...important than the quality of the strategy itself (“Measures That Matter,” Ernst & Young, Boston, 1998) (“M Th t M tt ” E t Y B t In the early 1980s, a survey of management consultants reported that less than 10 percent of effectively formulated strategies were implemented successfully (Walter Kiechel, “Corporate Strategists Under Fire,” Fortune, Dec. 27, 1982). A 1999 Fortune article, in a cover story of prominent CEO failures, concluded that the emphasis placed on strategy and vision created a mistaken belief that the right strategy was all that was needed to succeed The authors concluded that “…in succeed. in the majority of cases—we estimate 70 percent—the real problem isn’t [bad strategy]…it’s bad execution.” (R. Charan and G. Colvin, “Why CEOs Fail,” Fortune, June 21, 1999). , , ) Q 1 : Why has Citibank introduced a Performance Scorecard Components of a Scorecard Perspectives: six perspectives on enterprise performance (Financial, Strategy Implementation, Customer satisfaction, C t l , People and ti f ti Controls P l d Standards Standards) Involvement in Objectives: What the company needs Community groups to do to accomplish its strategy measurable objectives. Metrics: Actionable and tangible Customer Perspective measurements which support achieving objectives; this is what To achieve our strategy, how should we appear to our customers? makes it real. Targets: Performance level expectations set against the strategic plan. For each...
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...Contents The Company 2 Problem Identification 2 Question and Goals Evaluation of the Environment 3 The Social-Cultural Environment 3 The Competitive Environment 4 Physical Environment 5 Survey Results 7 Strategies 7 Stage 1: Awareness through buzz marketing Phone Application Social Networking Website and Blog Online Fashion Contest Street Teams (Affect) 7 Product Placement (Affect) 17 Stage 2: Influencing the Customer’s Behavior(Conation) Error! Bookmark not defined. Structuring of the Physical Environment 13 Service 14 Incentives (Flyer/Coupon) (Conation) 12 Recyclable Bags (Cognition) 15 Stage 3: Conclusion 17 Appendix A 18 Appendix B 23 Appendix C 27 Bibliography 28 The Company A small specialized local retail store has been selling clothes to women aged 18-25 for many years. It sells local designer fashions at reasonable prices. It is located in the heart of downtown near many universities where rent is high although business is slowing down. The company has been around for many years and yet their brand name is practically unknown to the public. Their clientele is mainly due to the high traffic in the area but is not regular and loyal. The store owners evaluate their regular clientele to be approximately 30% of their total sales. The company has the advantage of having unique styles and a medium sized boutique on the busy street of St-Catherine’s...
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...Competition; H&M’s current competitors in Brazil are Zara, Lojas Renner and C&A, Marisa and Riachuelo. The key similarities for comparison between Zara and H&M are that they are European based companies, are fashion forward at lower price retailers, and have a strong international expansion strategy. 1. Zara offers clothing and accessories for men, women, maternity, children, and baby. Zara offers trendy clothing choices designed based on international apparel tastes. In Brazil, Zara has 28 stores out of which 9 are in São Paulo. About 80% of Zara’s clothing is produced in the perimeter of Spain and its headquarters. 2. Lojas Renner is a Brazilian clothing and apparel department store chain that operates with 129 stores in 17 states of Brazil and 18 stores in the city if São Paulo. The target customer segment for Lojas Renner is women between 18 and 39 years old. Their stores are always located in strategic points where there is a great flow of the public such as shopping malls. They focus to compete with local, national and international retailers in offering fashionable products. About 6% of the clothing sold is imported from China, Pakistan, India, Argentina and Uruguay. Lojas Renner has three distribution centers in Brazil; one in Palhoça (Santa Catarina), another in São Bernardo do Campo (Grande São Paulo) and another in Jaboatão dos Guararapes (Pernambuco). The transportation is done by road to the different stores. 3. C&A is an international clothing and apparel chain...
