...Executive summary: Advertising and promotion is used to inform about the products or service to customers, stakeholders or boarder publics. To fulfill this motive, many strategies has been developed and practiced over the world. In this era of technology and science, it has become easier to carry out advertising and promotional activities. This assignment has been specially designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective promotion. The importance and significance of promotional activities have also been included here. The assignment is writing in such a way that all kinds of readers can easily understand the points mentioned here. Table of Contents Executive summary: i Introduction 1 LO 1: Understanding the scope of marketing communication. 1 1.1 Communication process that applies to advertising and promotion. 1 1.2 The organization of advertising and promotion industry. 2 1.3 Assess how promotion is regulated. 3 1.4 Examine current trends in advertising and promotion including the impact of ICT. 3 LO 2: Understand the role and importance of communication. 4 2.1 Explain the role of advertising in an integrated promotional strategy for a business or product. 4 2.2 Explain branding and how it is used to strengthen a business or product. 4 2.3 The creative aspects of advertising. 5 2.4 Ways of working with advertising agency. 5 LO 3: Understand below-the-line techniques...
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...Promotion and Advertisement: Toyota and Tata BUS508 – Contemporary Business Promotion and advertisement are very important for any business company. The main goal of any business company is to make people buy their products or services. If the companies can’t make people know about their products or their services, it won’t be possible for them to make people buy their products. Promotion and advertisements make people aware of the products or the services of a particular company. Most of the great business companies of the world have reached the highest peak of success because of effective promotion and advertisements. Actually, promotion and advertisement is mainly important for a company in the early stages of their business. It can be seen that the products of the reputed companies don’t need a lot of promotions and advertisements for increasing the amount of sales. As they have a great reputation already, their products are bought by people. In this paper two companies and their promotion and advertisement strategies will be compared. One company is a very reputed one and the other one is an emerging one which is getting a good reputation gradually. Both of these companies are automobile companies. The reputed company is Toyota and the other company is Tata (Tatamotors.com, 2014). Promotional Strategies Well, it can easily be understood that the promotion strategies of Toyota and Tata won’t be the same as these two companies don’t have the same customer base. Still...
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...seconds) Search Results Promotional Strategies of Colgate - Scribd www.scribd.com/doc/37244756/Promotional-Strategies-of-Colgate Sep 11, 2010 - Promotional Strategies of Colgate - Download as Word Doc (.doc / .docx), Text file (.txt), PDF File (.pdf) or read online. Colgate palmolive case study - promotion strategy - SlideShare www.slideshare.net/.../colgate-palmolive-case-study-promotion-strategy-... May 7, 2013 - Virtual-Dissertation.com =- We provide writing help to develop quality Essays, Term Papers, Course work, Thesis and Dissertation, etc. for ... Promotional Strategy by Colgate - ManagementParadise.com Forums ... www.managementparadise.com › ... › Marketing Management Oct 1, 2010 - The packaging strategy too over the years has made the penetration of its product that much easy for Colgate. The company has followed the ... Marketing Strategy of Colgate-Palmolive Company ... 15 Dec 2010 COLGATE SALES PROMOTION - ManagementParadise.com ... 12 Oct 2010 Marketing Strategy by COlgate 1 Oct 2010 More results from www.managementparadise.com Colgate Palmolive Promotion Strategy - Research Paper - Rmthom www.termpaperwarehouse.com › Business and Management Apr 7, 2011 - Read this essay on Colgate Palmolive Promotion Strategy . Come browse our large digital warehouse of free sample essays. Get the ... [PDF] Colgate: Global Strategies, Local Strength www.colgate.com/Colgate/...
