...Running head: BURT’S BEES MOVING DECISION1 Roxanne Quimby Case: Burt’s Bees Moving Decision Katherine J Kelley University of Mary Abstract Burt’s Bees is an American natural personal care products subsidiary of Clorox, originated in 1984 in Dover-Foxcroft, Maine as a partnership between Roxanne Quimby and Burt Shavitz making and selling items out of leftover beeswax. Over many years, they built the business into Burt’s Bees, which was a leading natural personal-care brand. In 1993, the business had reached $3 million in sales and Quimby was convinced moving to a new location would bring new advances to the business. That’s when she started to seek out locations that were more business-friendly. Its headquarters moved from Maine to Creedmoor, North Carolina. Over many years, they built Burt’s Bees to offer over 100 natural personal-care products in 4,000 locations with sales growing more than $8 million in addition. Growing out of their 18,000-square-foot factory, they moved once again to Durham, North Carolina. In 1999, Quimby bought out Shavitz’s stake in the company. In 2004, Quimby sold Burt’s Bees to AEA Investors for 80% of the company for $173 million. She would continue to stay on as the CEO of the company. They continued to build Burt’s Bees to offer over 197 products for facial and body skin care, lip care, hair care, baby care, men’s grooming, and outdoor remedies in nearly 30,000 locations. In late 2007, Clorox Company acquired Burt’s Bees...
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...Case Study: Roxanne Quimby “Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced for the purpose of value creation and capture”. This quote best defines entrepreneur Roxanne Quimby. Regardless of her humble beginnings she was able to use her creative skills and business tactics to create an empire. In the long run her hard work rewarded her with millions of dollars. Burt’s Bee’s became a major success after a matter of years. It all started with Roxanne and her team of forty employees that kept the whole operation running. The business grew to obtaining revenue of three million dollars per year. However, soon enough Roxanne was hit with a major dilemma. Her company was originally located in the state of Maine. As many may or may not know Maine has an expensive payroll and business tax is high. So in order to remain in Maine the company would need to expand fast. For some reason, however, the company’s growth could not keep up with Maine’s demands. so Quimby had to make an important decision, fast. After some consideration Quimby decided to move her company to North Carolina. North Carolina at the time was a popular state, where companies were growing and expanding. The taxes in North Carolina were also lower than they were in Maine. At first, Roxanne was feeling apprehensive about the move. But overall the decision was not too difficult to make. There was potential growth that Roxanne envisioned...
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...Team 6 Professor Kress MGMT 472 26 February 2013 Roxanne Quimby Case Study- Recommendation Roxanne Quimby is thinking about the move to North Carolina from Maine. Back in Maine, her company, Burt’s Bees had 44 unskilled employees. Everything was hand made and hand packed. Her company is struggling to keep up with demand and she needs to do something about it. She can either, move her company down south to a bigger more industrial area, stay in Maine or sell the company all together. After reviewing the case study, we believe that Roxanne should sell the company. We believe that Roxanne would be able to attract a buyer despite having only $3 million in sales because of the publicity and attention the company has been receiving. Roxanne came from humble beginnings and was comfortable with living that lifestyle. She says that she believed that it was time for her “baby” to grow up and move on. If she sold the company, she could follow her real dream of going to India and helping the rural women there. We’re not convinced that she is entirely invested emotionally in the company. Yes, she works 20 hours a day and is very intensive in her company physically but we feel like she sees the business as a burden to her. She personally would seem happier by just taking the money and leaving to travel the world. It doesn’t say in the article that she really cares about the employees or the economy of Maine so we think it would be easy for her to sever ties and leave the company...
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...Yes ,Roxanne has indeed been very successful in her choices, starting with close to nothing but an Idea, $400, and two pairs of hands (her’s & Burt’s), she set off to establish a very lucrative business that generates a very sizeable profit (Vis-à-vis the nature of activity of her business), in it’s first year alone, Burt’s Bees Have generated over 700% of her initially projected revenue of $10,000, since revenue usually includes profit (before tax), anything above those $10,000 is pure profit (also before taxes). But she didn’t stop there, she kept finding ways to sell more, and to lower operational costs (while staying Debt-free) and in just five years have managed to multiply the business’ revenue over 37 folds!, Therefore, Based on the first annum alone, that’s one of the greatest examples of success in entrepreneurship, Regarding whether Roxanne should relocate back to Main, stay in NC or just sell, cash-out and flee. Is this a real dilemma? At first glance, things look clear, Roxanne doesn’t want to let go of her and the company’s philosophies (from being an all-natural company to being perfectly autonomous by having to answer to Nobody) therefore returning to Main seems like the best option, but this is a business course so I will use a more analytical/realistic approach. First I’d like to start by eliminating option number three: selling the business for 3 million dollars, so that Roxanne could travel to Asia in order to pursue her altruistic dreams which consist...
