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SUSTAINABILITY AND THE ROLE OF MANAGEMENT ACCOUNTING
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SUSTAINABILITY AND THE ROLE OF MANAGEMENT ACCOUNTING
Traci Buxton French
Salem International University

ABSTRACT: A majority of CEO’s at large international companies consider sustainability efforts to be a high priority development item on corporate agendas, yet less than 30% of companies actively seek new capital investment opportunities in this area (McKinsey, 2010, para. 1). These same executives feel that value from sustainability initiatives is gained through “earned goodwill, improved reputation, cost savings and growth opportunities” (McKinsey, 2010, para. 3). The disconnect between perceived value of sustainability programs and development of these initiatives is partly due to the difficulty of defining measurable parameters to determine progress, quantify results, engage stakeholders and improve corporate profitability. A second issue has been to integrate separate, isolated sustainability efforts into core business practices in order to facilitate long-term change. This effort has resulted in improved customer satisfaction and increased stakeholder engagement.

Sustainability in the business realm refers to attainment of business goals that maximize revenue while minimizing the negative impact on society and the environment. In 1981, the UN defined sustainable business development as “policies and procedures that meet the needs of the present without compromising the ability of future generations to meet their own needs” (Braun and Tietz, 2013, p. 886). A recent survey by McKinsey (2010) reported that “over 50% of executives consider sustainability to be an important or very important issue but only 30% of companies actively seek investment opportunities in sustainability initiatives” (para.1). The McKinsey report (2010) continues, “Value [in sustainability programs] is noted in

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