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...Company: H&M Industry: Clothing Retail Target market: Australia Market Trend Economic Factor * Half the money that Australian households spend on goods and services goes on housing, food and transport, according to a major survey released today by the Australian Bureau of Statistics (ABS). * The latest Household Expenditure Survey (HES) showed the average Australian household spent $1,236 per week on goods and services in 2009–10, an increase of 38% ($343 per week) from the previous 2003–04 survey. In contrast, prices as measured by the consumer price index (CPI) increased by 19%, indicating a rise in real living standards over the five years * The clothing and footwear group rose in the June quarter 2013. The main contributors to the rise were garments for men (+7.1%) and garments for infants and children (+6.0%). Over the twelve months to the June quarter 2013, the clothing and footwear group fell 0.3%. The main contributor to the fall was garments for women (–3.1%). This fall was partially offset by a rise in garments for men (+5.2%). * In current prices, the trend estimate for Clothing, footwear and personal accessory retailing fell 0.2% in June 2013. The seasonally adjusted estimate fell 0.2%. By industry subgroup, the trend estimate fell for Footwear and other personal accessory retailing (-1.0%) and rose for Clothing retailing (0.3%). The seasonally adjusted estimate fell for Clothing retailing (-0.7%) and rose for Footwear and other personal accessory...
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...Evaluation of H&M’s Market Success: Does the Company Educate its Consumers or Does it Serve a Unique Market Segment? ABSTRACT In the current retailing market, Hennes and Mauritz AB (H&M) remains a unique phenomenon in part due to the observable difference in the behavior of the company’s customers. This study evaluates two theories attempting to explain the deviation in H&M customers’ behavior-patterns. The first theory suggests that the customers’ behavior is attitude-bound and learned-taught through the customer-company interaction. The second theory argues that H&M customers belong to a genuinely unique market segment. The researcher surveyed 160 shoppers at H&M and one of the department stores and used a grounded-theory approach to analyze the data. The results substantiated the first theory claiming that shopping behaviors were taught and learned. The study had an important practical value. However, its results were subject to l reliability and validity threats; thus, further research would be required to confirm the findings. I. INTRODUCTION The issues of consumer relationships have been the focus of marketing research inquiries for at least a century. In the last decade, with the discovery of organizational core competences, relationship knowledge experienced a new wave of research interest and was named among the leading “strategic powers” of an organization (Hamel & Prahalad 1994, pp. 3-5; Bergenhenegouwen et al. 1986, p. 29). Hennes and Mauritz AB (H&M) stands out...
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...ways of dealing with these toxic people so that the corporate culture is not negatively impacted by their behavior. Overview To be successful, organizations must create an atmosphere that inspires both innovation and risk-taking. In an increasingly competitive global economy, such innovation is more important than ever before (Hamel, 2000). However, not only does workplace bullying stifle productivity and innovative practices, but bullies often target the organization’s most talented employees—those individuals who are generally the most threatening to bullies (McCord & Richardson, 2001). As a result, the creativity and productivity of the organization’s most talented human capital is often negatively affected by this type of behavior at work or, worse yet, good employees are driven out of the company altogether. Bullies are often hard to identify because they operate “under cover”—that is, on the surface they appear to be civil and cooperative, while they do everything in their power to undermine those they target for destruction. A White Paper from the Society for Human Resource Management There is much more discussion and research about the issue of workplace bullying than ever before; however, there is no specific legislation in the United States that outlaws such behavior. Companies simply cannot wait for new laws to be enacted...
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...Policies and strategies to improve nutritional status[7] Ministry of Health and Population strategies Health strategies In order to improve the health status of the Egyptian population, MOHP has developed several strategies, including the following: * Preventive care system: the specific areas of intervention are immunization, quarantine measures, safe water supply, food hygiene, public cleanliness, environmental hygiene and infestation control. * Primary health care: through which medical services are provided to the general population and to vulnerable groups (pregnant and lactating mothers and children under five years of age). * Curative care services: where sick people find medical treatment. Nutrition strategies Before 1992, ad hoc programmes addressed the problem of malnutrition. Following the International Conference on Nutrition (ICN), held in Rome in December 1992 and sponsored by FAO and WHO, nutrition programmes in Egypt have been enhanced. Egypt presented a country paper at the conference and took part in post-ICN condensed nutrition activities. A ministerial decree of 1994 formulated a high-level inter-ministerial committee representing the ministries of agriculture, health, planning, information, supply, education and academia. The outcome was the development of the Egyptian National Strategy for Nutrition, which has nine main policy areas. Each policy area includes a problem statement, a goal, measurable objectives, actions, authorities responsible for...