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...roxanne Susan Barboza ENGL101-1501B March 2, 2015 Compare and Contrast Roxanne vs. Cyrano De Bergerac Although Roxanne and Cyrano De Bergerac are based on the same story, the nature of the characters and the ending in the two stories are different. People would rather see Roxanne and Charlie together and happy then the character of Charlie being killed as in Cyrano. In the following essay, I will be comparing and contrasting Roxanne and Cyrano De Bergerac in order to demonstrate how in the newer version, Roxanne and Charlie end up together and happy, whereas the original version kills off the character of Cyrano. I feel that Roxanne was a better movie because it has a happy ending unlike Cyrano De Bergerac that has a tragic ending. Isn’t it better to assume that the characters would rather have a fist fight than a sword fight? Isn’t it easier to accept the character as a firefighter rather than a French cadet? I believe so. To me, isn’t it more genuine to have the movie set in modern times in our country than Cyrano which is set in a time and place that no one alive can relate to? For example, the plots are the same, the ugly man wants the attractive girl but she is being swayed by looks rather than brains, but they are very different characters. Steve Martin’s Roxanne portrays love and happiness while Rostand’s Cyrano is a complicated and serious man, but both are similar in the way that...
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...According to the Burt's Bees website, their history is a lot of "minding their own beeswax." Roxanne Quimby relates how she struggled to support her three children by "buying low and selling high at flea markets" and how Burt was similarly just getting by, selling the honey his bees produced from the back of his pickup truck. One day, Burt showed Roxanne that he had been storing all his beeswax in a shed, thinking he'd "get around to" using it for "something" one day. The pair decided Roxanne could make candles from the wax, and after making $200 at one county fair selling beeswax candles for $3 a pair, the duo knew they were on to something. They rented an old one-room schoolhouse from a friend for $150 a year, which gave Roxanne and her children somewhere to live other than a tent, and also became the "corporate headquarters" of the now successful Burt's Bees. Although Roxanne insists that, other than Burt buying a classic motorcycle with his earnings, nothing much has changed at Burt's Bees, the company certainly has a sterling international reputation as an all-natural, sustainable brand. The emollients in natural beeswax, the lack of artificial chemicals, the simple, not-at-all-flashy packaging, the decent prices, all make Burt's Bees a favorite, especially for quality lip balm. The company remains small and "nimble" with a fanatic devotion to environmental causes and "reducing, reusing, and recycling." Over half of the over 150 products available from Burt's...
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...------------------------------------------------- Case n°1 1-Who can be an entrepreneur? Definition Entrepreneurship does not choose who to consider as an entrepreneur. Like Roxanne Quimby and Burt Shavitz, any ordinary person can become an entrepreneur as long as they have bright ideas and opportunities that they can use into discovering things. An entrepreneur: * Sees an opportunity; * Makes plans; * Starts the business; * Manages the business; * Receives the profit. An entrepreneur is a person who is in control of a commercial undertaking. The word has also come to mean a person who is 'enterprising', who is ready to engage in a bold or difficult activity. A good quality of an entrepreneur is that one who has strong personality, like Roxanne Quimby who started without even knowing how the business would turn into. An effective entrepreneur is one who knows how to deal properly with circumstances and uncertainties. In some instances, becoming an entrepreneur is either when you learn to become one, or you are born into it. In real life situation, especially in the Philippines, poverty drives the entrepreneur spirit of the, people. This is why there are a great number of industrialists in the community. Generally, people are motivated to becoming entrepreneurs with the goal of making money or in some cases, just to make themselves busy. Whatever it is, an important thing to consider in becoming a successful entrepreneur is that you...
