Free Essay

Who Is the Biggest Loser?

In:

Submitted By mayifabros
Words 1756
Pages 8
Who is the biggest loser?

Today, about 240 families lost a loved one to a tobacco-related illness. That’s an estimated 87,600 deaths in a year. In 2011, the country earned around Php26 billion worth of taxes from the tobacco industry, while revenue from cigarette manufacturers amounted to approximately Php31 billion.

How much does life cost? For each life lost to tobacco use, the tobacco industry earned Php353,881.28. Is it worth it?

This does not even account for the annual health costs and productivity losses from tobacco-related deaths and diseases that range from Php148 billion to Php314 billion. No monetary equivalent can also be juxtaposed to the hours of painful treatment just to manage the diseases, nor the time and energy a family member spends to care for the loved one. More so, these numbers do not even reflect the pain of losing someone you love.

But for decision-makers, these exact figures and immeasurable realities are not compelling enough to pass the necessary measures to reduce tobacco use. Instead, the most marginalized and the poorest sectors are pitted against each other to rationalize inaction - tobacco victims versus farmers, workers against children and youth.

Life versus livelihood.
The battle of the sectors has been the easiest tactic to muddle the discourse on amendments to excise taxation. What we fail to remember is that all of these sectors - farmers, urban poor, youth, children, and workers are the tobacco victims. They are the ones selling their produce at a lower cost because of the monopoly, the ones earning below minimum wage or, worse, hired contractually, and they are also the primary consumers-replacement smokers-turned-patients a few years after being addicted to smoking. They are the same people continuously getting trapped in the vicious poverty cycle of having less education, lower income, poorer health, and greater out-of-pocket health spending.

The industry attests that it provides livelihood to an estimated 3 million Filipinos (3% of the total population), including their dependents, from farmers to factory workers to sari-sari store vendors and takatak boys. True, the industry provides jobs, but what kind of jobs and at what expense?

A recent Xinhua wire report written by Prime Sarmiento details the earnings of Bernadette Guya, a 39-year old tobacco farmer in La Union. According to the article, Guya sold her produce for a one-hectare leased plot at Php50,000 in the cropping season that ended in May 2011 and netted only Php20,000, barely covering expenses for her children’s education and food.

Meanwhile, compensation for workers of the tobacco manufacturing sector has been declining over the past two decades. From 1991 to 2010, compensation per employee in real terms have declined by 41% according to the data of the Bureau of Labor and Employment Statistics (BLES). Contractualization schemes in the industry has also been on an upward trend.

Majority of the farmers and workers are low-income earners. As a result, most of them are also those that belong to the poorest households, which have poor sanitation facilities, access to clean air and water, and access to healthy food. These living conditions make the poor most vulnerable to illnesses and high out-of-pocket health expenditures, which in turn, push them further down the income pyramid.

A recent paper released by the Philippine Institute for Development Studies (PIDS) in January of this year, which was written by Valerie Ulep et al., shows that the sectors supposedly benefiting from the tobacco industry are also the primary consumers of the product. According to the study, 40% of the poorest population are current smokers compared to 25% of the richest population. Inasmuch as the bulk of the population belong to the poorest households, we can easily deduce that a significant part of the cigarette market is poor.

Target the Poor, Earn from the Poor.
Its simple logic, if you want the biggest profit, target the bulk of the market. In a country of almost 100 million where majority are poor and the culture is tingi (per stick sales), small change put together produce the largest profit share (approximately 60% of tobacco sales are from tingi), and for industries such as tobacco and alcohol there is no such thing as small change.

Poor Filipino families allot at least 2 percent of their resources to sin products (i.e. tobacco and alcohol) (FIES). Even the the country’s foremost poverty alleviation program, the conditional cash transfer program, Pantawid Pamilyang Pilipino Program (4Ps) was no exeption, as reports show that sales of tobacco and alcohol increase during the release of subsidies.

The lure of nicotine is too hard to pass especially for those already addicted. But for the poorest and most marginalized sectors, price is a deciding factor. Research shows that for the poor, children and youth sectors, increasing the per stick price of cigarettes to at least Php5 will compel majority, if not all, of them to say no.

Holding sin products accountable.
For Php2 per stick, cigarettes are cheap products with high costs. Excise taxation is the most effective intervention in controlling and curtailing negative behavior.

