...Little Girl to a Tennis Superstar Everyone has heard about Serena Williams but not many people know about her early life and how she became who she is today. Serena is thirty-four years old, and started tennis at a very young age. She was raised in a big family in a poor and rough city. Serena has won numerous tournaments and games throughout her life. She enjoys a lot of interesting hobbies outside of her tennis life. She has a sister Venus that is one year older than her who is also a big tennis star. Serena’s Early Life Serena began her tennis training at a very young age. Her father started teaching her tennis from videos and books at the age of three. Serena was born in Saginaw, Michigan but when she was three her family moved to Compton,...
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...(Holt). The ads always use familiar faces to promote their products. The public is more likely to spend money to something they believe that they are trustworthy. An example of this ad is from Sports Illustrated magazine September 1999 issue featuring tennis stars and sisters Venus and Serena Williams. Famous for their colorful beaded braids and on-court success, these athletes have paired up off court with a milk mustache to encourage both young and adults especially those who lead active lifestyles to drink milk and get all the health benefits from it. The ethical appeal in this ad is very noticeable from the moment you look at it. “The ‘Got Milk?’ campaign is one of the most recognized and respected advertising campaigns, having earned a place in advertising history,” says milkdelivers.org. The ‘Got Milk?’ campaign ad has increased the production and consumption of milk products in California. A company that is known for its success has been around for years and still going means that their credibility is unquestionable. This may be one of the reasons why people take notice of their products and assume that what it says must be true. The campaign adds ethos by choosing Venus and Serena Williams who are one of the many ‘Got Milk?’ celebrity endorsers, has chosen because they are ideal role models in their line of sport and everybody knows how good they are as they rocketed tennis balls across the court at speeds that defy physics to be...
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...How to read an academic article These notes are intended to help you develop your approach to the way that you read an academic article for study purposes, ie as part of your studies for your degree. The notes should be used alongside the example article discussed, Flamholtz, E. (1983) "Accounting, Budgeting and Control Systems in their Organizational Context: Theoretical and Empirical Perspectives", in Accounting, Organizations and Society, vol. 8, no 2/3, pp.153-169 (17 pages). This is available on the Web at http://www.mgtsystems.com/media/1476.pdf You should download and print out a copy - it is not really appropriate to attempt to read from a computer screen as you will need to move quickly through the article whilst also following the discussion here. Many students find difficulty in reading academic articles such as the one by Flamholtz. They tend to complain that: "it's too difficult" "I lose track of what the author is saying" "I get so far (1 or 2 pages) then find I can't make any sense of it" "I find I have to keep going back over stuff I've just read because I can't see what the author is saying" "After a couple of pages I lose interest" One major reason for such problems is that students attempt to read the article in the wrong way. They try to read it as if it were a short story, or novel or newspaper report (eg on a soccer match, or about the latest troubles of some celebrity or other). That is, they start at the beginning and try to read through...
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...Serena Williams She was what some would call the greatest of all time and moreover a show stopper with her excellence on the court. With her almost undeniable power and great sportsmanship it cannot be denied that she is a great player. Serena Williams made people look at the sport in a way they had not before because of her powerful style of play, impacted young African-American tennis players by inspiring them to play the game, and, in doing so, created a legacy. Over many years of playing tennis, Serena Williams has managed to win 35 different events. ( 2 ) Also, she has had a long winning streak of Grand Slam titles, which is the longest of all tennis players. ( 1, 2, 3 ) With her sister, she has had an enormous amount of wins in doubles for the past few years. ( 1 ) At one point she could beat almost anybody who came against her, and she was...
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...Its a sport that is not the most talked about but a sport where hard work beats talent. In this article Kimmelman explains how women have improved themselves over the years and how that change has affected the sport of tennis. Venus and Serena ultimately set the high expectation point for any female athlete playing tennis. They are the michael jordan of basketball, the babe ruth of baseball. They are the ones that many people emphasize. These 2 girls prepared themselves with vigorous training and practice to become where they are at today.Such as lifting doing speed drills and agility. Now many young tennis players are doing the same so one day they could be the one who everyone looks up to. To be the best you have to do what others don’t they say. This means preparing yourself and your body for doing beyond and extra of what is expected. It comes down to how bad you want it. In today's women tennis women have never hit harder not only because of improved equipment, cause of the improvement of training and preparation for the game. “For example Venus and Serena who are both athletically fit have defined the game around power.” I a personally agree with this statement. These two woman are phenomenal. They are both tall with great reach serena standing at 5’9 and venus at 6’1. On top of that they hit the the ball harder than any women in tennis and maybe even some men. They have been measured up to hitting the ball to 110 mph. Thats pretty fast especially for a female athlete...
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...triumph is a yearning aspiration of an individual, a conformist behavior will not lead to the apex of success. Rather, a conformist behavior will maintain a person content with their own parallel circumstances because their current placement is sufficient satisfaction. But that wasn’t the case with Serena Williams because she was not a conformist growing up, but in fact, the opposite. Serena did not settle for ordinary, she wanted enhancement. She maintained a sedulous behavior — persistently striving for excellence. “I'm a perfectionist. I'm pretty much insatiable. I feel there's so many things I can improve on.” —Serena Williams. The achievability of aspirations can transpire through the acknowledgement of motivation...
