...South Beauty (俏江南) one of China’s most successful high-end restaurant groups. On 20th May 2000, the first restaurant of South Beauty opened in CBD international trade center of Beijing. In 2000, South Beauty expanded beyond Beijing. In times square of Huaihai road in Shanghai had been launched the first exotic restaurant, since then chain restaurant begins. With many years’ experience and development, South Beauty restaurants have been founded throughout 50 provinces of China including 18 cities. Possessing nearly 70 restaurants till the end of Jan. 2012 which make it become the leader of chain enterprise of Chinese style dinner. “Fashion, classical, grade, reverence” the four idea are embraced, it’s also the distinguishing spirit of South Beauty enterprise. It’s the lasting goal of South Beauty to propagate culinary culture of the old cultural history of china for five thousand years and to devote to a world-class Chinese dinner brand. Sichuan cuisine is one of Chinese eight cuisines which has profound cultural connotation. With different dishes there are different delicacy, every dish is exquisite, for its strong delicacy, Sichuan cuisine is famous in domestic and abroad. South Beauty as the leader of Chinese catering industry propagates the spirit and inherits the culture of Sichuan cuisine. Based on the feature of Chengdu cuisine and Chongqing cuisine and the ingenuity it creates the real spirit which reaches to boutique Sichuan cuisine of South Beauty. In order to...
Words: 286 - Pages: 2
...pessimistic mood. From the mentioned points above, I believe that western culture leads women’s eating disorders through media and personal relationships with westerners. I found specific researchers and their studies to support and explain my possition: a essay, entitled “The Globalization of Eating Disorders” written by Susan Bordo from Gilbert H. Muller’s book The New Worlds Reader, an research article published in the magazine International Journal Of Eating Disorders entitled “Boday Image and Eating Disturbance Among South Asian-American Women: The Role of Racial Teasing”, by Dana Sahi Iyer and Nick Haslam, and the seventh chapter, entitled “Sociocultural Influences: The Impact of Western Culture on Eating and Body Image Disturbances”, of the book Too Fat or Too Thin: A Reference Guide to Eating Diorders by Cynthia R Kalodner. During reading three resources, I come up with question how western culture impacts eating disorders due to the standards of beauty among women through media and personal connections. Susan Bordo argues that the globalization of eating disorders crosses the economic levels of countries, races, genders, classes, and ages in her essay. She believes that eating disturbances become universal events in both developed and developing nations. The foundation causes of global phenomena rely on western media that...
Words: 1277 - Pages: 6
...workers ― who were still an untapped, niche market in China at that time. Almost all of South Beauty restaurants that were opened subsequently remained close to its targeted customer base and were located in top-notch office buildings in key cities. Although the operational costs were higher in comparison with those of other restaurants, meals could be more expensively priced to cover the costs. This combination of high-end location and high pricing was also helpful in developing the upper-middle class brand image. Zhang Lan and her team insisted that people came to the restaurants not only for the food, but also for the ambience. South Beauty invested 8 million yuan (around $1 million) on furniture, interior decoration, and in setting up the kitchen of a new South Beauty restaurant. For example, Zhang Lan selected Jack Tam, a Chinese American designer who had graduated from Harvard University to design her first restaurant. She believed that only Tam could understand the styling practices of Western restaurants and the Chinese catering culture. The targeted customers took to the restaurant almost instantly. In this way, the Group became unique in the Chinese restaurant market. Zhang Lan also decided to provide Sichuan food in her new restaurant. She believed that among the eight main Chinese cuisines, Sichuan food best expressed the Chinese culture and substance. South Beauty restaurants introduced several innovations and improvements, with regard to traditional...
Words: 619 - Pages: 3
...Industry Overview South Beauty is currently engaged in competition in China’s restaurant industry, focusing on the niche market serving the upper middle class. This segment has become particularly attractive in recent years with the global expansion from foreigners into China and stable growth in the economy’s disposable income. As Chinese urban consumers’ disposable income has increased, they have spent more on meals in restaurants (Hitt, Ireland, Hoskisson 2011). In fact, the annual expenditure per capita on restaurant meals increased 49.8% in just three years from 2004 to 2007. Due to this increase in spending, thousands upon thousands of new restaurants have begun to appear in the market as this industry has very low entry barriers. Specifically the local government in Shanghai has made investment in the restaurant industry more appealing by lowering the barriers to entry with the elimination of regulations (Rentz & Xu 2010). However, it would appear that the industry has been over-extended with the lacking service quality, subpar hygiene levels, and unsatisfactory managerial capabilities that have come to be realized. This is an area where South Beauty can capitalize on their already established reputation as a clean, high quality, innovative establishment. The bargaining power of suppliers in this industry is relatively high mainly due to the number of players in the market. On average in 2006, raw material costs accounted for about 43.6 percent of...