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...CHAPTER-1 INTRODUCTION The objective of this research is to identify the reasons behind why sales team are not able to achieve their sales targets especially in telecom industry. Through this research we will try to find out the targets as being set by a company and the actual level of sales made by it. The following data suggests that in recent years the telecom industry’s sales have fairly decreased. One, Only average 60 % of active users are in market which leads to decline in voice sale.( TOI article 30-June-2011). Second, Total sales of telecom equipment to mobile operators fell by a drastic 24% during the last financial year despite most companies starting their roll-out of 3G services (Real Time News). Third, Decline in capital expenditure from Rs.29,600 crore in 2008 to Rs.9,500 crore in 2010 (Business Line article 15-Aug.-2011). Fourth, Decline in margins of product and, Fifth, Hyper competition in market. This shows that there is pressure to perform in competitive environment to achieve sales targets. Many authors feel that a wholesome and fair work environment on sales teams is essential for a positive work experience (e.g., Clifford, 1999; Cook, 1995). One of the issues that continue to concern sales people as well as sales managers is that of performance criteria and such criteria can be frustrating for both of them. (Clifford, 1999; Fetter, 1993; Muczyk & Gable, 1987; Swan, 1991). The sales force industry has grown since mid-1990s (Gabe & Goldberg,...
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...statement 3 1.4 Objectives of the study 3 1.5 Scope of the study 4 Chapter Two Methodology 2.1 Data requirement 5 2.2 Study area 6 2.3 Sample size selection 6 2.4 Questionnaire development 7 2.5 Literature review 8 2.6 Small enterprise 10 2.7 Medium enterprise 10 2.8 SME financing by Banks in Bangladesh 11 Chapter Three Results 3.1 Contribution of SMEs in the economy 13 3.2 Current status of SME financing by Bangladesh Bank 14 4 3.3 Loan documents needed for SME financing by banks 14 3.4 About the sample banks 15 3.5 Portfolio size of different banks in SME sector 17 3.6 Target given by Bangladesh Bank 19 3.7 Survey analysis 24 3.8 Findings 27 Chapter Four 29 Limitation Chapter Five 30 Conclusions and recommendation Appended Parts Data collection instruments Details of entrepreneurs Bibliography List of Tables 3.1 Portfolio size of Different Banks in SME sector 17 3.2 Distribution of entrepreneurs whether or not they take bank loan 24 to operate their SME business. 3.3 Distribution of entrepreneurs by their responses to the degree of 24 satisfaction/dissatisfaction with the way of getting loan. 3.4 Distribution of Entrepreneurs responses to what extent it is easy 25 or tough to get SME loan from bank. 5 3.5 Bank’s contribution on financial and...
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...Fashion Management The marketing research proposal focused on the target customer and competitor’s achievement for Topshop’s market expanding strategy in children’s fashion The Soho Topshop (2009) KIDS SPRING 08 COLLECTIONS (2008) Background Topshop, followed by most young generation, has become one of the most important fashion retailers in the UK market, and operated stores in more than 20 countries within 30 years. Its aim is to offer the customer the luxury product with affordable price, which makes it become another competitive fast fashion brand so far. According to Mintel (August 2003), UK consumers keep on spending on clothes, even when they are cutting back in other areas, with total consumer expenditure on clothing in the UK reaching £ 34,825 million in 2002 - a 25.3% increase compared to 1998. Meanwhile, Keynote (2007) reported that sales of children’s wear have been growing year-on-year overall. Higher per-capita spending on children has been a major driver of this growth, with smaller family sizes, later parenting ages and a greater focus on children all contributing. In addition, the birth rate has been rising, increasing the physical size of the under-4s market in particular. In this situation, considering the market share and brand expanding strategy, it is believed that it would be better for Topshop to launch its children’s wear collection. If its new collection could enter the market successfully, the customer would keep the passion on this brand...
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...OUTPUT #3 Research Design Research Question: The Relationship of Family Functionality and the Academic Performance of Students at the De La Salle Health Sciences Institute, College of Medicine in the First Semester of the School Year 2012-2013 General Objectives: To determine the effect of Family Functionality in the Academic Performance of Students at the De La Salle Health Sciences Institute, College of Medicine in the First Semester of the School Year 2012-2013 Specific Objectives: 1. To determine the proportion of students who has a Functional family and students with a Dysfunctional family based on the Family APGAR scale. 2. To determine the proportion of students with High and Low Academic Performance for the First Semester of the School Year 2012-2013. 3. To compare the proportion of students with a Functional Family APGAR score to High and Low Academic Performance. 4. To compare the proportion of students with Dysfunctional Family APGAR score to High and Low Academic Performance. Research Hypothesis: There is a relationship between family functionality and the academic performance of students of the De La Salle Health Sciences Institute, College of Medicine for the First Semester of the School Year 2012-2013. Conceptual Framework: Dependent Variable Academic Performance Independent Variable Family Functionality Confounders Age Gender Family Income Operational Definition of Variables: ...
