...developed by the Swiss giant, Nestle. The product is basically a system that allows the consumer to produce a fresh cup of espresso coffee at home. Though simple in appearance and use, it took Nestle more than 10 years to develop it. ´ The system consists of two parts: a coffee capsule and a machine. The coffee capsule is hermetically sealed in aluminum and contains 5 g of roast and ground coffee. The machine consists of four parts — a handle, a water container, a pump and an electrical heating system. These four parts are cast into a body and form the machine. The use of the Nespresso system is straightforward. The coffee capsule is placed in the handle which is then inserted into the machine. The act of inserting the handle into the machine pierces the coffee capsule at the top. At the press of a button, pressurized, steamed water is passed through the capsule. The result is a creamy, foamy and high-quality cup of espresso coffee. The new product was introduced in 1986. The orig´ inal strategy adopted by Nestle was to set up a joint venture with a Swiss-based distributor called Sobal to sell the new product. This joint venture (named Sobal-Nespresso) was supposed to purchase the 296 machines from another Swiss Company (called ´ Turmix), the coffee capsules from Nestle and then distribute and sell everything as a system — one product, one price. Offices and restaurants were targeted as the...
Words: 3955 - Pages: 16
...The United States should be praised for the military actions and strategies it pursued during World War II such as the decision not to bomb the concentration camps. The military officials opposed bombing Auschwitz because the bomb might kill numerous prisoners. The U.S. should be acclaimed of their wise choice. Some of these prisoners survived in these concentration camps. The United States could not afford to reroute resources from military targets if they bombed the camp. The war was not really about the Jewish people so if we would have decided to bombarded Auschwitz it would have little effect on overall outcome of the war. It was a clever choice deciding not to bomb the concentration camp because one of the reasons WWII started was that...
Words: 272 - Pages: 2
...On 1941, I propose to my co-worker, Joan Clarke who is a fellow mathematician and cryptanalyst. We had a small apartment during this time and we work alongside each other. I worked as a mathematician and after a while, I felt different about my fiancée and what we had my thoughts began to wonder and I had second thoughts about my sexuality. I went to discuss this with Joan and I admitted to her that I was not what I mean to be. I said that I am homosexual and she at first stared at me. I couldn't tell exactly her emotion she was feeling right now On January 13, 1942, I received a letter saying that I was to go to Bletchley Park for work. I went to the place and there I had a meeting with a man. I said my name and he responded with saying...
Words: 1013 - Pages: 5
...The second marketing strategy I recommend is to take full advantage of social media. Lastly, I recommend we” Flaunt our country of origin”. These three pillars will undoubtedly yield fantastic results for our organization. According to Andrew O’Connell’s article in the Harvard Business Review, the practice of polling through to use of automated calling machines has yielding very reliable results. This was especially true during the 2008 American election cycle. In his article, he explains that people being surveyed are usually more honest when responding to machines rather than humans. With this being the case, I think we should use this technique to find out what our target audience by asking a few questions to find out what is important and enticing to them. Historically, we have always marketed the $65,000 Montgomery G.I. Bill. This benefit has broad appeal to parents and has been used to make them allies of recruiters. But we have not conducted any type of survey or polling to determine how effective this is as a carrot to the 17-18 year old high school graduate. I think we will find out that the $65,000 is still a great recruiting tool to enlist parents as allies but doesn’t give their children an irresistible desire to join our ranks. One of our main objectives of the polling would be to “Build a brand for the long-haul. Since I joined the Army we have...
Words: 861 - Pages: 4
...BCOM/275 June 28, 2014 Should the US get involved in the conflict in Iraq? Argument for US re-involvement in Iraq This paper will present the arguments for and against the idea of the US getting involved again in the conflict in Iraq since ISIS militants have started a coordinated attack on cities in Iraq, as well as the conclusions of the group after both sides of the debate have been presented. The U.S. is right to get involved in Iraq The history of U.S. involvement To justify the U.S getting involved again in Iraq, you have to examine the history of the original invasion in 2003. This military operation helped save thousands of Iraqi civilians, overthrow a ruthless dictator that developed and used chemical weapons on his own people, supported terrorist organizations, and helped to restore order where order was lost for decades. The military operation also disarmed a vast terrorist training and financial support network that was looking to attack the U.S. Although there has been a huge public backlash due to the media supporting the whole "WMDs in Iraq was a lie to get us to go to war", the fact was that the regime’s overthrow by the U.S. was supported by almost all of Iraq. This also gave notice to other Middle Eastern dictators such as Libya’s Colonel Gaddafi that the U.S. would not tolerate support for terrorist organizations that threatened our country. I believe that war is awful, soldier's lives get torn apart by post war PTSD, and the economic impact...
