...especially those who are tech geek like I am, that, Tech companies are notorious for copying each other’s products and services, essentially “stealing” ideas. While some consumers get frustrated with companies releasing copycat products, the reality is that this game of one-upmanship results in better services for the consumer. Just to cite a few examples, according to P. Baumgartner (2008). “Don’t knock copy-cat innovation, it fuels the real stuff” at ventureburn.com, “Google wanted a more networking-friendly Facebook, so it created Google+. Apple’s team wanted its own navigation app, so it onced tried Google Maps. Facebook didn’t want to miss out on Snapchat-sized success, so it created Poke”. The bottomline is competition. While companies squable to get to to the top spot, they have to generate fresh, dynamic ideas to get the consumer’s attention. In competition, copying, repackaging, or rebranding, innovating or recreating is part of the game. The good news is that they all wind up, somehow to taking their costs down and subsequently their prices down as well. The winner is that company who have low cost input who could do mass production and move its inventory faster than the other. While companies battle head to head for the top spot, the ultimate winner is watching, waiting for that product of top quality and gives great value to the pocket – the customers like you and me. The purpose of this paper is to show how companies are consciously or unconsciously get into the business...
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...Critically appraise whether a multinational corporation should operate as a tightly integrated worldwide business system or whether it could be more effective to let each national subsidiary operate autonomously? A multinational corporation is a business that operates in more than one country and has more than 25% of its revenue coming from outside of its home country. (Duesterberg, 2007, pg 13).There are over 40,000 multinational corporations currently operating in the global economy, in addition to approximately 250,000 overseas affiliates running cross-continental businesses. (Eldridge, 1999, pg 1). A multinational organisation will allow for greater economies of scale, lower labour costs, reduced manufacturing and distribution costs and access to new technologies and methods. However with multinational corporations operating a largely as they are it is important to ensure that the management of such organisations is correct. Should this management be rigid and controlled in the way of UPS where each employee is given a set of rules, or more relaxed as in the case of SOL where each employee decides their own rules? Does being a multinational organisation make a difference to this decision? One thing that is for sure if that the management has to be strong whether it be strong and uniform across all countries, or whether it is strong and very different across all countries. This essay will analyse whether all parts of a business should operate in an integrated fashion or...
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...NADARAJAN 808473 AHMAD FAISAL BIN ABDULLAH 808465 NORZILA BT MOHD HAIDZIR 805494 JAYAUDIN BIN JAMAUDIN 808481 SUBMISSION DATE : Table of Contents 1. Introduction 2. Company Background 3. Industry Background 4. SWOT Analysis 5. TOWS Matrix 6. Strategies and Recommendation * INTRODUCTION The Unilever brand, establish in customer goods in millions of homes across 150 countries, is a trusted brand in nutrition, hygiene and personal care. During its record, Unilever has been adding verve to the lives of customers, creating products that help people feel good, look good and get more out of life. In Malaysia, the Unilever story began in 1947 with the opening of the first Lever Brothers soap and margarine manufacturing plant in Bangsar. Costing RM 12 million, it was reputed to be the largest factory in the country, with machines that could wrap 124 bars of soap a minute.Manufacturing capabilities expanded as the portfolio of products grew, making Lever Brothers a significant employer of the time. With a presence in Malaysia spanning over 60 years, Lever Brothers, who adopted the global Unilever name in 1994, has played a unique role in bearing witness to the country’s economic, social and political development. Unilever Malaysia is a private limited company that is 70% owned by Unilever PLC (UK), 23% by Pemodalan Nasional Berhad (PNB) and the remaining 7% by Lembaga Tabung Haji. We have about 550 Malaysian employees and a food factory in...
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...innovation is important for company? It is because through innovation company can achieve competitive advantage, by innovation in technologies or new ways of doing things. Michael Porter (1990, p75) and also it allows the company to redefine the market place of their favour Rothaermel, F.T and A.Hess ( 2010,pp12-15) , simultaneously create value and fending off competitors’ imitation attempts. Ultimately bring the company to above-average and outstand its peers. Innovation is imperative for economic growth, despite the primary actor for innovation is the firm, leadership is also an important actor. Leadership influence the innovation process E.W. Kang (2014) from search, select, implement to capture value.China is one of the proactive...
