aging cream aimed towards women, this paper will argue that all advertising fundamentally plays on dominant ideologies to make people believe that in order to be “normal” or “successful”, they must buy product X. In particular, it will focus on how dominant norms surrounding masculinity and femininity are encouraged. These norms suggest what is considered an acceptable male and female appearance. It will also focus in particular on gender norms which female attractiveness is above all else, while men are valued for their other characteristics. The following case study is on the analysis of women and the use anti-aging products. Growing old is a way of life, but for women in modern society it is a grim reality, the aging process cannot be stopped, but thanks to anti-aging adverts, it leaves the impression that the aging process can be slowed down. Today there are several...
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...The content of this essay raises some very serious issues toward women science majors. First of all, those special groups of women feel a sense of insolation when they are working since they have no means to get saturated to the company. Also, they are underestimated and are facing biased evaluations. Stereotype states that women are less skilled in sciences fields than men. However, there is no evidence is supporting this theory, it is merely because there are less women than man that are working in this direction. Additionally, lack of sponsor and women mentors is also important elements in this situation. The power of role models can be drastic sometimes in given particular conditions. Categorizing all the reason is very efficient, practical and readable. Finally, this article also mentioned that companies like Johnson and Johnson are trying to balance out the gender distributions in certain leaderships. We could say that this is surprising and precious. Although the situation right now is pretty serious, people actually are considering about...
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...Show her it is a man’s world Kathy Hernandez ENGL-112-61251 March 19, 2013 Professor: Julie Pal Show her it is a man’s world Show her it is a man's world makes sexism against women of the 1960's. This tie ad creates so much controversy because of the way that this ad was advertised. This ad is important in my opinion because it shows the evolution of women rights. Throughout those years women did not have any right and they were humiliated by men and were only allowed to be at home, to take care of the children, house and husband when he came from work. I am making this analysis to show how this ad uses logos, pathos and ethos to persuade people to buy the product. This ad use Pathos which involves using emotion to influence someone else. Emotional scenes and images are used to grab the men’s attention and often make them feel powerful and strong. This is demonstrated by how the man is sitting in bed, with a straight and firm posture, head held high, arms behind his head, well dressed with the “Van Heusen” tie and with a pleasant look on his face. The emotions that this ad conveys to man is to feel that they are above women and that by using the tie women will keep looking at them like all mighty kings. The woman is kneeling beside the bed, handing him a tray containing his breakfast in bed and she looks up to him with admiration treating him like a king in his castle. All of this just makes the target buyer (men) see that with this tie they will have women on...
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