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...One of the most abhorrent and prevalent social constructions is racial discrimination, which is a product of race, a social construction in itself. Racial discrimination is marked by the intersection of race, prejudices, and stereotypes. The two articles, “The Meaning of Serena Williams,” and “Jeremy Lin’s Model Minority Problem,” by Rankine and Leung, respectively, offer two different aspects and views on the many racial aspects that plague the sports world. Both provide the point that racial stereotyping and prejudice exist, especially when concerned with sports, but they differ on the ways that athletes, specifically Jeremy Lin and Serena Williams, challenge them. Whereas the Leung’s article on Lin focuses on how he has succeeded in demolishing stereotypes, and also challenging the classic example of a “model minority,” Rankine writes about the constant battle that Williams faces against racial discrimination and prejudice....
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...1. What were the key steps in the early stages of Maria’s career development? The early stages of Sharapova’s career development began with her parents, and their willingness to support and push Sharapova in Tennis at an early age. Her parents moved to the United States when Maria was eight to seek ‘world-class coaching’. In the U.S Sharapova attended a top tennis academy and was able to hone her skill to where she started getting noticed as a tennis prodigy. She put her first mark in tennis as a thirteen year old when she won The Girls 16-and-under Eddie Herr Championship. 2. From the case how does the Business of Sports impact players’ careers (outside their sports activities)? Establishing a brand is key in any athletes career, in the case of Maria Sharapova she had ‘team sharapova’ that helped her build her brand. Like in Sharapova’s talent and winning are at the forefront of it all, without it it is impossible to build a power brand. Maria had all the talent in the world and winning the 2004 Wimbledon she exploded as tennis superstar on the court but also off the court as Max Eisenbud said “my phone did not stop ringing”. An athlete takes that winning image and sales it to corporations as the perfect person to the face of their brand. Athletes apart from their winning on the court, they have endorsements, licensing deals and merchandising the players earn huge amounts of money in the business of sports. Every endorsement is carefully chosen to fit and...
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...Fresh from a convent Sarah Winter was starry-eyed at the thought of what lay ahead of her-a trip, her first ever abroad to the. West Indies, and a challenging job as governess to three children-the nephew and nieces of Jason de Cordova, who more or less ruled the island Where Sarah was going. But had she only known, the children were going to the least of her problems. She had never before had to face the overwhelming attraction of a man-certainly not one like Jason de Cordova. But Jason was a married man ,and he intended to stay that way... CHAPTER ONE THE pearly, early morning light stole like a wraith across the island, lifting the wreaths of mist from the trees, and, as the sun rose higher, gilding the fleecy clouds with a golden glow. Jason had seen many such sunrises, but they never failed to move him by their complete detachment from the toils and rigours of the world they so beautifully illuminated. Leaning against his balcony rail, he saw the shadows disappear among the palms that fringed the coral beach, and the white-surfed breakers that creamed on the sand sparkled iridescently. This was the time of day he liked best, when everything was fresh and unspoilt, and for a few hours at least, before Irena awoke, he was free from the sound of her hysterical recriminations. He looked inland, over the fields of waving sugar cane, the brightness of the crop interspersed here and there by the dark brown thatched roofs of the huts belonging to the plantation workers. Beyond...
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...Introduction For every disaster that can occur, it is very important to follow an appropriate change management process to reduce potential risks. Disaster are inevitable so as change. Disaster management is used to manage risks and consequences that a disaster could bring. It includes different aspects of planning and responses in all stages of a disaster (Othman and Beydoun 2013, 218). A thorough preparation for possible disaster is a requirement (Rolland and Patterson et al. 2010, 69). The purpose of this paper is to analyse critically the management of Costa Concordia disaster and how the disaster management impacted on the risks and consequences in the disaster area. This paper also reveals how disaster management influences the management style and process. This paper also recognises lessons that can be learnt to minimise the consequences that occurred. Causes, Triggers and Drivers In a disaster, there are number of causes, triggers and drivers for a specific chaos to happen. In Costa Concordia’s issue the main cause of this was the ship hitting a sandbar with a huge rock on Friday evening near the island of Giglio in Italy (Westcott, 2012). This cause was triggered by the captain of the ship have sailed to close to land as this was an unapproved and unauthorised deviation in course (Johnston, 2012) and the captain confessed that he made a navigational error and gave an order for a turn too late (BBC News, 2013). The drivers for the chaos were the rock that the...
