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Stereotyping And Prejudice Essay

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Stereotyping and prejudice, or evaluation, are ever present in modern society, therefore it is not surprising that researchers found an interest in these constructs and in trying to explain how and why they arise. Prejudice can be defined as a negative affective response towards members of an outgroup; whilst stereotype refers to the cultural beliefs which form a representation about outgroup members (Amodio &Devine, 2006). This essay examines the hypothesis that implicit stereotypes and evaluations are dependent constructs which necessitate each other to activate, by considering past literature on the subject.
Gawronski, Deutsch, Mbirkou, Seibt and Strack (2008) studied the dependency hypothesis by measuring the effect of the reduction of automatic stereotyping on automatic evaluations. They found that when automatic stereotyping was reduced due to training in the affirmation of positive counterstereotypes, automatic negative evaluations were subsequently reduced as well. Furthermore, training in the negation of negative stereotypes, led to an increase in automatic stereotype activation and a subsequent increase in negative evaluations. Gawronski et …show more content…
They propose that implicit stereotyping is rooted in semantic processing found in neocortical structures and predicts instrumental behaviours (i.e. judgements), whilst implicit evaluation is based on affective processes found in subcortical structures and therefore predicts consummatory behaviours such as interpersonal preferences. The results of their studies show that although implicit stereotype and implicit evaluation often operate in concert, the two concepts were uncorrelated and did indeed predict instrumental and consummatory responses respectively, which was consistent with evidence in support of the independency of cognitive and affective processes (Amodio & Devine,

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