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Target Cor Analysis

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Submitted By windtsao
Words 6950
Pages 28
Integrated Company Analysis Target Corporation

December 14, 2010

Group: B7

Eric Dowling

Alex Davydov

Matthew Melnicoff

Soledad Querol

Molly Rotsch

Contents Executive Summary.............................................................................................................................................3 Marketing Analysis .............................................................................................................................................3 The Target Brand ............................................................................................................................................3 "The Guest" ....................................................................................................................................................4 Target's Competitors ......................................................................................................................................4 Expect More, Pay Less ....................................................................................................................................4 Rise of the Store Brand ...................................................................................................................................5 Up and Up......................................................................................................................................................6 The Introduction of PFresh............................................................................................................................7 Accounting Analysis...........................................................................................................................................8 Financial

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