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Trends in P.R

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Trends in Public Relations
Until recently most public relations activity involved person-to-person contact between PR professionals and members of the media, such as journalists and television news reporters. However, several trends are developing that alter the tasks performed by PR people. In most cases these changes are the result of new Internet technologies that are quickly gaining widespread acceptance among Internet users and are becoming new media outlets in their own right.

Trends include:

Updating Corporate News
Corporate Blogs
Social Media
RSS Feeds
Podcasting
Search Engine Optimization

PR Trends: Updating Corporate News
Developing websites has long been a time-consuming and often overly technical undertaking for the vast majority of marketers. However, this changed with the evolution of easier to use website development applications, called content management systems (CMS), which allow for quick creation and convenient updating of site information. With CMS those with access, including public relations personnel, can add information on a regular basis.

In addition, posting company news to websites can be tied to social media and RSS feeds, thereby allowing for automatic notification. Many journalists and other media members are finding social media and RSS feeds to be a more convenient way to acquire information, particularly if they follow certain industries and can monitor specific industry information websites. By subscribing to relevant social media and RSS feeds, members of the news media have information delivered to them, rather than spending time searching.
PR Trends: Corporate Blogging Blogs may be most famous as a tool for political discussion, but they are also becoming an important communication tool for public relations. Blogs may be most famous as a tool for political discussion and used as a personal journal

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