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Social Consensus

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A number of polls indicate that America’s two dominant political parties are becoming increasingly polarized, with the American public proudly marching into rigidly constructed partisan corners (Sides, 2013). According to a PewResearch (2014) survey of 10,013 randomly selected and nationally representative adults, “Republicans and Democrats are more divided along ideological lines than at any point in the last two decades.” Americans advocating consistently liberal or consistently conservative positions has doubled from 10% to 21% in the last 20 years. Responses to 10 political values questions, from the PewResearch (2014) survey, show that 94% of Democrats are more left than the median Republican, and 92% of Republicans are more right than …show more content…
First, social consensus is a well-supported phenomenon in the realm of social psychology (Bohner, Dykema-Engblade, Tindale, & Meisendleder, 2008). The consensus received from others can create powerful attitudinal conviction as the ideology shared among similar others promotes subjective confidence in the ideologies validity (Hardin & Higgins, 1996). People often look to other individuals as a way to validate their beliefs, with shared attitudes providing greater support for their validity (Festinger, 1954; Sechrist & Stangor, 2001). This is because consensus is thought to capture underlining truth given that the collective judgments are perceived to have risen out of group discussion (Turner & Oakes, 1997). Consequently, a high level of consensus for a given attitude increases the perception that the attitude is the objective truth; people tend to believe that majority consensus is a reflection of reality (Bohner, Dykema-Engblade, Tindale & Meisenhelder, 2008; Kelly, 1967; Mackie, 1987). Not only do people tend to assume that the majority is correct (Crano & Chen, 1989; Kenworthy, Hewstone, Levine, Martin, Willis, 2008) but they also tend to assume that they themselves are a part of the majority regardless if they actually apart of the majority or not (Krueger & …show more content…
Social groups are captured in the minds of individuals as prototypes, with a prototype representing arbitrary category attributes that prescribe norms, attitudes, and behaviors for their group members (Hogg, 2005). The prototype outlines what the in-group has in common relative to relevant out-groups. According to Self-Categorization Theory, when people categorize themselves as a member of a group, they depersonalize themselves to match the group prototype and internalize the group’s norms, values, and attitudes (Turner, Hogg, Oakes, Reucher, & Wetherell, 1987). As a result, individuals who share a common identity expect to agree with one another, especially on topics dealing with their common identity (Haslam, Turner, McGarty, & Reynolds, 1998). Self-categorization theory suggests that only others who are similar to the self can have influence on our attitudes (Turner, 1991). Consensual judgments from in-group members, with topics relevant to the group identity, provide validation for attitudes, while out-group members do not (Wood, Pool, Leck, & Purvis,

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