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............................................................................................... 4 Theoretical framework ................................................................................ 6 The decoy effect ..................................................................................... 6 Practical example .................................................................................... 7 The decoy effect in health decisions........................................................... 8 Methodology ............................................................................................10 Description and design experiment ...........................................................10 Procedure of the experiment and the survey ..............................................11 Results ....................................................................................................13 General information ...............................................................................13 Effect of manipulation .............................................................................13 Effect of gender .....................................................................................14 Discussion ...............................................................................................16 Implications .............................................................................................18 Limitations & Further research...
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...Mathematics, Computing and Technology MU123 Discovering mathematics MU123 TMA 01 Covers Units 1 and 2. 2015J Cut-off date: 3 November 2015 Submission instructions You will find instructions for completing TMAs in the Assessment resources area of the MU123 website. Please read these instructions before beginning work on this TMA. Special instructions Fourteen marks are awarded throughout this TMA for good mathematical communication. The number of marks allocated to each question is shown at the beginning of the question. Your tutor may use the abbreviation ‘GMC’ when allocating these marks. Good mathematical communication includes explaining your reasoning and communicating your ideas clearly and correctly. You will find it helpful to look again at Subsection 5.3 of Unit 1. Question 6 asks you to think about your progress throughout Units 1 and 2; you might want to read this first so that you can bear it in mind as you work through the other questions. Copyright c 2015 The Open University 12.1 WEB 04374 4 MU123 TMA 01 Question 1 – Cut-off date 3 November 2015 20 marks This question is based on your work on MU123 on Unit 1. Four marks are allocated for good mathematical communication, as described in the special instructions at the beginning of this TMA. [4] Table 1 shows the number of cups of coffee drunk on a certain day by a group of people who work for a local council. Table 1 Number of people drinking a given number of...
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...to everyone. The rapid global changes have restructured the way fashion retailers do business. In today’s competitive market, using celebrity endorser to promote brands on television is a fairly common practice (Erdogan et al. 2001). Celebrity endorsements is believed to help consumers remember the message of the advertisement and the brand name the celebrity is endorsing. This creates the personality of a brand because when a celebrity is paired with a brand, this image helps shape the image of that brand in the minds of consumers (Argrawal & Kamakura, 1995). Celebrity endorsement is a new strategy in brand selling that affect the lifestyle of consumers. Hence, the selected company for undertaking this research study is H&M. H&M was first founded by Erling Perddonin Swedin in 1947, and has developed rapidly in the global fashion industry and apparel market due to its unique concept, business model and ability to provide fashionable designs at affordable prices. 2.2 Research Aim...
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...London school of commerce | Business Research Methodology | BABS: Semester 4 | | Mashrur Sadmaan Hasan ID: 0023MSOT0613 | Dec-2013 | bKash Customer Satisfaction Research Methodology Abstract My research is about customer satisfaction of “cash in” and “cash out” services of bKash. I will talk about the usefulness of M-commerce by bKash and its success in Bangladesh for people with low income. For this, I will make a survey of 60 bKash customers and form 11 hypothesis’s about this. My model will show how each aspect of bKash’s services affects customer satisfaction. Using the research I will find if customers of bKash are satisfied and how bKash can improve its services. Introduction Many new kinds of business’s have emerged due to widespread use of cell phones. The number of cell phone users in Bangladesh is increasing and therefore these kind of business’s are booming. Different kinds of services are offered by mobile banking such as balance check, transfer of funds, bill payments, cash withdrawal services. bKash offers mobile banking services around Bangladesh via agents. This service was introduced in Bangladesh by BRAC bank and Money in motion. The 3 things necessary to run business by financial institutions are gaining trust, balancing safety with choice and increasing transparency. Today, business’ are building trust of consumers through advertising and providing consumers with good service. This service is spreading...
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