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TELEFÓNICA O2 UK LIMITED RESPONSE TO: ONLINE INFRINGEMENT OF COPYRIGHT AND THE DIGITAL ECONOMY ACT 2010 – DRAFT INITIAL OBLIGATIONS CODE PUBLISHED BY OFCOM

JULY 2010

Telefónica O2 UK Limited Wellington Street Slough Berkshire SL1 1YP UK t +44 (0)113 272 2000 www.o2.com
Telefónica O2 UK Limited Registered in England & Wales no. 1743099 Registered Office: 260 Bath Road Slough Berkshire SL1 4DX UK

TABLE OF CONTENTS
INTRODUCTION ............................................................................................................................... 3 GENERAL REMARKS ....................................................................................................................... 4 RESPONSE TO CONSULTATION QUESTIONS ............................................................................. 8

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TELEFÓNICA O2 UK LIMITED RESPONSE – ONLINE INFRINGEMENT OF COPYRIGHT AND THE DIGITAL ECONOMY ACT 2010 – DRAFT INITIAL OBLIGATIONS CODE

INTRODUCTION 1. Telefónica O2 UK Limited (O2)1 welcomes the opportunity to respond to Ofcom’s “Online Infringement of Copyright and the Digital Economy Act 2010 - Draft Initial Obligations Code” (the Consultation).

2. O2 is a leading communications company for consumers and businesses in the UK, with 21.355 million mobile customers and over 500,000 fixed broadband2 customers as at 31 March 2010.

3. Throughout the debate over the last few years on tackling the issue of illegal P2P, we have made clear that we believe the best way for the creative industries to solve the problem of copyright breaches is to embrace new internet business models that enable customers to legally consume the content they want, when they want it and in a format they want, for a fair price3.

4. We remain of this view. However, whilst, we do not agree with the underlying principle of the Digital Economy Act (DEA) - that ISPs be obliged to act on

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