Words: 682 - Pages: 3
...citizens in the dystopian civilization of Oceania. Manipulated by propaganda, irrational enforcements of policies, infinite surveillance, and revision of the past leads civilians feeble to the oppression of their government. They are governed by a potentially fictional dictator, whom they address as “Big Brother.” The citizens fear him and adore him. Although, Orwell’s predictions for modern culture after World War Two may seem drastic and extreme, it has been evident that the inhabitants of our world currently mimic the ignorance of the party members in Orwell’s vision. In the patriotic nation of the United States of America, the rights and freedoms of their citizens are disregarded in ways that are undetected by majority of the population. If we are consistently warned about our future by thinkers such as George Orwell, how do governments remain in power and sustain this cycle? Presently, the American government Asube 2 exploits its citizens for the sake of power; and they do this in much the same way Orwell envisioned, through the invasion of privacy and the perpetuation of war hysteria. Governments control people by restricting their rights and freedoms....
Words: 2284 - Pages: 10
...The invasion of D-Day The invasion of D-Day was a very important battle during World War II. It was the battle in which the Allies landed on German-controlled beaches in an attempt to gain the upper hand on Hitler and the Axis powers. For me, I learned about the Axis and Allies through playing old WWII video games a s a kid, but not many people actually know what these two words mean or consist of. The Axis powers were the bad guys and consisted of Germany, Italy, and Japan. Oddly enough, Italy switched over to the Allied powers later in the war. The Allies were the supporters of the U.S., the good guys. They consisted of Poland, Britain, and Russia, formerly known as the USSR. The United States was also a part of the Allies but they didn’t join into the fighting until later in the war. A big portion of the credit of the victory on D-Day has to go to the 101st airborne division. They parachuted in and fought from behind enemy lines to flank the Germans from the rear. They had a huge impact on this very crucial battle. D-Day was the beginning of many Allied victories that led to the end of Hitler’s reign. The 101st airborne were a very big asset to the Allies. They were an elite force of skilled paratroopers that were the best of their kind. These highly trained killers were dropped in during the invasion. They actually had a lot of miscommunications on the landing zones and drop sites for these men because of the poor weather conditions. They had planned the invasion to...
Words: 1357 - Pages: 6
...I know you have all heard of the war to end all wars that happened between 1939 to 1945. The allies, U.S., Britain, France, USSR, Australia, Belgium, Brazil, Canada, China, Denmark, Greece, Netherlands, New Zealand, Norway, Poland, South Africa, and Yugoslavia, went to war with the autocratic soldiers of Germany and fought a long, hard battle that eventually ended with the allied force’s victory. But, did you know that when the war ended, the real winners were going to be the Germans? Now, you may be sitting there, reading this, and wondering what I’m talking about. There’s another side to this story and we’ll get to that, for now, all you need to know is that Germany was on the brink of world domination with no country left to stand in its...
Words: 4794 - Pages: 20
...Western European domination; Great Britain. After a humiliating defeat in France, the British Expeditionary Force, or B.E.F. as it was better known, was faced with a terrible choice. Either stay to fight the German advance and risk encirclement, or pull back to the beaches of Dunkirk, and attempt to get as many men as possible back to Great Britain. Eventually the British and French commanders decided that France was lost and that they should evacuate as soon as possible. What followed was a mass withdrawal using as many floating vessels as were available. Under heavy bombardment from both land and air, cargo ships, freighters, battleships and even fishing boats were used in an attempt to pull the B.E.F. and the “Free French” army back to the relative safety of Dover, leaving almost all their valuable equipment behind. With his empire in the West relatively safe, Hitler turned his attention to the East, and Russia. Under the control of Communist dictator Premier Josef Stalin, Russia although a country of Fascism haters had previously been an ally of Germany during...
Words: 2767 - Pages: 12
...Hitler Believed the the battle should be focused on the western part of the country and not where it is being battled at. It would be hard since the Ardennes was generally considered as an inactive region, it would be hard to get through somewhere that is inactive. And the forest was too thick for any major offensives and the terrain was easily defensible. Well that is what the Allied commander thought. So the element of surprise is attacking where you would not expect the others to attack. So German forces literally attacked where the Allies least expected them in the element of surprise. One of the main reasons why the Germans forces managed to penetrate deep into allied lines so the allies were completely unprepared for the attack, which hurt them. Without the roadl network of Bastogne, German supply lines became very thin. Germans had a choice or the option to go west and fight the allied forces or they could attack to the east and fight the soviets. But they figured since the soviets had so many soldiers that they were not the correct people to attack and decided to fight the battle in the west...
Words: 948 - Pages: 4
...Nazi party into power in Germany during the 1930’s. Hitler did not led Germany into war on its own, but with the help of a few close associates one of them being Joseph Goebbels. As one of the main directors of the Nazi Propaganda in Germany and other parts of Europe, Joseph Goebbels led Germany’s internal affairs during the war especially during the completion of most of Hitler’s objectives during his leadership. It is difficult to imagine Germany’s actions during the war without looking a Goebbels. He definitely changed the outcome of World War II by implementing public enlightenment policies to drive Germans against the Jews and other minorities as well as to encourage the German population to fight the Allies. Goebbels involvement in the war as Hitler’s most intimate allies made him one of the most important figures during the war, especially when discussing domestic policy. He succeeded in convincing Germans to continue to support the German Armed Forces thus...