Words: 2089 - Pages: 9
...on Consumer Behavior in Luxury Consumption South Korea vs Netherlands By: Cindy Yoel Tanesia, Joline Boersma I. South Korea South Korea is a country located in the southern part of Korean peninsula. The population is 48,955,203 people (July 2013 est.) which make South Korea to be the 25th largest country in terms of population despite the relatively small area of the land. This paper will compare two cities in South Korea, Seoul and Busan, in terms of different in culture and how it affects the consumer behavior of the people living in the related cities. But, first of all, let’s see the general culture of people in South Korea: 1. Homogeneous There is a term of ‘hanminjok’ (한민족) in South Korea which literally means South Korean race. This term is used to describe that South Korean actually prefer to not mix their race with other races through international marriage because they afraid that they eventually will not have the pure Korean race anymore. However, the diplomatic relationship between USA and South Korea where USA helps South Korea for the military made USA military base established in some parts of South Korea actually opened the opportunity for more people from USA to come and stay in South Korea and eventually have their own family in South Korea which contributes to the increase in the international marriage in South Korea, especially in Seoul. 2. Importance of education Education plays important part for South Korean in almost every aspect. Approximately...
Words: 1817 - Pages: 8
...The Everglades I. Introduction II. Descriptions of Diversity of Life Forms A. People B. Animals 1. Birds 2. Fish 3. Mammals 4. Reptiles C. Plant 1. Lichens 2. Barks 3. Invasive Plants III. Biological Interrelationships of Life Forms | | | | | | A. Food Web 1. Plant Species 2. Algae Group 3. Animals 4. Fungi and Bacteria IV. Existing Preservations and Protections of Life Forms A. Environmental Factors B. Natural Features and Ecosystems V. Efforts Made for Preserving the Everglades A. Central Figures for Conservation B. Enactment of Laws to Protect the Environment VI. Preserving the Diversity of the Everglades A. The Clean Air Act B. Funding C. Comprehensive Everglades Restoration Plan VII. Conclusion The Everglades National Park In the United States, the Everglades National Park is considered the largest subtropical wasteland. It hosts a variety of rare and endangered species. Many groups of people and animals have landed in the Everglades making it their homeland. Everglades is home for well-known rare animals and plants. The marshes, forests, cypress, fish, animals, plants, and people depend on the ecosystem of the Everglades. Unfortunately, many of these plants and animals are found on the endangered species list for the United States. The Everglades is a breath-taking park with a variety of...
Words: 1648 - Pages: 7
...and creative work environment, which respects diversity, ideas, and hard work. Keys to Success: * Location: providing an easily accessible location for customers. * Environment: providing an environment conducive to giving relaxing and professional service. * Convenience: offering clients a wide range of services in one setting, and extended business hours. * Reputation: reputation of the owner as providing superior personal service. Business Objectives * Going Hair aims to provide an affordable personal care service across gender and race in a time and environment where affordability is the most important factor, along with personal attention. The services may include any trade relating to wellness (e.g. slimming), beauty (ranges from skin/nail care to massaging and teeth whitening) * Expansion of the business through hairdressing or complementary trades in order to utilize the entire shop and not be vulnerable to a rent share position where parties joining and leaving cause disruption and constant change in the business set up, marketing and branding structure. Products and Services Going Hair is considered an upscale full-service hairdressing salon that offers a wide range of services that include cuts, relaxers, perms, colours, shampoo, and conditioning, curling, reconstructing, and waving. History The business owner, Yvonne who is a qualified hairdresser,...