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...47 Mt. Olives Street, Multinational Village, Parañaque City (+63) 9279644898 filcen.ugot@yahoo.com April 7, 2019 Human Resources Manager UNIWELL Technologies Corporation 611 Shaw Boulevard, Wack-Wack Greenhills East, Mandaluyong City. (02) 529-8388/ (046) 865-8388 Dear Sir/Madam, I have seen in your advertisement in Manila bulletin last March 27, 2019 that you are in need of a Commissioning and Service Engineer. I am interested to apply for the said position. I graduated from PATTS College of Aeronautics with a Bachelor of Science in Aeronautical Engineering. I passed the qualification exam for Aeronautical Engineering and I placed 4th in the said examination. I attended the Aviation Safety Seminar, I also attended Aircraft Basic Designs Seminar and Aeronautics Research Technical Seminar. I am currently a member of the Philippine Red Cross. I have excellent communication skills and the desire to work with a broad range of people. If my credentials suit your need of a Commissioning and Service Engineer, I am willing to undergo interviews, examination and trainings. Feel free to contact me in my number which is (+63) 9279644898 of your outmost convenient time. I am looking forward to be part of your company in the near future. Respectfully yours, Filcen Frederick M. Ugot Applicant Filcen Frederick M. Ugot 47 Mt. Olives Street, Multinational Village, Parañaque City (+63) 9279644898 filcen.ugot@yahoo...
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...technique employed by certain large corporations, involving the use of a combination of Irish and Dutch subsidiary companies to shift profits to low or no tax jurisdictions. In this essay I am going to explore this tax avoidance technique and give a step-by-step guide as to how large MNC’s such as Google use it. First I am going to give an overview of this tax avoidance technique and why it is advantageous for an MNC to use. This technique is just one of a class of similar international tax avoidance schemes that has allowed MNC’s to dramatically reduce their overall corporate tax rates. It in essence involves sending profits through one Irish company, to a Dutch company and finally to a second Irish company headquartered in a tax haven. These techniques are most prominently used by technology companies because these firms can easily shift large portions of profits to other countries by assigning intellectual property rights to subsidiaries abroad. Each step in the ‘double Irish with a Dutch sandwich’ technique involves arranging transactions between subsidiary companies to take advantage of the idiosyncrasies of varied national tax codes. For decades MNC’s have been taking advantage of the ‘quirk’ in the Irish tax law that allowed a company based abroad to be registered as an Irish company. For example, a company based in a tax haven such as Bermuda can be an “Irish” company and subsequently lead to firms legally avoiding paying billions of dollars in corporation tax. In 1988, the...
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...but of course it is not always clear which approach will do this. Two approaches in particular, which have been come to known as cosmopolitanism and neoliberalism, have developed and made lasting impacts on ideologies as well as policies. There are avid supporters as well as opponents of both, but in this paper, rather than compare the pros and cons of the two and argue for which one is superior, I would like to discuss if these approaches oppose each other or if in fact they compliment each other as an approach to globalization. As well, I will discuss the issue of social responsibility of multinational corporations in a globalized environment. Cosmopolitanism In order to evaluate the relationship of cosmopolitanism and neoliberalism as approaches to globalization, it is important to first have a clear understanding of the basic tenants and goals of both of these ideologies. At the heart of cosmopolitanism is the idea that, “Many matters that require governance have moved from a national to an international form, requiring governance and democracy to be organized at this level. In particular, such governance should be…democratically and through the input of interests and actors worldwide”, or put even simpler, “The aim is to...
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...Case Study 1 KFC in India – Ethical Issues 1. Since its entry into India in 1995, KFC has been facing protests by cultural and economic activists and farmers. What are the reasons for these protests and do you think these reasons are justified? Explain. No tolerance for ‘cruel multinationals’ was the main reason for the protests made by cultural and economic activists and farmers. Due to the economic liberalization policy of the Indian government during the early 1900’s, foreign fast food companies were granted permission to enter India. From the cultural and economic activists and farmers perspective there were numerous disadvantages with the opening of these fast food chains, in particular KFC. The main fear for nationalists and cultural activists was the disturbance to the Indian culture and the effect of globalisation. Though KFC had implemented traditional Indian dishes such as ‘tandoori chicken’ and ensured that it was more nutritious, this does not enquire that the majority of those who visit KFC will not go for other junk-food alternatives. With a low rate of obesity, hypertension, heart disease and cancer, India now faced a threat to these illnesses caused by high sodium and cholesterol through the consumption of meat, fried, and processed foods. From an economic viewpoint, the opening of more KFC chains initially stimulated employment and infrastructure opportunities as well as providing the Indian economy (FDI) with many benefits. This also gave a chance for...