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...Constructive Speech What determines the outcome of someone’s life? Is it the choices they make or is it the situations they have been placed into? Good morning Mrs.Gittins, mediator, scores, my opponents, my colleague and audience. My partner and I agree on the fact that Willie is most definitely not to blame for the situation he has ended up in. In Willy’s case the outcome of his life is based on the situations he was placed into. We believe this is due to the fact that during his childhood years a father figure was not present. Also, Willy’s wife Linda Lowman clearly understood that her husband was mentally unstable but she decided to turn a blind eye and deny just like the rest of society and pretend as if everything were okay. In the play, Willie’s character is a tragic hero and an unconscious victim. He sees the world around him changing and his own inability to change with it seals his fate. The audience learns that Willie strongly believes that success is not what you know, but who you know and how well you are liked. At one point in time Willie was a very successful salesman, when Howard’s father ran the company. Many promises were made between Willie and Howard’s father across that desk in the office. Despite the fact that Willie worked hard his entire life, and was rewarded very little, the promises that he believed in for all his years of work and strived towards fell through. Now that he is old and not able to keep up at the pace he used to Howard thinks...
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..."Rumors" by:Jake Miller Yeah, heh, rumors Yeah, we the word up on the streets They talk, talk, talk 'bout you and me Let's start some rumors, rumors And no, I don't know where they came from But I'm always down to make some, rumors, rumors Yeah, they saw me sneaking out your crib last night 3 A.M. to catch a flight Caught me driving through your hood Paparazzi got me good We like stars, yeah baby, they astronomers Look at everybody camping out with they binoculars All up in the headlines, me and the wifey But let them gossip girl, Blake Lively I don't know where they're getting their news But I'm not mad if tonight it comes true Ooh, let's start some rumors I'mma start some rumors with you, with you I wanna start some rumors with you Yeah, rumors, I wanna start some rumors with you Yeah, rumors, I wanna start some.... Man, how the hell they spread so fast Yeah, my homie called and asked "Have you heard the rumors?" Wait what? Rumors Yeah, we the topic of the town We might as well just own it now It ain't no rumor, no, it ain't no rumor They caught us hooking up all in my whip Man, I needa tint that shit Now your cell is blowing up like "Oh my god tell me everything" We like stars, yeah baby, they astronomers Look at everybody camping out with they binoculars All up in the headlines, me and the wifey But let them gossip girl, Blake Lively I don't know where they're getting their news But I'm not mad if tonight it comes true Ooh...
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...representation Gossip girl represents the high class in the society; only one family is not rich, and later they move to Upper East Side. Blair waldoff is a young teen who has very high regard to herself and her family name. Blair is conservative and refined, and very careful not to tarnish her family name. She belongs to the high class and does not like those who do not belong there. She does not like Dan Humphrey at first for his low social status, but they later become friends. She has friends who only belong to her social status, and later she gets married to the prince of Monaco. Another character Serena van der Woonsen is a young, rebellious, and very attractive woman who has the status of a celebrity in this show. Her dressing is expensive portraying her high-class status, on the other hand, grandmother who is highly respected and has high-class standards. However, Serena is less concerned about upholding her family name unlike other characters. She also dates Dan a less rich teen from Brooklyn. Chuck, another man character in this series is a billionaire kid who is spoilt and keeps company of teens of his status. He...
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...are teenage girls/young women and how they are represented as sexualised/beautified to market a product to a viewer. Also how they are shown as promiscuous, beauty driven people who are obsessed with achieving physical “perfection” based on their favourite celebrities throughout the media. The three media texts I have chosen that I think best portray the idea of teenage girls and how they strive to be physically perfect are; the film ‘The House Bunny’ , the television show ‘Gossip Girl’ and the magazine ‘Cosmopolitan’. (Mainly the cover) My first example is the television series ‘Gossip Girl’ The first image is a photo from the March 2011 Cosmopolitan magazine of Blake Lively portraying her character Serena Van Der Woodsen in the T.V series ‘Gossip Girl’. Serena has been styled based on her character, beautiful and desirable (mostly due to her wealth and social status in the show). She has been dressed in entirely white, surrounded in a completely white background, this allows her skin to be the main aspect of focus, and it portrays perfectskin and skinniness. Most girls who see this aspire to imitate these images and may inspire feelings of failure when they do not achieve the exact image. Her lips in the picture are pouting making her look sexy and draws attention to her lips by also making them look glossy and shiny. Her face has been ‘retouched’ (or photoshoped) giving her a look of perfection and youth making her look envious. The photo is then accentuated by an...
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...What does “equal pay for equal work” mean? It means that two individuals should be paid identically, if they perform similar jobs and work for the same amount of hours. Everyone should be treated equally in the work place, no matter their gender or race, if the playing fields in which they are participating are equal. This refers to a controversial topic: should male and female tennis players receive the same prize money if the playing fields are not equal? Females compete for less time than the men do, yet get paid an equal amount. Men should be earning more money than women in the sport of tennis if “equal pay for equal work” was really being applied. The men and women’s tours are completely separate entities, with different schedules and different sponsors, for all of except six tournaments throughout the tennis season, in which they compete at the same venues. The Grand Slams: the Australian Open, the French Open, the Wimbledon Championships and the US Open, comprise four of these six tournaments and are the holy grails of the sport. The winner has a daunting task of winning seven matches over a twoweek period against the best players in the world. The incredibly rewarding financial prize that is rewarded to the champions at the end of the two weeks is identical between the men and the women. There would not be a problem or an opposing argument against women receiving equal pay at the Grand Slams if the playing fields were the same. The problem is that the...
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