Words: 6550 - Pages: 27
...Brochure More information from http://www.researchandmarkets.com/reports/1173330/ The Professional Hair Care Market in South Africa 2010 Description: Supremely confident market registering strong growth rates. South African salons unaffected by economic downturn Chemical relaxing and African hair styling most popular services accounting for almost all salon business. Products formulated to suit new service combinations – such as colouring relaxed hair – in demand, command premium prices in salons The South African haircare market - both professional and consumer - is growing in double digits and this strong growth is expected to continue for 2010 and beyond. Hosting the World Cup may have inspired the country but the economic fundamentals are extremely positive. The economy develops and employment expands in South Africa. The number of people in image or appearance conscious workplaces - such as consumer service industries, media sector and the professions - is growing strongly. The middle classes, in particular the black middle class, are increasing in size and influence. In South Africa patterns of consumption of hair services and products differ by consumer segment and by ethnic group. The ethnic African segment is the single largest consumer group and this market has the most potential. As one salon expert in Johannesburg explained, “There is a big market for ethnic hair. These needs have to be addressed” Chemical relaxing and African hair styling are the most popular...
Words: 2263 - Pages: 10
...destination and hotels that contribute majorly to the growth of the industry, this report would provide you an insight on the hospitality industry in the southern and the eastern part of India. Contents Introduction 3 Southern part ofIndia 4 Kerala tourism 4 Munnar 4 Cochin 5 Kumarakom 5 Karnataka Tourism 5 Srirangapatana 5 Hampi 6 Mysore 6 Tamil Nadu Tourism 7 Ooty 7 Kanyakumari 7 Pondicherry tourism 8 Lodging and Hotels in South India 8 Taj Group of hotels 8 Oberoi Hotels and Resorts 8 ITC Group of hotels 9 Eastern part of India 10 Bhubaneswar 10 Ranchi 10 Gangtok 10 Kolkata 11 Result/ Conclusion 12 Reference 13 Introduction India consists of 29 states and 7 different union territories. The states are mutually divided into 6 zonal councils as per reorganization states act 1956. The eastern states consist of Uttarakhand, Jharkhand, Sikkim, West Bengal, Odisha, Nagaland, Tripura, Mizoram and Assam valley. Eastern states have famous hill stations and have appealing scenic beauty. It’s a meeting point of communities and cultures. The southern part...
Words: 2415 - Pages: 10
...Bangladesh is “beautiful Bangladesh”. INTRODUCTION A brand is the identity of a specific product, service, or business that can take many forms, including a name, sign, symbol, colour combination or slogan. The brand is the personality that identifies a product, service or company. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. Branding Bangladesh as "Beautiful Bangladesh". We like to see our country as a popular tourist destination, but definitely not at the cost of making compromise with our social values or by destroying our natural beauty resources. Like traditional Maslin fabric we do not like to say that once it was a "Beautiful Bangladesh". Country branding is much more difficult than branding a product or service; because creating a positive image in minds of tourists is difficult, time consuming and at the same time very expensive. In some cases 360 degree...
Words: 6169 - Pages: 25
...Taiwan, Thailand and Indonesia. Korean wave is usually called Hallyu which “is a neologism referring to the increase in the popularity of South Korean culture since late 1990s” (Korean wave, n.d.). This Hallyu trend not only gains popularity in Asian countries like Vietnam, Japan, China and Thailand but also spreads to South America and Europe (tuoitrenews, 2012). Vietnam is not an exception of this trend. The Doi Moi in 1986, which gave a motivation of media exchange, is the leverage for Korean Wave to come to Vietnam. However until the late 1990s and soon 2000s, the Korean wave has started pervaded into Vietnam through some dramas such as: Autumn Fairly Tale," "Winter Sonata" and "Daejanggeum (Huong Dang, 2009). At that time, the Korean film had gradually altered the Chinese films. The Hallyu wave has strongly in infiltrated in recent years via the music from Korean idol. The K-Pop has influenced much to the young generation, which creates a huge impact on Vietnam. Although Korean wave affects variety aspects, this paper will partly analyze the effects of Hallyu on a fraction of Vietnamese’s culture. The domain that will be focused is the influences of Hallyu wave to the young generation of Vietnam. II. Researching: It is easy to see that Korea dramas are dominating the airtime on television channel, from the North to the South. Everyday at least two to four Korean dramas are broadcasted. Taking the BTV channel as an example. Within 9 hours, there are two Korean...
