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Strategic Plan for Starting a Business in Germany

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Strategic Plan for Starting a Business in Germany

Wilmington University

12 December 2014

Introduction
I would like to introduce myself, my name is Alejandro Cuervo and I am proposing a revolutionary way to bring your beer, cider, wine, kombucha (tea-based beverage) and even soda to any function near or far while still keeping the carbonation in as well as automatically regulating the pressure. The unit is depicted in Appendix A; it is exhibiting the uKeg 64, right below it you can observe the Ukeg 64 in its smartly designed hand bag which allows easier transport of this unit to where ever you might be headed and illustrating slots for the CO2 cartridges. An additional convenience of owning an uKeg is that it can also be quite easily stored inside your Refrigerator providing a cold carbonated drink. This product can be found here in the United States, I am purposing to bring it overseas, specifically into the Stuttgart Germany area, the government credit rating as of 28 February 2014 is Aaa (Moody), AAA ( Fitch) (countryeconomy.com, 2014). The uKeg 64 can be manufactured locally since it is not a complex unit to reproduce, saving us tariff when the material or unit would have to be imported from the United States. This would give us a gate way to the rest of Europe and the EU which benefits from low tariff rates amongst them while having the firm share control of the profits and a position on how the product will be controlled and managed by proceeding with the Foreign Direct Investment (FDI). With the removal of numerous amounts of restrictions on FDI this has allowed many others to incorporate themselves in these nations. By moving forward with this joint venture we can acquire the benefits of having an already established company present our product to an innovative and intuitive society. The Stuttgart area is visited by 3.1 million tourists each year

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