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Shareholder Report

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Submitted By 21f03p4674
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1. Generic strategy & main facts
Time Warner, Inc. (TW) is a global leader in the diversified Media & Entertainment industry, where new segments are constantly up and coming. While consumers can already watch shows for free online, they are maintaining selling premium products not for free and not for the lowest price, and therefor follow a differentiation strategy.
Through the strength of their valuable brands, they build their competitive advantage in making, acquiring and distributing great content, and this results in a 17% operating income growth as well as in a ROI of 4.96 and a profitability margin of 10.08% by January 20th, 2012. In 2011 they were able to monetize value especially through investing in sports (NBA) and their collaboration with CBS. 2. Current strategies
Strategy 1: Acquisition: TW acquired subscription video-on-demand services (SVOD) such as Hulu and Netflix (a deal worth hundreds of millions of dollars), and Flixster – a social network for movie fans, which all monetize and maximize the value of TWs’ content.
Strategy 2: Innovation: TW introduced TV Everywhere so called HBO GO, a streaming service to mobile devices that reaches now 80% of the subscriber base.
Strategy 3: Internationalization: TW continues establishing new channels in India. It has been the leader for children’s TV channels for many years.
Strategy 4: Refocusing: the spin off of AOL and TW allowed the management to focus resources on stronger segments within the own company and closing deals such as with Apple.
Strategy 5: Creating subsidiaries: Turner Broadcasting runs successful cabel TV networks such as CNN, TBS, and TNT. During the playoffs TNT was #1 network on all of television and while competitors saw declines CNN ratings were up more than 30%. 3. Recommendations
Strategy 1: Joint venture the gaming industry makes 46% of China’s media and

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