Words: 3203 - Pages: 13
...I am creating everything in this school that I would have wanted for myself- so the girls will have the absolute best that my imagination can offer” Leadership Academy and 7 Fountains I will now speak about the Oprah Winfrey Leadership Academy for Girls in South Africa. Oprah built this state-of-the-art academy to provide the girls with a place that inspired them to dream beyond what their life had previously shown them, to let them experience what the world has to offer. She also built the academy to change the way a culture feels about what women can do and to also make good her promise to Nelson Mandela in Dec 2000 that she would build his country a top notch boarding school for disadvantaged girls. However, public criticisms were levied at (1) at Oprah's extravagance and luxury in creating Oprah Winfrey Leadership Academy. They labelled it as a “vanity project” as the school had cost over $40 million US dollars yet it educated only about 75 girls per cohort and had non-essential amenities such as a yoga studio and beauty salon. Many suggested Oprah's money could have been used to educate more students if those luxuries were spared and labelled her noble act as “elitist”. In response to the criticisms, our group would like to point out the fact that Oprah was not wrong to have a no expense spared philosophy on African girls. After all she was fighting for a worthy cause she believes in and it was her own money. It is great that she chose a project that is meaningful to...
Words: 1163 - Pages: 5
...Price……………………………………………………………………………..10 6.12 Place……………………………………………………………………………..10 6.13 Promotion………………………………………………………………………..10 6.0 Conclusion………………………………………………………………………………12 7.0 References…………………………………………………………………………….....13 1.0 EXECUTIVE SUMMARY The following marketing plan forms the basis for introduction of new product and new brand to Malaysian market. The product is Missha Snail Cream from Missha Cosmetic, A South Korea Cosmetic Company. Missha Snail Cream is a skincare product that is effective in healing, soothing and regenerating the skin. The analysis allows us to select the best strategies for this product. Out main aim is penetrating the Malaysian market and become the top brand of cosmetic in this country. Success will be reflected by the number of sales, of course and loyal customer of the brand. 2.0 INTRODUCTION/OVERVIEW The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows. The beauty of a woman grows with the passing years....
Words: 3212 - Pages: 13
...supernatural and the romantic. This gave rise to the Chinese literature of metric songs that was different from the classic of poetry regarding their romantic’s spirit and lyrics nature. Songs of the south is sentimental, self- conscious and evokes supernatural spirits as well as outwardly. The greater solo voice of Li Sao was Chu Yuan. His Encountering the Sorrow is the most primitive narrative poem to survive. Chu was a supporter of the ruling house of the territory of Chu. He was an excellent diplomatic but his competency was shadowed by the jealous of his colleagues in the ruling house. His first deportation occasioned numerous brilliant lyrics songs: Outpouring of sorrow, Inquiry into Cosmos and Encountering Sorrow. There were other songs he composed in different banishments (Minford, 2000). Typically, Li sao is allegoric and yet anagogic. It dual, the tristesse and quest. The latter reflects the poet’s sorrow, resentments and complaints against the wicked society the through the malicious misrepresentation has disjointed him with the Fair One he serves. The quest, itineraria describes the journeys of the poet in search of mate, perhaps a legendary beauty or goddess, it end where the spiritual deities triumphs over anguished nostalgia and resentful despair. The songs of the south begins declaring the divine heritage through Chuan Hsu, or Kao Yang, the greater grandson of the North Soveriegn God who monitor the Estrangement of the world from heaven. The...
Words: 883 - Pages: 4
...Natal, Brazil * Geographical Coordinates: 5° 46' 45.3252'' S35° 12' 3.2976'' W * Altitude: 3,937 ft Physical Landmark: Aso-Gogaku As we are all aware of the world is a gigantic place. There are no words that can match the beauty it contains. And as you can imagine finding the starting was a pretty difficult task; I mean there are so many places on earth I would love to explore but sadly I could only choose one. Though it was hard to decide, my starting point would be Nepal which is located in Brazil. From there I went North, East, South and East again. And let me tell you Mr.Khan it was a very interesting flight. My only wish would have been that it was for real! My “journey” over the globe left me speechless. I learned and saw much, not to mention they gave out some free peanuts during the ride. I was truly immersed in Japanese culture and daily life, and gained a deep understanding of the Japanese people. I quickly noticed several differences between Japan and America. For example, on American trains, people talk to each other or on the phone, and the train cars are usually loud and almost rowdy sometimes. This was not the case in Japan: there, everyone was polite in the trains, and the cars were dead silent because no one talked on their phones. Additionally, I noticed that children in Japan are much more independent than children in America. Here, children are often driven to school and sports, and parents tend to hover over their kids. On the other hand,...
Words: 1194 - Pages: 5