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...leads into harm our people, our animals and our planet? After I watched the “Global Trade Video”, I started to think deeper about the damage that consumerism is doing to innocent people. Based upon this DVD, I tend to see it from a Marxist perspective because it talks about how the rich people are getting richer at expense of poor people that are getting poorer, “the class struggle”. Personally y agree with the Video, and my position is against globalization, but I can’t be 100% in opposition because there are some points that make it positive; for this reason, I will explain what are the pros and the cons of globalization from my opinion. One positive side of globalization is that it promotes global economic growth, creates jobs, makes companies more competitive and lowers prices for the consumer; thus, countries can balance their inflation. Also, there is a worldwide market for the consumers that can access to products from different countries without live their houses. In addition, with the advance of technology the world is more integrated, and there is more influx of communication between countries. For example, with Skype we can communicate across countries with our family and friends; even more, we can make conference calls with people located in different countries. Also, mass communications and quick dissemination of information through the Internet are benefits of globalization....
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...Introduction Part (A) examines the evolving role of the multinational subsidiary unit and the factors which have helped to shape this evolution. Delaney (1998) poses the question of whether subsidiaries are “dumb sub-contractors or initiative-takers?” Historically, the literature on the topic has supported the notion that subsidiaries are subordinates of the parent company, carrying out tasks and performing functions as requested from corporate headquarters (Jarillo and Martinez, 1990). In recent years, a trend has emerged whereby subsidiaries are devising their own strategies and themselves determining the work they carry out in an attempt to add value to the overall business (Birkinshaw, 1997). A number of factors have and are shaping this evolving role of the multinational subsidiary unit. In part (b) the importance of an R&D function for subsidiary sustainability is examined along with the importance of having strong network relationships. To gain insights into the importance of these factors in the Irish context, Intel’s Irish subsidiary is used as an example. Part A Much of the research carried out on subsidiary evolution contains elements of bias as a result of a tendency of researchers from smaller countries to have a subsidiary perspective while researchers from larger countries tend to have a more corporate point of view (Brock, 2000). Studies from the corporate perspective argue that evolution is driven by the parent company, (Chang, 1995) while studies from the subsidiary...
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...Fundamentals of Multinational Finance, 4e (Moffett) Chapter 1 Current Multinational Challenges and the Global Economy Multiple Choice and True/ False Questions 1.1 The Global Financial Marketplace 1) Which of the following firms are NOT considered to be multinational enterprises (MNEs) even if they have operations in more than one country? A) for-profit companies B) not-for-profit organizations C) non-government organizations (NGOs) D) all of the above may be considered MNEs Answer: D Diff: 1 Topic: 1.1 The Global Financial Marketplace Skill: Recognition 2) "BRIC" is a term coined in 2001 to refer to a group of countries at about the same stage of advanced economic development. The BRIC countries are ________. A) Belgium, Romania, Italy, and Canada B) Brazil, Russia, India, and China C) Britain, Romania, Israel, and Colombia D) Brazil, Russia, Italy, and Chile Answer: B Diff: 1 Topic: 1.1 The Global Financial Marketplace Skill: Recognition 3) According to the authors, which of the following groups or securities are at the "heart" to the global capital markets? A) debt securities issued by governments B) bank loans and corporate bons C) equity securities D) derivative securities Answer: A Diff: 1 Topic: 1.1 The Global Financial Marketplace Skill: Recognition 4) ________ are the largest markets in the world. A) United States equity markets B) European debt markets C) Global currency markets D) Chinese export markets Answer:...
