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Will Bury Goes Global

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Economic Concepts The Economic Concepts in the Will Bury Goes Global Scenario are labor, entrepreneurial ability, and capital. By determining the time it will take to digitalize hardcopy books Will Bury is focusing on the labor. Because currently Will Bury himself is doing the entire work for digitalizing Will needs to concentrate on the labor factor of economic concepts and recruit trained employers for digitalizing hardcopy books. Will wants to maximize the profits; therefore Will has a dilemma on labor aspect because employing people will cost Will Bury to pay for the wages. Capital is the next economic concept in Will Bury Goes Global Scenario. According to McDonnel-Brue,” The capital includes all manufactured aids used in consumer services and producing consumer goods”(McDonnel-Brue, p. 23). For Gaining profits in digitalizing hardcopy books business Will Bury must develop facets and equipments for transforming the printed books into the digital soft copies. Will is capturing the difference between capital verse consumers when changing into digital sound from written copyrighted print. Entrepreneurial ability is the last economic concept in the Will Bury Goes Global Scenario. Entrepreneurial ability is factoring the risks into one and therefore entrepreneurial ability is the most important economic concept. According to McDonnel-Brue,” Entrepreneur is an innovator assuming risks for initiating projects and takes strategic decisions in business” (McDonnel-Brue, Pgs 23-24). Will Bury to reach out in an untouched market is taking all the initiatives and risks for digitalizing hardcopy books and Will Bury will make good use of the skills learned at his current employer. Will is entering an uncertain market and taking risks that have the probability to yield negative financial results for his business. Will is an innovator by recognizing the consumers need and

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