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Paradise Kitchens offers a uniquely tasty product in its Howlin’ Coyote Chili. Howlin’ Coyote Chili reaches consumers via grocery stores. The mission of Paradise Kitchens is to market high quality lines of Southwestern and Mexican food at premium prices that satisfy consumers in the fast growing food segment of high quality products. Internally, Paradise Kitchens strives to provide challenging careers to its employees and above average returns to investors. Paradise Kitchens plans to build on the success of the Howlin’ Coyote Chili by adding other Southwestern and Mexican food products to the Howlin’ Coyote brand. Some planned products for the Howlin’ Coyote brand are tacos, enchiladas, and burritos. While expanding its offerings to consumers, Paradise Kitchens hopes to maintain Howlin’ Coyote’s status as a high quality brand. To go along with it’s expanded offerings, Paradise Kitchens hopes to place it’s products in 17 new metropolitan markets as well as to place its products in two convenience stores or supermarkets by 2012 and five by 2013. Paradise Kitchens will add to its product lines slowly, as they hope to add one new product line every three years. Not only does Paradise Kitchens want to expand its offerings, but they want to be towards the top in market share as well. Paradise Kitchens hopes to be among the top five chili brands in one out of every three cities they are in by 2012 and two out of every three by 2013. On the financial side of things, Paradise Kitchens will strive for an inflation-adjusted growth in earnings of eight percent per share per year. Paradise Kitchens also hopes to obtain a return on equity of at least twenty percent and to have a public stock offering by 2013. Howlin’ Coyote Chili, as well as Paradise Kitchens other planned offerings, notably the additions of other Southwestern and Mexican foods such as tacos, enchiladas, and burritos, will separate itself from its competitors by being of a higher quality and a higher...

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