House Bill 5727 proposed by Jun Abaya, introduces phases of preventive measures that gradually ease out and prevent the poorest and most marginalized sectors - children, youth, farmers, workers, and the poor from using tobacco. This bill aims to gradually strengthen the tax structure, and yet with immediate results - decrease in consumption and increase in government revenue.

The proposal of the Abaya bill to use the earnings to benefit the affected sectors employed by the tobacco industry, and to fund the universal health care - health insurance for 5 million indigent families and enhancement of public health services and facilities - is a landmark legislative measure for accountability. An eye for an eye. Make the tobacco industry pay for its negative impact.

These numbers do not even reflect the deaths and illnesses due to alcohol use. Deaths due to drunk driving - road accidents are the fourth primary cause of death in the country; add to that liver problems and violence. Even without the WTO ruling, the compounded social and health costs of tobacco and alcohol use should be reason enough for the Lower House to pass the amendments.

If reforms are made, the tone is set that in the Philippines, the government is about the people. However, the longer it takes to pass the amendments, the higher the losses for all sectors, for all Filipinos.

But the Filipino people can win this time, if we compel our representatives to vote for health and the best interest of the Filipino people. If we fail, we will be the biggest loser.

Tobacco victims, please stand up.#

May-i L. Fabros is Coordinator of the Young Women Collective of WomanHealth Philippines. Jo-Ann J. Latuja is a fellow of Action for Economic Reforms.

-----

Who is the biggest loser?
Today, about 240 families lost a loved one to a tobacco-related illness. The country earns # from the tobacco industry. Annual revenue from tobacco industries divided by annual estimation of deaths = value of a life. Is it worth it?

But for legislators these deaths/numbers (even with the loss of revenue from the health costs and productivity losses) are not compelling enough to pass the necessary measures to reduce tobacco use.
Instead the most marginalized and the poorest sectors are pitted against each other to rationalize inaction - tobacco victims versus farmers, workers against children and youth.

Life versus livelihood.
The battle of the sectors has been the easiest tactic to muddle the discourse on amendments to excise taxation.
The NSCB cites the most marginalized and poorest sectors of society – farmers, urban poor, women, youth and children, workers. But data shows otherwise,
Which sectors comprise the lowest wealth quintile?
A farmer and a factor worker earns
These numbers do not even reflect the deaths due to alcohol use. Deaths due to drunk driving and liver problems.
WTO ruling.
Sino ang dependent sa healthcare?
Foresight

Triple burden. Workforce of the industry. Consumer. Health cost.
You work in the industry. You buy their product. You end up in debt with the cost of health care.

So it should not be a competition as to which sector is most affected, all the sectors being pitted against each other – children, youth, workers, farmers, and women are the poorest and most marginalized. The data shows that these sectors are the part of production, manufacturing if you look at the demographic

With scarce resources, everyone is scrambling for a piece of the pie. But with the advent of the debate on sin taxes, its ending up as one sector against another.

The question is who is pitting the sector against the other. Nevermind Who the fight director is, the focus should be on why there is even sin taxes.

What is excise tax
Controlling, curtailing negative behavior

Money makes the world go around, and people’s behavior because of prices shows how sensitive particular secotrs are to price increases

Excise taxation is a targeted intervention since there are only specific sectors who will be most responsive to it.

Excise taxes as an accountability mechanism
There is no debate as to the danger cigarette use has on the smoker and the non-smokers, so logically a product that causes harm should not be accessible to the market, but years of intense lobbying and market forces prevented cigarettes from being banned. Given the accessibility of tobacco products, the negative impact can be responded to accordingly by the accused party – accountability mechanism

Health for all
Barely enough resources for health.

Universal vs targeted services – health care for all
No division and competition among sectors since everyone has a right to decent and quality health care.

There should be no competition as to who is most affected by tobacco products. Everyone is negatively affected by tobacco products so more resources should be provided for all since everyone is affected by it – no disaggregtion based on gender, age, status.

In the war for sin tax reform, seemingly only the tobacco industry wins, because the longer it takes to pass the amendments, the higher the losses for all these sectors, for all of us.

But the Filipino people should win this time. Legacy bill. But if this is passed. We set the tone that in the Philippines, the government is about the people.

Triple burden. Workforce of the industry. Consumer. Health cost.
You work in the industry. You buy their product. You end up in debt with the cost of health care.