Words: 3182 - Pages: 13
...semiotics. In the 1970s, Bruno Latour (a French anthropologist and social scientist) and Steve Woolgar (a British sociologist) undertook ethnographic field work at the Salk Institute in California. This research was inspired by grounded theory and Latour and Woolgar approached their study of work in the endocrinology laboratory as if they were anthropologists observing a hitherto unknown and strange set of practices. In other words, they did not fit their observations into any preconceived notions of scientific method, or how science 'should' be done. The resulting, highly influential book Laboratory Life: The Social Construction of Scientific Facts(1979, re-released in 1986 with additional commentary) gave a detailed account of the everyday activities of scientists. Latour and Woolgar highlighted the importance of material objects in the construction of scientific facts - rats, mice, machines, chemicals, traces of paper coming out of machines (raw data) and documents and drawings that were eventually transformed into journal articles. The latter...
Words: 3366 - Pages: 14
...com/read/14699014/besieged-seven-cities-under-siege-madrid-1936-1939 Remember . . . we must hold the city and strengthen our people's confidence in our Army's ability to defeat the enemy. --KHRUSHCHEV in Stalingrad on September 12, 1942 http://www.questiaschool.com/read/14699014/besieged-seven-cities-under-siege-madrid-1936-1939 I stand and fight--those are my orders. -- GENERALPAULUS in Stalingrad on January 23, 1943 Потери Вооружённых Dibold, Hans (2001) Doctor at Stalingrad. Littleton, CO: Aberdeen, (hardcover, ISBN 0-9713852-1-1). German forces Initial: 270,000 personnel 3,000 artillery pieces 500 tanks 600 aircraft, 1,600 by mid-September (Luftflotte 4)[Note 3][1] At the time of the Soviet counter-offensive: 1,040,000 personnel: (400,000 Germans, 235,000 Italians, 200,000 Romanians, 200,000 Hungarians, 5,000 Croatians) 10,250 artillery pieces 500 tanks 732 (402 operational) aircraft Russian forces (allies) Initial: 187,000 personnel 2,200 artillery pieces 400 tanks 300 aircraft[1]:p.72 At the time of the Soviet counter-offensive:1,143,000 personnel 13,451 artillery pieces 894[4]-4,000 tanks 1,115[2]:p.224 planes Casualitys german est. 850,000 killed, missing or wounded including 107,000 captured (only 6,000 survived being taken prisoner and returned home by 1955) 900 aircraft (including 274 transports and 165 bombers used as transports) 1,500 tanks 6,000 artillery pieces[1]:122–123 1,312 mortars, 156,987 rifles, 10,722 machines, 744 aircrafts, 1,666 tanks, 261 armored vehicles...
Words: 455 - Pages: 2
...The Enigma machine was developed at the end of World War I by a German engineer, named Arthur Scherbius, and was most famously used to encode messages within the German military before and during World War II. (Mental floss). All german messages were crypted using enigma and send via radio which was very easily accessible. In the past , code breakers were linguistic specialist but this code was ultimately cracked by mathematicians. (Enigma Machine Labelled) I had first heard about the Enigma code while studying history but it had interested me after watching the Imitation Game recently. In the movie , they showed how this ‘unbreakable’ code with “million million million”...
Words: 3574 - Pages: 15
...Today, the term 'Anzac spirit' evokes thoughts of stoicism, camaraderie and an unbreakable spirit. The legend of the Australian and New Zealand Army Corps (Anzac) was born on the 25th of April, 1915, on a beach in Gallipoli. Nearly 100 years later, we still remember it, stopping each year to recognize how they contributed to the freedom we know today. In unbearable conditions, they fought not only the opposition, but also diseases, starvation and exhaustion. We remember the humanity and honour shown, not only to each other, but to their enemies as well, and the dutifulness they felt to their country, their loved ones, and their king. Anzacs were known over both the western and eastern fronts for having 'mental toughness and a spirit that was hard to break.' They were stoic, they pushed forward, despite the knowledge that they were facing an almost certain death, showing incredible endurance. This was shown throughout the war, but one of the strongest examples was set when the 8th and 10th Lighthorse regiments charged the Nek. The Lighthorse, in four lines of around 150 men were to seize the Turkish frontline. The Turkish were prepared for this however, and had machine guns ready for fire. Many Anzacs were killed before they had fully left the trenches, and the line disappeared in less than five metres. Men watched their mates being mercilessly shot down, knowing that in minutes they would be in that same situation. Even after the realization that the attack was a failure, they...
Words: 1058 - Pages: 5