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... An in-depth Analysis of Advertising and Promotion | Table of Contents Introduction 3 Task 1 3 Explanation of the communication process that applies to advertising and promotion 3 Explanation of the organization of the advertising and promotions industry 4 Assessment of how promotion is regulated 5 Examination current trends in advertising and promotion, including the impact of ICT 6 Task 2 6 Explanation of the role of advertising in an integrated promotional strategy for Kellogg 6 Explanation of branding and how it is used to strengthen a business or product 7 Review of the creative aspects of advertising 7 Examination of ways of working with advertising agencies 8 Task 3 8 Explanation of primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy by Kellogg’s 8 Evaluate other techniques used in below-the-line promotion by Kellogg’s 9 Task 4 10 An appropriate process for the formulation of a budget for an integrated promotional strategy: 10 Development of a promotional plan for a business or product: 11 Integration of promotional techniques into the promotional strategy for a business or product 11 Appropriate techniques for measuring campaign effectiveness 12 Conclusion: 12 References 13 Introduction Advertising is the core part of any business that sell products and render service in the global market. Thus advertising and promotion is an integral part of an organization that...
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...tising Task 1 The communication process that applies to advertising and promotion Task 1.1 Communication is contact between two or more parties, giving information. The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business world. Advertising Strategy An advertising strategy is designed to sell a product. It is a one-way form of communication, from company to consumer, geared toward giving consumers the information necessary to make a purchasing decision. Advertisements tell consumers about the product and how to get it. The purpose of advertising is to sell products and to build brand name. Promotional Strategy The promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. Brand building is a side effect of promotional strategies, but it is not the purpose. Promotional strategies give away something, whether it is free product, money or other awards, as a way to bring in consumers who may not be attracted to the product under normal circumstances. Marketing Communications & Promotion processes deal with overall communication to customers and markets. Marketing Communications processes develop and manage communications to the market, prospective and existing customers. Communications involves both the message and the media. Marketing Communications can develop a message and manage its delivery through...
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...oriented business and it needs a good marketing plan to be in place to attract clients and to earn higher profits in the coming future. In order to make a good marketing plan we had to undergo an explicit research involving both primary research and secondary research. This research played a vital role for making a proper marketing plan, as it was extremely crucial to collect the correct data for our business as this might have an effect on our clientele and the business. Revdoc has a huge potential market based in Heathrow London. revdoc is a revenue management firm specializing in hospitality sector. According to the research we did there are more than 100 hotels present right now in Heathrow and areas nearby. These hotels can be our potential customers if right marketing strategies are implemented Marketing strategies Service oriented business need to use marketing strategies that attracts clients. Revdoc is a consultancy firm, which provides consultancy to businesses to improve their revenues and thus the capital flow. Now to attract clientele we’ll be using the push and pull strategy. In the “push” strategy firms needs to push their product/services to the customers by setting up small channels of either distribution or setting up small offices to provide services. Whereas the “pull strategy” refers to pulling the customers to the product/services the manufacturer has to offer. Pull strategy tends to attract more customers as it involves heavy promotion. Revdoc...
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...Georgia Good Business Studies Assessment task 2 Extended response Assess why a mix of promotional strategies is important in the marketing of goods and services. Executive Summary Marketing involves a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. Promotion is the methods practiced by a business to enlighten, persuade and remind a target market about its products. The importance of promotional strategies is determined by the ability of a businesses marketing mix such as ‘Jenny Craig’ ‘Myer’ ‘Coles’ or ‘David Jones’ to promote their goods and services through a range of strategies such as relationship marketing, personal selling, public relations, publicity, and sales promotion and how they all work together effectively to successfully market its goods and services. Personal Selling Personal selling is where businesses use people as the ‘sales force’ to sell products through face-to-face time with the customer. The sellers, or sales-representatives, promote the product through their attitude, appearance and specialist product knowledge. They aim to inform and encourage the customer to buy, or at least trial the product. At Myer stores across Australia, they have a team of employees in the cosmetic, perfume and personal care sectors named the ‘Visual Merchandising Team’. Their role is to interact with customers while providing information, assisted service, expert advice...