Similar Documents

Premium Essay

The Biggest Loser

...English 101 20 September 2011 The Biggest Loser Stop procrastinating you will never lose weight by planning to do it. Take action, become the biggest loser. There is a TV show series called The Biggest Loser that consists of two groups of contestants competing to see who can lose the most weight in twelve weeks. The best thing about being the biggest loser is that you do not have to be on the show to achieve weight loss. I am a big fan of the TV show, and I noticed that the diet consists of our everyday food groups and that the exercise program can be simple. If the program is consistently followed, anyone is capable of becoming a “big loser.” The first rule that is needed to in becoming the biggest loser from home is the diet plan. Research shows that in this diet eating three meals a day and having a snack in between two of the meals can enhance weight loss. A sample of a daily meal plan: Breakfast: ½ serving protein, 1 serving whole grain, 1 serving of fruit Snack: ½ protein, 1 fruit Lunch: 1 protein, ½ whole grain, 2 vegetables Snack: ½ protein, 1 fruit Diggs 2 Dinner: ½ protein, ½ whole grain, 2 vegetables Notice there is no specific food required which means there is no extra fee for a meal plan. This sample can be found on the Web MD website. A dieter can basically eat anything as long as it is not alive. Another incentive for using the biggest loser program is that it is very inexpensive...

Words: 1014 - Pages: 5

Free Essay

Articles

...LOSER Standards are the basis of peoples’ judgment whether someone is a loser or a winner. Michael Jackson was a loser when he had sex change. Elton John was a loser when he admitted he was gay. Lindsay Lohan was a loser when she got addicted to cocaine. Taylor Swift was a loser when she sang off note right after winning a bag-full of Grammy’s. We live in a society where our faults are far more visible than our achievements. This kind of society will love you for as long as you are winning, but will bury you in mud when you no longer meeting their expectations. But if the measure of winning is living by what others expect us to be, then we may all be failures in the end. Because no one, has ever lived up to the society’s standards. Why? Because these standards are often than not, PERFECT. When Michael Jackson died, millions mourned. When “The Lion King” was on its peak everyone sang with Elton John. Most people remember that darling girl in “the Parent Trap” and up to now, Taylor’s magic is in the airwaves. Defining a winner is prerequisite to defining a loser. We are not as big as these people but we have done things in our life that made us the biggest losers. But it doesn’t mean that we haven’t been able to be winners at all. We might have slipped off and wandered far from righteousness but it doesn’t mean that we haven’t been able to walk through the right path. What makes a winner? If you’ve answered this, then define a loser. He who dropped the mike when he was...

Words: 322 - Pages: 2

Premium Essay

Napster

...Napster & MP3: Redefining The Music Industry Introduction Napster was the first, very innovative music technology application that allowed users to download MP3 from the internet and other peers for free, or at a cost. Napster strongly adapted the word sharing and put it their own terms to avoid any copyright infringement but it ended badly on their part. This disruptive technology was leading the market and had over 60 million users by 2001. Although very similar technologies were soon after developed, Napster was still on top and lead the market. Many users knew exactly what they wanted but getting it seemed to be the difficult part once Napster and the RIAA went into a legal battle. More commonly, the industry has been shaped from Napster and the base product that has been derived. Napster may have been a failure to the industry but it shaped the industry for the future from 2001 until present and for years to come. 1. What is Napster’s business model? Being as though Napster was the first to market with their music search engine for MP3 files, they successfully managed to set up an online community where users could download these files. Napster had its market segments and was targeting the college and high school demographic, as described in the case study. The main objective was to give users the opportunity to listen to the songs before they wanted to go ahead and purchase them. During the dot.com boom, when Napster was created, it seemed as though the developers...

Words: 1767 - Pages: 8

Free Essay

Reality Tv Pros and Cons

...Assignment 1: Reality or Hunger For Fame Reality Television: Consequences of Reality T.V on Society Reality television has become increasingly more popular and appears to be taking over the entertainment business. Psychologist Lawrence Rubin seems to think it all goes back to Aristotle and “The notion of being drawn to drama and tragedy” (Kinon, 2009). The viewer receives a false sense of “real life” and disconnects from their own “real life” by diving into someone else's. The effects that these television shows have on society as a whole can be positive or negative, depending on the message the show depicts. Shows such as “Jersey Shore”, “16 and Pregnant”, and “Dr. 90210” are a huge success to MTV, but could be considered detrimental to society by painting distorted pictures of reality in the viewer’s mind. Shows including “Extreme Home Makeover”, “Undercover Boss”, and “American Idol” can be considered to have a positive affect on society. These programs report the positive stories of the average, everyday person, inspiring the viewer. These shows reward well-mannered people doing amazing things around their community rather than rewarding poor behavior that is unacceptable to the everyday norms of our society. This discussion will convey the negative effects of reality television programs as well as the positive effects these programs have on society as a whole. We will also examine the steps marketers can do to take advantage of the high ratings of these reality...