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...Summary Burt’s Bee’s, a company that specializes in bee waxed-based natural skin care products and handmade crafts was founded in 1984 by Roxanne Quimby and Burt Shavitz. Quimby’s ambition to make a steady income at that time was fulfilled when she met Shavitz, a beekeeper in Maine. Her talent and passion to start a business paved path to the birth of Burt’s Bee’s. It is interesting to notice how Roxanne and the co-founder Burt Shavitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. During the first year she was able to make sales of $81,000. Burt’s Bee’s first big break came in 1989 when their teddy bear candle was noticed at an up-scale Manhattan boutique’s store. By 1993 Burt’s Bee’s had nation-wide sales of $3 million. Another interesting factor of the company is its use of natural products. The founders prove to be efficient business people since they saw the need of the customers and delivered the product demanded by them. As the company witnessed growth, Maine as Burt’s Bee’s business location proved undesirable because of high transportation costs involved, high payroll taxes and lack of expertise in the area. Quimby knew there was a lot of potential in Burt’s Bee’s business and to liberate it to grow she decided to move to North Carolina. Quimby knew that by staying in Maine Burt’s Bee’s could not grow beyond $3 million in sales. North Carolina proved promising as Burt’s Bee’s could...
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...is a follow up for the case about Roxanne Quimby, an entrepreneur who started Burt’s Bees together with Burt Shavitz and managed to create a considerably big company almost from nothing. The objective of the first case was to make a suggestion whether the company should relocate its production from Maine to North Carolina and use its full potential, or stay in Maine and operate with limited growth potential. As the second case indicates, it is obvious that Quimby decided to expand company’s operations by moving to North Carolina while the company’s revenues were projected to be between $6 million and $8 million. Quimby’s current intentions are to expand its operations to a level that is going to allow Burt’s Bees to have more than $25 million in sales which Quimby thinks is sufficient to sell the company to a bigger market participant. The dilemma that Quimby currently faces is how to expand company’s operations in order to make Burt’s Bees attractive for a potential buyer. This is why the objective of this case is to make a decision whether retail would be the best route to $25 million sales and to suggest how Burt’s Bees would enter the market that is already crowded. Moreover, the case asks to provide an alternative to retail if retail is proven not to be the best strategy available to Burt’s Bees. Analysis: Burt’s Bees’ early success, while the company was still located in Guilford, Maine, was attributed to Roxanne Quimby’s entrepreneurial skills and...
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...1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre 2255 3533 Chicken Run Class Group Assignment Lecturer: Prof. S. van der Merwe Due Date: 30 July 2011 Roxanne Quimby & “Burt’s Bees” Roxanne Quimby & “Burt’s Bees” By Bezuidenhout, P.J. 1224 6093 Botha, Desere 2250 2556 Buys, Johan 2049 8705 Kleynhans, Wessel 1251 7755 Schoeman, Willie 1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre 2255 3533 Module: Entrepreneurship Module Code: PBSB 821 Group: Chicken Run Assignment due date: 30 July 2011 Module: Entrepreneurship Module Code: PBSB 821 Group: Chicken Run Assignment due date: 30 July 2011 Element: | Mark: | Question 1 | | Question 2 | | Question 3 | | Question 4 | | Question 5 | | | | | | | | TOTAL | | Contents Question 1 ~ Who can be an entrepreneur? 3 Question 2 ~ Risks, rewards and trade-offs of a lifestyle business vs. a high-potential business that will exceed $5 million dollars in sales and substantial growth. 3 Question 3 ~ The difference between an idea and an opportunity, for whom, and lessons learned from exhibits C and D. 4 Question 4 ~ Reasons why the company has succeeded so far. 5 Question 5 ~ What should Roxanne & Burt do, and why? 5 List of sources 7 PHOTOS Front...
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...Overview The “Roxanne Quimby Case” discusses how the company Burt’s Bees was formed by its two founders, Roxanne Quimby and Burt Shavitz. The case explains the progression of the business from its early stages of earning $200 at crafts fairs to $3 million in 1993. Ms. Quimby decided it would be in the best interest of the company to move to North Carolina for the ease of shipping and delivery and the high supply of skilled labor. However, toward the end of the case, Ms. Quimby is uncertain whether she made the right decision to move to North Carolina. Should Ms. Quimby and Mr. Shavitz stay in North Carolina, move back to Maine, or sell the company? Will they be able to grow the company? Ms. Quimby and Mr. Shavitz should stay in North Carolina because it allows the company to grow faster and more efficiently. By staying in North Carolina, the company decreases its transportation costs because it will be in the center of a majority of the country’s population (within a twelve-hour drive radius). By being in the center of the population, as opposed to far away from it, the company reduces its shipping costs. It can also distribute and receive products and materials faster. Furthermore, the payroll taxes will be less expensive as determined by the estimate given to the company from North Carolina’s Department of Commerce. Lastly, by moving to North Carolina the company can find more skilled labor in fields such as marketing, engineering, and business to help it expand and...