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...challenge of many multinationals is to create a system that operates effectively in multiple countries by exploiting local difference and interdependencies and at the same time sustaining global consistency.” (Dowling/Festing/Engle, 2013) From the text in the book I believe the differences between domestic and international HRM would be the different countries, where more people are being are sent out of their own countries and work in another country. Many firms underestimate the complexities and problems involved in international businesses, and do not pay enough attention on them It is no surprise when the firms fail in the international businesses, and do not pay enough attention on them. It is no surprise when the firms fail in the international businesses. Evidences arena are usually relative to poor human resources management (Dowling/ Festing/Engle, 2008) Furthermore HRM in an international environment is even more complex than domestic human resources management. Therefore, if the fims want to succeed in the international arena, they should not only have a good domestic human resources management scope, but also have a good international human resources management. In order to have a good international human resource management, they can just copy domestic human resource management and know the differences of the two. Standardization of HRM The factors that drive standardization of human resource management are; • Pursues a multinational or transnational...
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...Fundamentals of Multinational Finance, 4e (Moffett) Chapter 1 Current Multinational Challenges and the Global Economy Multiple Choice and True/ False Questions 1.1 The Global Financial Marketplace 1) Which of the following firms are NOT considered to be multinational enterprises (MNEs) even if they have operations in more than one country? A) for-profit companies B) not-for-profit organizations C) non-government organizations (NGOs) D) all of the above may be considered MNEs Answer: D Diff: 1 Topic: 1.1 The Global Financial Marketplace Skill: Recognition 2) "BRIC" is a term coined in 2001 to refer to a group of countries at about the same stage of advanced economic development. The BRIC countries are ________. A) Belgium, Romania, Italy, and Canada B) Brazil, Russia, India, and China C) Britain, Romania, Israel, and Colombia D) Brazil, Russia, Italy, and Chile Answer: B Diff: 1 Topic: 1.1 The Global Financial Marketplace Skill: Recognition 3) According to the authors, which of the following groups or securities are at the "heart" to the global capital markets? A) debt securities issued by governments B) bank loans and corporate bons C) equity securities D) derivative securities Answer: A Diff: 1 Topic: 1.1 The Global Financial Marketplace Skill: Recognition 4) ________ are the largest markets in the world. A) United States equity markets B) European debt markets C) Global currency markets D) Chinese export markets ...
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...in two organisations The two organisations I have chosen Cadbury’s and The British Heart Foundation. Cadbury is a British multinational confectionery company and the second largest confectionery brand in the world after Wrigley's. It is headquartered in Uxbridge, Greater London and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury’s marketing activities has changed over the years because they keep coming up with different ideas and they had made sure that their customers like how they were presented their new products. The British Heart Foundation (or BHF) is a charity organisation in the United Kingdom that funds research, education, care and awareness campaigns aimed to prevent heart diseases in humans. The British Heart foundation was founded in 1961 by a group of medical professionals, who were concerned about the increasing death rate from cardiovascular disease. They wanted to fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease. The British Heart Foundation marketing activities has changed over the years because they wanted to send out an important message for their audience to ensure to them to make a donation to their charity and the money goes for a good cause. Cadbury’s | The British Heart Foundation | They had done a TV advert with a gorilla which is called Gorilla who was...
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...•Kellogg Company is a multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. •Kellogg started with only 44 employees in 1906. •Founder, W.K. Kellogg, had a strong commitment to nutrition, health and quality. •Kellogg's products are manufactured in 18 countries and marketed in more than 180 countries. Vision and mission Vision: To enrich and delight through foods and brand that matter. Mission: To drive sustainable growth through the power of our people and brands by better servicing the needs of our customers, consumers and communities. Operating Principles •Remain consumer centric •Executional excellence •Prioritize to win •Continuous efficiency improvement Values • Kellogg Company’s values, K Values™, shape their culture and guide the way they run their business. • In 2005, the company instituted the W.K. Kellogg Values Award, which is given annually to one individual and one team of employees who best exhibit the K Values in their work. History of Kellogg’s 1906 - John Harvey Kellogg and Will Keith Kellogg also known as W.K Kellogg founded the Battle Creek Toasted Corn Flake Company in Battle Creek, Michigan. 1914–The production of the Kellogg’s Corn Flakes expanded world wide. 1922–The Battle Creek Toasted Corn Flake Company changed there name to The Kellogg Company. History Continued 1938 – The company continued to expand and build plants in England and Australia. 1951–W.K. Kellogg died. The Kellogg Company continued...
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