Words: 4013 - Pages: 17

Premium Essay

Reasons for Stock Market Crash Bd

...Bangladesh stock market faces biggest crash in 55 years. If we would recall, Dhaka Stock Exchange Gen. Index (DGEN) soared to its highest levels from October to December last year, with the peak on Dec. 5, 2010 at 8,918 points. DSE’s index on Jan. 3, 2010 was at 4568.40 and went up at a staggering 4,350 points or 95.23% increase! But 2weeks ago, Jan. 10, 2011, trading on the Dhaka Stock Exchange was halted after it fell by 660points, or 9.25%, in less than an hour, the biggest one-day fall in its 55-year history. Reasons for Stock Market Crash: 1. Bangladesh was having current account surpluses (huge remittance flows). So more money was coming in than going out. It made a situation that lots of people had money in their hands. Rather keeping money at banks, they invested that money in Stock Market. Because you can earn more in a short period of time. 2. Interest rates went down. So, it was not a good idea to get around 8.5% interests per year (before tax) when inflation was around 5-7%.So suddenly, people had a lot of idle money which they were unable to invest anywhere. Anywhere except the stock market that is. Thus the joyride of equities (stocks) began and that situation is still continuing. Because of this excess flow of funds by both general investors as well as institutions (Banks, NBFI's and Insurance companies), multiple attempts by the regulator failed to cool down the market. No alternative investments were available. Plus, when you can earn 30% return...

Words: 675 - Pages: 3

Premium Essay

Comparing Two Well-Known Diets

...There are many different well-known diets that people turn to, to try and lose weight. At first these well-known diets may seem to work however; their success can be short lived. There is a good amount of these popular well-known diets. The biggest loser diet and the 4-hour body are two well-known diets. The biggest loser diet claims that an individual who goes on this diet will lose weight, gain health, and taking control of their life using portion control, lowering energy intake progressively, and following a customized food pyramid. This diet does have a couple of strong points that could be pointed out; it really stresses the importance of physical activity, as well as promotes drinking lots of water and selecting low-fat foods. Although these are both great strong points there are some negative effects that could take place on an individual’s body. This diet can lead to nutrient deficiency. It does this because the recommended energy intake for this diet is below the recommended minimum of 1200 kcalories a day. To have a healthy diet plan the adequacy of nutrition should be a priority. It is difficult to achieve a healthy amount of nutrients when consuming less than 1200 kcalories a day. Taking in less than 1200 also sets up for failure on...

Words: 460 - Pages: 2

Premium Essay

Apple

...Who makes the Apple iPhone? BA 3320 – 102 International Business (Tuesday and Thursday 12.30 – 1.45 p.m.) Elyse Vlastuin - A00125261 1. What are the benefits to Apple of outsourcing the assembly of the iPhone to foreign countries, and particularly China? What are the potential costs and risks to China? The benefits to Apple of outsourcing to foreign countries is that labor costs are sometimes lower there, especially in China. Moreover, Chinese subcontractors are able to respond very quickly to requests from Apple and it is much easier to hire engineers over there than in the United States. Besides, many factories in China provide components for the iPhone, that is near, which takes fewer time. On the other hand a potential risk for Apple could be that the subcontractors could use the information they have about the parts they make for Apple. They could sell the information or the parts to other companies. Another thing is that in China the working conditions are poor, they could be charged for that later. Moreover, they have to pay more, because of shipping the parts from all over the world to China. 2. In addition to Apple, who else benefits from Apple’s decision to outsource assembly to China? Who are the potential losers here? The employers and employees of the hired factories in China benefit from Apple’s decision to outsource, because now more jobs are available for them. The potential losers here are people in the United States, because they lose jobs because...

