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Starbuck’s Quest 2006

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Starbuck’s Quest 2006 A SWOT analysis address the components of the organization’s environment which is internal strengths and weaknesses, and external opportunities and threats. Strength we capitalize on them and Weaknesses we shore up. As for opportunities we invest in, and threats we identify. Data that are used for Internal components are customer feedback , employee information , Capabilities, Resources, Processes. Data that are used for external components are secondary data, environment, industry , competitive ,customer feedback primary. The reason behind achieving these organizational components are to achieve ideas which result in organizational goal statement. Goal statement are derived by (Opportunities +threats), strengths-weaknesses, Strength vs opportunities. One great example of a mega organization that we can use the SWOT analysis on is “Starbucks Global Quest 2006”. Starbucks was established in 1971 in Seattle, Washington. This company is famous for its quality fresh roasted coffee and friendly atmosphere. The company sits on over 9,000 stores worldwide. It’s product lines include beverages (coffee, Tazo tea, soda, juices),pastries, whole coffee beans, coffee-related hardware and equipment, merchandise (mug, CDs) In 1971 Starbucks Coffee, Tea, and Spice store (coffee bean roasting) opened in Seattle’s Pike Place Market. 1982 A man called Howard Schultz joined Starbucks.
1986 Howard Schultz established “Il Giornale Coffee Company”. 1987 Il Giornale acquired Starbucks and changed the name into Starbucks Corporation. 1992 Starbucks decertified the union and made IPO. 1995 Starbucks Coffee International opens in Japan. Starbucks implemented ESOP. 1996 Starbucks’ began selling bottled Frappuccino.1999 Starbucks acquired Tazo Tea. 2000 Acquired Hear Music, a San Francisco-based company.2003 – Starbucks

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