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The Three Strategic Approaches

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Submitted By white437
Words 624
Pages 3
Week 2
Liesl Kern
CSU-Global Campus
Operations Management – OPS400
Paul Gioia
01/22/13

The Three Strategic Approaches
The three strategic approaches to competitive advantage are differentiation, cost leadership, and response. All of these make a company competitive. Each company is different and chooses how they stay competitive. The three approaches come across all differently but each is an excellent outlet to stay competitive.
Differentiation
“Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy people since 1985”(“Boston Market”, 2013, para.1). Boston Market uses the differentiation approach when competing with their large market of competitors. The fast food market is large and it takes a strong company to be successful. Boston market thrives because they want you get fast service but quality food. “For the price of a sub sandwich and chips at other restaurants, Boston Market puts quality, flavor and wholesomeness on the center of the plate” (“Boston Market”,2013, Para.3).
The atmosphere Boston Market creates is made to feel like someone is eating a good home cooked meal. Boston Market is a big go-to for the thanksgiving meals. Thanksgiving is the most sought after home cooked meal and people flock to Boston Market for it. “From a full, catered dinner where orders must be placed in advance to Heat & Serve and A La Carte options, the company that does Thanksgiving all-year-long has easy options for guests who’d rather not cook or whose cooking doesn’t go as planned”(Denmary,2012, para.4). This type of strategic approach works for Boston Market and keeps them competitive. Cost Leadership
Forever Twenty One is the new go to for adorable fashion. “Celebrated by many style conscious and trend-savvy shoppers, Forever 21 has quickly become the source for the most current fashions at the greatest

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