Words: 368 - Pages: 2

Premium Essay

Business Strategy

...a potential risk for Apple could be that the subcontractors could use the information they have about the parts they make for Apple. They could sell the information or the parts to other companies. Another thing is that in China the working conditions are poor, they could be charged for that later. Moreover, they have to pay more, because of shipping the parts from all over the world to China. 2. In addition to Apple, who else benefits from Apple’s decision to outsource assembly to China? Who are the potential losers here? The employers and employees of the hired factories in China benefit from Apple’s decision to outsource, because now more jobs are available for them. The potential losers here are people in the United States, because they lose jobs because Apple is outsourcing to China. 3. What are the potential ethical problems associated with outsourcing assembly jobs to Foxconn in China? How might Apple deal with these? One of the biggest ethical problems associated with outsourcing assembly to Foxconn is that the employees have been targeted for their poor working conditions. This is of course an ethical problem, because Apple knows about the working conditions, but has not done anything about it yet. Apple might consider to talk to the executives of the firm, to create better working conditions for the employees. They could say that if they will nog create better working conditions that they have to produce their parts of the iPhone somewhere else. 4. On balance, do...

Words: 364 - Pages: 2

Free Essay

Human Reproductive

... To build a big house for my family and go to other country with them. 1. Who are Rich Dad and Poor Dad to the author? Describe and give their significance to the book. * Rich Dad, he is highly educated and intelligent; he had Ph.D. and completed four years of undergraduate work in less than two years. Poor Dad, he never finished the eighth grade. They were both successful in their careers, working hard all their lives. Both earned substantial incomes. Yet one struggled financially all his life. The other would become one of the richest men in Hawaii. Both were strong, charismatic and influential. Both men offered Robert Kiyosaki an advice, but they did not advise the same thing. 2. What is RAT RACE? Do you want to be in it? *  Is an endless, self-defeating, or pointless pursuit. It conjures up the image of the futile efforts of a lab rat trying to escape while running around a maze or in a wheel. I don’t want because I hate doing something that I’m not happy and enjoying. 3. What did the author meant by “LIFE PUSHES ALL OF US AROUND?” * Each push is life saying ‘Wake up. There’s something I want you to learn.’ It means life is giving us challenges in life that we need to fight, for us to learn something new that will help us to be successful. 4. What is the message behind “Avoiding one of life’s biggest traps.”? - The message behind “Avoiding one of life’s biggest traps” is to avoid working for money but you’re not enjoying what you are doing...

Words: 660 - Pages: 3

Premium Essay

Reality Tv

...Matters” were shows that could be enjoyed by the entire family. Today, television has taken on a new role, and it’s called “Reality T.V.” Reality TV are shows that observe real-life situations. They are t.v. programs that present real people in live, though often deliberately manufactured, situations and monitor their emotions and behavior. The industry now filled with unscripted dramas, makeover sagas, celebrity breakdowns, lifestyle-change shows, dating shows, talent searches and just about any kind of competition you can think of (and a few that you probably can't). In the fall 2007 season, there were more than a dozen reality shows in prime-time slots on major networks and cable channels. On any given night, you can watch "The Biggest Loser," "Dancing with the Stars," "The Real World," "I Love New York," "Beauty and the Geek," "America's Next Top Model," "Ultimate Fighter," "The Bachelor," "Run's House" or "Project Runway" -- to name just a few. Reality TV was created as an alternative to normal programs, and to boost channel ratings. Many shows were being cancelled due to low viewership. It has been since The Real World and Road Rules premiered on MTV back in the 1990s, which started a chain reaction in the broadcast world. Eventually, the network and cable networks would be full of shows like Survivor, American Idol, Trading Spaces, and Big Brother . Reality T.V. is watched by most members of the household. People are attracted to shows by age group and interest...

Words: 807 - Pages: 4

Premium Essay

Property Rights Security in Russian Deprivatization

...Property Rights Security in Russian Deprivatization by HCM-540, MBOL5, Health Care Organization Instructor: Wenyuan Teng Saint Leo University Distance Learning October 24, 2013 Abstract A strong system of property rights is the common requirement of a capitalistic economic system. Property rights the restrict authority to decide how particular resources can be used; whether it is owned by the government or the consumer. For many years, many critics throughout the world have argued that property rights often become the subject of scrutiny for security. Property rights extend beyond physical property to international boundaries. If owned by the government, it is subject to the governmental security laws enacted to protect the sovereignty of these rights. In 1992 Russia had 70,000 state-owned enterprises that were privatized. This case study examines deprivatization in Russian. After reading this paper, the readers will be able to conclude the ultimate purpose is to eliminate the competition for control of the resources and financial gain. .   Introduction Deprivatization refers to the stripping of individual authority to conduct business, pressing it to conform to government control. For international firms operating in Russia, this will have significant impact. The viewpoint of deprivatization will force the international companies to come to the conclusion that their investments will now become subject to more risks...