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...2011 STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS Department of Business Administration, Faculty of Management sciences University of Ado Ekiti, P.M.B 5363, Ekiti State Nigeria. Email: yommysun@yahoo.com Adebisi Sunday A., Babatunde Bayode O. 343 Adebisi Sunday. A (Ph.D) Department of Business Administration, College of Management and Social Sciences, Osun State University, P.M.B 2008, Okuku, Osun State, Nigeria Email: bayoogoga@yahoo.com Babatunde Bayode .O Abstract This paper aim at study strategic influence of promotional mix on organisation sale turnover in manufacturing organisation. The research data were gathered through the use of secondary data and primary data, secondary data included 6years annual report comprising the sales turnover (2005-2009) and questionnaire which is an instrument of primary data collection. The questionnaires were administered to the workers of 7up Company and some customers in Solebo Estate in Lagos. The researcher adopted the simple percentage and regression model for the analysis of the collected data.. The result of the findings revealed that strategic promotional mix influences the sale turnover with little 25% while other variable not included in the variable tested takes the larger 75% that will rapidly lead to organisation growth. Since promotional mix constitute few % of variable that can push an organisation to the highest level, therefore other factors...
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...Introduction Promotion is used by organisations to communicate with customers with respect to their product offerings. In this sense, promotion is one side of the communication process with customers. Market research, in which suppliers seek to elicit information on consumer requirements from consumers, is the complementary component of the communication process. The following summarises this very simply: Promotion → Producer Customer ← Market research In some forms of promotion and service delivery, communication in both directions can be achieved simultaneously, and since two-way communication is the only real form of communication, promotion which is associated with two-way communication is to be encouraged. Examples of such two-way promotion emerge largely from the contexts of services marketing and relationship marketing. In services marketing, for example, promotion can be part of the service delivery. Exchanges between the service agent and the customer can elicit information about customer requirements, and also permit the service agent to explain the organisation’s products and how these might meet the customer’s needs. Similar kinds of exchanges can occur in the relationship marketing interest in business-to-business marketing transactions where the sales person is a significant agent in the establishment of relationships between customer and the organisation. A more formularised approach, the use of loyalty and reward cards, in, say, supermarkets, offers another approach...
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...Higher National Diploma in Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First Submission or Second Submission ? Word Count (max.5000) Turnitin Score Complete and copy this page and add it as the front sheet to your online submission [pic] Part 2 Assignment Brief Programme: BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: Starts: 23 September 2014, Ends: 5 December 2014 Distribution Date : 30.09.2014. LO1 Submission Date : 21.10.2014 (for formative feedback) LO2 & LO3 Submission Date : 10.11.2014 (for formative feedback) LO4 Submission Date : 18.11.2014 (for formative feedback) Final Submission Date (Full Assignment): 5th December 2014 The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business world. As they progress through...
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...customers and establish a marketing mix, it is vital that they combine marketing strategy in the factor to target potential markets. Importantly, for any businesses or organizations to be successful, they would need to attract customers with new products or services that customers would love. According to Business Know-How, “The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts without a marketing strategy is like buying curtains for a house you are building before you have an architectural plan.” By implementing the four P’s of marketing, such as, product, price, place, and promotions will enable a formal marketing mix to take place for an organization or business in selling its services and products to the public more effectively. The organization which I am familiar with working in the hospitality food of a restaurants provide our guests New Orleans style food in the heart of Florida delighting many peoples’ fulfillment of Cajun without traveling to New Orleans for the taste. Within this paper I will describe the elements of the marketing mix corresponding with the four P’s. Furthermore, I will describe how each one of the four elements of the marketing mix impact the development of working at a restaurant and how the marketing strategy and tactics are implemented. Product What is it that customers are really...