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...……………………………………………………11-12 (Kelsey Rosentreter) Conclusion………………………………….………………………………………………………………….…12-13 Bibliography…………………………………………….………………..………………………………….……14-15 Thesis statement: Burt’s Bees is an earth-friendly personal care product company that specializes in 100% natural products. They offer many different product lines and are sold in a variety of stores, both locally and internationally. . In this research report we will demonstrate how Burt’s Bees was once a small independently owned company that started in a beekeepers backyard in Maine, and it is now a multi-million dollar company that is the global leader in natural care product. The story of how Burt’s Bee Company begins in 1984 with a single mother in a world of poverty, named Roxanne Quimby. After going through a divorce, she realized she wanted to give...
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...INTRODUCTION: Upon institution, Burt’s Bees was a humble operation created by beekeeper Burt Shavitz and businesswoman Roxanne Quimby in 1984. The company’s natural personal care products were an instant hit among patrons at local craft fairs and specialty shops, quickly growing to reach “sales of $3 million in 1993”. As operations grew, the small team couldn’t keep up with the increasing demand for product. Since inception, the mission of the organization has been to bring natural and earth-friendly products to the mainstream market for everyone, everywhere to enjoy. By 1999, Quimby had bought out Shavitz’s share of Burt’s Bees, had begun targeting natural and specialty food stores, and had achieved placement on shelves in some national health food chains. As the company continued to prosper, Quimby carefully selected the New York private equity firm AEA to help continue to grow the company while allowing her to maintain her active role. “Analysts expected AEA to broaden Burt’s Bees’ distribution channels to improve its mass-market appeal and build the company into a $500 million national brand by 2009” (Pg 3). A year after Quimby retired in 2005, John Repogle stepped in as the CEO of Burt’s Bees charged with the mission to maximize on the steady momentum and sales growth of 30% per year in the United States and abroad. As new product lines with a noticeably different look were about to emerge into the market, the challenge was to retain the authentic elements and loyal...
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...General comments on Burt’s Bee (BB) case Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. Burt's Bees originated in Maine as a candle making partnership between Roxanne Quimby and Burt Shavitz in 1984. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across the United States, United Kingdom, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, North Carolina. In late 2007, the Clorox Company acquired Burt's Bees for the reported sum of USD 925 mil. Not bad at all! It started out as a life style business to become a high potential venture, far exceeding original expectations and forecasts. The case is thought provoking as the business becomes highly successful, and raises new conflicts and decisions for Roxanne. It also poses the harvest issue, collisions with personal goals and values, and the like Performing SWOT and a bit of TOWS (formulating strategies) includes general environment (PESTL), Porter’s 5 Forces of Competition (P5F) and competitor’s analyses. Weak or “pass” answers merely describe obvious strengths, weaknesses and opportunities are... and do not contain assessments of these and/or of the industry...
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...that all this momentum gave Burt's Bees a unique opportunity to bring natural personal care to the forefront of mainstream personal care in the coming years, a revolution that would be consistent with the original vision of Burt's Bees founder Roxanne Quimby, who thought that the natural and earth-friendly products would ultimately reach "everyone, everywhere." Replogle liked to provocatively claim that Burt's Bees wanted to become the "Starbucks of personal care," in reference to the niche coffee" brand that won over its category by imposing superior product expectations and a renewed sense of meaning in consumption. Achieving this ambitious goal, however, would require many changes for the Maine-born brand that carried an anti-commercial image of friendly quirkiness. Already, rapid growth had propelled Burt's products into mainstream outlets such as CVS and Walgreen pharmacies. Under Replogle's leadership, the product range would be changing rapidly as well. It would still star the brand's classics, including beeswax lip balm and lip shimmers, and "hand salve" and other esoteric creams and ointments contained in small, endearing containers. Many products would continue to carry the brand's early (and highly recognizable) symbol: Roxanne Quimby's original drawing of Burt's bearded face, half shaded under a flaky hippie hat. However, new product lines, with a noticeably different look, were about to appear on Burt's Bees honey-yellow...
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