Words: 1337 - Pages: 6

Premium Essay

Our Everyday Idol

...| CONSUMER BEHAVIOUR BUS273C | OUR EVERYDAY IDOL | Contents Page 1. Executive Summary 2. Introduction 3. Theories that Apply to the Way Viewers Form their Perception i. Selective Perception ii. Consumer Learning iii. Classical Conditioning 4. Impact of Reality Programs on Various Industries i. Food Industry ii. Home Improvement Industry iii. Entertainment Industry iv. Health Industry 5. Involvement Level and Interactivity that affect Viewers Perception v. High Involvement Level vi. Low Involvement Level 6. Conclusion 7. Appendices 8. Reference List 1. Executive Summary This report discusses about the impact of Reality TV shows on viewers. Firstly, the theories that apply to the way in which viewers form their perceptions are discussed. Three different types of theories namely selective perception, consumer learning and classical conditioning will be examined and how they relate to the forming of a viewer’s perception of a Reality TV Show. Secondly, the report also discusses how these programs impact the viewer’s purchasing decisions. Information from four industries was used to evaluate and explained the impact of Reality TV on consumer purchases. Lastly, involvement theory was used to evaluate the impact of involvement to the perception of the consumers/viewers. High-level and low-level involvement consumers/viewers are used in deriving...

Words: 1863 - Pages: 8

Premium Essay

Character Analysis: Beyond The Reservation

...One of the obstacle Junior faces at Rearden is racism. Junior states, “None of those guys punched me or got violent. After all, I was a reservation Indian, and no matter how geeky and weak I appeared to be, I was still a potential killer” (Alexie 63). Junior sees that many white people view him as barbaric or a killer showing he understands the racism he faces at Rearden, but despite this he continues to go to school. However, this discrimination is also evident on The Reservation. On The Reservation Junior says, “Those rhythmless, talentless, tuneless Indians are most likely going to get drunk and beat the shit out of any available losers. And I'm always the most available loser” (Alexie 26-29 ). Junior notices that he is a considered a loser on the Reservation, and many Indians would want to beat him up, showing the readers of the bullying that Junior faces. In both cases Junior has to endure many of the insults and abuse that are thrown at him, resulting in a tolerance to build up. This common characteristic between life on the reservation and at Rearden results in Junior to continue fighting, showing that he is a...

Words: 1282 - Pages: 6

Premium Essay

Hrm of Macdonald

...for the past 50 years. McDonald’s has been pursuing a growth strategy for the last decade. McDonald’s foreign operations amount for more than half of the company’s revenue today and all have been marked by basic vision of selling the maximum. However, in the late 1990s and early 2000s, the giant experienced problems owing to external environment changes. In 2002, the company experienced huge embarrassment with law suits, negative media coverage, and 15 percent drop in its stocks making it the third biggest loser in the Dow Jones Industrial average. Among the blows that McDonalds took was the obese-causing and loser-employer issues. McDonalds has been hammered for providing people with unhealthy. Based on figures rising in US and UK, the cultural changes are also taking place, the anti American sentiments in the rest of the world has had negative impact on McDonald’s sales. The biggest challenge that managerial level faced was changing the mind set of the people from being a loser to employees of a growing Company. Even the company strategy announced, not many people...

Words: 2404 - Pages: 10

Premium Essay

Business Change

...MEMORANDUM Emerging solutions enabling consumers to finish group-buying using mobile phones are disrupting established payment models. Group-buying, started from the U.S, was one of the biggest web trends of 2010 in China and is now entering the stage of adjustment. The ‘mobile payment era’ is building on the success of e-commerce and the rising adoption of smartphones has become a significant force among customers. Define the change brought by mobile payment in group-buying Online group-buying is a new business model refers to a certain number of consumers join together as a group via Internet to buy a certain product or service with a discount. Before mobile payment was introduced in group-buying, customers can only browse the sites every day and buy the deals through online banking in advance. While after mobile payment became possible, customers can use the apps on smartphones buy movie tickets deals minutes before the movie start. According to the Apple stores’ statistic, more than 10 group-buying apps ranked top 50 under “lifestyle” category. Computer is no longer the only carrier in group-buying industry. Explain why mobile payment changed group-buying The concept of cnQianBao (China wallet) for group-buying was first raised by Lashou in 2011. Technology, rapid adoption of smartphones and customer’s increasing demand are the reasons. First of all, the mobile phone has been one of the fasted developing technologies ever seen. In little more than a decade...

Words: 762 - Pages: 4