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...MARKETING MANAGEMENT ASSIGNMENT Product a breakdown of the principles and processes involved in formulating a marketing strategy including those of market research. MBA ID: Word Count: 1901 A marketing strategy is composed of several interrelated elements. According the definition of marketing strategy by Study Market (2011), it outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish organization's objectives. This is quite an encompassing definition of marketing strategy as it touches all the elements. It shows that marketing strategy gives a direction on how the marketing mix (product, price, promotion & place) are utilized in such a way to satisfy consumer target markets to achieve organizational goals and objectives. The marketing mix, segmentation, branding, promotion and market research all serve as parts of the interrelated elements that make up a good marketing strategy. Marketing mix has its origins in the 6O's: Jerome McCarthy (1964) deduced the four-element framework: Product, Price, Promotion and Place. The marketing mix elements redefined by McCarthy became the most widely used and accepted element of marketing theory. Many writers have expressed serious doubts on the role of marketing mix as a management tool in its original form and proposing alternatives approaches. Some of the weaknesses of the 4Ps are domain-specific: which ignored the human factor, lack of strategic dimensions, offensive...
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...Advertising and Promotion in Business Contents Introduction 1 Requirement 1 1 1.1 The communication process that applies to advertising and promotion: 1 1.2 The organisation of the advertising and promotions industry: 2 1.3 The regulating process of promotion: 3 1.4 Current trends in advertising and promotion including the impact of ICT in case of the advertising and promotion of BMW: 3 Requirement 2 4 2.1) The role of advertising in an integrated promotional strategy for a business or product decisions: 4 2.2) Branding and its use to strengthen a business or product: 4 2.3) The creative aspects of advertising strategy: 4 2.4) The ways of working with advertising agencies: 5 Requirement 3 5 3.1) The primary techniques of below-the-line promotion used by BMW: 5 3.2) other techniques used in below-the-line Promotion by BMW: 6 Requirement 4 6 4.1) An appropriate process for the formulation of a budget for an integrated promotional strategy: 6 4.2) The development of a promotional plan for BMW: 7 4.3) Plan for the integration of promotional techniques into the promotional strategy for BMW or its product: 7 4.4) Appropriate techniques for measuring campaign effectiveness of BMW: 8 Conclusion 9 Reference 10 Introduction Advertising and Promotion is the most common, popular and important word in any business arena. Advertising means one type of business communication which fulfills the public interaction...
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...Qualification | Unit number and title | Pearson BTEC Level 5 HND Diploma in Business(QCF) | UNIT 18:Advertising and Promotion in Business Level 4 | Student name and ID number | Assessor name | | Tatah Amenonyoh | Date issued | Completion date | Submitted on | 18th September 2015 | 13th December 2015 by 5.00pm | | Internal Verifier | Dr George Panagiotou | Assignment title | Westfield-Stratford City | Instructions | * An electronic copy of your assessment must be fully uploaded by the deadline date and time. * You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document. * The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission. * Review the mitigating circumstances policy for information relating to extensions. * The file size must not exceed 20MB. * Answer the criteria in order, clearly indicating the pass criteria number. * Ensure that all work has been proof-read and checked prior to submission. * Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified. * Use the Harvard referencing system; otherwise it will be considered as plagiarised work. * Ensure that you back-up your work regularly and apply version control...
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...Explanation of communication process that applies to advertising and promotion: Marketing communication involves answering the following questions: who is the target audience, what should be communicated and how should it be communicated? Communication is a multifaceted process and the overall image projected by a provider is critically important. To this end, a range of promotional techniques can be used – the communications mix. Jobber (2004) views the mix as having six key elements: Advertising, Personal selling, Direct marketing, Internet and on-line marketing, Sales promotion and Publicity How promotion is regulated Advertising in the UK is controlled through a combination of codes of practice and legislation. To prevent cheating people by fake publicity, there are several regulatory bodies in UK that regulate advertisements and other promotional activities. They have the authority to take actions if they find any promotional activity fraudulent. The main three regulatory bodies are: * Advertising Standards Authority (ASA) * Bar Standards Board * Committee of advertising practice. Understand below-the-line techniques and how they are used. Primary techniques of below the line promotion and how they are used in integrated promotional strategy for a business of product Below the line promoting techniques refer short time promoting technique to get a direct response from the customers. It includes differing kinds of techniques like money or different incentives...
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